Caijing Magazine: He came from an ordinary background, acted resolutely, and sometimes seemed reckless, but he had a unique strategic vision, and increasingly showed the potential to surpass the reckless hero. In the eleventh year of the www.biquge.info, the reckless heroes of the past have finally become today's business leaders, but the closer they get to success, the more they feel the imminent failure, he has not stopped, he is Liu Qiaodong.

Fortune Magazine: JD.com, the company he founded, has grown rapidly, building a distribution force of tens of thousands of people to ensure same-day delivery of orders in more than 130 districts and counties in China. Although Liu Qidong has become a billionaire after the company went public, he is still full of affability and is very 'down-to-earth', without the shelf of a star CEO, and takes one day a year to personally deliver goods to customers.

"Esquire": He is synonymous with perseverance and daring, and his style of doing things is as strong and straightforward as his name, starting from the small counter in Zhongguancun to becoming the head of China's largest Internet company by revenue. He carried out capital strategy and long-term strategy on the runway of Internet +, and with the successful landing of JD.com on NASDAQ, he has completed the first leap of a winner in life! He is a new generation of business leaders, and he has proven that only hard work can create value!

These are all accolades for his future, but at the end of June 2003, he was still a hands-on entrepreneur looking for opportunities for his company.

Because of the impact of non-point, he was worried about the infection of employees, so he closed all 12 stores and began to try online sales. After the end of the non-point period, online and offline operations will begin simultaneously.

In other words, now he has not turned his attention to the online shopping platform, but is simply using the Internet to sell his own products. And his industry has nothing to do with Zhou You, so he doesn't know what Zhou You's purpose is for looking for him.

But due to the huge gap in his identity, and his heart also wants to get involved with Zhou You, so he hides his curiosity and waits for Zhou You to solve the mystery.

Zhou You didn't sell much either, and although he had now shifted his focus to business, he admitted that he was not a qualified business person.

So after sitting down, he said straight to the point: "I invited Mr. Liu today because I learned that what Mr. Liu is doing now happens to be similar to my next plan, so I took the liberty to invite him, hoping to have a chat with Mr. Liu." ”

Idle talk, this is what Zhou You deliberately said, in order to create this atmosphere, he didn't even stay with Sanchez, but drove him out to visit the capital.

Liu Qidong was a little puzzled, but it was also a good opportunity for him to get in touch with Zhou You, so he remained a little reserved and asked, "I don't understand what Mr. Zhou means." ”

Zhou You smiled and asked, "What does Mr. Liu think of Ali and the Taobao they just launched?" ”

Liu Qidong seemed to understand a little in his heart, but he was more puzzled. However, he seriously recalled and said: "Ali can create a promotion platform for domestic enterprises, which is a very good initiative, and now it has launched Taobao, but also to build a trading platform between small businesses and customers, which can promote the activity of the commodity market, and reduce the cost of intermediate links, I personally still very much recommend this transaction model." ”

"So you also like this way of trading, and this year you will put JD.com's sales mainly on the Internet."

Although he didn't understand why Zhou You was interested in these things, and he didn't understand why Zhou You told him this, Liu Qidong knew very well that this was an opportunity for him. He replied seriously: "At first, it was because of the influence of non-point that I closed the store, and in order to sell, I started to sell online. But in the process, I found that online sales have too many advantages over physical sales. Not only did I save labor costs, but I also saved store costs, and even if I reduced the selling price by 20% online, I still made more money than when I opened the store. ”

Zhou You asked, "Then what do you think is the biggest problem with online sales?" ”

Liu Qidong thought for a while and said, "It should be integrity!" Whether it's the payment method or the worry of buying a fake, it's a problem that restricts online sales. ”

Zhou You laughed and said, "It seems that we have also reached a consensus on this issue. ”

The bodyguard came in with tea and left quietly. Zhou You said again: "The main purpose of looking for Mr. Liu today is to create an online mall with Mr. Liu to promote online sales, I don't know if Mr. Liu is interested?" ”

Liu Qidong paused for a moment and asked, "I don't understand, why me?" ”

Zhou You nodded and said: "This company was conceived by me and Mr. Ma of Tengxun, but Tengxun wants to maintain the current specificity, so this company will become an independent unit." Mr. Ma doesn't have time, and I don't have time, so it's like looking for a trustworthy partner. Indeed, with the current scale of Jingdong, it is not in our eyes, but we are interested in Mr. Liu. I appreciate the integrity you have maintained in the process of running JD.com, as well as the positivity and exploration you have shown in the process of online sales. ”

Liu Qian was stunned for a while before saying, "A little person like me will also be concerned by Mr. Zhou?" ”

Zhou You laughed and said: "I'm not a big man, when you started a company in Zhongguancun, I was still a middle school student who fought all day long in the countryside!" It's just that I've had a little better luck in the past few years to get in front of you, but the times create heroes, maybe Mr. Liu will be more brilliant than me in the future. To start a new company that intersects with the Internet, you not only need to have a certain ability in business, but also need to have a full understanding of the Internet industry, so this is also the reason why I value Mr. Liu. ”

Liu Qidong groaned, he knew very well that he was facing a very big opportunity, and if he seized it, he would be able to get a chance to soar.

But he wasn't alone, he still had dozens of employees under him, and he couldn't abandon them without a single reason. Therefore, he quickly clarified his thoughts and asked: "It is my blessing to be able to work with Mr. Zhou, but I still have dozens of employees under my command, and I can't leave them behind." ”

Zhou You shook his head and said, "You are wrong, you are not doing it with me, you are doing it for yourself." I don't care about the specific things, whether you merge your current JD into this company, or just you join this company alone, negotiate according to the formal business method. Personally, I would suggest that you better convert JD.com into a new company, because the more shares you have, the greater the benefits for your future. ”

He paused for a moment and asked, "Aren't you talking to Mr. Zhou?" ”

Zhou You shook his head and said: "At present, I am inclined to form the new company with a ratio of 532, I account for fifty percent, Teng Xun accounts for thirty percent, and you account for two percent, this is just a big framework." When it comes to the details, you go to Tengxun to negotiate with Mr. Ma personally, because the technical support of the new company also needs to be provided by Tengxun. ”

Liu Qidong asked, "Where will the new company be opened?" Is it also Pengcheng? ”

"No, it's in the capital. As I said, this company will not be affiliated with Tencent, but will be an independent company. As a token of my support, I will also prepare $30 million for you as your equity capital. ”

At this moment, Liu Qidong was completely shocked, and it took him a while before he sighed and asked, "The scale of the new company will be very large?" ”

Zhou You shrugged his shoulders and said, "It's too small to be interesting, the three of us invested a billion yuan to play." According to my estimates, this company will continue to invest no less than 10 billion yuan, and we will set up a three-dimensional logistics network of our own across the country to ensure that the goods sold from our company in the future can be delivered to any corner of the country within two days. ”

The words of Zhou Yu are really a little speechless, one billion is just for fun, and just to set up their own logistics network, they have to take out 10 billion to invest, how can people answer!

What shocked Liu Qidong even more was that this company seemed to be mainly based on itself in the future, which made Liu Qidong, whose total family property was less than 30 million yuan, dare not imagine the future glory.

However, he was not fooled by the words of Zhou You, because he specified that he faced many difficulties. Since you are starting a large online sales company, it takes a lot of time to negotiate with suppliers, and you also need to build a logistics network, which is even more important.

In 2003, the domestic express companies had not yet developed, and the future SF Express was still a regional logistics company in South China, and had just begun to lay out in the country. As for the five express delivery companies, some have just been established, most of the outlets are franchised, the management is still chaotic, and some have not yet been established.

What's more, the domestic postal service has not yet been liberalized, that is to say, the current express companies are still illegal. Except for delivery, goods less than one kilogram cannot be mailed, as this is within the scope of the postal service.

In such an environment, the difficulties faced in developing logistics are obvious.

Since Liu Qidong has been moved, Zhou You has also looked forward to the development prospects of this online mall with Liu Qidong in detail. He didn't want to follow Ma Yun's back, but just built a platform, because it was difficult to eliminate counterfeit and shoddy goods.

He wants to start an online self-operated e-commerce business empire and build his own credibility level from the beginning. When the time is ripe in the future, the credibility has been established, and then see if you want to seize Taobao's C2C model, presumably at that time, even if Ma Yun wants to open Tmall, she will not be her opponent.

Even, Zhou You already wants to grab the name Tmall directly, and the brand and image of Tmall are indeed much stronger than those of JD.com.

Liu Qidong was already completely excited by the plan of Zhou You, and he only knew that he had to firmly seize this opportunity.