There are many factors to measure the success of a work, among which the most objective and true is undoubtedly time, and only works that have withstood the test of time can truly be called "classics"; But the factors that measure the commercial success of a work could not be simpler, box office, peripherals, video rental, overseas copyright, etc., which is probably the case, the audience is the only judge who can influence the commercial performance, and the popcorn index and theater score are the best reference values. Pen % fun % Pavilion www.biquge.info

The most high-profile works so far in this year's summer file, the media comprehensive evaluation of "X-Men 3" is 58 points, the popcorn index is 62 percent, and the theater score is "A-"; As for "Superman's Return", which is the central focus of the topic, the feedback received between different audience groups is 72 points, 61 percent, and "B+"; Finally, there is "Pirates of the Caribbean 2", which just made history last week, with a comprehensive media rating of 53 points, a popcorn index of 72 percent, and a theater score of "A-".

"Pirates of the Caribbean 3", which has won a big box office so far, has taken the lead in the popcorn index and theater scores, and "X-Men 3", which has a box office explosion in its opening weekend, has also performed well, only the data of "Superman Returns" is not satisfactory, ushering in an unimaginable fiasco.

Of course, this is also relative, in fact, the box office of "Superman Returns" with 52 million in the opening weekend and 140 million in two weeks is not as exaggerated as imagined compared with the 170 million in two weeks of "X-Men 3". It is only given the high cost and huge investment of "Superman Returns" that the results are so disappointing.

For summer commercial blockbusters, the poor performance of the media comprehensive review is not the end of the world, as long as it can be recognized by the audience, then the box office is still guaranteed. The popcorn index can exceed 70%, which means that the audience's enthusiasm is enough to ensure that the subsequent box office of the movie will not be too weak; And the theater score can be maintained at the "A" level, which is the preview of the box office explosion, for popcorn commercial movies, even the score of "B+" is unsatisfactory. The audience's response, this is the guarantee of the box office explosion!

For reference, the current box office champion "Titanic" has a popcorn index of 70%, and the theater score is "A+".

"Fury Road" is a cult movie, the popcorn index and theater score are undoubtedly the most severe test, and there is still a difference between the mainstream audience and the mainstream media. For the audience, they will not consider artistry, nor will they consider breakthrough and originality, "whether it looks good or not", "whether it can be understood or not", "whether it is stimulating or not" These factors are the key to determining their attitude, as a representative of "non-mainstream, subculture" cult works, will undoubtedly be the biggest challenge of "Fury Road" - compared to last year's "Sin City", Lance this time is undoubtedly going further, more biased, and more evil on the cult road, even for cult movie enthusiasts, this is a new challenge.

However, the popcorn index is 86 percent, and the theater score is "A-"!

Incredible! Incredible! Incredible! Such an achievement is definitely a data worth celebrating in any summer file and on any work, and the audience's reaction is like a volcano that completely erupts, and the terrifying momentum clears the last obstacle for the box office rise of "Fury Road"!

At this moment, people have come to their senses, Chaos Pictures has begun to lay out since October last year, explaining the concept of the wasteland apocalypse step by step, and making the audience familiar with the movie style step by step, and the madness of the viral video has made the cult style of "Rage Road" get rid of the trappings of subculture and stride into the ranks of mainstream culture.

YouTube's video clicks, the number of remakes, the number of Facebook group members, and the number of video retweets all prove that the "Fury Road" is irreplaceable in the new generation - obviously, the wasteland apocalypse of the "Fury Road" is not just a pop culture, but a maverick, whimsical cool culture that has received a cult following from the new generation.

More importantly, the fourth wave of the virus is the promotion of the video has not yet subsided, and the frenzy of attention and imitation led by star actors has not shown any signs of subsiding so far, which also makes the "Fury Road" gradually break away from the younger generation and spread among a wider mass base. In particular, the concept of "from reality to the end of the wasteland" in the video made the audience mentally prepared.

As a result, the cult style has become an important label for the "berserk road", attracting people's crazy following. This is also a miracle in the history of cult films!

The media comprehensive reviews have exploded, Rotten Tomatoes have exploded, the popcorn index has exploded, and even the theater scores have exploded, now, is there anything else that can stop the box office explosion of "Fury Road"?

No one will ignore that the feedback from all parties of "Fury Road" has surpassed that of "Pirates of the Caribbean 2", so does this mean that the box office record for the premiere that the latter just set last week is really going to be broken again? The downturn in the early part of the summer is not for "Pirates of the Caribbean 2", but for the collision of "Pirates of the Caribbean 2" and "Fury Road"? Is "Fury Road" really going to explode?

Even now, when this possibility comes to mind, no one feels real.

A work created by a medium-sized film company like Chaos Pictures looks like an ugly duckling mixed in with a flock of swans in the summer season dominated by the six major studios; A work that poured all the company's strength into it, a work that was forced to go to Africa to shoot, a work with a strange style and unpopular themes, every detail is reminiscent of the "Cut Throat Island" movie in the 90s, exuding a premonition of fiasco from the top to the bottom, from the inside out; A work that is completely inferior from the subject matter to the cast, from the content to the publicity, from the style to the publicity, as the only hope of the entire crew, Lance offended the large Hollywood producer forces at a critical moment, and also offended the Hollywood Academy forces, almost every detail exudes an atmosphere that the family can't recognize it......

But it is such a work, such a work bound by countless theorems and countless laws, but it reverses physics and mathematics, bursting out with unimaginable energy, as if human beings are flying into the sky against gravity, even the use of words like "incredible" is not enough to describe the inner amazement and soul shock, and can only be completely stunned to become a bystander.

In the face of history, the power of the individual is so small. At this moment, this absurd but real feeling slowly flows through the North American market. Is the "Fury Road" really about to start a new era?

On Friday, July 14th, "Fury Road" was released in 3,645 theaters across the United States, not to mention that the number of venues is on par with "Superman Returns" and "Pirates of the Caribbean 2" and other 4,000-level works, even among the premiere venues of all 100 million-level works so far this summer, it is completely at the bottom of the list, and even the "Superman Returns" in the third week of release is still more than "Fury Road" after reducing the number of venues. From this side, it can be seen that Chaos Pictures, as a newly emerging medium-sized company, has huge limitations in the distribution department, which must be made up for by time and money - an unbridgeable gap for Chaos Pictures.

However, 3,645 theaters still set a new record for R-rated films, breaking the record of 3,603 premieres of "The Matrix 3" three years ago - obviously, the major theaters have enough confidence in Chaos Pictures, especially after the box office success of three consecutive R-rated movies.

More importantly, the "shortcoming" of the number of venues did not stop the enthusiasm of the audience, and the vigorous noise after the premiere finally found a cathartic channel and broke out unscrupulously, setting off a movie-watching frenzy across the North American continent. Since the movie has been fully screened in more than 3,000 theaters, and major theaters have also arranged a sufficient number of screens for screening, there is no grand occasion when it is difficult to find a ticket for the time being, but almost every movie theater in every city is watching the "Fury Road", and it seems that the first thing everyone does when they enter the movie theater is to buy tickets for the "Fury Road".

Even though I was mentally prepared for it after the premiere, it was far beyond expectations.

You know, the "berserk road" is not a person "fighting". "Pirates of the Caribbean 2", which was released last week, is bound to occupy the main part of the market, and the second weekly box office decline can be said to be closely related to the premiere results of "Fury Road", in such a two-choice question, it is hard to imagine that everyone will choose "Fury Road", even in Hollywood movies, they dare not shoot like this; In addition, Sony Pictures' "Dwarf" and Universal Pictures' "Same/Residential Threesome" also premiered this week, two medium-cost comedy movies, absolutely not to be underestimated, which for those audiences who like comedy, only two comedy movies have been released in the past two months, the market potential is far from being tapped, and the combat effectiveness of both works cannot be underestimated.

But now, even the cinema staff have the illusion, "Is everyone here to see 'Fury Road'?" "Even if "Pirates of the Caribbean 2" set a premiere box office record last week, it doesn't seem to have reached such a grand opening, which is really ...... There's no sense of reality anymore, everything looks like a lie. Could it be that this is a hoax documentary filmed secretly by some TV station?

The disturbing speculation ran through the whole Friday, until the box office was hot on Friday, and it disappeared in an instant, and all the voices in the whole of North America were completely extinguished, and I could only look at that set of data with dumbfounded, that set of numbers that would not lie, and my head was directly on the plane, and I had only one thought in my heart:

Could it be that the box office statistics of the exhibitors are wrong? (To be continued.) )