Chapter 147 The Problem of Marketing
Hengchun and TSMC are on the 3.5 generation line, which can only manufacture LCD screens below 9 inches, while the 4.5 generation line can manufacture LCD screens below 15 inches, and the reason why Yu Jun is not frustrated by the failure of the new microelectronics is that in 2oo1, the 3.5 generation line can only meet the needs of mobile phones. URL
The 4.5 generation line can meet the needs of LCD displays, and the production capacity of Yundian in terms of displays is undoubted, which solves the production capacity problem of LCD screens, and it is possible to launch 2oo3oo million LCD computers within the year.
Of course, this is still a drop in the bucket for the production capacity of 8ooo million pieces, don't forget aTT's mobile phone order, 1ooo million mobile phones can consume 1ooo million pieces of low-resolution mobile phone displays, which is known as the blue screen, and to count Motorola, Nokia and other Tong Guò BYD turned over to build yì, it is possible to generate 15oo mobile phone orders.
Counting the "lightning" MP3 sales of 5oo units in the year, and in fact, now with the 1G storage capacity of MP3 on the market, the cumulative sales have exceeded 2oo million units, the downloaded tracks of the music channel of the software store have already exceeded 2ooo million, and the number of CDs has also reached 1oo million, and it is still rising in a straight line.
However, the Japanese market is still monolithic, and under the control of the Mitsui chaebol, it is impossible to open a suitable sales channel.
Although all of them are counted as 8ooo 10,000 pieces, the production capacity is still not fully digestible.
But Zou Zongxun's words can't just be listened to like this, the second phase of the project can only be realized after all the projects are launched, and the four 4.5 generation AMO1ED production lines in the first phase will only produce a production capacity of 5ooo million pieces in 2oo1.
In this way, the gap is about 15oo pieces, and if you count aTT and "Lightning" mp3, you must use the panels of Toshiba and other big panel manufacturers before the production line is built, and it is expected that the lack will reach 2300000 pieces.
However, Yu Jun has a perfect way to solve it, which is not something that can be said to Zou Zongxun, so he can only put it in his heart for the time being.
"Mr. Zou, just build as I said, Junhao will come over later, and you can talk carefully about the construction of the production line."
If Zou Zongxun wants to come to Yundian, at least he is at the level of deputy chief engineer, and it is not a bad thing for him to meet Yu Junhao and talk about it early.
After all, with the exhibition of Yunguang, Compal and other large Taiwanese enterprises have bases in Yunguang, and other Taiwanese companies that do IT needless to say, if he wants to be seen with Yu Jun and Yu Junhao, then he still wants to have a good life?
The construction of 6 production lines, to precipitate a lot of funds, from the purchase of raw materials to be able to produce, it takes nearly 9o billion funds, compared with the 3.5 generation line is a world of difference.
The problem of money is relatively easy to solve, Yu Jun asked Zou Zongxun to relax, if he is not at ease, he will build an expert building for these ** experts behind Hengfeng Garden.
These words made Zou Zongxun laugh and said: "It's not like this, if you really want to come over, they will complain for a while, and after a while, it will disappear." β
Time will always dilute something, but I don't know what the ** government will think, Zou Zongxun doesn't mention these, then it may not be a big deal, but it is not quite the same as Yu Jun's impression.
Yu Junhao and Zou Zongxun had a very happy conversation, both had the experience of studying in the United States, and they also pulled out some seniors and juniors.
It can be seen that cultural people also have the roots of ruffians, pulling relationships or something, and they are not unfamiliar at all.
"I don't think of myself as a cultural person," Yu Jun said, holding up Wu Yu's hand, which was interlocked with his fingers, "I'm a businessman." β
He said this sentence for no reason, which made Wu Yu stunned for a moment, before sticking out his tongue and saying: "In front of the businessman, you have to add the word unscrupulous as a footnote." β
"Really?" Yu Jun touched his chin and said, "If every businessman in China is like me, he is willing to build Taoyuan Primary School, willing to help unemployed youth, and willing to go to Mobei and Gansu to build windbreaks......
"That's my Jianyì, Brother Zixuan, they all agreed." Wu Yu said.
"Okay, but the money is from me," Yu Jun said with a smile, "Isn't Sister Wanting going too?" I heard that Sister Shizuka is also going, in the northwest, if you don't send a reassuring person to keep an eye on it, even if you build a windbreak, you will be cut down and sold by the local poor people every few days. This can't be blamed on them, when building forests, they have to help them alleviate poverty and teach a way to get rid of poverty, don't the experts of the Lingxi Academy of Agricultural Sciences also have to go over? Only a complete set of things can be considered a great achievement, this is a matter of years, more than ten years, decades, well, even if it is your construction, well, turn around and say, if businessmen are like me, then it is a good thing to have more businessmen and fewer so-called cultural people. β
Wu Yu couldn't argue with him, thinking about it, looking at his complacent appearance, his side face illuminated by the afterglow of the setting sun, he put his head on his shoulder funny.
On March 7th, Zou Zongxun led AUO's original research and production team with a total of 59 people to join Yundian, which shocked the entire industry, and then on March 9th, Yundian held a press conference to start construction of four 4.5 generation LCD screen production lines on March 17, even Toshiba, Sharp and other LCD panel manufacturers of the public relations department spokesperson after learning the news, all shouted incredible.
The Yunguang Municipal Government immediately held a meeting to set aside a piece of land near the original Yundian Phase I and Phase II base for the production base of the 4.5 generation line, and the governor Ning Boyuan said in a speech at Lanjiang Table that the province would strongly support it.
The aura that originally belonged to Hengchun was transferred to the cloud head at once.
This is a wholly-owned LCD panel production line, which is not higher than the technical level of Hengchun and TSMC for a whole generation.
When Du Jing heard the news, he was discussing with Li Zaithan the possibility of cooperation between Samsung Network and Galaxy Network, Samsung Network controls a number of online game research companies in South Korea, Heaven 1 and Millennium are all negotiated by Samsung Network to help Galaxy Network, if you can cooperate to enter the Chinese online game market, it may not be a win-win thing.
When I was talking about it, I received this disappointing news.
Lee Jae-chan's face sank, and the female companion he brought was a famous Korean socialite, who knew how to read words and feelings, so he immediately got up and rushed to the bathroom to touch up his makeup, leaving space for Lee Jae-chan, Du Jing, and Choi Ji-ho, who was sipping wine in a muffled voice.
"I must admit that that man is an opponent to watch." Li Zaixan was silent for a long time before he spoke, "The LCD screen is undoubtedly the general direction of the next exhibition, but what I can't understand is that even if this year's production capacity does not need to be considered, the first and second phases of the project will be put into operation next year, 6 LCD production lines, 8ooo million pieces of LCD panels, Xiling can eat?" β
"Don't say it's Xiling, it's us, it's a problem to eat it in one bite." Cui Zhihao frowned and said.
At the beginning of 2oo1, South Korea was regarded as Samsung and Hyundai with only 4 4.5 generation lines and a production capacity of 55oo pieces.
"Could it be that he is whimsical, or is he too optimistic to estimate the future market of LCD screens?" Choi Ji-ho guessed.
Du Jing, who is familiar with Yu Jun's personality, shook his head slightly: "Mr. Cui, if you want to say that others are suspected of being aggressive, but this kind of thing will never be born to him." β
"Oh?" Cui Zhihao said disapprehantly, "I admit that he is a very talented young man, the launch of 'Lightning' mp3 can be called a shocking stroke, but Samsung is very concerned about the LCD panel market, as far as Samsung's estimates, 2oo2 LCD panel market, counting small panels, the demand will not exceed 150 million pieces, in addition to South Korea's Samsung, Hyundai, Japan and Toshiba, Sharp, Du Jun, how much share do you think Xiling can get? 8ooo 10,000 tablets, not 8ooo tablets. β
Du Jing could hear Cui Zhihao's feeling of looking down on him, but he was not angry, his personality had sunk a little more in the past two years, calm like those old foxes who had been immersed in officialdom for decades, and the sharp spirit of his youth turned into a deep city. He wouldn't offend an important partner like Choi Ji-ho in person.
"Maybe you're right......" Du Jing smiled.
"No, I always feel like there's something I can't think of," Lee Jae-chan frowned, "and you guess he's going to target the laptop market?" β
The annual sales of notebook computers in 2ooo are 250,000 units, and the sales in Chinese mainland are 4o million units.
The 4.5 generation line can indeed be used in laptops, after all, most laptops are under 15 inches, and the most important specification is 14.1 inches, which was introduced by IBm in 1997.
But most of them use dsTn LCD screens, which are very different from Yundian's amo1ed LCD screens, of course, the latter is much better, but most of these orders are in the hands of Samsung, Hyundai and other Korean and Japanese panel manufacturers, and they will not let go lightly.
In terms of foundry, IBm and other manufacturers will designate foundries to purchase from Korean and Japanese panel manufacturers, and even the price is negotiated by them in advance.
"Yundian is in the foundry notebook, the shipment is less than 1oo units, all of which are experimental, and the conversion panel procurement suppliers, IBm, HP, they will talk to us first, there should be no news." Cui Zhihao frowned and said, "There can't be a problem in this regard." β
"So how is he going to solve this problem of overcapacity?" Lee Jae-chan asked.
Cui Zhihao and Du Jing did not agree, but Li Zaithan himself said: "Could it be that Yundian will launch a product that can consume 8ooo million LCD panels?" β
This is a bit whimsical, even if it is a single best-selling product in the world, if you want to reach 8ooo within a year, it is just a dream.
"Okay, I have to admit that I can't think of what that kid is thinking in his head," Lee Jae-chan clapped his hands, "Now our energy is focused on how to beat Xiling in the online game market, except for the game that Galaxy is operating now, a virtual 3D online game that Zhihao's assistant has seen the plan, I think you should be interested." Is the name mI? β
"mu, the Chinese name is tentatively 'miracle'." Cui Zhihao said.
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The first of the two more recommended videos, "Joeong's talk show at the annual meeting of American journalists"