Chapter 140: Standardization Complete
"The efficiency is extremely high," Yu Jun smiled with emotion, "The main thing is the foundation of the preliminary work, and Qinglian Group can't come up with such a comprehensive plan." "
Wang Binghe said with a smile: "I don't take credit for me, the detailed rules of the relevant departments are all taken out by them, I just play an integration role, I, the general person in charge, is not too competent." "
Wei Jing glanced at him and said, "You can take it out in half a month, you still have a lot of credit." "
Wei Jing was uncomfortable praising Wang Bing, and he felt so uncomfortable.
Yu Jun's hand, one large, one small, and two stacks of Wen Jiàn are the weapons used to deal with the Qinglian Group's chain investment. According to Yu Jun's requirements, all departments began to prepare as early as July, and set up a standardized scheme that can be replicated on a large scale according to the original specifications of each online store.
Including a unified CI plan, which is responsible for the advertising department led by Fang Zhining, further deepened on the original basis, formulated into standard terms, so that the corporate culture formulated by Yu Jun penetrates into every subtle link. The signboards of all Internet cafes under Fengyun Network are composed of dark blue and dark red, and the four-leaf clover logo has long been deeply rooted in the hearts of the people, and the service is always red on the top and blue on the bottom.
The security staff is dressed in dark blue, the store manager and deputy store manager are dressed in dark red, and the cashier staff is slightly different, adding three silver horizontal bars on the chest of the jacket, without exception, the grass green four-leaf clover logo will be inlaid on the left chest. And that's just the most basic requirement.
This is only a very small part of the VI (Visual Recognition System) category in the whole CI solution, and the more important MI (Concept Recognition System) category is still slowly progressing, and the whole process will be extremely long, Yu Jun is not in a hurry.
The whole set of standardization program includes logistics, operation, maintenance and other aspects, the big pile of information is a specific description, and the small amount of information will be made into an investment brochure in the future, as a specification for franchisees.
"The relevant personnel of the inspection department of the marketing department are undergoing intensive training," Wei Jing said, "and there are basically no problems in human resources." "
Slowing down the pace of expansion, accumulating human resources and making complete preparations are the most important aspects of Yu Jun's plan. In fact, there will be a great difference between the investment promotion of Fengyun Network and Qinglian Group.
"Has the new advertisement of CCTV II been scheduled?"
"It is expected to be officially launched in late September."
The new advertisement will focus on franchise investment, while focusing on promoting the influence of Fengyun Network.
"I'm worried that your method won't work," Wang Bing said, touching his chin, "will it be harsh?" "
Yu Jun grinned and said: "We have given up a huge part of the market, and they don't need to invest much, so why not?" "
Wang Bing shrugged his shoulders noncommittally.
According to Yu Jun's design, the first round of investment promotion will be launched one day, if anyone can see the first draft of the investment promotion plan of Fengyun Network, they will probably scold Yu Jun for talking about a dream.
In the first draft, each franchisee is required to pay a one-time franchise fee according to the scale of the store, but also to purchase Yunfeng Electronics' models through the channels of Guò Fengyun Network, and the store address of each franchisee can only be selected on the address set by Fengyun Network.
It is undeniable that the marketing department of Fengyun Network has done a lot of work in the early stage, and has traveled to every prefecture-level city in China, and the appropriate store address has been marked.
In the contract signed between the franchisee and Fengyun Network, it will be stipulated that the store manager will be sent by the headquarters, and the same will be true for the maintenance personnel, but the salary will be borne by the franchisee.
At the same time, it is also pointed out that the publicity activities of the headquarters, franchisees must participate, of course, at the end of each year, the headquarters will give back a dividend to qualified franchisees, after all, every franchisee will have no loopholes to drill, can not find another profit margin. To this end, the marketing department has also specially designed a set of scoring criteria, and franchisees who do not meet the standards will be eliminated.
Since the store design has long been negotiated by the advertising department, Dingtai Group and Xindingtai Industry, franchisees only need to pay money. And if it ends here, I'm afraid it's not surprising enough.
The marketing department will investigate the background of each franchisee, after qualified selection to join, the investment of manpower and material resources can not be said to be small, and Yu Jun's plan is to take out 30% of the funds from each franchisee, and then 30% of the headquarters will take 50% of the shares of each store.
In Wang Bing's private words, it would be hellish if someone agreed.
In order to cooperate with franchisees, the advertising part comes up with a promotion plan set up for the specific situation of each place to ensure the chance. As for the technical support, there is no need to go into details.
The overall plan is only known to Yu Jun, Wei Jing, Wang Bing, and Su Qing in the entire Fengyun network, and even Xinghong and Su Cheng are kept in the dark, not to mention Qiu Zhongjun and Xu Tingchun in the board of directors.
"Have you communicated with Ji Youning? Youning supermarket is no problem, right? "
The small supermarkets and Internet cafes inside the Internet café adopt the strategy of co-prosperity and symbiosis, Xinghong and Su Cheng didn't know, but Ji Youning smelled some blood first.
If it is really spread nationwide, it will undoubtedly be a test of Ji Youning's financial strength, even if the small supermarket will not occupy too many resources, if the franchised Internet café of Fengyun Network is spread out too much, his pressure will not be light.
"The profitability of the small supermarket is extremely good, and Ji Youning has made a package ticket and will not be delayed."
Wei Jing's words made Yu Jun a little easier, and he gave up part of his benefits just to get Ji Youning's full support, and it seems that he has not disappointed Yu Jun.
"What's the situation on the Qinglian Group's side?"
Wang Bing shook his head and said, "It's not good." "
Qinglian Group's joining conditions are much better than Fengyun Network, but the popularity is far less than Fengyun Network, and the investment promotion activities have been carried out for more than a month, and there are few responses, most of which are still going to the name of Qinglian Group.
"According to the report of the marketing department, counting the joining Internet café, the number of seats of Qinglian Group this year will not exceed 40,000 units."
It's a lot, Yu Jun frowned and said: "The domestic market capacity is also about 300,000 units, plus the spontaneous Internet cafes opened in various places, I'm afraid we won't have much." "
Isn't it much? Wang Bing was amused, on October 1, the number of seats in the Internet cafes under Fengyun Network will exceed 130,000 units, even if the increasing labor cost is counted, from October onwards, Fengyun Network will earn more than 500 million yuan every month, which is a real daily income. If the investment is successful, it is not difficult to imagine how much income will be made next year.
"I think it's appropriate to CNC the seats of the merchants at about 100,000 units."
Yu Jun nodded in agreement with Wei Jing's pass, and was about to continue, when he saw Luo Yuan standing at the door gesturing, he got up and said, "Wang Bing, you will refine the plan a little more, I think, it's time for Xing Hong, Su Cheng, and Qin Yuting to also get involved, and all departments must be prepared." "
"Don't worry about saving your beauty, don't worry about it." Wang Binghe said with a smile.
Yu Jun walked out of the president's office, took Luo Yuan's arm and walked to the side and said, "Is it Wu Yu who has an accident?" "
"Wu Yu is fine, it's the Public Security Bureau, saying that I received another call from Wen Qiliang." Luo Yuan said with a frowning eyebrow.
Yu Jun snorted and said, "You prepare the car and go to the Public Security Bureau with me." "
When passing by the psychological counseling room, Yu Jun glanced inside, and saw that Wu Yuqing was still talking to the psychiatrist, so he breathed a sigh of relief and took the elevator directly down to the underground parking lot.
When he came to the Public Security Bureau, Yu Jun's BMW car, which was unknown to everyone in the Yunguang public security system, immediately attracted everyone's attention.
"Uncle Han."
Before coming, Yu Jun inquired about the director of the public security bureau who went to Lanjiang for a meeting, and Han Yue was presiding over the work.
"It's good to come, I'm full of confusion," Han Yue patted his head and said, "Director Chu of the Investment Promotion Office is also here, I really don't know if people let it go or not." "
Chu Yunbo is also here? Yu Jun followed Han Yue to the office quite unexpectedly, and Luo Yuan followed closely behind.
Han Yue pushed open the door, and Yu Jun saw Chu Yunbo, Chu Haowei, and Wen Rong sitting inside, as well as a thin middle-aged man, his keen eyes were projected.
Wen Qiliang? Yu Jun had seen his photo on the information collected by Ye Zheng, although he looked at the sideburns a little frosty now, he still recognized it.
"Jun Shao." Chu Yunbo got up and said.
"Uncle Chu." Yu Jun greeted and noticed that Chu Haowei's face was extremely ugly. Wen Rong wanted to take his hand, but he pushed it away.
"Jun Shao is really a young man, but I didn't expect to meet him on such an occasion." Wen Qiliang said with a smile.
"Boss Wen, it's me who is standing in front of you now," Yu Jun would never show mercy to those who relied on the old and sold the old, not to mention that he saw that Chu Haowei and Wen Rong had broken up, "I think Lin Zixuan would prefer to stand here." "
Wen Qiliang was slightly stunned, then smiled and said, "I have long wanted to meet with Mr. Lin, Jun Shao might as well introduce me?" "
"Is it true that Boss Wen doesn't know the way in the office of the president of Xindingtai Industrial? Just go over there. Yu Jun said with a smile.
Han Yue saw that the two of them were going toe-for-tat as soon as they came, and he also had a headache, and he couldn't afford to offend either side.
"Director Han, when Chang Kun was subdued, according to the information of my bodyguard, an electric shocker, sleeping pills and a box of condoms were found on him, plus he has been following Wu Yu, this criminal intent is extremely obvious, I don't know what you think?"
Han Yue was stunned, Yu Jun changed his name, thinking that he would do business, but can he do it?
"The electric shock device is for self-defense," Wen Qiliang said slowly, "Sleeping pills, Chang Kun has always had insomnia, and it is very normal to carry sleeping pills, condoms, which young person doesn't need to carry them?" "
"Really?" Yu Jun turned around and said, "I don't know how to prepare, I also believe that I want to give birth to a daughter, I will never step on two boats, and I blindly want to help my lover exonerate ......"
"What did you say?" Wen Qiliang said in astonishment, and turned his head to look at his daughter.
"She knows what your daughter did, you don't know yet, do you? Boss Wen. As Yu Jun spoke, he saw Chu Haowei stand up and slam the door without saying a word.