Chapter 295: Dual-Brand Strategy

Yu Junhao rushed back to Yunguang yesterday, and the contact with Compaq and IBM was not smooth, mainly due to the scale of Yunfeng Electronics, the computer base invested by 4 billion yuan, compared with the four major foundry groups, there is still a gap, although it can be called the five major foundry groups, Compaq, IBM and other computer manufacturers, are not willing to offend the four major generation groups.

"If we want to achieve an annual output value of more than 100 billion yuan, we will continue to increase investment next year." Yu Junhao accompanied Yu Jun and walked on the boulevard of Yunfeng Electronics Factory.

Wu Yu and Liu Mingxue followed closely behind, and there were workers passing by, all of whom greeted Yu Junhao warmly, and he also had no fight.

Originally, I didn't plan to rely on an investment of 4 billion yuan to leverage the output value of 100 billion, if we want to rely on Yunfeng Electronics alone to achieve such a scale, we need to invest at least another 22 or 3 billion yuan, which is to completely compete with the four major foundries. The industrial chain cannot be maintained solely at the end of modules, heavy rare earths and rare metals.

Other photoelectric mice and USB keyboards are just strategic supplements, and they are only peripheral products of computers, which have little to do with the core strategy of Yunfeng Electronics.

"The government credit can obtain 3 billion, but the total investment is still about 30 billion," Yu Jun stopped and said, "The next step is mainly to use credit to pull it first, according to the allocation of the province, 2 billion of the 3 billion are interest-free loans, and it is a waste not to use them, and the expanded production capacity should be used in OEM first." ”

Yu Jun's words doubled the investment of Yunfeng Electronics, and he also intended to loosen the credit loans that he had been cautious about not using, and if the three billion credits were exhausted at once, it meant that the debt ratio of Yunfeng Electronics would reach 75%.

"Credit now? Yunfeng Electronics can get 2 billion payments at the end of the year, is it going to wait until the end of the year? Yu Junhao frowned.

The greater the debt ratio, the greater the pressure on the operator's back, and he is afraid that it will be a little unbearable.

"Then wait until the end of the year." Yu Jun said after pondering for a moment.

Yu Junhao breathed a sigh of relief, Compaq, IBM and other foreign computer manufacturers have not yet finalized the orders, on a large scale on the production line, if these production lines are idle, the annual depreciation cost is not cheap.

"Junhao, Yunfeng Electronics is still operating as a single brand, what do you think about this?" Yu Jun asked as he sat down on a plastic chair beside the boulevard.

Lenovo's sales in the second quarter were 360,000 units, including 23 commercial computers and 13 home computers, and the annual sales volume is expected to reach 1.5 million units, and the sales of Founder are expected to be 400,000 units, which is about less than Lenovo's sales in the third quarter. Aside from the sales volume of the supply Fengyun Network, Yunfeng Computer's sales volume is expected to be 100,000 units this year, which should be achieved without difficulty. Yu Junhao said with a smile.

When it comes to this, he is still extremely confident. And if you want to count the purchase volume of Fengyun Network, it is not a problem to exceed Founder.

Fengyun Network is expected to have 2.4 million units within the year, including about 2 million second-hand refurbished computers in the Taiwan Union channel and about 40.5 million Yunfeng computers.

"Is it a bit low-end to position Yunfeng computer as an Internet café application computer?" Yu Jun took the mineral water handed by Wu Yu, took a sip and asked.

"Won't it?" Yu Junhao was surprised and said, "Although the computer requirements in the Internet café are not high, in terms of the customer group, it will not produce a low-end advertising effect." ”

At present, the cost of Internet cafes is still hovering at the high-end, but Yu Jun has a hunch that it will drop to a relatively affordable level in two years at most, and it is inevitable that it will have an impact on the profitability of Fengyun Network, and it will also have an impact on Yunfeng brand computers.

When Internet cafes become cheap places for consumption, the computers that supply Internet access to Internet cafes will become low-end and cheap, which is probably not a good thing for developing high-end customers.

"I think Yunfeng Electronics would better develop another brand to target high-end customers and customers with commercial needs." Yu Jun said, "Now government procurement is mainly based on serving national brands, but it can't be too low-end, and we must always come up with something excellent to prevent others from chewing the root of the tongue." ”

The bigger the flag you carry, the more unbearable the person standing under the flag may be.

At a time when home computers had not yet become the main consumer army, Lenovo from the Chinese Academy of Sciences, Fangzheng from Peking University, and Tongfang from Tsinghua University had the ability to do government public relations.

If Yun Feng wants to play the public relations card with them, he must not let others have a place to gossip, and according to Yun Feng's current technology, he will naturally not be afraid of them, but he needs to come up with products.

"What brand should be used to make high-end, commercial computers, wait for you to come up with a plan, and then hand it over to Mr. Wei, and I will discuss with her." Yu Jun said, "The difference can be bigger, the connotation of the brand can be richer, don't stick to the word Yunfeng, if it can be reminiscent, it will be better." ”

Yu Junhao nodded silently, the dual-brand operation, in comparison, is still a bit of a test of the operator's ability, but it is better to divide commercial and household into two brands.

The sales of these two types of computers are through different channels.

Commercial computers rely more on public relations sales, while home computers take the road of computer hypermarkets, specialty stores and home appliance chains, and are originally divided into two business divisions in the sales system of Yunfeng Electronics.

"It's almost time, go to the cafeteria to eat?" Yu Jun raised his watch and looked at it, and caught a glimpse of Zhao Jinyi walking over.

"Didn't you go to Shenzhen and Dongguan? How dare you leave Mayor Lu and Director Chu and run back alone? Yu Jun asked with a smile.

Lu Yibo, Chu Yunbo and Zhao Jinyi went to inspect Hon Hai, Compal and other four major foundry groups, since they intend to land in Yunguang, the corresponding inspection work is also to be done, according to Jun's previous understanding of Hon Hai, if this trip is comfortable, then there will be ghosts.

"Don't mention it," Zhao Jin took out his cigarette as soon as he saw Yu Junhao frowning, he said, "Say it in the office?" ”

The office of the Management Committee of the West High-tech Zone is directly opposite the factory gate of Yunfeng Electronics, but Yu Junhao didn't want to "let go" of Yu Jun, so he said: "Go to my office." ”

The group came to the president's office on the fourth floor of Yunfeng Electronics' office building, Zhao Jinyi lit a cigarette and smoked before saying: "Compal, Wistron, and Quanta are nothing, and Hon Hai almost didn't make me angry." ”

Yu Junhao used to work in Hon Hai, and when he heard him say this, he laughed and went to the water dispenser to make tea.

"Be specific." Yu Jun sat on the sofa and picked up Zhongnanhai that Zhao Jinyi put on the coffee table, took out one and sniffed it, put it aside, and went to his pocket to take the Yellow Crane Tower.

"On the first day, the people from their External Relations Department took us around the entire factory and went to the production workshop to have a look. The working environment and living environment are quite good, but the next day," Zhao Jinyi took a hard breath and said, "I took advantage of their people's inattention, and ran around half a circle alone, almost letting the guards arrest and beat me." ”

Yu Jun smiled in his heart, and saw Yu Junhao turn around and say: "Hon Hai attaches great importance to the control of trade secrets, the distribution of work types is very complicated, the related work is divided into several kinds, and then different assembly workshops are responsible for it, and they have to withdraw when they go out, regardless of men and women, those guards are no different from the traitors and lackeys of the old society, but it is precisely because of this that large international enterprises can rest assured that they will hand over the OEM to them, and they are not afraid of the loss of technology." ”

Zhao Jinyi nodded thoughtfully: "I saw with my own eyes that a girl was pulled into a small black room, saying that she was carrying production accessories, and she was going to be punished, and the ghost knows what to be punished." ”

"Shenzhen's **, Hon Hai's guards, Dongguan's nightclubs," Yu Junhao chuckled, "Sooner or later, something will happen." ”

Although Yunfeng Electronics has stolen Hon Hai's production technology and management methods, and Yu Junhao is from Hon Hai, it does not mean that it is as strict as Hon Hai, creating a relatively relaxed working environment that is conducive to allowing employees to exert extraordinary efficiency, rather than blindly relying on squeezing labor costs to generate benefits.

While absorbing the production technology and management methods of the four major foundry groups, Yunfeng Electronics has also formed its own set of practices. Although the average salary is 20% or 30% higher than that of ordinary OEM companies, the output is even stronger than theirs.

"What did Lu Yibo say?" Yu Jun asked.

If the four major foundry groups want to land in Yunguang at the same time, the pattern of the IT industry base will inevitably be formed, and the absence of Hon Hai, the most dazzling one, will not cause any adverse effects, but will make Yu Jun's heart feel more relaxed, and the matter of jumping for more than ten times must not happen in Yunguang.

"Mayor Lu is still hesitating, but Director Chu is unusually insistent, saying that he must not let Yunguang Mingyang have an independent kingdom." Zhao Jinyi sighed.

According to Hon Hai's method in Shenzhen, it is not an exaggeration to move to the West High-tech Zone in Mingyang, and it is not an exaggeration to say that it is an independent kingdom. All living facilities and financial facilities are readily available, but even the local police station and fire brigade cannot enter, so it is not what an independent kingdom is.

Lu Yibo's hesitation should be out of consideration of political performance, the four major foundry groups, each is expected to invest around 4 billion yuan in Mingyang, less than Hon Hai, not to mention what impact it will have on Compal and other three OEM groups, after all, Hon Hai's boss has a huge influence in Taiwan-funded enterprises.

Even if it doesn't have an impact, the lack of four billion investment dollars will lose a lot of points.

"Does Mayor Wang know about it?" If Yu Jun wants Lu Yibo to be unable to make a decision, he will inevitably be pushed back to the city, so Wang Yuanshan's meaning is very important.

"I came back to report this to Mayor Wang." "I can't guess what he thinks about it." ”

If you want to guess that it is not Wang Yuanshan, Yu Jun thought to himself, so he went to call his cousin.