Taking the opportunity of holding the Performing Arts Awards, Park Jung-hyuk thought more about JTBC's affairs. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

"Seniors, I think our TV broadcasts need to be replanned."

When he was having dinner with Son Seok-hee, Park Jung-hyuk said what he thought.

Sun Shixi put down his chopsticks and considered it, but he was not very optimistic.

"But our audience in South Korea is limited, and many programs are not very popular, and if we divide them carefully, many channels will lose money."

This time, Park Jung-hyuk insisted on his opinion.

"So we need to have a good balance between profit and loss, and at the same time conduct good market research, so that we can avoid risks."

He did a meticulous study and immediately came up with the results of his research.

"Senior, you see, the broadcast of our JTBC channel is very chaotic, and the result is that it has a relatively big impact on the ratings of many programs."

He focused on mythological broadcasting.

"During the entire myth broadcast period, because of sports events and major social activities, there were many stoppages and channel changes, which made the audience very uncomfortable, and it was also an important reason for the ratings to drop."

"You see, these are the two stops of where Dad went this year, all because of the World Cup qualifiers. However, these two stops caused the subsequent broadcast ratings to be less than 8%, which is a rare low tide of ratings. ”

In order to convince Son Seok-hee, Park Jung-hyuk came up with other data.

"Because of these two ratings downturns, according to the VAM agreement between us and the advertising company, we JTBC have lost at least more than 5 billion advertising fees. If this is the case with one program, it will become a big problem if this kind of problem occurs in multiple programs. ”

Nothing is more convincing than conclusive data, and Sun Shixi fell silent for a while.

Park Jung-hyuk knew that Son Seok-hee was a little hesitant.

At this moment, if you want to win the support of the president, you must take advantage of the victory.

"Seniors, in fact, the specific division of channels, of course, has invested a lot of money. But if it works properly, it will definitely benefit our JTBC development. For example, the news channel you are responsible for can form a big channel together with the documentary channel, the humanities channel, and the science and education channel, mainly to drive other types of programs with news broadcasts, so as to complement each other's advantages and disadvantages, so that there is no suspicion of loss. ”

At JTBC, newscasts and entertainment programs are the absolute trump card genres.

But all the news that Sun Shixi is responsible for broadcasting has always been the king of ratings in South Korea for the same type of program. The relative, documentary channel, science and education channel, etc., are much worse.

Don't talk about JTBC, even if it's the same type of program on the ground wave, it's not popular.

Therefore, Park Jung-hyuk conceived the idea of bundling these items that are not popular, but must exist according to the regulations of the Ministry of Culture and Tourism, with influential news channels.

In this way, it can also make up for the losses caused by projects such as science and education channels, and realize the integration of resources.

Sure enough, hearing his thoughts, Sun Shixi's eyes lit up.

After Park Seung-moon handed over power, Son Seok-hee began to take full charge of JTBC's work and also thought hard about how to solve this situation.

Now, Park Jung-hyuk offers an idea.

Seeing that Sun Shixi was moved, Park Jung-hyuk was even more motivated.

"In addition, JTBC is currently making rapid progress in the field of sitcoms, and has already gathered a good popularity with 1997, and it is expected that 1994 will be even better in the future. But there are still big flaws in our JTBC dramas, historical dramas, moonfire dramas and other fields. If the drama part is also integrated to form an independent channel, it will also complement each other's advantages and disadvantages. ”

Sun Shixi asked interestingly: "Then how should your entertainment program be arranged?" ”

This is his home base, and Park Jung-hyuk naturally has a proper arrangement.

"Naturally, it is put together with festivals, galas, events and other projects, such as the Golden Disc Awards, Baeksang Arts Awards, Performing Arts Awards and other projects, and I also plan to rebuild JTBC's singing program."

Speaking of the latter sentence, Park Jung-hyuk's face was hideous, obviously made up his mind.

In fact, before Park Jung-hyuk came to JTBC, this broadcasting agency had a singing show called Musciontop.

It's just that the broadcast time of this show is the same as mcountdown, because of the difficulties in ratings and foreign invitations, even if it is changed to Wednesday, it is still unsustainable.

To put it bluntly, those singers can't watch your JTBC shows, so they choose other singing shows and don't come here.

However, now that JTBC's brand effect is becoming stronger and stronger, it has become one of the most watched TV stations in South Korea, and Park Jung-hyuk is confident that he can bring a qualified singing program to JTBC.

Don't underestimate the singing show, I think it's just some singers jumping up, and more of them are idols, so it doesn't matter if there is one.

Idols have countless fans, and these people will also contribute ratings to TV stations in order to watch their idols' performances.

Therefore, having such a qualified singing show is very beneficial for the broadcasting agency to spread its influence among young people.

Therefore, Park Jung-hyuk decided to bring such a show to JTBC again no matter what.

In addition, according to his plan, the sports channel is independent and no longer occupies the broadcast capacity of other channels.

One of the most annoying things for people who like to watch Korean variety shows is that their favorite shows are off the air because of sports events.

And sports will always have the most fans in the world.

It can be said that if a TV station wants to have a complete composition, then it must have three channels: news, film and television dramas and sports.

"Senior, we have made a lot of money at JTBC this year. Therefore, we should increase investment and collect more broadcast rights for sports. For example, the rights of the K League, the AFC Champions League, the English Premier League, La Liga, MLB, KBO, NBA, etc. Once we've bought the rights to all the most popular sporting events, where else do I think the sports fans can go? ”

Son Seok-hee's eyes were bright and bright, and he completely felt Park Jung-hyuk's insidiousness.

The events he mentioned are very popular in South Korea.

If JTBC really bought the rights to these events and became the only sports event broadcaster in South Korea, it would be tantamount to holding an artifact and killing all sides.

"I think this can be had, and when I get back, I will instruct the Ministry of Commerce to start collusion, and strive to use the most sincere price to let these events fall to us JTBC."

In Park Jung-hyuk's reborn life, JTBC's first project in the sports industry was the broadcast of the AFC Champions League and South Korea's K-League.

But Park Jung-hyuk knew that with these two events alone, JTBC was far from achieving the purpose of monopoly.

If you want to take JTBC to the next level, you have to spend all your money and eat all these mentioned sporting events.

Anyway, the cost of broadcasting rights for these events in South Korea is far from being comparable to that in China, so even if JTBC spends a lot of money, it doesn't actually cost much.

Compared to this year's JTBC earnings, it is even more insignificant.

However, such a major event, it is not enough for Son Seok-hee and Park Jung-hyuk to discuss. It is necessary to pass the executive meeting and report to the Central Daily for approval.

Once the whole plan is complete, it won't be all in place until next summer.

But if the leadership has this determination, then it can definitely move this forward.

Soon, during the high-level discussions, rumors also spread within JTBC.

And for producers of all stripes, they are more happy to see this kind of adjustment.

At least after doing so, when your own program is established, you don't have to worry about sudden suspension and giving way, and you won't disrupt your work plan.

"Brother, will the functional departments also be adjusted?"

With the purpose of inquiring about the news, Kim Youkun ran to Park Jung-hyuk and asked with concern.

With the adjustment of departmental functions, many people's work needs to be redivided, and they can't help but worry.

Park Jung-hyuk gave him the biggest guarantee.

"There is no need to worry about the Arts Bureau, but it will change from a simple Arts Bureau to an Arts and Energy Activities Bureau. The main scope of work is still in the field of entertainment production. However, Kwon Chung-hyuk's department is about to be adjusted to the TV Drama Production Bureau. ”

Park Jung-hyuk has always felt that it is nondescript for the Arts Bureau to produce TV dramas. Therefore, it is better for Kwon Chung-hyuk and their compilation office to be planned in a regular TV drama production bureau.

"However, you people from the Arts Bureau have not always been only engaged in program production, I will let you have a work flow between you and the TV Drama Production Bureau, so that you can switch back and forth between variety shows and TV drama production, and enrich your work experience."

"Can I make a TV series too?" Jin Youkun was taken aback and asked with some emotion.

Park Jung-hyuk laughed and asked rhetorically, "Didn't there be a lot of producers who changed careers to become TV drama directors before, why can't you?" When Daddy is done, you'll have plenty of time to create what you want. If you're writing a TV script, I'll let you work on the TV production base. When the TV series is finished, you can come back. ”

Jin Youkun thought about it carefully, such an arrangement is indeed good.

At the very least, the formalization of the sector, the liberalization of work, and the perfect balance between categorization and cross-interaction.

"Hehe, the TV series is over for the time being. I already have a preliminary plan for Season 2 of Where Are You Going, Dad, and I plan to continue doing it. ”

Speaking of where his father went, Park Jung-hyuk decided to give Kim You-kun a wake-up call.

"The show Where Are You Going, Dad, is easy to dry up because of the narrow subject matter. My suggestion is that after the second season, the show can be scrapped completely. You have to be mentally prepared, and you must have a concept in advance of what plan to start at that time. ”

In the previous life, Dad Where's Go only produced two seasons, and in the later part of the second season, the ratings of the show were too low, so MBC decisively scrapped the show, and then launched The Masked Singer.

So with this lesson from the past, Park Jung-hyuk doesn't plan to spend too much energy on a show.

Anyway, apart from where Dad goes, he still has a lot of ideas to use here. If you lose your trump card program, JTBC will lose its Sunday position.

Besides, this time he dared to make Where is Dad going for the season broadcast, and he dared to pause for three months in the middle, which also showed Park Jung-hyuk's super self-confidence.

Can other broadcasters come up with good ideas to catch up with JTBC? (To be continued.) )