28. Initial Market Capture

When the outside world was hotly discussed, Su Chenfeng carried out his work in an orderly manner. As for the school, he went back one morning and left a leave note on the desk of the eldest Wang.

The recruitment work was all over, including Mo Zirong, a total of 26 employees were recruited, Su Chenfeng spent a day, with the assistance of Mo Zirong, to formulate a set of working time requirements, and spent another two days to do induction training, sign labor contracts, etc.

The site selection of the branches was completed, and a total of 10 branches were leased, including 1 in Mazhang District, 1 in the Development Zone, 3 in Chikan District, and 5 in Xiashan District.

All stores are located near the school or around the community shopping mall, with an area of not less than 100 square meters. With Mo Zirong's right-hand man, all the rental prices were finalized within three days, the most expensive was no more than 13 yuan per square month, and the lowest was only 6 yuan.

All of them were rented, and the monthly rent exceeded 9,000, but there was a month's delay in the renovation period, which made the financial pressure of Chenguang Book House a little less.

With the entry of newly recruited employees, financial management has been transferred from Su Ping to Mo Zirong, and Su Ping and his wife are happy to be idle, just take care of business in the library every day.

Due to the hype of Chenguangmen some time ago, Chenguang Bookstore made another membership fee, adding more than 2,000 new members, and the total number of members exceeded 6,000. There are more than 40,000 more on the books, plus the previous accumulation, in less than ten days after opening, the cash profit on the books has exceeded 100,000.

With the increase in members, Chenguang Bookstore is simply hard to find, and the bookstore's bookcase is saturated, with a collection of more than 2,500 books, which is still in short supply.

As time went on, more and more members complained about why it was so hard to borrow books.

However, after Chenguang Bookstore's explanation and assurance, five more bookstores were added within a week, and ten new bookstores were added within two weeks, and those who came from other places to rent books were willing to give up.

At the same time, it also expressed support for the rapid expansion of Chenguang Bookstore, firstly, the membership card is common to all stores, secondly, there is no longer such a need to run so far, and thirdly, it is less difficult to borrow books and there are more books to choose from. Those who did not set up shop nearby were dissatisfied and strongly demanded that Chenguang Bookstore open a store near them.

Chenguang Bookstore said that if conditions permit, it will consider opening a branch, and also build a good lot and store recommended by some members to Chenguang Bookstore, once adopted, it will not only open a branch, but also have a lot of remuneration for those who build it.

Under Su Chenfeng's series of operations, the crisis of the book shortage was alleviated a little. At the same time, there are also two bookstores opened nearby, but the business is much worse, in the case of Chenguang Bookstore has no books for rent, readers will consider going to those two to rent books, as for the membership, those two have not opened for the time being.

Seeing this situation, Su Ping couldn't help but feel glad for Su Chenfeng's original decision, and sure enough, the first person to eat crabs was the fullest. Therefore, he is more concerned about opening branches, and under the condition of ensuring quality, all work is carried out more quickly.

All the employees were mobilized, and the busiest at this time should be the two buyers, who not only had to negotiate with the manufacturer, but also went to the used book market in the nearby city to buy books, under the leadership of Su Chenfeng, other employees have assisted in procurement, supervised the decoration project, purchased equipment and other work.

In less than a week, more than 10,000 books were purchased, of which more than 6,000 were old books and cost about 13,000, more than 4,000 new books were purchased at a cost of more than 30,000, and more than 10,000 yuan of stationery was purchased.

In order to store these books and stationery and other things, Su Chenfeng directly rented a small warehouse in the development zone, more than 200 yuan, and more than 1,000 monthly rent. The cost of various expenses, including transportation and other expenses, is more than 56,000 here.

In addition, the renovation and purchase of facilities for the book house cost almost 50,000 yuan. In this way, in a week, the total cost exceeded 100,000 yuan, and now the book house has less than 20,000 yuan in cash.

Fortunately, the first batch of five bookstore branches have all been built and are waiting to open.

At the end of May, five bookstores in the four districts of the city opened.

Due to the development of a series of activities, as well as the fame of Chenguang Bookstore, within three days, the members of the five bookstores increased by more than 15,000, of course, these five bookstores are not as exaggerated as the performance of the headquarters of the first middle school, after all, many members of the headquarters are from other places to handle, in disguised form to reduce the potential customers in other regions.

Taking advantage of the hot momentum and the rapid return of funds, another five bookstores also opened on the fourth day, and these five bookstores were sought after by students due to the influence of the previous five bookstores, and more than 20,000 members handled them in the three days of opening.

In just one week, more than 50,000 members handled the membership cards sold by the ten branches, and 1 million funds were directly returned, and at the same time, dozens of bookstores that followed the trend were dealt a blow to the ground.

The first choice for renting books is Chenguang Bookstore, and the special membership card of Chenguang Bookstore has also become a thing of praise and chase among students, and those students who have a membership card of Chenguang Bookstore seem to have a great honor, and they are known as supporting idols and being a literary teenager who loves to read.

Unconsciously, the Chenguang membership card has become a trend, a cultural phenomenon, and later good people noticed that the concept of parents has slowly changed, and it is no longer the phenomenon of beating to death reading novels with a stick. Of course, some students are addicted to reading novels and affect their learning, but more students are communicating with each other and discussing the mysteries of novels, and a grand stream of novel discussions is being born.

Many students who have not applied for a membership card in front of those who have a membership card are unable to raise their heads, students are in zĂ i comparison psychology, and will also follow the trend, if everyone pursues something, you don't have it, then you will soon be rejected by your classmates.

As a result, more students are negotiating with their parents, hoping to get support and apply for membership cards.

Over time, many Chinese teachers have found that the overall level of students' writing has improved. As soon as this news came out, many parents expressed their gratitude, and the scale of students' reading novels became even greater.

As the Chenguang Literary Essay Contest approached, more students secretly held their breath and wanted to stand out in this competition.

Chenguang Bookstore also issued a statement, saying that students should not read novels for more than two hours a day, and if there are students who affect their learning because of reading novels, parents are welcome to cancel their student membership cards in the store, but no refunds will be given, the reason is that people always have to pay for their own decisions, including students, and educate children to be responsible.

The announcement of this measure made parents feel more relieved, and they have made an agreement with their children to stipulate the time to read novels every day. Students also understand that after all, students are mainly studying, and they are very satisfied with the fact that they can't touch novels before, but now they have time to read novels every day.

In this way, the parents of students have a higher evaluation of Chenguang Bookstore, and the first choice for renting books is Chenguang Bookstore. Under such a trend, the sales of membership cards of Chenguang Book House have soared, and more than 30,000 new members have been added in a short period of time.

Less than two weeks after the opening of the branch, including the headquarters, Chenguang has more than 85,000 members, and the membership income is as high as 1.7 million.

Chenguang Bookstore has gained a firm foothold and initially occupied the market, although the more than 80,000 members are not saturated to the entire market, but they are not far behind.

Those peers saw that Chenguang Bookstore was so hot, although they were jealous, but they were powerless.

Who called you not the first person to eat crabs, who told you that you don't have a membership system, and more importantly, who called you not Su Chenfeng!