Chapter 350: Brand Store
"Miss, Miss! Good news! The boy girl crashed into Wen Jing's room, and shouted directly without waiting for Miss Wen Jing to ask: "Miss, it's terrible!" The emperor sent a white-bearded eunuch and a group of people in yellow coats to send a plaque to our aunt...... Our aunt also came with a few polite words, and those words were decent! ”
"You say it's the Whitebeard Eunuch? Do eunuchs have long beards? also danced Yangge and lions, full of nonsense. ”
"Oh, don't you chew the words, you're not happy?"
"I wonder if you're a daydream!"
"Did the boy lie to you? Don't believe you? What else are you afraid of when you go to the store now? Take the old lady with you. ”
"yes, yes, should go check it out."
So Wen Jing took her mother-in-law, Mrs. Nalan, and hired a car to come to Donggui's store. The plaque hanging ceremony has ended, but the people who came here to see the excitement did not disperse, but entered the department store as customers, and there were many people in the store, but now it is very crowded.
Wen Jing supported her mother-in-law and entered the store, Donggui saw the old lady and daughter-in-law at a glance, and hurriedly greeted her: "Eniang, why are you here?" ”
"Hurry back to the place where you sell your goods, E-Niang heard from your daughter-in-law that you have a plaque here, what's going on?"
Donggui whispered to Eniang: "Your son is just a small person, the emperor hung a plaque in the prince's shop, and his son borrowed the light." ”
"Yes, yes, naturally it is the power of the prince. Son, since the prince trusts you, you can do it. You are busy with you, E-niang and your daughter-in-law will take a look and leave, and they will not disturb you. ”
"Okay, feel free."
Old Mrs. Nalan walked around the store and realized how hard the backer behind her son was. There are a lot of goods here that she has never seen before, very delicate and cheap. Ordinary people live very tightly, but there are also weddings and funerals, especially girls, who regard their marriage as the most important thing in their lives, and the more beautiful they dress up on the day of their wedding, the more fulfillment they have. Nalan's headdress here has become the beloved object of the girls. There are many young girls and daughters-in-law in the store who choose beautiful ornaments here, not only on their heads, but also on their necks and wrists. Not to mention the two girls, Wen Jing and Tong'er, even the old lady Nalan also lingered in front of these goods. Mrs. Nalan didn't know that her son had given her daughter-in-law a lot of gifts for free, and felt that it was really unreasonable not to buy a few such things for her daughter-in-law, and she didn't care that this was her son's shop and many other taboos, so she said to Miss Wenjing: "Jing'er, tell E-Niang which one you like, and E-niang will buy it for you." ”
"Don't pay the price, this is Xianggong's store, if you buy goods, he will definitely sell them to you at a discount, isn't that a loss of his profits?"
"What do you want to do so much, kid? Donggui, don't keep looking here, E-Niang is embarrassed to buy it. ”
One sentence made the guys laugh.
"Jing'er, which one do you like, point it to Eniang."
"Jing'er likes this hairpin."
"Young man, how do you like such an old-fashioned hairpin?"
"People like it, E-Niang!" Wen Jing and her mother-in-law are coquettish. ”
"Okay, okay, just ask this little brother to get this hairpin, this is still a step hairpin."
Miss Wen Jing took the hairpin that her mother-in-law bought, and squatted down: "Thank you, E-niang." He inserted the hairpin directly into her mother-in-law's bun. Tong'er clapped his hands and said, "It's good-looking!" The beads are transparent. ”
"You kid, E-Niang put it on first, what did you say? You bought it for Eniang for a long time. ”
"E-niang, my daughter-in-law just sees that you are wearing it very appropriately, it is not dazzling at all, but it is a little rich."
"E-Niang won't refuse, the following is yours, don't worry, E-Niang can still afford it, you can pick it, and the boy girl will also pick one or two pieces. I've never rewarded anyone, old lady, but I'm enjoying it today. ”
"Then the daughter-in-law is welcome? Look at this hairpin with magnolia flowers, how elegant it is, Jing'er likes it. ”
"If you like it, buy it, how much? What the? Only fifty Wen? So the king ...... The proprietor is going to lose money. Donggui? This hairpin is only fifty wen? Didn't sell it at the wrong price, did you? ”
"Eniang, every piece of goods in the store is sold by my son according to the price list given by the owner, it won't be wrong, my son asked the owner, it's this price."
"When you go back, you tell the people of the owner that this price is too low, and you have to buy at least 100 Wen."
Donggui smiled and agreed: "It's Eniang, my son remembers." ”
Good quality and low price is a major feature of "Nalan Department Store", the more people live a better life, the more they save, the better, then only the low price of goods can be saved. But the price here is not that the price is low because the thing is very rough, but it is very new and beautiful. A step of shaking hairpins was only sold for 100 wen, and the shiny ruby on it made people feel very noble, and two transparent glass tassels, one long and one short, hung down. The shopkeeper said that it was not a ruby, but a decoration of resin material, and the glass tassel was called crystal glass, and the light emitted was very long and particularly dazzling.
Even ordinary people know that rubies can't be at this price, and they admire Tong Suo, who is a shopkeeper in Nalan's business, if he doesn't say that this is not a gemstone, no one will have an opinion. But people say that they are real businessmen, not ignorant, not cheating, and not shoddy. If you look closely, the gems made of resin materials are also very beautiful.
Nalan Donggui's department store has suddenly become a brand store, and there is an endless stream of people who come here to buy goods, even if they don't want to buy goods, they have to take a look, the effect of celebrity effect is too powerful! The store has tripled in size, and it is still crowded with people. There were also many people who had never seen an exotic cargo around Donggui and his buddies asking questions, and sometimes the screams of young women rang out. The royal soldiers who maintained order had to continue to adopt Tian Liang's method: the method of purchasing goods in batches, twenty people went in at a time, bought things out through the back door, and put in twenty more people, although the speed was a little slower, but the order was greatly improved. Many Han women took a fancy to those high-quality and inexpensive headdresses, which were too convenient to use, so they stretched out an elastic wreath and put it on the bun, and there was a circle of beautiful flowers. There are also a few colored beads and glass beads strung by filaments on the crystal hairpin, and below are a few drop-shaped agate beads, which are the new step hairpins. There is also a ceramic material of the hairpin, don't be a flavor. There are many kinds of jewelry in the Qing Dynasty, but it is not gold or silver, there are also pearls strung together, and there are also jade strung together, which are very luxurious, and the price is from a few taels of silver to a dozen taels or even hundreds of taels. In this way, no civilian women dare to patronize, and they can't eat enough, so how can they have spare money and stinky beauty? But here are beautiful objects that can make them stinky and beautiful, beautiful and cheap!
In Nalan Donggui's department store, all the so-called jewelry are very beautiful and luxurious, but the price is too cheap! A necklace called plastic beads is only 50 Wen, an agate bracelet is only 100 Wen, and a good-looking step hairpin is only 200 Wen! Although the shopkeeper of Nalan has repeatedly stated that the beads do not have pearls and East Pearls, they are all plastic beads. The material cannot be compared with pearls, and there is no meaning of shoddy, but the material is different. The women are still enthusiastic.
The women of the Qing Dynasty, especially the Manchurian women, did not wear hairpins, but the hairpins that are said to be also plastic, the ones are delicate and smooth, and there are a row of several colored plastic beads that are more beautiful than pearls! There are also hairpins with very dewy and radiant multicolored diamonds! The shopkeeper of Nalan didn't say it was a diamond, it was crystal glass. It became a woman's world, and many young girls came to buy these headdresses for later marriage. Of course, there are also Mantian headdresses used by Mantian women, such as Mantian and Bianfang. There are also agate rings, wooden bead necklaces, jade waist wears, and chest wears.
The Dragon Boat Festival has passed, and the festival goods have been withdrawn and replaced by more women's goods.
When the braided rope trinkets are hung on the rope that is pulled up horizontally, the high-decibel screams rise one after another. There are also bracelets made of braided ropes and colored beads that are woven into the tempered glass counter, and many girls have to kneel down for Nalan Donggui. I repeatedly asked to sell them a few more, and I really liked it!
There are also bracelets made of crystal glass that sparkle brightly, and small and delicate handbags, all of which have become the beloved objects of young women who want to linger.
The goods that can be sold directly in Yun'er's room have been sold almost, and the space in the room has expanded a lot. However, the number of sales in Nalan Department Store is still increasing. Yun'er carried some of the goods she bought from the arts and crafts factory from the secret room under her feet after practicing in the middle of the night. For example, sachets, bags, wallets, bedspreads, embroidered pillows, silk scarves, plush toys, dolls, pendants, crystal glass jewelry, aprons, cushions, etc. There are also glass, ceramics, crystals, metals, jade products, shells, bamboo weaving, clay sculptures, cross-stitch, straw weaving, resin, wood carvings, beads, and so on.
Of course, Yu'er Shui'er thought that Wang Ye and Tian Liang took it from another house, and there was no suspicion at all.
The boxes were full of feminine products, everything. There is a kind of working thread, which is wrapped into a round stick that is not much thicker than a finger, and the thread is very thin and thin. This kind of line was taken to Nalan Donggui, and no one bought it at the beginning, and those who saw it said that it was too fine, and I was afraid that it would not be strong. Donggui said to the woman: "This sister, you pull the thread." ”
The young "sister" really pinched it, and immediately grinned: the thread was not broken, and she almost cut the flesh and skin, and it hurt. Only then did I know that this kind of line is very strong, don't look at a ball of lines, it doesn't seem to be much, but the line is thin, and it is very outstanding......
Donggui told her the common sense that it is good to sew with scissors before sewing the needle, otherwise she will be scolded behind the needle and scolded.
The variety of products is the fundamental condition for attracting customers, and the premise of good quality and low price is that more and more women are patronizing here. You pass on me, I pass on you, many people know the name of "Nalan Department Store" and come here to buy their favorite things. A small handful of white thread, a red head rope, and a velvet flower are the favorites of the big girl and the little daughter-in-law. There are also things that I don't know what they do, for example, there are two very tough things here that are not grass and not rope, and the weave that twists and turns in the hands of the fellows becomes a vivid praying mantis, cobra and crocodile and rooster. It's only five cents a piece. The guys in Donggui's shop have all become processors.
As for the various pendants with woven ropes such as ceramics, wood carvings, metals, plastics, and resins as the main body, they are more suitable for men in the Qing Dynasty to hang on their waists.
At the counter where you enter the door and turn right, you can eat something. These foods are not the drinks and puffed foods in Yun'er's hall, but Fu Jin makes them according to the recipes on the flexible packaging of various sauces she has. There are also various pickles, pickled eggs, and tea eggs on the counter. The supply of salt in the Qing Dynasty was insufficient, and sugar was even more expensive, and the refined salt and white sugar brought back by the prince could not be sold, which was prepared for future restaurants. But the candy can be sold, and it is all placed in a glass jar with a large mouth, and there is a colorful wrapping paper on the outside, which is sold in pieces. Sugar in the Qing Dynasty is very expensive, and few people buy white sugar by catties, but these pieces of sugar are sold to you even if you buy a piece. There is also a kind of flat candy with a small wooden stick, which is inserted in a piece of iron eye wrapped in wood, which is called a lollipop, and the child takes it in his hand and licks it with his mouth. The fruit candy in the glass jar is a penny, the milk candy is two pennies, and the lollipop is five cents. In fact, it is not profitable to sell this kind of candy at all, the cost of the lump of sugar is the lowest wholesale price of six or seven yuan a catty, the fruit candy is a little cheaper, and the toffee and chocolate candy can barely recover the capital.
The Nalan department store was booming all of a sudden. From the opening to the hanging of the plaque, the sales are getting higher and higher day by day, and the girls and grandmothers in the house have a job to do. From morning to night, without touching the ground, all the people have a smile on their faces.
The 200 girls and grandmothers in the house are all engaged in the processing of handicrafts, and they automatically and consciously get up an hour early every morning, go to the garden to pick up the fallen flowers for an hour, and then have breakfast, and then complete their own errands, and concentrate on processing handicrafts in the afternoon, one by one.
Tian Liang began to exert his management skills, and divided these girls and grandmothers into several work groups, some of which were specially responsible for weaving wishful knots, some of which specialized in making sachets, those who wore beads, those who made jewelry, and those who made pickles...... Each operation group has a team leader and a deputy team leader to manage these processors. Their place of work is in the vacant house in the front and back yards, and a few carpentry boards are erected, covered with floor leather, and wiped clean before they can work.