Sanwei Bookstore provides an excellent shopping experience, a luxurious, chic and comfortable shopping environment, a large and complete range of books, a home-friendly and thoughtful service, and a one-stop book rental and purchase business model, which makes many customers like it for the first time.

The high-standard opening ceremony and the opening process Su Chenfeng made trouble, and after media publicity, Sanwei Bookstore soon became well-known in Hong Kong City.

In just three days, the streets and alleys of the port city were full of advertisements for the Sanwei Book House, and the TV advertisements of the Three Flavors Book House were bombarded repeatedly in the prime advertising time for three days on the city TV station, and this publicity effect caused an explosive sensation in the small port city in 98 years.

The effect is obvious, whether people have the need to buy books or not, they have gone around, and the Sanwei Book House has not disappointed them, whether it is the decoration, the perfect book variety or the service, it gives them a refreshing feeling.

In the three days after its opening, more than 20 stores of Sanwei Book House received no less than 50,000 people.

This effect made Qin Chenxuan very excited, and he finally reaped the benefits after investing several millions. But when the financial statements came out three days before the opening, he was disappointed.

More than 10,000 books were sold, with a turnover of more than 120,000. This is a very good number for an average bookstore. But it's too much worse for Sanwei Study, which has more than 200 employees and a salary of more than 10,000 per day. Moreover, the expenditure on buying and renting a storefront, decorating the storefront, buying books, advertising, etc., in the early stage exceeded 3 million.

In order to crack down on Chenguang Bookstore, Qin Chenxuan originally asked Yiqiē to decorate it with the highest quality materials, purchase new books, recruit waiters on a large scale, and ignore the hidden dangers of advertising investment, which are now gradually revealed.

Of course, Qin Chenxuan didn't feel sad about this small loss of money, originally he planned to bring down the Chenguang Book House at a loss, but now that the shape has changed, he openly announced in front of the public that he was going to fight with Su Chenfeng, and from the standpoint of business, he was a failure.

Looking at the membership income again, less than 5,000 people have applied for the membership card of Sanwei Bookstore, and it also includes the 2,000 cards given away on the opening day, and the membership income is only 50,000 yuan.

There is no rule that only members can rent books, and if you borrow 10,000 books in three days, the rental income in three days is only 9,000 yuan.

After three items, excluding staff rent and other support, the total income of Sanwei Book House is only 95,000 yuan.

Qin Chenxuan looked at the financial statements and had a faint headache, he had studied the financial statements of Chenguang Bookstore, the business model, it shouldn't be this number.

First of all, the scale of Chenguang Book House is smaller than that of Sanwei Book House, and the decoration service is several times worse than that of Sanwei Book House, which can earn more than 2 million a month and a daily turnover of more than 200,000 yuan.

I have to say that although Qin Chenxuan is a child of a big family, he made a lot of newcomer mistakes when he did business for the first time, and when he saw someone else running a shop with a booming business and making a lot of money, he didn't have an in-depth understanding of the mysteries inside, so he hurriedly followed the trend.

There are many such examples, and there are many people who lose money in bankruptcy.

Is Su Chenfeng's mode easy to copy? First of all, renting books is not a rigid demand, it is a kind of recreational consumption, the consumer group is so large, the demand for renting books in the whole port city does not exceed 300,000, and most of them are students.

And Su Chenfeng has circled 100,000 people, and the remaining 200,000 people have the need to rent books, but they are reluctant to spend the 20 yuan to apply for a membership card.

In addition, there is no restriction on renting books at Sanwei Bookstore, as long as you pay a deposit, anyone can rent a book, and of course these people will not be so stupid to apply for a membership card.

In addition, the Chenguang Literary Essay Contest has also created a large number of members for the Chenguang Book House, with high bonuses and evil participation conditions, so that many office workers who have writing skills but are unwilling to spend money have to apply for a membership card.

A deeper look reveals that the success of Chenguang Bookstore comes from all aspects.

First of all, as the first rental bookstore in Hong Kong City, it has laid a market opportunity and stook a stake.

Secondly, Su Chenfeng took advantage of the limelight when he was in the limelight to quit the Chenguang Book House, which is equivalent to free advertising, so that many people know the storage of the Chenguang Book House.

Thirdly, the membership system binds the core users and cultivates the consumption habits of customers in Chenguang Bookstore.

In addition, the low operating cost reduces the risk of bankruptcy caused by factors such as market and poor management. The low consumer price meets the needs of the masses and attracts the student group, which is the main force in the book rental market.

Finally, the proposal of martial arts theory made parents agree and compromise, and supported students to rent books and read novels. The essay contest has set off a reading craze and attracted more people to apply for membership cards. Therefore, these two have completed the hegemony of Chenguang Book House in the book rental market in Hong Kong City.

Qin Chenxuan's copying of the Chenguang Book House model naturally failed, and he made a mistake.

"Uncle Song, have you found out the reason for our unsatisfactory turnover?"

In the seaside villa area, in Qin Chenxuan's study, his face was full of unhappiness behind his desk.

"Young Master, after the analysis of our professional financial actuary and the information obtained from Chenguang Bookstore, we have made a comprehensive evaluation to arrive at this report."

Steward Song handed Wen Jiàn to Qin Chenxuan with both hands, and then stepped back and stood respectfully half a meter in front of the desk.

Qin Chenxuan's fingers tapped on the table, looking at the report.

This report actually accurately analyzes the reasons for the success of Chenguang Bookstore, and points out the failures of Sanwei Bookstore's positioning and business model.

Qin Chenxuan nodded straight, threw the report on the table, pondered for a while, his frowning brows suddenly loosened, smiled bitterly, and said, "It seems that I underestimated this Su Chenfeng, his success is not unreasonable." is terrifyingly thoughtful, and the marketing methods that link one link to the other seem ordinary, but the essence is clever. ”

He began to admire Su Chenfeng a little bit for the turtle from the countryside,

This report clearly points out that in the process of operation of Chenguang Bookstore, many well-known business case ideas are used, such as membership system, celebrity effect, hunger marketing, psychological marketing, cheap marketing, and so on.

The report also pointed out that the success of Chenguang Book House cannot be replicated, at least in Hong Kong City, in the book rental market, Chenguang Book House has gained a firm foothold, with a market share of more than 40%, and this part of the market is still a very high-quality market, the remaining 60% is difficult to develop, even if a huge amount of manpower and material resources are invested in a short period of time, it is impossible to fully develop.

According to the report, layoffs and downsizing are the wisest choices for Sanwei Bookstore at this stage. If Qin Chenxuan insists on entering the low-profit rental market, Jian Yiyi will focus on new urban development, and must adopt the cheap operation idea of Chenguang Bookstore.

This report can be said to have given Qin Chenxuan a head start, and he was full of confidence and ambition, and he was directly extinguished by a wave.

"Uncle Song, what do you think I should do?"

He and Su Chenfeng lost their first encounter in business. This made him realize that there are some things that money can't buy, he can smash a market regardless of the cost, and he can gather a group of elites to serve him, but he can't buy Su Chenfeng's wisdom.

"Young master, it's only the third day, you can't compare with the Chenguang Book House that has already gained a firm foothold, although I don't understand business, but I believe that there is no wall in the world that can't be broken."

Steward Song said comfortingly.

"Thank you, Uncle Song, I know what to do." Qin Chenxuan swept away the haze, and changed back to the one who was not shocked and full of confidence.

"How can it be smooth sailing, our Qin family can have today, I don't know how many ups and downs we have experienced, it is more than a thousand times bigger than what I am encountering now, and even encountered a crisis of life and death of the family, but we have not survived, and it has developed better and better."

Qin Chenxuan's voice became louder and louder, and his gaze became more and more determined.

"Today's setback is my experience of success, and it is not yet the end, it is unknown who will kill the deer!"

Qin Chenxuan made the final decision, his fighting spirit had recovered, and his combat effectiveness began to explode again.

"Young master, I'm relieved that you can think like this, the turmoil you have caused in Hong Kong City during this time, the young master of your uncle's family has been very dissatisfied, and he even went to your grandfather to complain. Although this qiē was suppressed by your father, the young master had to guard against it. Your uncle has always been at odds with your father, and Qin Chenming is now showing amazing business talent, your grandfather's attitude is very subtle now, young master should be careful. ”

Steward Song looked worried and reminded him.

Qin Chenxuan seems to be beautiful to outsiders, but in fact, he is nothing in the Qin family, just a relatively outstanding fourth-generation disciple.

The background of the Qin family is terrifying, and as Qin Chenxuan's personal butler, Steward Song naturally knows that the Qin family is unfathomable.