Chapter 4 Sky-high advertising costs

Whether it is Huang Yulang's "Dragon and Tiger Gate", Shangguan Xiaobao's "Bruce Lee" or Ma Rongcheng's "Chinese Heroes" are all martial arts series, which are obviously greatly influenced by martial arts novels, and the audience is only teenagers.

However, whether "Chess Soul" is unconventional or from an aesthetic point of view, it is very in line with the taste of many people, it can be said that it can be read from primary school students to middle-aged and elderly people, and compared to comics that fight and kill, parents are more willing to let their children read comics like "Chess Soul", and it can also motivate children to learn.

"Chess Soul" from the fourteenth day, began to sell 20,000 copies in a limited edition, so it did not stop the enthusiasm of readers, such a grand occasion lasted until about the twenty-third day, after reaching 300,000 copies, it has begun to slowly decline, but even so, some experts pointed out that "Chess Soul" can reach or even break through the amazing sales of 350,000 copies, it can be said that it is absolutely far ahead in the magazine industry.

At this time, the best sales in Xiangjiang is the Oriental Daily, the legend can reach 530,000 copies in a day, of course, magazines and newspapers are different concepts, and after reaching such amazing sales, it naturally brings rolling wealth, a month of time Light and Shadow Publishing House from the beginning of the initial capital of 10,000 yuan, directly soared more than 100 times, reaching an astonishing more than 1 million, it is conceivable that the current Han family has been smashed stunned.

Han Ziguang didn't think there was anything wrong with this, after all, the value of "Chess Soul" is there, it is definitely a classic that can stand the test of time, and his eyes are not only Xiangjiang, in the future, Chess Soul will issue a single book, but also sell it to Treasure Island, Japan and even the entire Southeast Asian region, that is the real money, and he is not able to do it now, think about the world's sales of more than 100 million comics in the future, his goal is initially set in Japan, because it is a country where animation is popular, and naturally there are all kinds of comic talents.

For example, Adatsutsu of Nippon Shogakukan, the sales of "Baseball Heroes" being released are extremely amazing, and Rumiko Takahashi's "Lucky Star Kid" and so on, it can be said that there are many talents; There are also Shueisha Akira Toriyama's "Aralei" and Masami Cheda's "Wind Demon Kojiro", etc., which are all very popular, and classic comics, and the most important thing is that there will be a larger batch of manga geniuses in the future, and he will naturally have to get a piece of the pie.

After all, the Japanese market is much larger than Xiangjiang, Shueisha's weekly "Weekly Shonen Jump" has exceeded millions of copies per issue, I don't know how many times larger than Xiangjiang's share, so, there is the paradise of comics, and in the future, Han Ziguang will have a piece of the pie there, and then enter the European and American markets, after all, Europe and the United States are also the country of comics, especially "DC Comics" and "Marvel Comics" are superhero giants, and the future is extremely hot.

In fact, whether it is a magazine or a newspaper and other reading materials, a large part of the profits come from advertising, the first issue directly exceeded 300,000 copies of the light and shadow comic magazine, which caused a great sensation in Xiangjiang, and directly pushed Han Ziguang to the cusp, and naturally many advertisers came to the door.

Han Ziguang is naturally very happy about this kind of thing, after all, it's all money! However, Han Ziguang also has his own requirements, those advertisements naturally can't be randomized, and he doesn't want to make his magazine look like those small advertisements.

In the end, Han Ziguangsai selected several more suitable advertisers, one is the advertising fee of 500,000 Hong Kong dollars for the production of snacks, the other is the advertising price of famous brand clothing is 1 million Hong Kong dollars, and the advertising fee of gold jewelry is also 1.5 million Hong Kong dollars.

The name of the advertiser of gold jewelry is Chow Tai Fook, and it is also a famous gold jewelry store in Xiangjiang, but more and more gold stores have opened recently, and they have to increase the intensity of advertising, and the first issue of the newly promoted light and shadow comic magazine exceeded 300,000 and is about to exceed 350,000, and the second issue is at least 300,000 copies.

Han Ziguang smiled at this, and simply made a fuss on the cover, making Yi Qiu wear a gold ring, and also made an advertising slogan: Real gold will never change, sincerity will last forever - Chow Tai Fook, you deserve it.

The advertiser of brand-name clothing is a well-known figure, his name is Pan Disheng, basically the current man of the hour, who operates those foreign famous brands, which is better to do, as long as the pig's foot clothing or something is replaced by the brand operated by Pan Disheng, and the same is true for snacks, after all, the current product placement advertising has not yet prevailed, and he is also the first to eat crabs.

"Mr. Han! You're really a genius! "Whether it is Chow Tai Fook's advertisers, or Pan Dickson and snack manufacturers, they are full of praise.

"If that's the case, so be it!" Han Ziguang nodded and said, "I believe that your choice is right, and it is worth the money." ”

"Mr. Han! If this cooperation is pleasant, I will definitely establish a long-term cooperative relationship with you. Pan Disheng held Han Ziguang's hand and said.

"I also hope to work with Mr. Pan for a long time." Han Ziguang nodded and smiled.

Han Ziguang knew that Pan Disheng was definitely a big customer, and he could cooperate more in the future, so he felt that there was not enough manpower, especially in charge of advertising and financial matters.

After all, the Light and Shadow Publishing House is now a large company, with a monthly income of one million, and the second issue of advertising alone reached three million, which is enough to make peers envious and jealous, so the current office and the company's internal structure also need to be built, and there are editors and other authors who love comics need to be called to contribute, all of which need to be done one by one.

The second issue of the light and shadow comic magazine is in full swing preparations, and at the same time, the recruitment advertisement has also been played, mainly to recruit comic talents, editors-in-chief, editors and the work of some other departments, and he plans to open up a weekly magazine of comic magazines, after all, the monthly magazine has always been unable to compare with the weekly magazine, not only the money is faster, but also the influence of the weekly magazine, definitely more than the monthly magazine, and the advertising fee will be soft by then.

Because the first issue is not enough money, naturally it is impossible to prepare too much, and the second issue has already printed 100,000 copies, and it will continue in the future, just to see the effect of the early investment, and what Han Ziguang is doing now, Han's father and Han's mother are very supportive. A month ago, no one could have imagined that Han Ziguang would be able to sit on such a big career, and some people even laughed at Han's father's 10,000 yuan for being wasted, but after a month, no one said so, just congratulations.

After Han Ziguang took out 100,000 Hong Kong dollars and returned it to Han's father, for him, Han's father's 10,000 Hong Kong dollars is also an investment, and ten times the profit is enough to make anyone crazy, after all, it is only a month's time, and now Han's father is smiling wherever he goes, and there is no previous depression.