"For example, Li Caimian, you like bubble tea and want to buy pudding milk tea, what should I do?" Gu Xiaoqing asked.

"Then, then I'll buy my favorite one."

"What if we launch this family photo milk tea? While the price is certainly slightly more expensive than any of them, which one would you buy? ”

The Li sisters opened their eyes wide, the answer didn't need to be said at all, if they really liked both, they would naturally choose a family photo!

For example, adding five cents to one piece on the basis of the original is not unacceptable.

Gu Xiaoqing was reborn, and he had experienced it in his previous life. There is room for profit in milk tea itself, and the raw materials are not as expensive as imagined. Later, in the milk tea shop, there were also a lot of milk teas similar to family portraits, which were a few dollars more expensive than normal milk tea.

But that's the price of the future!

The purchasing power of one yuan on vegetables on weekdays is not the same as that of one yuan in the future.

Now you can buy a cabbage for a dollar, and even watermelons are less than a dime a pound when they are cheapest.

But what about in the future?

She remembers that no matter how cheap the watermelon in 2015 was, it was at least 6 cents a pound. What cucumbers, cabbage, there is nothing for 1 cent a pound. In the vegetable market for daily consumption, the price of most vegetables is generally more than 1 yuan a catty.

I think that in the future, the family portrait milk tea on the market will be more expensive for a few dollars, and there are a lot of people who don't care about the expensive money.

Now, according to the approximate proportion, people can now accept the extra expensive price, which should be between one yuan and five cents.

If it's a dollar more expensive, I'm afraid people will think about it.

"Another benefit, this kind of family photo milk tea is also a kind of signboard. I think you've also met some people who come to buy milk tea for the first time, what is their reaction? ”

Gu Xiaoqing asked the two sisters.

The Li sisters looked up. After reviewing it, he replied: "Generally, people who have never drunk it will be dazzled by our dazzling menu, and often ask us what is delicious and what people buy more, and what kind of milk tea they will buy." ”

"Well, yes, at this point you can only recommend based on what your customers have liked in the past. In case someone takes a sip. Don't you think so? Customers will feel like you're cheating on them. They won't come again. In this way, we lost a large number of potential customers. ”

Gu Xiaoqing didn't want to launch such a milk tea, but hoped that the Li sisters could empathize from a certain perspective.

Don't keep thinking about joining. Franchise, training, training franchise stores will gradually be saturated in a year or two.

They should change their thinking and change the backbone of the bubble tea shop to the user experience.

Mostly for the user. It's thinking about the 'life' of the bubble tea shop.

Gu Xiaoqing was reborn and knew too well the impact of this market in the future. People haven't recovered yet. But soon someone will operate the same way.

They use cheap raw materials and cheap industrial additives to make cheap milk tea that meets people's taste buds, and at that time, her milk tea shop will be hit by a huge impact and face a cruel price war.

But the raw materials and technology are destined to the price of milk tea. Therefore, people who do not know the truth will abandon the expensive milk tea and choose the same taste but cheap milk tea.

But at this time, the market will also be chaotic in the years of high economic development. Until the future, the network slowly spread all over the country and entered the national information age. This kind of behavior that harms people will be reined in.

Gu Xiaoqing will not go to trick people, so her only means is to constantly bring forth the new, in order to attract the attention of consumers, and always keep herself standing on the cusp of the times.

"I see, so that once there is a first-time guest who doesn't know what kind of milk tea to choose, we can recommend family photo milk tea to them."

The Li sisters were very smart and immediately understood what Gu Xiaoqing meant.

This is indeed a good way to not only increase the revenue of milk tea, but also avoid losing potential customers.

"Well, I'm just giving an example, I just want you to think about it. I think we can add some investment in advertising and take the opportunity to build our brand. However, you still need to study more on the specific new menu, such as cost control, the ratio of various additives in family photos, and so on. ”

"yes, I see."

The two sisters looked at Gu Xiaoqing with admiration, they wished that they had such a brain, even if they had half of their boss.

"Also, I think we can get some ice cream in the summer."

"Ice cream? Is it the kind of ice cream you buy on the street? ”

Sister Li asked.

"No, the ice cream I want is McDonald's." Gu Xiaoqing said with a retrospective taste.

Ice cream is not uncommon in this era, but in comparison, KFC's sundaes and McDonald's Xindi taste definitely better than the traditional popsicles on the street today.

Popsicles give people the feeling of drinking cold water, but the milky taste of the sundae definitely makes Gu Xiaoqing have an endless aftertaste. Because she had eaten a sundae for the first time in her previous life, she could tell that it was far from the kind of popsicles sold on the street.

In the future, that milky taste can be achieved in many places, but now it is still popsicles that are commonly on the market.

"You two, you need to go out on the streets a lot, observe a lot, and learn a lot. Knowledge is the best weapon to arm people's minds, but knowledge is not only in textbooks, basically all knowledge is obtained from the accumulation of experience in daily life. ”

The Li sisters listened in a fog, and basically didn't understand a word. Anyway, they understood that their boss asked them to observe more and learn from each other's strengths.

"Well, we, we'll definitely try."

The Li sisters admired Gu Xiaoqing more and more, in their eyes, daily life was like that. Go to and from school, go to and from work, and nothing?

But the boss is the boss, and he can find the extraordinary from the ordinary, this is the capable person!

Of course, Gu Xiaoqing's mind was still wandering around with various ideas, such as adding fried yogurt. However, this thing can only be the icing on the cake, and it is unrealistic to expect it to play a decisive advantage.

Of course, the development of hot pot to a certain point will also encounter bottlenecks, but it is unlikely to be as hugely impacted as the bubble tea shop.

On the contrary, she still has an idea that she hasn't come up with, which is just to turn things around, or to add icing on the cake.

"After a period of time, the hot pot competition is not only the base, but also the freshness of the ingredients and the quality of the meat."

The base determines the success or failure of a hot pot, but the ingredients will make a difference between this success and failure. Why did Haidilao taste good in the previous life?

is not only the problem of Haidilao's base material, but also Haidilao's meat, all kinds of slippery, are several grades better than ordinary roadside hot pot restaurants.

What secret beef, what shredded mutton premise must be a good supply. (To be continued.) )