The so-called brand, this is a virtual value, invisible, intangible, and even impossible to accurately estimate, but the weight contained in it is far beyond imagination. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 For example, when people mention Pixar, they will think that it is quality assurance, and when they walk into the cinema, without any concept, Pixar's work will often become a "can't be wrong" choice; For example, when people think of McDonald's, they always think of convenient food and Wi-Fi that can be used all the time.

The same is true in the field of art, where it seems that when people mention "Van Gogh" or "Picasso", they can't help but pay high respect. Perhaps for insiders, even the best artists must distinguish between different stages such as the early stage of artistic creation, the mature stage of art, and the late stage of artistic career, and then distinguish the value of artworks. But for the uninitiated, the value of the name itself is enough to be awe-inspiring.

Hollywood is no exception.

A year ago, or even six months ago, the name "Lancelot-Strello" would have carried some weight, but it would still have been difficult to become a bargaining chip. But now, things have gradually changed, and Lance itself has become a signboard - not only an excellent representative of the combination of business and art, but also a leader among the new generation of directors; Moreover, his keen sense of smell and accurate positioning of his works have been excellently recognized.

For professional film critics, it seems that they don't like the commercial elements of Lance very much, such as everyone thinks that "the day after tomorrow" is Lance's wrong choice, and for example, the commercial elements of "Sin City" are too strong to hide the depth of the work. But for major film companies, for veteran producers, Lance's "ability to make money" is precisely the part that impresses them the most, if a commercial film can win the love of film critics, it is naturally great, but the premise is that it must make money! Things have a priority, and interests come first.

After the cooperation of "Pirates of the Caribbean" and "Superman Returns" both failed, the "007" project, "Transformers" and "I Am a Legend" appeared on the stage, all of which are high-investment and high-risk projects.

Therefore, when Barbara questioned Lance's qualifications, Lance no longer needed to defend himself as before, nor did he need to use real scripts or excellent strength to convince the other party as before, because his previous four works were already the best proof, and his ability and talent were the best bargaining chips.

"Because it's my plan."

Lance's answer was simple and clear, confident to the point of arrogance, even a little arrogant, but he did not show any ostentatious gestures, but smiled and said calmly, as if he was stating an ironclad fact, which could not be questioned.

Barbara looked at Lance carefully, and after a moment, showed a shallow smile, "Why don't you sit down?" I kept my head up and talked, and my neck was already a little sore. ”

From the moment he came in, Lance has always been standing, as if Barbara was only realizing this, but in fact, it was a signal that Lance had won the qualification to be on an equal footing with them, which meant that the brand "Lancelot-Strello" was convincing enough; This also means that Lance's plan is halfway through and things are going very well.

"At tea time, I can just have a cup of coffee." Lance didn't stop there, but further declared his position.

Michael snapped his fingers immediately, and the waiter standing not far away walked over, and Lance turned back and explained, "A latte, double cream." "There is no politeness. When the coffee was placed in front of Lance, it was officially announced that he had a place at the negotiating table.

"So, how are you going to execute this...... Huge plans? Barbara has completed the communication with Wilson and Anthony, and has entered the execution stage on paper, of course, not really entering the crew to shoot, but proposing a clear plan for the future, "Paul has completed the creation of the entire script, according to the idea you just had, it is estimated that the entire script will be overturned and recreated." ”

Generally speaking, the establishment of a film project starts with the release of the script. Of course, there are cases where the project is decided without a script like "I am a legend", but there are not too many.

Paul, who had been acting as a transparent person next to him, heard his name, and immediately straightened his back, ready to deal with the next situation, but Lance did not move his gaze at all, which made Paul a little overwhelmed, but he could only stare wide-eyed and concentrate in case of emergency.

Lance still looked at Barbara, resting his right foot on his left leg leisurely, unhurriedly picking up his coffee, taking a sip elegantly, and shaking his head with a smile, "Of course not." The smile was tinged with lightness, as if Barbara had just told a joke, "We just need to make some changes to the script, especially for the villain, we must increase the villain's confrontation ability, and then give the villain some motivation behind it, so that the whole conspiracy becomes complete, and finally make some changes to the lines, and that's it." ”

Paul couldn't help but speak, Lance said it lightly, but in the understatement, the entire script framework has been changed, and the amount of work is not easy at all.

"I remember you won an Oscar?" Anthony asked curiously.

Lan Stanran nodded, "One award, one nomination." "Even if it doesn't need to be elaborated too much, the point is enough so far, and achieving such an achievement in just two years is enough to prove his ability." I'm going to complete the image of James Bond through three to five works, so I don't need to rush to complete this work right away, I can uncover the secrets of James Bond little by little, and let people get a glimpse of the true face of this charismatic spy. ”

Everyone in the room was an old fox - everyone except Paul understood at once. Lance just emphasized that it doesn't need to be too complicated, it just needs to show a certain side of James Bond, and that's enough; Now Lance has emphasized that he can do this work through three to five works, in other words, each one reveals a little bit, and when the trilogy and the pentalogy are over, people will see a vivid James Bond, and the whole character will become more three-dimensional, really building the connection between the series and increasing the sense of closeness between the works.

Of course, more importantly, Lance can participate in the creation of several future 007 works.

It is precisely because everyone here is a veteran who has been rolling in the circle for many years, so when everyone realized that they had never been aware of Lance's true intentions, it was not until Lance made the matter clear that they suddenly realized, which not only shows the meticulousness of the whole plan, but also shows that Lance is excellent as a producer - keep the hole cards in their hands until the last moment, guide them into the trap step by step, and when the hole cards are revealed, they have no room to retreat.

Everyone's gaze on Lance began to become deeper, but Lance, who became the center of attention, did not panic, slowly put the coffee back on the table, put his hands on his knees, calmly faced all the sights, and then looked at Barbara calmly, as if he had surrendered the initiative.

Barbara only remembered that Lance's self-introduction in the opening remarks was not a director, not an actor, but a producer, just a producer. As soon as Lance appeared on the stage, she firmly held the initiative in her hands, even if there was herself on the scene, as well as Wilson, Anthony, Michael and others, but the initiative was never out of Lance's control. This self-confidence, this meticulousness, and this strength are indeed eye-catching.

Things are getting more and more interesting.

"So, you're saying we're going to work together on the next few works?" Barbara still didn't take the initiative, she just found out Lance's true purpose.

Lance nodded in the affirmative.

"I remember Michael saying that you joined the crew as a director." Barbara went on to say that this is an affirmative, not an interrogative.

Lance shrugged, "I'm more suited to being a producer than a director, and I can breathe new life into the 007 series." As he spoke, Lance's gaze slowly fell on Wilson, Anthony, and finally back to Barbara, as if to say, your iron triangle has been holding on for too long and needs some fresh blood. It's really impressive to be so bold and direct, "At the same time, I can make the 007 series achieve box office success and win word of mouth at the same time." The reason why people walk into the cinema is not the charm of Pierce Brosnan's version of James Bond, but the charm of the 007 series. Daniel Craig's version of James Bond has never been glamorous and radiant, "Of course, the most important thing is that I can control the whole series from a macro perspective, so that the 007 series can also become a classic series like 'Back to the Future' and 'Star Wars', rather than just a stand-alone exhibition of '007' works." ”

For the first time, Barbara's expression was different, and she seemed to have a new understanding of Lance's ambition and strength, but Barbara did not give a positive or negative answer, or even ask any further questions, but cleverly avoided the topic and turned her head to look at Michael, as if she had handed over the decision to Sony Pictures.

Michael also knows that this matter is very wide-ranging, which also means that Sony Pictures' next plan needs to be adjusted, "You mean, Sony and Chaos will join forces to create the 007 series? ”

"The all-new 007 series." Lance corrected the statement, but it was equivalent to indirectly affirming Michael's statement.

Michael's mind spun around for a moment, temporarily suppressing the turbulent waves, and then curiously asked, "What specific ideas do you have other than the script?" (To be continued.) )