Chapter 490: Decision

Although Li Cheng handed over the entire beautiful matter to Lin Wanwan, many important things Lin Wanwan had to discuss with Li Cheng when she came back, although every time Li Cheng followed Lin Wanwan's opinion, Lin Wanwan still insisted on doing so.

"Words*love*first*hair[no pop-up novel network baoly]" Isn't it too early to talk about this issue now, after all, Meiruo Tianci has just opened for a few months. ”

Li Cheng asked suspiciously.

According to the relevant regulations, a company must maintain profits for more than three years before it has the right to go public, and now the beauty of the heavens is not even half a year, although it has created a lot of commercial miracles, but even the basic conditions for listing can not be met, for Li Cheng this problem is indeed a little too early.

"Although it has only been open for a few months, its future is visible to all, and it is so easy to maintain profitability for three years."

After a pause, Lin Wanwan continued to explain: "Three years is not a long time, but it is not a short time, and now the beauty of the heavens has entered the right track, as long as the beauty of the heavens is officially built, we can really spread our corporate culture to the outside world." ”

"Now come up with a plan, about the plan to go public or not to go public, the future of the United States can also be completely developed in this direction, this is a future large enterprises must consider in advance, if you wait until the future to consider this problem, it is very likely that there will be something unprepared."

Hearing Lin Wanwan's words, Li Cheng also felt that this was very reasonable, no matter what he did, it would not be so easy to make mistakes in case of a rainy day.

With the current development momentum of beauty, it is likely to cause dissatisfaction with other giants in the industry, after all, the skin care industry is basically the kind of tacit unspoken rules, although it is very expensive, but the effect is not particularly good, and most of the cosmetics are not so high, but very low.

Even before the advent of beauty, skincare and cosmetics were sometimes just luxuries to compete with each other, and other effects could even be completely ignored.

However, the appearance of Meiruo Tianci has completely broken this unspoken rule, although the price of Meiruo Tianci is not much lower than that of other well-known brands of skin care products, but it has a visible curative effect, and some users only use a course of treatment to feel the effect of Meiruo Tianci, so Meiruo Tianci has only been open for a few months, and has already gained a large number of loyal customers.

If the United States wants to go public, it is likely to be sniped by these companies, and if there is no plan that has been prepared for a long time, I am afraid that the United States will usher in an unprecedented disaster.

"Then what do you have to say, tell me."

Li Cheng didn't express his position immediately, and still asked Lin Wanwan's opinion as usual, Lin Wanwan must have her own considerations if she has an opinion in this regard, which is almost becoming a law.

"Why do you keep asking my opinion, you are the big boss who is as beautiful as God"

Sure enough, hearing Li Cheng's words, Lin Wanwan glanced at Li Cheng and said coquettishly.

Every time Lin Wanwan raised a question about beauty, Li Chengdu would choose to listen to Lin Wanwan's opinion first, and most of them would choose to listen to Lin Wanwan, which made Lin Wanwan feel happy and a little helpless at the same time, this guy just trusted himself so much, "Do we two care who is the big boss, I'm the boss, aren't you also the boss, what opinions does the company have, isn't it the same when the boss raises?"

Li Cheng said with a smile.

In fact, there is no need for Lin Wanwan to ask Li Cheng about this kind of problem, Li Cheng has already handed over the beauty of the heavens to Lin Wanwan and let her take full authority to deal with the affairs of the enterprise, which means that Li Cheng believes in his woman 100%, even if something goes wrong, Li Cheng will not blame Lin Wanwan.

Besides, Li Cheng thinks that it is useless to ask for his opinion on this matter, Lin Wanwan is much more professional than him, and Li Cheng didn't even know how to price the skin care product industry at first.

"No, you have to have the final say in this matter, I can't do this, mainly otherwise, I wouldn't have raised the issue of listing with you so early."

Lin Wanwan glared at Li Cheng and said.

Regarding this issue, Lin Wanwan didn't think too much, and there were pros and cons on both sides of whether to go public or not, so Lin Wanwan would ask Li Cheng directly this time, instead of saying what she thought in her heart first.

"Okay, okay, let me think about it"

Li Cheng nodded and said, then sat down and thought carefully.

The problem of listing is to be experienced by many large enterprises, if it can be financed and listed, it is a very good choice for a company that lacks money but wants to quickly become bigger and stronger, but in this way, Li Cheng's shares in the hands of shareholders will also be greatly reduced, and the listing is likely to provoke malicious people who want to buy and then sell stocks.

At that time, if a person is not handled well, I am afraid that the newly listed Meiruo Tianci will be questioned from all sides, and Meiruo Tianci's customers may also be lost, which is more than worth the loss for Meiruo Tianci.

However, there are also many advantages of going public, that is, it can make the beauty of the heavens famous all over the world at the fastest speed, of course, this qiē must be operated well, and if you are not careful, you may fall into the abyss.

If it is not listed, this trouble will not appear, but if it is not listed, it requires shareholders to have a large amount of capital injection to have the opportunity to make the company bigger and stronger, and this is just an opportunity, and it is also possible to invest so much money in it without even a blister.

Now the beauty of the gift has become a well-known brand in the country, although in China is deeply loved by customers, but who can guarantee that in the international beauty of the gift can also have such a reputation for the current beauty of the world, Huaguo is no longer the main goal, Li Cheng and Lin Wanwan have targeted the world, it is precisely because the beauty of the gift in China is the first real luxury brand in China, will be so quickly made a name in China, but so many international brands, such as Dior, Chanel, An international brand like Emma, which has existed for hundreds of years, will admit that the new brand from Huaguo, Meiruo Tianci, will enter the international industry and not be listed, both options have pros and cons, and this is really a problem for Lin Wanwan, so this time I must seek Li Cheng's personal opinion.

"If you go public, will you be able to raise funds easily and go to the international stage faster?"

Li Cheng looked at Lin Wanwan's eyes and asked, Lin Wanwan was also waiting for Li Cheng's answer with great anticipation, so she listened very carefully when Li Cheng spoke.

After listening to Li Cheng's words, Lin Wanwan nodded seriously: "Yes, for a brand that wants to quickly become famous internationally, going public is a very good choice." ”

"In that case, then I won't go public"

Li Cheng thought about it for a long time, but still chose not to list the decision of Meiruo Tianci, although it is easier to let Meiruo Tianci enter the international stage after listing, but it must bear greater risks.

"You've decided"

Lin Wanwan asked in surprise, this guy is really a little funny, since he decided not to go public, why did he ask questions about listing Lin Wanwan thought that Li Cheng would choose to let Meiruo be listed.

"If we don't go public, the whole beauty is our own, and if it's listed, maybe it's someone's."

Li Cheng shrugged his shoulders and said, although this statement seems a little too simple, but what Li Cheng expressed is not just a little bit at all.

For the entire cosmetics industry, Meiruo Tianci is just a new brand that has just been launched, which can be welcomed in China, but when it is taken internationally, it will definitely attract the sniping of those international large enterprises, and no one will sit back and watch a strong opponent grow and give up.

If Meiruo Tianci is listed, I am afraid that it will suffer from malicious shorting on the same day, these are not counted, brands like Chanel and Emmas will make Meiruo Tianci better than I am afraid that the sniping on the stock market can make the Meiruo Tianci team too busy.

For Li Cheng, steady and steady is the basic principle, those quick successes and quick profits can not be found in Li Cheng, not listed and slowly developed, who can be sure that Meiruo Tianci does not have the slightest chance to become an international brand, and Li Cheng feels that if he is in a hurry to go public now, it is not necessarily a good thing for the development of Meiruo Tianci, after all, although Meiruo Tianci is now favored by all sides, and has even received the attention of Western luxury goods, but the current Meiruo Tianci is just starting not long ago, She is not yet ready to go public.

"With the huge market of Huaguo, if the United States is not worried about no funds, there is no need to take so much risk for financing, the entire Chinese market can be our backing, even if it can't do anything in the international reputation, how can it be a big deal to stay in Huaguo and not go anywhere, you must know that Huaguo is the world's largest luxury consumption country, and it is actually very easy to enter the world by taking the Chinese market as a springboard."

Li Cheng said what he thought in his heart, even if it is not listed, there are many famous companies that are not listed, they are still well-known big brands in the country, and the Koch Group in the country is a super enterprise with annual sales of more than 50 billion US dollars, but such a company is not listed.

Even if Huawei Communications, a local enterprise in China, is still not listed, it still successfully becomes a Fortune 500 company.

Although there are not many examples of these examples, they are enough to prove that not going public can still let the world know his brand concept, and these are enough for Li Cheng.

The most important thing in listing is financing, gathering everyone's money to help make the company bigger and stronger, but for Li Cheng, there is no need to take such a big risk to go public for financing, Li Cheng can inject enough funds, just the pure profit brought to Li Cheng every month by beauty is an astronomical amount that others can't imagine.

And Li Cheng also believes very much that even if it is not listed, Meiruo Tianci's turnover will decrease, or even only increase, after all, when everyone uses skin care products, what they see is not whether the company where this skin care product is listed is not, but whether this skin care product has achieved the effect she expected, and Meiruo Tianci has not disappointed anyone who has used her.

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