Chapter Ninety-Five: The Blacker the Hotter the Box Office

Gao Zhisen's smug face made many old filmmakers dislike, but it was a bad thing for the Xiangjiang media industry.

There is no way! What are you most afraid of being a media? That is, there is no topic, but now Gao Zhisen has made the newspaper industry, magazines and the like have been rapidly improved, among which the biggest benefit is undoubtedly "Light and Shadow Entertainment Fashion Magazine" and "Light and Shadow Daily", of which "Light and Shadow Entertainment Fashion Magazine" has successfully exceeded 200,000 copies, and the daily sales of "Light and Shadow Daily" have also successfully exceeded 100,000 copies, which is eye-catching.

After all, Gao Zhisen seems that the Light and Shadow Publishing House is also his own person, so he simply made an interview in the "Light and Shadow Entertainment Fashion Magazine", and the "Light and Shadow Daily" also has a lot of sharp questions on it, especially for people like Yue Chuan and Jiugang Layman, which is extremely sharp.

"Ahem! Cough! I'm! I'm! I'm! ......" Ni Kuang looked at the reports of major media, especially the evaluation on "Light and Shadow Daily", which made him feel that he was about to be angry with his heart attack, and said coldly: "Damn! Wait for me, don't think I'm a bully. ”

On Thursday, July 7, 1983, this day was originally the day when Golden Harvest's movie "Five Lucky Stars" was released, but the media rarely reported it, but it was full of photos of Gao Artillery, it can be said that Gao Zhisen was completely popular and became a well-known person in Xiangjiang.

When the senior management of Jiahe saw this situation, they couldn't cry or laugh, what does it mean to lift a stone and shoot themselves in the foot? So I had to spend money again on advertising in major media, and I also spent a lot of money on "Light and Shadow Daily" and "Light and Shadow Entertainment Fashion Magazine", for which Han Ziguang counted the money with a smile.

The scolding war between Gao Zhisen and Ni Kuang is intensifying, and "Happy Ghost" naturally appears on the pages of major media repeatedly, or is it an advertisement that does not cost money.

"Brother Sen! Now you're famous! Han Ziguang looked at Gao Zhisen's dusty appearance, and couldn't help laughing: "It's been really hard for you in the past two days, recently Ni Kuang's house, but there is no less sound of falling things, and our movies are becoming more and more well-known." ”

"Boss! Don't laugh at me. It's not an easy job, but I'm glad that it's best to be angry with Ni Kuang and watch him scribble. Gao Zhisen shook his head, and at the same time looked forward to it: "Are the latest box office results out?" ”

"It's out! This is someone Lu Falan just sent. Han Ziguang smiled and said: "On the fourth day of the release of "Happy Ghost", the box office was 1.95 million, setting a new high again, and now the total box office has reached 7.5 million Hong Kong dollars. ”

Four days after its release, the box office of 7.5 million Hong Kong dollars, how can it be described as a success? It's just that today is the day when Golden Harvest's "Five Lucky Stars" will be released, so it will be blocked, after all, the cast of "Five Lucky Stars" is really not comparable to "Happy Ghost", and one thing is undoubtedly certain, the jokes of "Happy Ghost" are definitely more than those of "Five Lucky Stars", after all, one is a campus comedy, and the other is an action movie.

"Whether the box office can exceed 20 million is crucial today!" Gao Zhisen was also extremely nervous.

Han Ziguang nodded thoughtfully, in fact, he chose to go head-to-head with Golden Harvest, but also wanted to see the potential of Hong Kong movies, after all, the two advertisements are fully done, basically everyone in Xiangjiang knows about it, this dragon fight, no matter who wins or loses in the end, either drives the market to be hot, or loses both, it should be able to squeeze the potential of Xiangjiang movies almost!

In fact, it is not only the light and shadow entertainment company that is nervous at present, but also the senior management of Golden Harvest is also very nervous, after all, "Happy Ghost" is too fierce a few days ago, and the midnight performance of "Clever Trick Five Lucky Stars" also reached a box office of about 300,000, and the two are half a catty.

It's just that the three giants of Golden Harvest understand that from this point of view, on the contrary, "The Five Lucky Stars" has lost a little, after all, "The Five Lucky Stars" has gathered a large number of stars, but it has a tie with a small investment movie that is not optimistic, and the two are not heavyweight opponents at all!

"Damn!" Zhou Wenhuai's face was stern at this time, he originally wanted to make "Happy Ghost" stink, but he didn't expect to achieve "Happy Ghost", especially when all major newspapers reported on Gao Zhisen and "Happy Ghost", he was nauseated and groaned: "This time we must not lose." ”

"Ah Huai! You don't have to worry either! Liu Lianghua comforted: "We have all watched "Five Lucky Stars", and we will never lose to "Happy Ghost". ”

"I hope so!" Zhou Wenhuai shook his head helplessly and said: "Inform Ah Long and Sanmao, let them also help promote the film!" ”

"That's a good idea!" He Guanchang couldn't help but agree: "Leave this matter to me!" ”

He Guanchang saw Zhou Wenhuai like this, and he also knew that Zhou Wenhuai was also a little soft under the strong offensive of Light and Shadow Entertainment, and wanted to take the opportunity to ease the relationship with Hong Jingbao, after all, without Hong Jingbao, it was such a strong light and shadow entertainment company, wouldn't it be like a tiger with Hong Jingbao?

"It's me who underestimated this offspring!" Zhou Wenhuai took a deep breath of his cigar, spit out a smoke ring and said, "His coming momentum is even more ferocious than that of Xinyicheng!" ”

Zhou Wenhuai's evaluation made He Guanchang deeply believe that when the new art city was started, even if it was supported by the Golden Princess Cinema, there were times when it was suppressed by Golden Harvest, but Light and Shadow Entertainment Company was not, with the backing of "Light and Shadow Entertainment Fashion Magazine" and "Light and Shadow Daily", it can be said that he has his own right to speak, coupled with the close cooperation with Shao Daheng, he did not let in the face of Golden Harvest's offensive, and even made many strange moves, which was impossible to prevent.

Golden Harvest is just smearing the movie "Happy Ghost" behind his back, but Han Ziguang is good, he directly uses the desperate plan, and simply makes things bigger, and uses Gao Zhisen to attract the attention of the media, making people pay attention to "Happy Ghost", and even people don't pay attention to "Five Lucky Stars".

He Guanchang also wiped his cold sweat, feeling that this year's summer vacation is a little cold! He Guanchang no longer dared to underestimate the young boy who looked less than twenty years old, when it came to the power of using the media, it was really not comparable to them, and even he felt that those media were all played with by Han Ziguang and applauded.

After He Guanchang left, Zhou Wenhuai couldn't help but fall into deep thought, and then he thought about it for a while, and felt that he could ask Shao Tycoon to meet, he really wanted to find out what the relationship between Shao Tycoon and Han Ziguang was, in the eyes of outsiders, Shao Tycoon was really good to Han Ziguang!

At the same time, after Shao Tycoon received the box office of "Happy Ghost", he couldn't help but shake his head in surprise, before he was still happy for the box office of "Young Master Huaxin" of 9 million Hong Kong dollars, and Han Ziguang once again refreshed his new understanding of the movie.