Lance has a library of movies for the next ten years in his mind, but it's not a panacea, and likewise, the blacklist in his hand is not a panacea. Pen, fun, pavilion www. biquge。 After years of honing and understanding, Lance clearly knows that for commercial films, the timing of release is crucial, and any work that achieves box office success must follow the trend of the times and burst out with the right energy at the right time.

The so-called timing is not only a matter of release schedule, for example, the "Harry Potter" series is not suitable for the summer season, but it is flourishing during the holidays, and finding the right schedule is different for the potential of the commercial box office; At the same time, it is also a matter of release time, in line with the aesthetics of the times, grasping the pulse of the trend, and catering to market demand, the box office performance will show very different results.

In February 2016, "Deadpool" landed in North America, and before the release of this movie, it was questioned a lot, this is not only an R-rated superhero movie, but also a series of comics in which the supporting characters provoke the main work, and at the same time chose a cold schedule like February, and the box office performance is worrying. But as a result, the film swept $360 million at the box office in North America, breaking a series of astonishing records, and almost jumped off the horse as the "Passion of the Christ", which caused a wave of amazement.

Behind the amazing results of "Deadpool", it is the preparation and grasp of the timing. The comic book adaptation series has gradually matured, and the market has slowly begun to enter a period of fatigue, and people are still interested in comic book superheroes, but they need more new ideas to awaken their enthusiasm; The "X-Men" franchise has matured, and Deadpool's glimpse of the franchise has garnered enough mass base; The publicity strategy adopted the method of Internet virus, which sparked a heated discussion among young people, not only otaku, but also fashionable, youthful and energetic young people, who have become interested in movies; Finally, there is the cold February schedule, in this Oscar season of the main role, there are few decent works that can pose a danger to "Deadpool", and the market potential is all maintained on this movie.

And so, a miracle was born.

There are countless similar situations in the long history, for example, "Future Water World" was released in 1995 and suffered a fiasco, when the story of this work was weak, but the visual effects were wonderful, compared to many commercial blockbusters ten years later, it was not inferior, but looking back at the height of the future, you will find that the reason why this work failed miserably is mainly because it did not meet the movie-watching aesthetics of people at that time. If it is postponed for two years, even if it cannot create a "Titanic"-style achievement, the amazing special effects can still become a box office bomb in the era of 1997.

Another example is that "Avatar" wrote history in 2009, not only because 3D technology has matured and provided technical support for James Cameron's brilliant ideas, but also because the movie was released during the Christmas holiday, avoiding the bombardment of summer files, and because the previous year, "Batman Prequel: The Dark Knight" swept the box office of $500 million in North America, becoming the second work in film history to achieve such an achievement, allowing the market to complete the warm-up.

So, the right timing, that's going to be a question that Lance has to consider.

"Star Wars 7: The Force Awakens", which set a new box office record in North American film history, swept 900 million at the box office in North America alone, and if it was released in 2006, aside from the premise that "Star Wars Prequel" is still being released, this work will not be able to reach such heights, because the nostalgia complex simply does not have enough time to brew.

The same is true of "Jurassic World", which relies on feelings to win.

"Avatar", which has earned 760 million in North America, does not consider the premise that James Cameron is already in full swing for the time being, and this work may not be able to win the favor of the audience in the market in 2006. For reference, the 2006 North American box office champion was "Pirates of the Caribbean 2: Soul Coffin", and the 2007 North American box office champion was "Spider-Man 3". Neither of these works wins in 3D. Even in 2015, it is still unclear whether 3D will be a guarantee of box office success.

What's more, the copyrights of the above works are not something that Chaos Pictures can hope for. There is no possibility of making these works independently without major film studios, and even the rights to "Jurassic Park", which has been shelved for a long time, are wishful thinking to snatch food from Universal Pictures.

Therefore, Lance not only needs to consider the timing and choose a work that can explode with great energy in 2006 and 2007; It is also necessary to consider copyright issues and survive in the cracks of large film companies. This is also the reason why no film company has been able to break through the encirclement and join the ranks of the big six film companies - most of the important resources are firmly in their hands.

After thinking about it repeatedly and thinking carefully, in the next ten years, the only thing that meets the needs of Lance on the box office list of North American film history is the "Hunger Games" series, or the "Twilight" series.

Both sets of works are adaptations of young adult novels, the former is owned by Lionsgate, and the latter is produced by Summit Entertainment, both of which started as independent distribution companies and transformed into production companies to gain a place in North America. Later, Lionsgate acquired Summit Entertainment and merged into one, hoping to increase its competitiveness in North America. It is undeniable that the huge success of "The Hunger Games" has indeed allowed Lionsgate to see the dawn of a breakthrough.

Objectively speaking, these two sets of works are very much in line with Reims's current requirements, first, the copyright is easy to obtain; Second, it is not difficult to shoot; Third, the box office results are strong, the North American box office results of the two series are hovering around 300 million, the lowest score of "The Hunger Games" is 280 million for the fourth part of the series, and "Twilight" is 280 million for the third part of the series, but the highest performance of "The Hunger Games" is even better, and the second part of the series has reached 420 million.

Last but not least, the timing was right, with Twilight debuting in 2008 and The Hunger Games delayed a bit in 2012. The boom in adaptation of juvenile works has not yet risen, but because comic book adaptations have gradually entered the market, the box office potential of teenagers is being tapped.

What's more, both sets of works are series of novels, the first part of the adaptation, and the next two, which is like a cash cow, as long as you get off to a good start, the follow-up problems will be solved.

In terms of quality, the second installment of "The Hunger Games" was widely acclaimed, winning recognition from critics, including film critics, but "Twilight" is a pure idol movie, which has grown in the face of verbal criticism, a terrible reputation, undiminished fan enthusiasm, and a staggering box office. However, what Lance needs now is not word of mouth, but box office, and both series can be a lifesaver for Chaos Pictures now.

After careful consideration, Lance began to act, but soon he was unable to laugh or cry, he was very thoughtful, but forgot the most important point: if the original novel did not come out, then how could it be adapted?

"The Hunger Games" was published in 2008 and now has no shadow at all; The first installment in the "Twilight" series was published in 2005, but it has only been on the market for a little over a month now. For films adapted from young adult novels, fan enthusiasm is crucial, and no matter how bad the quality of the finished product of "Twilight" is, those avid fans will still not hesitate to cheer for it, they are the fundamental source of the box office. But now the first part of "Twilight" has just been released, and it has not spread at all, and the sales performance has just improved, which also means that the fan base has not yet had time to be established. So......

So even if Chaos Pictures adapts the first part of "Twilight", the box office will not be able to reach the height of the previous life.

In addition to crying and laughing, I was also a little depressed. There are countless suitable works, but most of them are comic book adaptations, and the adaptation copyright cannot be won at all; Or it is not in line with the current timing at all, and it cannot get a response from the market, and the result of the desperate bet is likely to be a bamboo basket.

Calming down again, Lance considered several other candidates, "American Sniper", "Inception", "Gravity", "The Hangover", etc., but they were all rejected one by one.

The prototype of the "American Sniper" is still in Iraq, and the biography has not yet come out, and even if it wants to be adapted, there is no object; The rights to "Inception" are in the hands of Christopher Nolan, who has been working on the project since 2000, and he signed an agreement with Warner Bros. for three works, Warner Bros. attitude is obvious, so hope is also cut off; "Gravity" seems to be a good fit, but 3D technology is only the most insignificant part of the film, and the problem of simulating weightlessness and creating space is the core problem of the film, and it is also an important magic weapon for the film's success, and such technology did not mature until 2012.

In this way, "The Hangover" is the best choice for Chaos Pictures, there is no problem with the copyright, and the investment of 35 million actually won 277 million North American box office, not only made the famous series of trilogy, but also made Bradley-Cooper (Bradley-Cooper); In terms of timing, comedy movies can always win a place, and they can often achieve small and big feats in the summer file, which is also Universal's forte. But here's the problem...... It's a comedy, the comedy that Lance is best at!

Lance couldn't help but feel a little headache, as we all know, the most important thing in comedy is the lines, although the "hangover" is won by the plot, but the charm of the lines is very important, so if you want to create a "hangover" script, it is estimated that the difficulty will be greater than that of the "City of God".

The odds don't seem to be able to clear the fog at all, and the chances of completing the Jedi counterattack are becoming less and less likely. Could it be a "hangover"? Chaos Pictures is about to complete an incredible victory with a small investment of 35 million? (To be continued.) )