When the movie "Hero" is released around the world, it will inevitably be a big sensation, after all, this is a movie directed by Chen Ge. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 ｉｎｆｏ

It's just that if the movie is not seriously promoted, it is very likely that the degree of this sensation will be limited at that time, and as a result, the thunder is heavy and the rain is small, and the box office and response of the movie are not high.

This is the scene that Chen Ge wants to avoid, he finally rolled out a lot of promotional shelves for this movie, at such an important moment, if the box office and reputation of the movie are not high in the end, then Chen Ge has indeed lived up to everyone's expectations.

Therefore, the publicity structure of the film still needs to be rolled out, and it is necessary to invest a lot of money and do its best in publicity.

The film "Hero" paid Huang Xiaoming and Mu Hai less than 100 million yuan, the total production cost is more than 400 million, and the budget for global publicity is about 100 million, so the budget at the beginning is still not enough.

With an investment of hundreds of millions, even in China's current territory with the world market as a guarantee, it is still not a cheap movie, which requires a lot of box office and very popular influence in all aspects to recover the cost......

For Chen Ge, recovering the cost of this film is a drizzle thing, and what matters is how much the film's reputation and the continuous influence of his various impressions after that are the most important thing......

Very, the promotion of "Hero" has been carried out all over the world, now that this movie has been completed and promoted, and it is backed by the review, it is only natural that the official finalization of the movie will be a natural thing.

Finally arrived at the official date of "Hero", on this day, the box office boom of the Christmas file has not passed, and there are still many people who will participate in watching this movie, and as long as a few days later, the next New Year's Day file will be ushered in, and the box office potential of the New Year's Day file is still very infinite......

Huang Xiaoming and Mu Hai, after facing the large-scale publicity of "Hero", also began to tour the whole world, although they are very busy, but in the matter of the movie "Hero", they have a lot of enthusiasm, after all, this is the most important film of their career so far.

Sometimes Chen Ge will also participate in the publicity, so the publicity effect of "Hero" around the world is quite good.

In the overseas promotion and distribution of "Hero", Chen Ge and the others have basically completely used their own strength, instead of relying on other forces to cooperate in publicity as before.

After all, many of Chen Ge's overseas energies have also made rapid progress, and their structure and connections are sufficient in some publicity and distribution matters.

This time, Chen Ge did do his best, in the past, he rarely participated in some specific things at the company's management level, after all, he has always felt that he has a specialization in the art industry, and he is not necessarily suitable for these things, but now, for the sake of "Hero", he has also come into contact with many specific business aspects and other things that need to be practiced by himself.

He also began to need to come into contact with a lot of business and other things, but even so, Chen Ge didn't point fingers at some specific things of the company, although sometimes he also had that kind of desire to point, which was normal, and it also came from the seven deadly sins of people.

But Chen Ge still suppressed this desire, because he felt that this desire was unnecessary, and he had a specialization in the art industry, and he had always used this to remind himself.

Just when Chen Ge and the others had been busy for the things of "Hero", even before and after, and when they were busy coming in and out, a news appeared.

This year's domestic Hundred Flowers Film Festival will be held, and this time the film festival specially invited a national leader as the chairman of the jury, and also invited Chen Ge as one of the judges.

This time, the chairman is obviously more upscale than the previous ones.

Chen Ge didn't hesitate and agreed directly, although it was very likely that he was going to make soy sauce, but his appearance at this time was also very helpful to brush up his sense of presence and the like.

For Chen Ge, as the helmsman of such a behemoth, he needs to have a good relationship with all parts of the country, and he can't let them have any dissatisfaction with him.

Therefore, the Hundred Flowers Film Festival still can't be shirked......

The film industry, jointly sponsored by the Hundred Flowers Film Festival Film Association and the China Federation of Literary and Art Circles, is held annually for 4 days in major cities in China.

The Hundred Flowers Film Festival is the longest, most influential, most professional and authoritative film award event in China, and the only national film festival in China.

Although this film festival is completely unsuccessful in the world, foreigners do not admit it very much, that is, in the past two years, with the gradual rise of Chinese films, foreigners have also increased some attention to the Hundred Flowers Film Festival...... If it was a few years ago, this would be nothing to foreigners.

But even so, the Hundred Flowers Award at the Hundred Flowers Film Festival is still one of the three major film awards for domestic films, and its influence is relatively large.

The Golden Rooster and Hundred Flowers Film Festival in the early days is completely self-entertaining, except for Chinese, I can't find any attention, and this film festival is more of a cake, and sometimes it is even a share of the audience, as long as the movie feels okay, it is possible to get several awards tied here......

Chinese people are like this, sometimes they pay more attention to human feelings, and some people don't want to see too many people regret, so there is such an award method, so an award may have a large number of people win the award together, and when they win the award, they are not like winning the award, but it is like a nomination......

As a result, there are some people who will be buried in this kind of film festival - working hard to make films, trying to get good reviews and other things, but compared to those people now, I will go for it, and I will still win the award together! It's not fair at all, so some reforms have been made later as well.

The Golden Rooster Award is a professional evaluation mechanism and is selected by professionals, and the Hundred Flowers Award is a public evaluation mechanism and is judged by the public.

The awards of these two film festivals are co-organized, the Golden Rooster Award in odd-numbered years, the Hundred Flowers Award in even-numbered years, and the Golden Rooster Award ceremony this year......

That's why Chen Ge became a judge in this year's jury.

Last year, Chen Ge became the biggest winner of the Xiangjiang Film Festival, and this year he became a judge of the Golden Rooster Awards.

At such a film festival, Chen Ge can't talk about how much benefit he can get, and he really doesn't need any benefits, but he can get some capital in it, which is more biased towards capital, so Chen Ge also needs this film festival.

Soon, this year's Golden Rooster and Hundred Flowers Film Festival began......

Sure enough, with the slow rise of Chinese-language films, there are also some foreign reporters on the scene today, and foreign reporters are still more concerned about these, rather than simply inviting them to be perfunctory, increase their popularity, and don't make people look down......

There are also many stars at the red carpet ceremony, including some foreign stars, mainly with the acceleration of the process of world integration, as well as the progress of many things in world films, so that there will be some foreign faces in Chinese films, at the beginning, these foreign faces basically stayed under the skin of those yellow people, but now, many things are not limited to yellow people, but there will also be some people from other countries, and some people of other colors will appear.

This is the strategic layout of Chinese films, and after these things have been gradualized, they have gradually become more and more influential.

Chen Ge didn't go to the red carpet this time, since he is the vice chairman of the jury, he has been preparing for this review and other things for a long time, of course, in terms of jury, he is not very good at interjecting many things, and many awards may have been decided, but Chen Ge was not angry because of this matter, or angry because of this matter...... He had already anticipated this possibility anyway, and he hadn't seen them at all......

He just played soy sauce, and when he was really needed to speak for some small awards, he didn't hide his thoughts, just say what he should say......

These are all things that Chen Ge is doing now.

However, at the Golden Rooster and Hundred Flowers Film Festival, there is one very important thing, that is, the academic seminar of the film......

Movies, literature, and the like are often discussed, and they all have to sit together, which is a bit like saying that the truth is getting clearer and clearer...... And Chinese always likes to have meetings, and they have to have a meeting for a little big thing......

The film academic seminar began many years ago, from the first Golden Rooster and Hundred Flowers Film Festival, but the scale at that time was not large, and after the founding of the People's Republic of China, he began to make his own films, until about 2,000 years, Chinese films have been taking a kind of self-entertaining literary and artistic route, and the right to speak in films is basically in the hands of the upper class...... Especially some movies that still have to be preachy, in terms of commercial success, they are even worse......

Of course, such an art film model has such benefits, after all, film is the seventh largest art in the world, and it is also a very important art, which can well reflect the role of film in humanistic care. However, such a movie is a vicious circle, after all, what a movie needs is the ability to support itself, not subsidized by other things year after year......

It is no wonder that a "Shaolin Temple" in the 80s was able to get more than 100 million box office directly in the environment of a dime and a ticket, and it is no wonder that after the 90s, Xiangjiang films and Hollywood blockbusters were able to completely disperse the Chinese film market.

Therefore, two thousand years later, China began the reform of the cinema system, and Feng Gang also became one of the pioneers of China's commercial films.

From this point of view, in fact, many people can't scold Chinese films too much, after all, Chinese commercial films really took off, and that was decades after the films of countries such as the United States, and it is understandable to be a little behind. But it didn't take many years for domestic films to learn a lot of Western countries, and this progress is obvious.

Now, Chinese films are facing some inflection points, the contradiction between the challenge of Hollywood blockbusters and the rise of domestic films, which have become the content of film academic seminars.

If it was a film seminar where directors gathered two thousand years ago, it would still be more about discussing shooting techniques such as art films and discussing the humanistic care of some films, but after two thousand years, in addition to some older filmmakers and pioneers of the Chinese film industry, some new groups have begun to turn such seminars into seminars to explore the road of Chinese film commercialization after gaining the right to speak.

It's the same this year.

Chen Ge also often attends such seminars...... It's just that this year is a little different......

Because after this year, Chinese films are facing an inflection point and a huge challenge......

Starting next year, China's box office market will open up again, again to world films such as Hollywood......

In previous years, the country's openness to foreign films seems to be not low, and in some years, foreign blockbusters have basically been introduced. However, once it comes to the summer season, once it comes to the Lunar New Year and the like, some foreign blockbusters that were originally released during this period have been revoked from the ability to be released simultaneously, leaving these schedules to domestic films......

However, starting next year, according to reliable sources, such a clear-cut protection policy will be slowed down again, and Hollywood blockbusters will appear in the summer and Chinese New Year files......

This kind of policy is closely related to many things such as the great power game, and filmmakers can't control so much for the time being, but this kind of policy really affects the survival of Chinese films...... Therefore, this year's film academic symposium is still relatively formal, and the duration will be relatively long. Of course, the Chinese film industry, which can resist the dumping of Hollywood films, will really grow, but everyone is also worried that the country will be a little too seedling...... As a result, this film academic seminar was also very intense.

Otherwise, in the face of the current Hollywood beast, the country may not very much hope that they can open up directly, even if the country knows that if there is no real opening of the Chinese film market, there will be no real progress in Chinese films, but they don't want to help the seedlings, especially in this era of growing capacity of the Chinese film market, they don't want to ......

Chinese people will also have a lot of thoughts, one of which is that they only hope to have good things, and they don't want others to be able to get them......

Under such a thought, everyone doesn't want such a vast movie box office market to cheapen the wolves in the United States for nothing.

It makes sense to say that it is a bunch of wolves in the United States, after all, strictly speaking, even in the current Chinese film market, only American Hollywood blockbusters can still sell relatively stable here, and movies from other countries ...... Hehe.

Even if it was a Korean film and an Indian film that were more famous before, no one paid for it when it came to China...... Unless it's really hot, people won't watch it, but Hollywood blockbusters generally have a relatively stable audience, and some people will watch the film.

That's why I say that there are only those wolves in the United States.

But the country is not so open directly, in fact, the country now also has some back-ups, and now the country is basically opening up some of the film schedules, but on the territory of domestic films, they will still give some preferential treatment to domestic films, and the system of co-productions has gradually begun to improve, although co-productions still enjoy the treatment of domestic films, but co-productions must also abide by some legal rules, and one of the stricter requirements of these rules is that since they come to China to shoot co-productions, Then you have to leave something behind, technology or something......

In addition, although this schedule is gradually opening up, the share of Hollywood blockbusters, if it is not a co-production, will still not exceed 30%, under such regulations, a Hollywood blockbuster gets a high box office, but most of the box office actually remains in China.

In this way, the benefits are actually received by China, but it also attracts a bunch of competitors to Chinese films, making their previous set not very effective.

In addition, because the country has opened the movie schedule this time, it is natural to give filmmakers some sweetness...... This sweetness is the decline in censorship standards, and the Chinese film market is about to liberalize the film censorship system!

For a long time, although it has been difficult for Chinese filmmakers to make films that have a significant international influence due to many of their own things, this reason is not limited to themselves, but also because of the influence of some domestic factors, including the film censorship system.

China's film censorship system is firmly in the hands of the state, and if he says it is right, it is right, and if he says it is not right, it is not right......

They said that it could be released, even if it involved a lot of various shots, which were very unsuitable for children to watch, but it could still be released, and they said that it could not be released, even if it was very simple and there were not too many things in various picture concepts, but it still couldn't be released...... Such a film censorship system is naturally very unreasonable.

But China's film classification system has not been introduced for a long time, and now, China's film censorship system is about to be introduced.

Moreover, sometimes there is a problem of saying one thing and doing another, and sometimes he says, you can say this casually, it's okay, freedom of speech, but you really say it, wait for tea! So sometimes what is going on depends on what they think, but this time on the issue of movies, it can be directly determined that they really want to open up the film market, and let the censorship system really be introduced, and use these things to fight foreign films.

There is no doubt that there is no shortage of talented people in the country, in modern times, it was so tragic at that time, but there were just some capable people in that era, so that China slowly re-emerged. For China, it is often broken, and then broken and then standing, with some things of the Chinese nation, everyone can always rush back and move forward desperately in the world trend.

Chinese people do have some bad roots, selfishness and the like, but once it is a critical time, there are always capable people who can burst out with a lot of energy, and it is these capable people who are promoting the progress of the whole country, for example, at this time, there will be some big directors who will begin to stand up and save the Chinese film market.

In the face of foreign blockbusters, especially the dumping of Hollywood blockbusters, there will definitely be many such capable people in China, after all, in the face of foreign humiliation, even if there is a temporary backwardness, we can still recover as quickly as possible.

Anyway, one thing that can be predicted is that the current domestic films should not be directly suppressed under the dumping of Hollywood blockbusters like the former Xiangjiang movies, and only some small fresh movies or movies with local characteristics can survive. Even if there is no Chen Ge who gets a future movie, such a person should naturally appear, which is predictable.

At the national level, in terms of the censorship system, they can also play some tricks, for example, some foreign things that are harmless to humans and animals may be raised in terms of censorship standards, and some Chinese films may be temporarily lowered in censorship standards...... These things are more flexible and will be done quickly. Anyway, it is definitely not a problem for Chinese to play these tricks.

However, even if there are such and such reasons, at least, Chinese films are now facing an existential crisis and the strongest impact from Hollywood, which is an urgent matter, and it is also something that requires Chinese filmmakers to work together and work together to overcome difficulties...... Therefore, today's academic seminar is still quite intense.

The name of the topic you are discussing today is:

How can Chinese films remain commercial in the midst of great changes?

This is a relatively big problem, but after all, so many people are talking freely, so everyone is also very enthusiastic about this topic, and all kinds of statements have been said.

Indeed, for Chinese films, now is really an era of great changes, many things are facing great changes, and everyone's living environment in the future and all kinds of things have changed from before.

This is also the same as the overall environment of China, China is now facing an era of great change, there is no doubt about this, now, China has been more and more moving towards the status of the world's largest economy, in the context of this era, China's competitiveness is also increasing, of course, it also brings greater challenges to the United States...... The United States naturally wants the end of a superpower, but they have missed the only opportunity to stifle China's rise in the 90s of the last century......

Under such circumstances, although China and the United States are still unequal in strength, all kinds of confrontations have been unfolding, and in the second decade of the 21 st century, many Chinese are faced with such confrontations and confrontations of all kinds...... At the same time, of course, it is also facing major changes and changes in various things in China.

The era of big movies has really arrived......

At this time, Chinese films will either perish in the sinking, or even return to the ending where they could only make literary films, or they will be swept away in such a struggle to achieve the rise and great progress of Chinese films.

To live or to die, that's a question!

There are still a lot of things to discuss, and they are also relatively in-depth, and the Chinese film market must be slowly regulated, which is also an inevitable problem.

However, after discussing it for a while, a lot of things were handed over to Chen Ge, and everyone's eyes were looking at Chen Ge, hoping that Chen Ge could say a few words.

Chen Ge looked at everyone, and then slowly stood up, in fact, he had already had the consciousness of standing up, after all, there are so many people here today, and in the promotion of the film on a global scale, although there are many people who have achieved success, their success is nothing in front of Chen Ge, basically incomparable......

In today's situation, of course everyone needs Chen Ge to say a few words, and then again, even if it is just from Chen Ge's current status in the entertainment industry, if there is anything, he should indeed say it.

After all, this kind of academic seminar is no longer the kind of situation that used to be particularly strict according to seniority, and only those who are ordered can speak up.

After all, today's academic seminar still has many old people in the film industry, even including several fourth-generation directors, Chen Ge agrees with their spirit anyway, these people are already old, but they still come when they face major challenges in Chinese films.

China's century-old film history also relies on them slowly, from scratch, from small to large. Although the first four generations of directors have a lot of limitations, their films also focus on literary films and the pursuit of humanistic care, and it is the fifth generation of directors who really began to pursue commercial changes, but the foundation of the film is laid by the first four generations of directors, and their contribution to Chinese films is definitely not something that can be measured by interests, the people of that era are still relatively simple, movies are not a tool to make money, although movies are in their hands and are relatively obscure for ordinary people, but their movies are still relatively simple. is facing such people, so although Chen Ge's attitude is not respectful, it is also very serious.

Everyone was listening to every word of Chen Ge attentively, not wanting to miss anything.

Chen Ge smiled slightly, and said to everyone: "Among all of you here, many of them are my predecessors, it is everyone who has driven Chinese films to this position today, think about the things of the past, sometimes it is more embarrassing, now, it is true that our films are facing major challenges, but there are still many opportunities, what I said next, if you offend anyone in some places, please be more tolerant, after all, I am not right about things, not people, what I am talking about today is some things......"

"That's nature!"

"No one will say anything bad about you......"

These people sound easier to speak, but in fact, Chen Ge's current situation, the words he said are also very useful.

Moreover, in front of Chen Ge, who made a big fuss saying that he had offended himself? Anyway, this is also Chen Ge, you can't mess with it!

So, in these cases, everyone listened attentively.

Chen Ge smiled, and then said: "I personally think that for Chinese films now, the challenges are greater than the opportunities, and it is only after the challenges that it is possible to usher in opportunities, what do you think?" ”

"Yes, yes, yes!"

No one has any objection to this, even the older fourth-generation directors nodded their heads to show their approval of this sentence.

After all, looking at the current situation, it is really not that there are no opportunities at all, but what is greater than the opportunity is indeed the challenge...... There is no doubt about it.

Chen Ge said: "So, in order to deal with such a situation, we really need to prepare more things...... At the very least, we need to strengthen ourselves first...... Many things in the past, we may have to give up for a while, and we should throw them away...... For example, from the moment Hollywood blockbusters stepped into this land, we had to pay more attention to the quality of the film itself. The audience is not stupid, they can see our efforts. ”

"Hollywood movies seem to be more ferocious, but in China, a country where civilization has been inherited for 5,000 years, they will still be unaccustomed here, so the movies they can sell in China are more special effects blockbusters...... But we are different, our blockbusters can sell money, our literary films can start selling money in the past two years, we are on our home turf, what we say, the audience can understand, our films, they can also understand, these are some advantages. ”

"So, that's the first point I want to say, our films must come back to the movies themselves, no matter what type of movies they are, we should pay more attention to their own quality, and really extend the requirements for the quality of the film. After having the quality of the movie, our audience, of course, will also pay to go to the cinema, instead of focusing all the attention on publicity and hype. ”

When everyone heard this, they knew why Chen Ge wanted to give everyone a 'right thing, not the right person' preventive injection first...... After all, publicity and hype have increasingly become an option for Chinese filmmakers......

Without publicity and hype, it would be difficult for a movie to sell money, which is a fairly straightforward thing.

So, now some people soon began to raise their own objections to Chen Ge's statement, and some people now began to say bluntly: "Director Chen, we actually know what you said, and we also know that we must do a good job in the quality of the movie...... But to put it bluntly, in this environment, if you don't have enough stars to pile up, it is still difficult for the audience to really go to the cinema for your movie, and many times you have to let investors point fingers, if there is not enough publicity and hype after arriving, it is almost impossible for the movie to get a good box office! ”

There are many people who feel the same way, indeed, this thing is like that, others are promoting, if you alone don't publicize it, then when it is released, it will definitely be you, not others...... In such an environment, it is impossible to simply think about getting a movie with empty teeth and a high box office, but under China's current high box office capacity, if the box office of a director is too low, it will soon be eliminated by the market......

These are all objective factors, and everyone also looked at Chen Ge, and then looked at how he would reply.

Seriously, Chen Ge has said enough things in recent days, such as saying that the director should keep a distance from the market, and so on, many things are said by him, but although he has said a lot of things, he has always followed a principle, that is, he has always demanded the quality of the film itself, from the beginning to the present.

Chen Ge nodded slightly, indicating that he had heard this sentence, but he didn't completely agree, he thought about it a little, and then said: "Let's put it this way, the film industry in Hollywood is ahead of us after all, propaganda and hype, these are commonplace for them, and they all have high attainments, if we want to fight a propaganda war with them, many times we will still fall behind." Of course, what I said before is not to make everyone give up propaganda directly, I don't have that kind of idea...... I hope that the commercialization of our films can be truly completed, and I hope that our films can really get the right to speak, but I hope that we hope that the film itself will be developed, rather than the publicity industry around the film......"

"I hope you can pay more attention to the quality of the film itself, which does not mean that everyone will give up publicity completely, in fact, my main purpose is just to hope that everyone can reduce some abnormal publicity and hype competition......

This sentence just appeared, many people are you look at me, I look at you, everyone is a little bit unconvinced that Chen Ge actually said such a thing at such a time.

But if you think about it carefully, it's no wonder that he had to vaccinate everyone at the beginning, saying that he was not the right person, and everyone was forgiving him when he said it......

It's a simple thing, because he does say things that are not entirely acceptable to everyone......

Anyway, many people will never admit that they will compete unfairly, even if this kind of thing really exists.

In fact, the unfair publicity competition of Chinese films, which is a regular occurrence, is the same as two people meeting a bear and saying that as long as one person runs faster than their friend, they can be rescued, and the two movies compete for the same schedule, then they don't necessarily have to be completely acceptable to the audience, as long as they can surpass each other in hype......

So all kinds of smears and the like are emerging, as long as you can take down the opponent, not to mention doing everything, but it is true that many different ways will be used.

It is in such a situation that the film market will become more and more chaotic, and many times it is difficult for good films to get ahead......

But many of us here today have done this, maybe they haven't done it themselves, but they have to do it in order to make a film that needs to meet the needs of the market...... Anyway, this thing is still relatively common.

So, everyone feels a little unbelievable now, is this guy going to offend people?

Chen Ge is really not afraid of offending people, even if he offends all the people in Chinese movies now, he can still call the wind and rain here......

But there are some words that are not unhappy in my heart, and they have reached the time when we need to go all out to the outside world, but there are still many movies in China that are fighting in the nest, and they are fighting in the nest by improper means, in this case, if you don't say anything, it's really not good.

Chen Ge continued: "Of course, I still hope that everyone can take my words as the premise...... I'm just not right about people, so I'm not talking about anyone today...... I'm just a suggestion...... However, my proposal has now been formally submitted to the Film Bureau, and I hope that the Film Bureau can take relevant measures......"

As soon as everyone heard it, they knew that Chen Ge was serious, and they had already submitted it to the Film Bureau! In the past, he may have just yelled a few times and made a mouth cannon, and no one could do anything about it...... However, when Chen Ge submitted this matter to the Film Bureau, the taste was different, everyone knows what the situation of the Chinese Film Bureau is, they definitely have something to ask for Chen Ge, and this kind of initiative itself is also very interesting, so most of them will accept this kind of initiative.

After the Film Bureau begins to really crack down on unfair propaganda and competition, what Chen Ge said today will become a reality, and it will really become some laws and regulations to restrict everyone's practices.

Once someone doesn't comply with this and gets caught, then it's not something that can be easily dealt with.

So, now everyone feels that Chen Ge has really thought of a lot of things, and has already made plans, and also remembered the evaluation of Chen Ge's direct violence by many people in the circle...... It's like that! However, in fact, everyone also knows that Chen Ge is really a person who works hard for the development of Chinese films, but the direction of his efforts may limit the practices of some people...... But this kind of thing, it's not easy for everyone to say now, after all, Chen Ge is reasonable, and he also has some things in the Film Bureau, so everyone is nodding silently now, and they haven't said much, maybe they have agreed. (To be continued.) )