Hatsune Wallet announced that it will join forces with Alipay to jointly launch a one-stop software for ticket grabbing and payment for Spring Festival by combining the strength of the UC team acquired by Hatsune and Hatsune's own mobile phone security software team. Pen, fun, pavilion www. biquge。 info

As soon as the news was announced at Gu Mojie's wedding, it caused a thousand waves with one stone the next day, and immediately made major domestic science and technology media forward it one after another, and the virus spread, and at least hundreds of millions of people paid attention to the news within two days.

For the Ministry of Railways, the 12-306 electronic payment online ticket purchase service, which will be officially launched on January 11, 2011, is also a very challenging innovation. The contractors of the spicy chicken websites outsourced by the Ministry of Railways and Railways are unreliable, and they themselves know how unreliable they are.

As soon as I heard that the two giants that are now in the first place in the domestic virtual item e-commerce and physical logistics e-commerce respectively announced the ticket grabbing plan, some people in the railway were immediately scared, lest their websites be overloaded with refreshes to burst the station.

However, with the efficiency of the administrative yamen, firstly, the Ministry of Railways and Railways is estimated to be unable to prevent Hatsune and Ahri from doing so in advance, and secondly, the yamen's observation of the deterioration of the incident will always be much slower than that of private enterprises. So even if a few people see this risk, they won't have a chance to adjust this year.

At most, in 2011, in the face of the scolding of netizens across the country for the broken website, they slowly summed up the lessons learned, and waited until before the Spring Festival in 2012 to make a technical and policy response.

There are state-owned enterprises as opponents, which is good, even if it cuts meat on it, it will take a year to recover.

When Ma Huateng of the Shenzhen City heard that Gu Mojie and Ma Feng urgently joined forces and sniped at the rapid expansion of his WeChat wallet, he was also like a great enemy.

The mountain rain is coming, and I don't know when the mobile payment war is coming, so in the unconscious self-development of the two sides, it has reached the point of a bloody frontal battle.

At this point in time, the number of Internet users in China has reached nearly 500 million, and it is estimated that it will increase by tens of millions in 2011, and the total number of Internet users will reach 5.6~580 million by the end of the year.

The total number of effective users of QQ+ WeChat (refers to people who use at least one of QQ or WeChat, both of which are not counted repeatedly), and the total number of effective users at first sight, have now exceeded 400 million. By the end of the year, it is very likely that both will exceed 500 million.

However, due to the development of hardware and the speed of popularization of smartphones, after more than two years of efforts by Chujian, Apple, HTC and a number of early Android copycat manufacturers, the number of smartphones in China is only about 300 million so far. In other words, there are still 200 million Internet users who cannot use smartphones to download apps, and can only surf the Internet on the PC side.

The QQ + WeChat complex looks extremely powerful, but in fact, there are only 200 million people who use WeChat, and the rest are still QQ users. Although the overall mobile rate is not as good as WeChat, the total number of mobile users is obviously much higher than WeChat.

This is mainly because, after all, the first opportunity to appear was two years earlier than WeChat, and the original form was similar to that of China Mobile's Feixin, which is a software that emphasizes that "PC clients can send text messages to each other with mobile phones for free", so far, there are still quite a lot of PC users sticky, and it is impossible to migrate to the mobile terminal on a large scale.

According to industry expectations, about 100 million new smart phone users may be added in 2011. By then, the number of Internet users with access to smartphones could reach about 75 percent of the total number of Internet users – up from 60 percent in 2010.

For the domestic ABCT Four, a new war has begun.

This new war is called "mobile migration".

Since 2011, we have not only pursued the total number of users and total user stickiness, but also pursued to encourage their users to migrate from computers to mobile phones as much as possible.

This is a war of competition between the palm and back of one's hand, not just with an external enemy.

The trigger for this new mode of warfare was apparently the red envelope function of WeChat Wallet, as well as the one-click payment function of the ticket-grabbing software that Hatsune Wallet and Alipay had been slightly planned before and are now being used to fight back.

Of course, the ticket grabbing software of Hatsune Wallet is still available in a PC version. It is impossible to remove the PC function as soon as an important new feature is introduced, which is not conducive to the customer experience and the effect of customer ticket grabbing. It is more likely to lead to an unnecessarily inflated pressure on website visits.

Not most college students and migrant workers who need to return to their hometowns for the Chinese New Year don't have time to sit in front of their computers. People who go out to work need to grab tickets on their mobile phones in time when the system issues tickets, but people sitting in the office are still more comfortable using computers.

……

On January 15th, the first weekend after the Ministry of Railways 12-306 website opened for online ticket purchase.

There are still 19 days before the Spring Festival, as a typical Internet company, Teng Xun's technical layer is obviously still in the season of crazy overtime, and it will not enter the rhythm of the New Year so early.

What's more, Mr. Ma has been staring at it personally in the past few days.

"How is the progress of the ticket-grabbing software copycat, and how long will it take?"

The technical backbones transferred from the QQ Doctor project team looked at each other, and in the end they could only tell the bad news and discernment.

"It can't be so fast, and this year's Spring Festival will definitely not be able to catch up. The key is that Hatsune Computer Manager and Hatsune Mobile Assistant have always suppressed QQ Doctor and have a data advantage, and we are too far behind in this regard. ”

Ma Huateng didn't say anything, just turned to Zhang Xiaolong on the other side. Grabbing tickets and buying tickets requires the cooperation of WeChat and security software teams to make it possible, so Zhang Xiaolong must attend the meeting.

It's just that this time it wasn't his turn to take on much pressure. WeChat's payment interface compatibility has been improved, and the arrangement has been very robust these days. If something can't be made, it has nothing to do with Zhang Xiaolong's people.

Ma Huateng is also a person who knows right from wrong, and the WeChat red envelope has just opened up some situations, and he will not blame the hero for a slight setback. He pondered for a moment, and just asked in a consultative tone: "I can't catch up this year, do you think it's necessary to grab tickets?" ”

Zhang Xiaolong's cheeks twitched, and he said in his heart that this kind of thing is not decided by himself, and asked us what the person in charge of an irrelevant product is. But the boss asked, and he couldn't help but answer.

"It depends, the Spring Festival is only once a year. It's too late to do it this year, so there's no need to rush it. Hatsune also invested in it, just like we made red envelopes, it was not developed overnight. Moreover, the ticket grabbing system has a longer development cycle than the red envelope, and it is impossible not to let them take advantage of it if they come prepared. ”

"You just say you think you should continue to do it or not......

"Anyway, even if you do it, you don't have to rush it for a while, let's put it according to the minimum development intensity. After the meeting in March, we will see which direction the wind is blowing and make proposals. If it is possible for the Ministry of Railways to come forward and condemn and ban all ticket-grabbing software, saying that such software hinders social fairness, then let's not do it.

Anyway, even if we do, our technical accumulation in the field of mobile phone assistant and antivirus software is weaker than Hatsune, rather than being a half-baked person who can't grab other people's things, it's better not to get wet shoes, just stand by the river and spray, spray Gu Mo Jie has no morality, do it, and it's over. ”

Hearing this, Ma Huateng rubbed the bridge of his nose, and felt that this was indeed the truth.

"Okay, since you can't catch up this year, it's not difficult for the brothers. In a moment, I asked someone from the PR department to find a few representatives to reprimand it in March. Then look for brokers to move the railway-department. ”

"You're looking for a representative? Aren't you ......?"

Ma Huateng's face sank: "Nonsense, can you come forward in person for this kind of thing?" ”

Zhang Xiaolong was stunned for a moment and didn't say anything more.

Who said that this kind of political disagreement can't be drugged in person? In March last year, didn't Gu Mojie personally go down and drug the three major operators.

Chang Moumou's anger is still eye-catching in the circle, if Gu Mojie hadn't offended China Unicom to death last year, now China Unicom would not have joined forces with Apple to further unite with the Teng Xun family and plot something.

In the two years of 2011~2013, the market value has risen gradually, and WeChat users have also turned over, but the political environment is really bad.

This trend was not alleviated in parallel time and space until 2013, when China's first batch of mobile communication virtual operators entered the market with licenses, and Teng Xun made a high-profile statement that he would not seek a virtual operator license, which also provided Fuji Xun with an additional development buffer period of two or three years in another time and space.

Now, the situation has reversed in the same period as history, and the weakest of the three major operators, China Unicom, not only does not tend to weaken Teng Xun as in history, but shows a trend of joining forces with Teng Xun.

Obviously, this is because this time and space Fuji Xun finally fell into the disadvantage in the competition with Hatsune. At the operator level, they just don't want a single giant in China's content distribution platform and instant social space, no matter who the giant is.

It's like the British's continental balance of power policy - the British don't hate the French or the Germans, but when France becomes the first power on the European continent, then they will unite with Germany to beat France; When Germany became the first power in Europe, it united with France to beat Germany.

There are no eternal allies, no permanent enemies, only eternal interests.

"In the first half of this year, let's stop all the destructive research and development. Experience improved R&D and can't be loose. The fist functions of WeChat red envelopes are further solid, and other R&D expenditures and resources should be tilted towards marketing and operation. ”

In just a few sentences, Ma Huateng summarized Fuji Xun's strategy for the new year.

Those technical fields that can't catch up and are unlikely to catch up with them will be reined in for the time being.

Today's Fuji Xun has entered the stage of directly burning money. The importance and proportion of R&D spending is clearly decreasing.

Since WeChat red envelopes were sent out for more than one billion yuan a while ago and more than 10 million users were burned, it is destined that Teng Xun's new model this year will not stop.

Buy, buy, burn money to be a user, then tell a story, go to the Hong Kong stock market to frantically raise the stock price, and then further financing. At the same time, it is necessary to spend more money to buy brokers, black opponents, and rely on policy to hoe the strong and help the weak -- this weakness is, of course, Teng Xun himself.

Fuji Xun is no longer the Fuji Xun that was based on technology research and development a few years ago - although it was once claimed that "technology research and development" was the core competitiveness of the era, the research and development carried out was only "user experience level" research and development.

Zhang Xiaolong stopped his horse and explained all the things related to him, and got up to say goodbye. Ma Huateng stopped him and asked him to call CFO Luo Shuohan in.

Zhang Xiaolong knows that the main stage perspective of Teng Xun this year, from this moment, has shifted from the perspective of the CTO to the CFO.

The rest, it's just the capital game.

……

ps: I haven't written it for a month and a half, and it's a bit handy. Plus the middle plot is a bit jumpy, and it's not very catchy. (To be continued.) )