Feng Yu has a very good impression of sports athletes, especially sports stars, who sometimes attract more attention than entertainment stars. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Feng Yu has invited some sports stars to endorse products, and the effect is very good, and it can be said that the cost performance is stronger than that of entertainment stars, because there are a lot of sports broadcasts, many sports, and many people like them all over the world, and they don't need to understand this language to enjoy the fun.

In the previous life, the NBA was also very popular in China, and even in the world, it was the hottest basketball event, claiming to represent the highest level of world basketball.

It is rumored that since the Houston Rockets signed Da Yao in the previous life, the owner's net worth has skyrocketed, and he can make a lot of money every year in broadcast fees and advertising fees.

The gymnasium in Houston, the Toyota Center, made the Toyota brand enter the attention of more people, and Toyota once became the first market share in China, surpassing Volkswagen. Sales in the U.S. are also rising.

So Feng Yu also thought that if he could name the stadium in Los Angeles, such as the name of the Wind and Rain Center, it would be good, which was equivalent to a long-term advertisement.

Stadiums are not only for sporting events, but also for concerts and other activities, and the exposure of the stadium will also be very high. With the broadcast of events and events by various TV stations, the brand will be more effective.

Feng Yuke plans to build Fengyu brand into one of the most well-known brands in the world, and it is indeed a good choice to name one of the hottest gymnasiums.

At this time, Feng Yu also knew that a new modern stadium was being built in Los Angeles, which was said to cost $375 million and would take more than 18 months to build.

The new arena will serve as the new home of the Los Angeles Lakers and Storms (Clippers), and is the only home court shared by both teams in the NBA. Of course, there are also some other sports league events, which will also be held here, and some other commercial events, such as concerts and so on.

There are two companies that have invested, one is the Los Angeles Coliseum Company and the other is the Anschutz Entertainment Group, and the two companies have jointly established a management company, which is actually managed separately internally, one to manage sports events and the other to manage entertainment activities.

And now, Feng Yu wants to become the third shareholder, in particular, he wants the naming rights of this venue.

The original name of this venue, called Staples Center, also known as Staples Arena, was the title sponsor of Staples Corporation, Staples, which means stapler.

I don't know what others think, anyway, Feng Yu thinks this name is too ridiculous. A dome hall is called a stapler center, which is really weird. What does a stapler order, stapling a basketball to the basket?

Ralph suggested that Feng Yu contact Staples first to buy the naming rights, and then negotiate with the stadium's management company.

Feng Yu also thinks it makes sense, anyway, what he needs most is the naming right, followed by the advertising of the venue, and the advertising can also be done through the team.

At this time, Staples has not yet grown into a Fortune 500 company, but it is also the top office supplies retailer and distributor in North America, with multiple stores and multiple sales channels, otherwise it would not have paid for the title of this arena.

Feng Yu learned a piece of information, and he felt that maybe he could use this to get Staples to agree to resell the naming rights to him, and he not only didn't need to pay more, but he could even make a profit.

……

"This is my boss, Mr. Feng Yu, a shareholder and director of Microsoft, and Feng is his surname. Boss, this is Carlos, the president of Staples? Mr. Schmitz. ”

Feng Yu smiled and stretched out his hand to Schmitz: "Hello, Mr. Schmitz, your Staples company, it is very surprising that many of Microsoft's office supplies are purchased from Staples. ”

"Hahaha, Mr. Feng, Microsoft is a surprising company, of course, you yourself are even more surprising, I thought that Forbes published an old photo, but I didn't expect you to be so young."

Knowing that Ralph was Feng Yu's assistant, Schmitz was surprised at first, he didn't know what Feng Yu was looking for him for, but he thought it should be for business. Being able to do business with a rich man like Feng Yu is definitely of great benefit to the development of Staples, who is still the richest man in China and the richest man in Asia.

At this time, Staples' business development had begun to slow down, and they urgently needed to open up new markets, Europe and Asia, and they didn't have so much energy to choose one and carry it out at the same time.

If you can cooperate with the richest man in Asia, then it will be relatively easy to open up the Asian market, even if you only open up the Chinese market, it can bring huge profits to the company.

"Schmitz, do you have any plans to enter the Asian market?" Feng Yu asked with a smile.

Schmitz was overjoyed, and sure enough, the youngest richest man wanted to cooperate with Staples!

"Of course, we have long planned to enter the Asian market, especially the largest Chinese market, I don't know what Mr. Feng means by asking?"

Feng Yu looked at Ralph, who explained: "My boss also wants to invest in office and cultural supplies, and he thinks that Staples is a good partner to work with. ”

"Of course, we at Staples are the largest retailer and distributor of office supplies in the Americas, with the largest number of stores and the widest sales channels. What does Mr. Feng mean to work with Staples to set up a new company in Asia? ”

"That's right, my boss is also the largest retailer in China, and he is also the top retailer in Asia, and he also has partnerships with many retailers. If Staples cooperates with us, we can ensure that Staples can open up the Asian market in the shortest possible time and allow Staples to grow faster. ”

In fact, Feng Yu didn't think that Staples would have a good development when he entered the Chinese market at this time. Staples is the largest in the Americas, mainly because of its large number of stores, and has partnerships with several large supermarket chains. Moreover, the economy of the Americas, mainly North America, has been getting better and better in recent years, and there are more and more companies, and the consumption of office supplies is naturally greater.

Although there are more and more companies in Huaxia, they are not so picky about office supplies, and they have not yet reached the point of choosing a brand.

But if you can form a chain brand and win the exclusive agency right of a variety of office supplies, then you can have a good development.

"Excuse me, how does Mr. Feng plan to cooperate? We have been a retailer and distributor of office supplies for more than 10 years and have a wealth of experience. Schmitz also did not forget to mention the company's strengths.

"How about our joint venture? Each accounts for 50% of the equity, the brand is mine, you are responsible for the operation and management, I promise to provide the best sales channels. ”

"Mr. Feng, I think it's better to use our Staples brand, after all, we are a more mature brand. And we want a controlling stake, at least 51 percent. ”

Feng Yu deliberately made a look of embarrassment: "With your request, we won't be able to cooperate very well." ”

…… (To be continued.) )