Amorepacific.

To be exact, it is Amore Cosmetics, and the parent company is Amorepacific Group, which is controlled by the Seo family.

What Kang wants to acquire this time is a stake in Amorepacific Group.

Of course, it is not difficult to buy shares, but it is difficult to acquire quite a few shares.

However, Kang believes that with the help of South Korea's No. 1 ******** Hanjin Group, which is controlled by his mother, and Hyun Min-jong's business ability, he can buy 10 billion won of shares, and he may become the second largest shareholder of Amorepacific Group in the future.

It's just that this kind of thing needs to be done very skillfully and not too publicly, if you expose your purpose in front of the Xu family early, you will lose this business opportunity.

Yes, business opportunities.

Jiang Liuxing even felt that this was not only a good opportunity, but also a very precious opportunity.

As Jiang Liuxing's secretary and helper, Xuan Min Zhong will help Jiang Liuxing deal with a lot of business matters, but Jiang Liuxing is in charge of the overall planning and investment plan.

Regarding Jiang Liuxing's decision, Xuan Min Zhong can't refute it, but he can keep it in doubt.

For example, at the moment, Hyun Min Jong is a little skeptical about Kang Meteor spending so much money to acquire shares of Amorepacific Group, and there are three reasons.

On the one hand, it is not easy to spend money, and it also requires a lot of manpower and resources, but with the help of Hanjin Group, this can be done.

On the other hand, Hyun Min Jong knows that although Amorepacific Group is the most famous cosmetics company in Korea, its performance has declined somewhat in the past two years.

The third aspect is that Amorepacific Group was created and controlled by the Xu family, and even if Jiang Liuxing went all out to acquire the shares, he would eventually become the second largest shareholder of the group at most, and it would be impossible to control the group without a particularly big miracle.

Jiang Lanzhen was able to take away the status of the majority shareholder of Hanjin Group from the Zhao family, which was really a special miracle, and it was also because of the Asian financial turmoil at the beginning.

Obviously, it is difficult for such a financial turmoil to appear again in the next ten to twenty years, and even if it does, Xuan Min Zhong does not think that Jiang Meteor will create a miracle like Jiang Lanzhen at the beginning.

It is a waste in Hyun Minzhong's view that it is a waste to spend so much money, manpower and resources, but in the end it can only become the second largest shareholder of a group with cosmetics as its pillar industry.

Xuan Min Zhong felt that for Jiang Liuxing, who had just entered the business world and had limited funds, it was better to go all out to build and develop his own group than to meddle in other people's groups.

However, because of the experience of the previous Jeju Island development project, Hyun Min Chung questioned it, but did not point it out directly.

At this time, Jiang Liuxing was sitting behind the desk, and Xuan Min Zhong was sitting in front of the desk.

The desk between the two is piled with materials about Amorepacific Group and a laptop.

Hyun Min Chung couldn't help but ask, "Can you tell me why you value Amorepacific Group's shares so much?" ”

Jiang Liuxing smiled and said, "Secretary Xuan, I know that you have doubts about my investment plan this time, but I do have my own reasons. ”

Immediately, Jiang Liuxing explained to Xuanmin Zhong while looking at the information and his own black notebook.

"It is undeniable that Amorepacific Group's cosmetics performance has declined a bit in the past two years, and its stock has fallen somewhat, but I analyzed the reasons."

"One is because of the impact of European and American cosmetics on China's cosmetics industry in the past two years, and the other is because the group's overseas Asian market has suffered from the impact of local forces, especially the Chinese market, in the past two years, local cosmetics brands in the Chinese market have emerged one after another, so that the group has lost a lot of interests."

"But I'm very optimistic about the future of Amore Cosmetics."

Immediately, Kang Liuxing analyzed the great potential of Amorecosmetics Group in the future based on its development scale, brand concept, brand positioning, brand status, brand characteristics, development history, main products, business philosophy, brand culture, etc.

"If I'm not mistaken, Amorepacific Group will expand its global business in the future, focusing on the five regions of North America, Western Europe, Southeast Asia, Chinese-speaking China, and Japan, and will focus on the three regions of China, the Americas, and France." ”

Xuan Min Zhong asked: "Is the market in China really that big?" ”

Kang Liuxing smiled and said, "Secretary Xuan, it's not that I'm exaggerating, in the future, China is likely to become Amorepacific Group's largest overseas market, even surpassing the Korean domestic market and the Japanese market." ”

Hyun Min Zhong showed a surprised expression, and it is no wonder that although the Korean business community has attached great importance to the Chinese market, the attention to Cheng Dù is still relatively limited.

Jiang Liuxing said: "I can give you an analogy, now the idol groups created by entertainment companies represented by S.M in South Korea have begun to pay attention to the Chinese market, but this is just the beginning, and in the future, these entertainment companies will even create idol groups for the Chinese market." ”

Hyun Min Chung nodded, he can also see this, since taking over LONE, Hyun Min Chung has done a detailed analysis and research on the Korean entertainment industry, knowing that the Chinese market is getting more and more attention.

For example, the Super-Junior group created by S.M now deliberately chose Han Geng, a Chinese national, for the main purpose of considering the Chinese market, which was impossible in South Korea in the past, and Korean entertainment companies would not deliberately choose Chinese as members for the Chinese market.

And Xuan Min Zhong knew that S.M was even planning Super-Junior's Chinese national elementary team.

Jiang Liuxing continued to explain.

"Amorepacific Group failed to enter the French market in 1991, and since 2000, Amorepacific Group has been experiencing difficulties in the Japanese market.

"In 2002, Amore's Laneige brand officially landed in China, which opened the door to the Chinese market by enhancing the popularity of the Laneige brand, expanding the distribution channels of the Dream Cosmetics brand, and promoting the successful entry of the Sulwhasoo brand.

"I think that in the future, with the continuous spread of Hallyu in China, Amorepacific Group will use the influence of Hallyu to boost the market of Amorepacific Cosmetics in China, and even build a large-scale factory in China, and once the market in China is completely opened, the market value of the group is likely to grow amazingly in the future."

“……”

After some explanation, Jiang Liuxing resolutely gave a conclusion.

"So I think this is a very precious opportunity, and although it is difficult to acquire a stake in Amorepacific Group now, it is still possible with the help of my mother's strength and your business ability, and you can do it at the expense of capital, manpower, and resources."

"If it's late, even if it's only a year or two late, Amorepacific Group's market value will grow rapidly, and it will be really difficult to buy again, and it will be impossible to acquire as many shares as I desire."

After listening to Jiang Liuxing's explanation, Xuan Min Zhong took a deep breath.

Hyun Min Zhong was once again impressed by Jiang Liuxing's business talent.

Xuanmin Zhong even felt that Jiang Liuxing was simply a business wizard, not only with a very precious business vision, but also able to bravely give his own judgment, decisively make business plans that were elusive even with his Xuanmin Zhong, and even through Guò's own explanation, he could quickly impress him Xuanmin Zhong.

"It's better than blue!"

Xuan Min Zhong silently admired in his heart. (To be continued.) )