After class, Chloe quickly returned to her academy, and before she could cross the courtyard, her footsteps stopped, and she saw a crew filming next to her. It's no surprise that such crews can be seen everywhere in their profession, but Chloe saw acquaintances, and they actually shot with Super Eight, and she had a flash of inspiration in her mind and walked over in a wrong step.

"Stephanie, you're filming Professor Brown's homework?" Chloe walked up to a black girl with a fluffy exploding head, wearing a neat white shirt and jeans, casual with a hint of sophistication, and an indescribable temperament.

"Hey, Chloe." Stephanie turned her head and greeted with a smile, "We're shooting a viral video." Stephanie's eyes widened when she noticed Chloe's confused expression, "You don't know? Then Chloe nodded stunnedly, "Your favorite rookie director, Strello, his new movie, which is about to be released on April 1st April Fool's Day, has made an event this time, and now it has become a virus and is spreading throughout the United States, and we plan to try it out." ”

Chloe only felt confused, suppressed her curiosity, and tried to remain objective and said, "It's just a commercial film promotion tactic, why does everyone want to participate?" ”

"Because these viral videos will be judged on the click-through rate and response rate, and the winner of the five videos will be selected in the end, and not only will they be able to attend the premiere of 'Sin City,' but they will also have an additional reward." Stephanie blinked and playfully sold the sale, but didn't pause for too long, and Chloe pleaded enough, and she took the opportunity to say, "There are three options for reward: either an internship on the set of Chaos Pictures' next production, a live recording opportunity at 'Saturday Night Live,' or two thousand dollars in cash." Choose one of three options. ”

Chloe only felt that her jaw was about to close, which could be seen as a mechanism to motivate movie lovers, but also to stimulate the curiosity of ordinary audiences. It's no wonder that this event spread so quickly and with such a big momentum.

"I thought you already knew." Stephanie rightly said that Chloe had mentioned Lance several times during the class discussions, and that her admiration for the up-and-coming director was no secret. "But do you know how they worked this campaign? Three steps, just three steps. Stephanie raised three fingers of her left hand, "First, advertise on the Internet, especially professional forums for comics and films; second, MTV TV promotion, which was broadcast on a loop by playing music videos; Third, 'Saturday Night Live' was invited to write a spoof in the second week of March, mimicking the trailer they filmed. ”

These three steps are almost a drop in the bucket for Hollywood's publicity costs of 10 million or 20 million, even laymen know that there is no need for any cost at all, especially the latter two, which are more like a kind of cooperation than publicity. Maybe you don't even need a million, these three steps can be done. But the results?

"Bang!" Stephanie whispered the sound of the explosion, "It's completely exploded now." After the episode of 'Saturday Night Live' aired, it actually exploded. What do you think? Are you going to see the premiere on April Fool's Day? ”

Chloe didn't react until Stephanie bumped her elbow on her waist and she came to her senses, "I'm going back now." "She should go back and find out more about the situation and then ...... Then it would be right to assemble a team of her own and respond to Lance's films, especially when she thought of the potential reward - maybe she could win a chance to talk to Lance face-to-face, "Well, I'm going back." Chloe affirmed her thoughts, and quickly turned away, "I'll have you coffee next time." Chloe turned back to Stephanie and thanked her and ran back quickly.

Stephanie stood speechless.

The Sin City promotional trailer swept through the army with an unstoppable sweep, and within ten days ten videos were released, each from ten different characters, each with such a distinct personality and distinctiveness, and almost all of them had a strong dark overtone, as if their hands were covered in blood.

But the interesting thing is that everyone has a different understanding of the trailer, and different groups of people have different understandings of the same character, which has also sparked heated discussions and even heated debates. Even Nancy, a seemingly weak character, is still considered by many to be a downright bad person.

Almost every character has attracted countless discussions and gathered countless fans, as if these people are real people, and as if these people are superman, Batman-like heroes, even Dwight, who has the least number of hits in the trailer, has reached 1.07 million hits in 10 days, and 67 of the uploaded videos have reached 1.07 million. The influence is still not to be underestimated.

At the same time, there are also many spoof videos, distorting the meaning of the official video, and spoofing characters such as Nancy and Muffle. One of the most famous is a video imitating Nancy, in which a woman also throws a leather whip, but ends up whipping herself to the point that she is bruised and foaming at the mouth, and in the end, the mustard yellow blood is also spoofed as poop, which directly makes the woman fall into the dung pit.

The spoof video had obviously deviated far from the original intention of the official event, but Chaos Pictures had no intention of stopping it, and instead put the spoof video on the front page for promotion - before that, the only works that could be promoted were of excellent quality; At the same time, the official of Chaos Pictures has never come forward to clarify any speculation, and it seems that it is not worried that the protagonist of the film representing justice will be smeared, and all kinds of discussions are allowed to be overwhelming. It is precisely because Chaos Pictures is still listening, which also further fuels the discussion.

In just 10 days, Sin City has not only become an Internet hotspot, but has also deservedly occupied a headline position on major web portals, and even television, radio and newspapers have expressed their attention. Those spoof videos have even appeared in the "Tonight Show" and "Oprah Talk Show" programs, and the influence is unstoppable.

Just as Chloe learned about this, a strange event occurred in New York's Times Square that pushed the "Sin City" propaganda to its peak.

Sixty women dressed in black leather appeared on Times Square, each with a leather whip in their hands, but not all of them were blonde, black, blond, brown, red, and other styles. Then sixty people flocked from all directions, gathered in the middle of Times Square, and then began to throw the leather whip, and the bewitching/seductive/sultry posture immediately attracted the attention of everyone in the audience.

Sixty people imitated Nancy's appearance in the teaser video, but at the end of the performance, they scattered in a hurry, but instead of disappearing, they scattered all over the square, each looking for a subject, and said in a charming way, "I killed a man." The move sparked a mixed reaction, with more people confused and those next to them laughing.

The flash mob first appeared in 2000, and now it is no stranger to people, but this flash mob was filmed by passers-by with cameras and uploaded to the Internet, which once again detonated the topic and really integrated the "Sin City" event into people's lives, and more and more people joined the event.

In just three weeks, Sin City's official website has received more than 50 million views, which is truly staggering; The number of viral videos uploaded has reached an incredible 3,000, and people's enthusiasm is far beyond imagination; The most incredible thing is that the video with the highest response rate has more than 40,000 comments, and the click-through rate has reached 9 million, and the discussion popularity has broken the table.

It is no exaggeration to say that, in addition to the Catholic scandal that broke the news in the Boston Globe, this is the well-deserved king of topics throughout March.

On March 25, the Yahoo community released a report showing Sin City's interactions, the most frequent online and physical interactions ever recorded on paper, with an incredible 17 percent effective refractive rate. In other words, for every 100 people who visit the site, 17 people will participate in real life, such as shooting videos, participating in voting, canvassing for votes from neighbors, and so on.

This also means that nearly 8.5 million people across the United States have actually joined in this online interaction.

The report has been questioned by newspapers such as the Los Angeles Times and the San Francisco Chronicle, as the reported values are unreliable because there are no official statistics and no data model to derive results. But it doesn't matter, the important thing is that the activities of Sin City are already known to everyone within three weeks.

It's hard to imagine that just twenty days ago, people didn't know there was a movie called "Sin City"; But now, there is hardly anyone who doesn't know that there is a movie called "Sin City", and most of them know that this movie is coming to theaters on April 1, April Fool's Day.

But now everyone is focused on one thing, and most importantly: after such a successful Sin City campaign, how many viewers will actually go to the cinema to see the movie? How many viewers will be willing to pay to watch this movie? How much of the discussion data can evolve into a real box office?

This is the core idea, and it is also the part that really has value. Otherwise, everything is just empty talk, unworthy and worthless. (To be continued.) )