"The competition in the Internet industry is very fierce and cruel, in the era of the explosion of network information, the attention of netizens is also easy to be distracted, people's attention is limited, today's Facebook is very powerful, but maybe one day it will be replaced!"

"In order to see the sun of tomorrow, we must develop a product that is difficult for users to replace, a product that users can never live without after using it!"

Su Chenfeng threw out a whimsical idea.

But is there really such a product in the world?

What is it that people can't live without?

Fish can't live without water, and humans can't do without air.

People must drink water and eat food to live, although people can't do without food, but there are tens of millions of food manufacturers, and this family does not buy the next home.

Is there really an irreplaceable product?

This is the doubt of all the middle and high-level people present.

"Xiaofeng, such a product doesn't exist at all! There are too many substitute products in this world, and there are too many manufacturers, and the products we develop will eventually be imitated or even replaced. ”

Shi Zhonglei seemed to be asking questions, but his eyes were full of expectation when he looked at Su Chenfeng.

He was looking forward to Su Chenfeng's miracle.

What if the irreplaceable products that do not exist in this world are really found by Su Chenfeng?

"Do you also feel that there are no irreplaceable products in the world?"

Su Chenfeng leaned back on the seat, played with the signature pen in his hand, and asked seemingly casually.

"There shouldn't be zài, if zài were saved, someone would have developed it a long time ago!"

"It is impossible to save zài, throughout the entire history of mankind, no company can be inherited forever, and the product is the same, either by the opponent, or by the history!"

"Mr. Su, you won't have found such a product, right? How can it be? ”

"It's not impossible, isn't there no company that can replace the operating system developed by Microsoft!"

"Brother Lu Yan, you said that it was Microsoft's operating system, do you think we have the ability to develop such a complex system?"

"Xiaofei, why do we have to develop an operating system, as long as we find a product that can trap users and they won't leave lightly under certain conditions?"

Lu Yan was full of confidence in Su Chenfeng, and he believed that since Su Chenfeng could throw out this idea, he must have a certain degree of certainty.

"No way, there is no technology in the world that cannot be replicated, only a matter of time. It's the same with products, according to Murphy's Law, the worst will happen, and if a similar product appears, it will inevitably be replaced, which is a law of history and cannot be broken. ”

Well, Wang Fei even moved out of Murphy's Law.

"Brother Lu Yan, Brother Fei, don't worry, of course there are no absolute irreplaceable products in the world, but relatively irreplaceable products are existing."

Seeing that Lu Yan and Wang Fei were about to fight, Su Chenfeng hurriedly spoke out to stop the dispute between the two.

"Mr. Su, tell me, I really don't believe it!"

Wang Fei was in a hurry, he didn't believe it!

"Let me just ask the question, can your relationships be completely replaced? I mean, after you come to work and live in Port City, do you never keep in touch with your family and friends in Deep Town? ”

Su Chenfeng suddenly threw out a seemingly unrelated question.

"Of course not, it is impossible for friends and family to be because I am far away from them and not my friends and family, and my coming to live and work in Hong Kong City will only make my circle of interpersonal relationships wider and wider."

Wang Fei did not hesitate to answer Su Chenfeng's childish question.

"That's it, your original interpersonal circle is impossible to be replaced by new friends, it will only continue to be supplemented and expanded, so can we understand that the interpersonal circle cannot be replaced?"

Su Chenfeng's problem was not naivety, but seeing the essence of things in ordinary places that everyone didn't notice.

People are like this, the closer they are, the more familiar they are, and the more accustomed they are, the easier they are to be overlooked.

Many people are reluctant to go far when innovating, and they wish to be as far away from the public as possible, because there are unlimited business opportunities in unknown areas.

But they ignore a problem, any innovation is constantly iterating on the basis of the original things, always thinking about subversion, it is precisely the mistake of thinking.

It is wisest to be good at problems in daily life and come up with solutions to them, and solving problems means business opportunities.

Su Chenfeng relied on his foreknowledge of the future and looked at the problem from God's point of view, and immediately grasped the essence of interpersonal relationships.

"Mr. Su, I admit that my interpersonal circle cannot be replaced, but what does this have to do with the irreplaceable products we want to develop?"

Wang Fei couldn't figure out the relationship between the two, let alone him, and the other people listening on the side were also confused.

Su Chenfeng wouldn't want to start with the human-machine relationship, right? What does this have to do with Internet products?

Half-dime relationship is not good!

That's what the crowd thinks.

"Interpersonal relationships can be called social, and the most important medium for social interaction between people is language, which can be expressed in words. Therefore, far back in ancient times, our ancestors learned to communicate by letter, which solved the problem of not being able to use language to communicate between two places! ”

Su Chenfeng peeled off the cocoon and continued.

"This primitive mode of communication is still used in modern times, although it is becoming more and more rare, but it is also due to the development of science and technology, there are high-tech communication methods such as telegraph, telephone, text message, etc., which is the progress of the times, and human communication is becoming faster and more convenient and convenient, even if it is thousands of miles apart, it can also communicate instantly!"

"Looking back at the Internet industry we are engaged in, what is the network? The Internet is a place where information is exchanged quickly, so we have email, BBS to our Facebook social networking site. ”

"The emergence of Facebook has made social networking colorful, and Facebook itself is a product that is difficult to replace. You're thinking too far and ignoring our precious asset, Facebook, is one of the irreplaceable products that you don't think can be stored in! ”

Su Chenfeng paused for a moment, observing everyone's reactions.

"Mr. Su, why can't Facebook be replaced? If we stand still, once there is a product on the market that is similar and better than Facebook, will it not be replaced by other similar products? ”

Wang Fei's reason was very good, and the others nodded silently.

"That's why I said that there is no absolutely irreplaceable product in the world, only relatively irreplaceable products!"

Su Chenfeng did not completely deny Wang Fei's statement, because Wang Fei's statement was right.

"As you just said, any product can be copied, is it possible that we can't copy the excellent functions of other opponents? As long as Facebook's experience has been excellent, is it likely to be replaced? ”

The world is so fair, if you don't copy me, I copy you, no one is so stupid waiting for death, and the company that thinks it is not enterprising has long been eliminated by history.

"Mr. Su, according to what you said, it is impossible for Facebook to be replaced, so why don't we continue to optimize and update Facebook? Why bother developing new products? It's not a good thing to chew too much, the company's distraction is not a good thing, we have to focus! ”

Wang Fei is getting more and more confused, is Su Chenfeng going around in circles here?

He's just going around in circles!

"Brother Fei, although Facebook is difficult to replace, users will always get tired of the day, maybe one day it will be eliminated by the times? After all, Facebook is an unfamiliar social networking site, interpersonal relationships are unfamiliar, and you can leave at any time, and there is still a difference between virtual social networking and real social networking! ”

Weibo is popular enough for a certain period of time, right?

But what about in a few years?

The friends who used to swipe Weibo every day haven't left one by one?

There is a reason for this, Weibo is a light social product, the relationship between users is not sticky, it is not a necessity, at best it is just a product to kill time and pass the boring time, and it is inevitable that you will get tired of leaving one day.

Facebook, which is similar to Weibo's positioning, will definitely have this situation in the future, which is due to Facebook's positioning, which is irreversible in nature.

"Mr. Su, what do you say?"

Wang Fei was completely out of line, and Su Chenfeng's repeated actions made him on the verge of collapse.

"Let's go back to the topic just now, interpersonal relationships are irreplaceable, the key is that acquaintance interpersonal relationships are irreplaceable, not virtual and unfamiliar interpersonal relationships are irreplaceable!"

After going around in a big circle, Su Chenfeng returned to the original point.

"So, as long as we develop a product that socializes with acquaintances, won't we be able to solve this problem?"

Su Chenfeng said a word.

"yes, why didn't I think of that?"

The so-called hope is around the corner, and magic is mysterious until it is revealed.

Wang Fei had a feeling of seeing the bright moon through the clouds, and his thoughts were instantly understood.

The others gradually brightened their eyes, vaguely grasping the key point, but they really couldn't say what it was.

"Mr. Su, we have the direction, that is, to develop a social product for acquaintances, but what is this product?"

Wang Fei was in a dilemma and asked suspiciously: "Could it be that we want to develop a social networking site for exclusive acquaintance communication?" ”

"No, Facebook can do that too, doesn't Facebook have a function to follow each other? As long as familiar friends add friends to each other, can't they communicate? Facebook is also very difficult to replace! ”

Wang Fei muttered to himself, denying the idea he had just popped up, and denying Su Chenfeng's statement.

"Mr. Su, something is wrong, Facebook is not as easy to be replaced and eliminated as you said!"

Wang Fei completely denied Su Chenfeng's statement.

"Facebook is naturally not easy to be replaced, but as you just said, if a company needs to focus, then the same is true for products, and the main functions must be focused and clear!

Facebook's pan-social nature is too strong, and users' attention cannot be focused on the social networking of acquaintances, and they will only think that Facebook is a website for sharing information and hot news, rather than a social networking website for acquaintances. ”

That's the crux of the matter, Facebook may always exist, but it's not a necessity of life, it's something that can be replaced.

"I think that to solve this problem, we have to go back to the original point of the problem. Just now I said that interpersonal relationships are social, but social networking contains too many things, we must look at the essence through the question, what is the most basic and core thing of social networking? ”

"It's information transfer interaction, that is, communication!"

"One of the features of Facebook's newly launched guild system is instant messaging, which has been overlooked by many people! I thought it was just a by-product of being attached to Facebook, but in my opinion, it's gold! ”

"So, I think it's necessary to separate the instant messaging function and make it a separate product, a pure communication information product."

"It's a subtraction for Facebook and an addition for instant messaging!"

In later generations, all kinds of self-media are flooded, and Weibo is not necessarily the only choice to get hot news, and there are too many products to choose from.

Instant messaging QQ or WeChat is different, people here are the purest communication, and acquaintance communication is precisely difficult to replace, it can be said that it is irreplaceable.

Herein lies the problem, communication is social, but social is not necessarily communication.

Communication is just the most basic, common, but core function stripped out of the social function.

At this moment, Su Chenfeng finally said his thoughts.

"When instant messaging software gathers a certain number of users, everyone relies on this product to communicate, and familiar friends are also using this software, do you think users will leave?"

"Whether it is any product that appears on the Internet now or in the future, the user stickiness is not as good as even the communication software, which is the product that can no longer be separated from after use!"

"Don't worry about the appearance of similar products on the market in the future, which will cause us to lose some users, this possibility is too small. Imagine a new messaging app with a small number of users, and your friends don't use it, even if you're attracted to the new messaging app, what's the use? ”

"The core of communication software is communication, you don't have any friends, how can you communicate? In this way, communication loses its original meaning, and the new communication software is meaningless! ”

"Now there is no instant messaging software similar to what I said on the Internet in China, a blank virgin land is waiting for us to develop, it is a good time to stake the field, miss this great opportunity, we may lose the future!"

Su Chenfeng's expression became more and more solemn the more he spoke, because he saw the future and knew what the future of the Internet was.

"Haha...... I finally got it! It turns out that there is really an irreplaceable product, and it is even a communication product! Mr. Su, I understand! I understand! ”

Wang Fei was so excited that he jumped up from his seat and kept breathing heavily to calm his excited feelings.

He saw the potential value of instant messaging products, an artifact that encircled users.

Of course, he didn't think about how much money even if communication products could make money, but even if instant messaging products couldn't make money, he imagined that products with more than 10 million or even more than 100 million users would be born in his hands in the future, and he was already excited.

"That's right, we just need to have a product that can circle users, the so-called user is king, only with huge user resources, don't worry about not finding a profitable model in the future!"

Su Chenfeng naturally knew how to make money from instant messaging software, but he pretended not to know, because his instant messaging software had not yet been developed and he had not gained a firm foothold, and it was impossible for him to reveal the value of instant messaging software.

People are separated from each other, who knows if the high-level leaders who participated in the meeting have different intentions?

There are a lot of technicians present, and it is not difficult to develop a communication software technology, and the world's first instant messaging software was born as early as November 1996, it is ICQ, which has more than 10 million users this year, and was acquired by AOL for $407 million.

Xia Guoren may not be good at innovation, but he is definitely good at plagiarism.

With ready-made examples, the technicians present can develop a brand new instant messaging software.

To be a man, you still have to keep a hand, and Su Chenfeng naturally won't be stupid enough to give it up.

Instant messaging software can become the water and electricity of the Internet, relying on it to build a huge Internet empire.

Su Chenfeng had the idea of developing instant messaging software when he was just reactivated, and now that the time is ripe, he is finally going to move this piece of cheese!

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