The general manager of Dafeng Harvest said: "It's not that we blow, our company's ability and efficiency, except for our Dafeng, no advertising company in Huping area dares to say that it is the best." Back then, Mr. Wang gave Jiayou advertising to do, and Jiayou advertising company verbally entrusted the business to a third-party system. Most of the advertisements were removed three months after the advertisements were published, due to the penalties imposed on the third party for the relevant payments and the fact that the project was not approved and registered by the industrial and commercial authorities. As a result, you refused to pay the rest of the money, and you were sued by the advertisers. Although the court ruled in this case, it held that the plaintiff had not fully performed the contract and did not support the claim of the advertiser. But you have wasted a whole year, and even caused a bad influence on yourself. After that, your Mr. Lin found us and let us have a good harvest. Over the years, you know how much our advertising has increased your company's turnover. But Mr. Lin just put this right in the hands of you two juniors, so you want to be smart? Rashly looking for some nameless small companies, you are not benefiting billions. ”

This guy really peeked at the fake contract I put on the coffee table, and then used a possible relationship with Qiē in the fastest time to check the bottom of my relationship with Dongcheng Advertising Agency.

I smiled and said, "In just two months, I have nearly doubled their turnover in Huzhou Yiwan Branch!" Why is that? Because I handed over all the advertisements in our Huzhou area to a certain advertising agency over there. Advertising costs are less invested, and advertising is more effective. ”

The general manager of Dafeng Harvest said: "I know, the advertising company in Huzhou is called Dongcheng Advertising Company, right?" ”

I feigned surprise: "How do you know?" "This guy is pretending to know everything, pathetic.

"How do you know, you don't have to sue you, right? But, Vice President Yin, would you believe a Mustang advertising company that doesn't even have a bottom for business? ”

I said, "Who said they were wild horses?" They are there in Huzhou City, how well we advertise. Not only is it good, but the price is also low. ”

The general manager of Dafeng Harvest covered his mouth and said resolutely in pain: "Say it!" How many do you want to cut? ”

The fish has taken the bait! It's time to negotiate, but it's too early to get carried away.

I smiled awkwardly, "I'm sorry. We've signed a contract with Dongcheng. Be. Then he looked at He Ke, "It's the day before yesterday, right!" I signed a contract the day before yesterday. ”

He peeked at the contract I had placed on the coffee table and knew that we hadn't signed with that fictitious Dongcheng advertisement. My hesitation was actually deceiving him, making him think that I was determined to sign a contract with Dongcheng Advertising.

I stood up and said apologetically, "I'm sorry, we're here today." Just to say sorry to you for your great harvest. Thank you for your great support during this time, and I hope we can have a next cooperation. ”

The general manager of Dafeng Harvest was anxious, stood up and waved his hand: "Vice President Yin, sit down first, sit down first." Let's talk. ”

He went to close the door and whispered to me and Zihan, "Can you tell me?" Dongcheng advertising, how much did it give you? ”

I pretended not to understand what he said: "How much do we give them advertising money, it seems like a trade secret, right?" Hehe, I don't advise. ”

"It's not. I'm referring to them in Dongcheng, how many kickbacks will they give you? ”

I coughed, "Huh? What did you say? You're saying that we give them two ads to do, and they give us two dollars, right? ”

Da Fengshou smiled: "That's right! Clever! ”

I said, "They did give us a little bit of it." ”

"How much?" Big Harvest asked.

I said, "This." If you take our words, in case you stab us Mr. Lin. We're not dead? ”

Dafeng said: "Even if I stab you Mr. Lin and Mr. Wang, if you really accept Dongcheng's kickback, Dongcheng will be tight-lipped as a bottle." I believe that the two of you have already left a few hands, and who can find out? ”

I smiled and said, "You are scheming, and the younger generation admires and admires!" ”

Da Feng Feng continued: "I will give you two 100,000 each!" What do you think? ”

I exclaimed, "Really! ”

"That's it!"

Zihan said: "But. Dongcheng's advertising offer to our company is lower than yours, and we also reported it to our Mr. Lin. Your offer for a bumper harvest is almost a million higher than the offer in Dongcheng, which is very difficult for us to do. ”

Dafeng Harvest seems to have been prepared: "They are in Dongcheng, a wild horse advertising company, and they don't apply for licenses, don't list and don't pay taxes." The price is naturally low. Rest assured, on our side, we will also adjust the quotation accordingly. In this way, 8.5 million, how about it, down to 300,000. I'm going to give you 100,000 yuan each, and I don't make much money here. ”

I sneered, "You call sincerity? ”

"That. Eight million four hundred and fifty thousand! It can't go down anymore! If we descend again, we really won't make any money, brother! ”

I got up and said goodbye: "Is the price of your vegetable market lowered?" ”

Dafeng Harvest hurriedly shouted behind me: "Eight million three million! Isn't it okay yet! Eight million two hundred thousand! It's really hard to do. ”

The total quotation for the previous half year was 8.8 million, but now it is 8.2 million, plus he promised me and Zihan 100,000 yuan. 800,000 saved! The purpose is achieved. Oh my God, the witch used to be angry, and she threw away so much money to give a bumper harvest without blinking.

took a kickback of 100,000 yuan per person and signed a contract with the general manager of Dafeng Harvest with a sad face. The total advertising cost was $8.2 million. For 600 advertisements, the payment method is 10% of the 600 advertising fees after the contract is signed, 20% of the 600 advertising amount is paid within 5 working days after the release of 600 advertising spaces, and 50% is paid on an average basis over five months, and the remaining 20% will be settled within 15 days after expiration.

I called the witch and told her about it, and the witch said: "Wang Huashan signed a one-year outdoor advertising contract with an advertising company called Jiayou, and the advertisement was hung up all day long, and I was not annoyed to death!" After that year, I looked for a big harvest, and without saying a word, I signed with a big harvest. The offer is 600,000 less, right? The 600,000 yuan saved was put into the Huping Morning Post for advertising, and now it is a small-grid advertisement, so that the Huping Morning Post will be an important large-scale advertisement. ”

I nodded yes.

The witch said: "You can give Zihan all the 200,000 kickbacks given by the big harvest." Last time she paid me back for you. Maybe she borrowed it from someone else, too. ”

I gave the money to Zihan, and Zihan smiled: "I don't want it, I owe the money myself, why do you worry about it so much?" ”

I said, "Me and you, or you and me?" You and us? If you don't want it! I'm in a hurry with you. ”

"Xiao Luo, I really don't need to."

"You've got it for me!" I said angrily.

Zi coldly hugged me and kissed me: "Thank you! ”

I patted her on the back: "Disobedient! Spank you. ”

Zihan also bit my ear: "Then I'll bite you." ”

At first, I was holding her like this, and I was caught off guard and had a strange feeling. Purple and black noble silk, bare beautiful calves, high bun, plump, amorous, that oriental charm, like a classical flower, blooming in the depths of time, not withering with the polishing of time, so enchanting, so exquisite, so shocked. Zi Han's eyes are mysterious, slow, touching, elusive, deep in the bone marrow, and confusing.

She stopped smiling and looked at me quietly. I'm seriously looking forward to something.

I laughed and pushed her away, but it was unnatural. It stands to reason that I think of her as a younger sister and a man with a 'family'. Shouldn't it be so easy to produce bestiality? Blame her for being so beautiful, Nan Wu Amitabha, calm, calm.

Then I went to the Huping Morning Post building.

In the afternoon, it was to meet with agents from several medium-sized cities in the west.

It's a big business, and several agents are shrewd. Sitting in the box, they don't drink much. I called a few chicks, and they didn't want to play with them. I'm talking to me about agency.

After dinner, they offered to go to the sales headquarters to have a look. After looking at the headquarters, I offered to go to the store to have a look, and I kept answering questions, tossing me to death.

In the car, I drove by shop by store. thought that after such a day, the merchants behind made up their minds to sign the order. Unexpectedly, one person whispered to another, "How's it going?" Is it better to have billions, or is it better to have another one? ”

"I think we're going to have to do the other one. Billions of dollars don't seem to be so famous in the west. ”

They were whispering through the driver's chair on the back of my head, and I could hear them clearly. My heart was cold, it's over, I got an advertiser this morning and saved 600,000. Unexpectedly, he couldn't get the first business after taking office.

A voice in the back asked me, "Vice President Yin, may I ask, why is sales skills the most important in store sales?" ”

"Marketing is the process of creating a product, then stimulating both the buyer and the seller in a way to make them both profitable, and using this buying and selling activity to plan and implement measures such as the price, promotion, and location of the product," I said. It contains a multifaceted marketing campaign. To grasp these activities, we can boil them down to the 4Ps: Product, Price, Promo, Place (or Place). Another important fundamental marketing question: What do people buy and why? ”

"Zihan, you remember. I'm going to tell them this next time I call the store managers and assistants for a meeting. Your audience, or target market, is the entire group of potential customers who have purchased your product or service. I use the word 'audience' more because it reminds us that life is like a theater and as a marketer, you have to try to make the audience feel happy and liked like an actor. You need to convince your audience of what kind of person you are and what is being offered to them. You'll also hear what people called customers, customers, prospective consumers, or segments are saying that they're the people you want them to know about you. For the market, the product is an open umbrella that covers not only the tangible product, but also the service, what people are looking for in the market "You are not selling a drill bit, but a hole." "It's a popular marketing cliché."

One of the merchants asked, "That's pretty good, but." What are the methods that make marketing successful? ”

I said, "I've summarized the ten best approaches. If you have a clear sense of purpose and are able to act wisely, then you need to consider at least the following steps to succeed in your marketing campaigns. They are: 1. Combine long-term planning with short-term planning. 2. Methodically set your prices. 3. You need to be aware of the trends in the market. 4. Be smart enough to clearly estimate what your customers want. 5. Make sure you know your competitors – and use that information. 6. Know who your customers are – all of your customers, including your distributors. 7. Understand the various different behaviors of your target segment. 8. You need to know that people are doing business with people, so it's important to develop your sales skills with those of your staff. 9. Have an opinion communication plan that includes public relations, paying for advertising campaigns, and a marketing strategy. 10. Adopt a solid budgeting approach for your marketing campaigns. ”

I then told them the details of the 10 best practices.

Several merchants were nodding.

I conclude, "In short, you need to know that the success of your business is the same as the success you are trying to achieve for your customers. You have to use marketing methods to make this qiē a reality. Almost everyone knows that having the right attitude is essential for any job. I hope you will be able to start your marketing adventure with this attitude. At any point when you're discouraged by the efforts you've made, read these 10 best practices. It will ensure that you are back at your desk and start on the road to success. ”

A merchant asked again: "Vice President Yin, I am quite interested in listening to you talk about store marketing." Do you have a good plan for store marketing? ”

That's my forte!

I gave them a few examples of good plans, and of course, there are many more that I have successfully tried. But before I signed the contract, I told them all. In the end, they didn't sign with us, but stole all my plans, so wouldn't they sit back and enjoy it. In the end, we won't even get a thank you! A merchant praised: "Vice President Yin's plans are very ingenious." Are these plans from you? ”

Zihan said: "How could you have become a sales vice president of hundreds of millions at a young age?" ”

"So. Can Vice President Yin tell us a few more plans? ”

I saw in the rearview mirror, these shrewd merchants! Some of them were holding pens and recording my words, and some were recording my words with the recorder on their mobile phones. Thankfully, I didn't tell you the best of it!

I smiled and said, "Another day, another day, a few people will visit." I'll talk about a few more good plans, and in our company, there are many such plans. "I don't believe that another day, you guys will be cheeky to ask me for a plan.

These guys have all done the business of selling stores and know this very well. This is good, their appetite is hoisted, and a merchant said unsatisfied: "Several of us have represented other products, and we have never conducted such a deep study on store sales." Vice President Yin's words opened our eyes and taught us a lot. In this way, I decided. ”

My heart is in my throat, this big order is finally going to be signed!

A voice popped up: "Wait. Vice President Yin, all these planning plans you said are in charge. But none of us tried it, and we don't know if it will work. Just now you said that you have experimented in various cities such as Huping City, Huzhou City, etc., and they have basically succeeded. But. If we sign an agency contract with billions, we will use it in our store. But it failed, so what should I do? ”

Cunning old man! Thinking about the problem so tricky, it really deserves to be mixed up in the shopping mall!