Ninety percent of the original Warcraft server leasing model has high cost and poor performance, and the most important advantage is that it is convenient to advance and retreat, and can increase or decrease at will.

Hatsune's current server self-operated model, with low cost and quick response to technical problems, is said to bring a much better user experience to tens of millions of players than in the ninety percent era under the same investment conditions. However, the disadvantage is that it is slow to respond to the market, and it is not possible to rent new servers quickly when the number of players skyrockets, and it is impossible to withdraw in time when the market shrinks.

Zou Sheng understands this truth, Gu Mojie also understands it, and even Du Junqiang, who is just the person in charge of operation and maintenance, understands.

Therefore, in the face of Zou Sheng's radical expansion under the premise of a good market situation, Gu Mojie's instinctive reaction was still biased towards a wait-and-see approach: he couldn't ignore the increase in the total cost of server operation and maintenance in the next few years just to make more money in the next month or two.

"Mr. Gu, I don't think this thing can be counted like this - in the case of self-operated number jù center, it is indeed troublesome to exit after server redundancy, but with the current popularity of Warcraft, at least throughout 2007, the number of players and the continuous online time of players will increase unabated.

If we work more closely with Blizzard and get Blizzard to make some gameplay improvements that will continue this trend throughout 2008, it won't be impossible. So even if the game goes into a period of declining user numbers and server redundancy in the future, it will be at least 2009 - we've been making money for at least a year and a half, not the months you might have thought at the beginning, so the benefits will be much higher than the risks.

Secondly, we are different from Jiucheng, who is just a pure second-hand dealer with no R&D capabilities. Hatsune Entertainment has its own core technology for online game development and animation engine, and recently bought the IP adaptation rights of a large number of Blizzard games, including the online competitive transformation of DOTA. I think that as long as Hatsune Entertainment is given more than half a year to develop, we will definitely be able to come up with at least one of our own self-developed fist products by the beginning of 2008. At that time, even if the number of servers in World of Warcraft is redundant, we can still invest these extra servers in new games, and then there will be no waste at all? ”

Hearing Zou Sheng's words, Gu Mojie's eyes lit up.

Second-hand semi-used servers are often not stable when migrating for large-span uses. For example, if a machine is used as a game server, if it is moved to deal with search, network disk, email, and even cloud security, there will often be insufficient performance utilization - if this is difficult for laymen to understand, then it is understood that when the "gaming enthusiast personal computer" is used for "home office", there are often problems such as the graphics card is wasted, and other performance is not fully utilized. Although server performance redundancy and personal computer performance redundancy are completely different details.

However, this also means that if you just use one server from one online game server to another online game server, its performance can be fully utilized.

As a result, the question becomes: whether the casual expansion of the game division's server farms will result in future waste depends entirely on whether the company will have other products to rise to the top in the future once the games in operation are in decline.

If you ask ninety percent to answer this question, the answer will naturally be no. But let Hatsune answer, and the answer is naturally yes.

Gu Mojie secretly praised in his heart: In this matter, Zou Sheng seems to have done his homework carefully, especially the differentiation analysis. What advantages Hatsune has, and what disadvantages the original competitors have in this model, are clearly analyzed.

"I think I can consider this, do you have a detailed report?" Gu Mojie took a sip of coffee to refresh himself and asked.

"Absolutely, this is the preliminary plan." Zou Sheng respectfully presented a draft. The specific cost operation details are much more complicated than Gu Mojie just thought.

"It seems that when the year-end bonus was issued a year ago, the money for equity replacement and dividends was not spent in vain. Sure enough, after the beginning of the year, the enthusiasm for work has increased a lot. Gu Mojie smiled bitterly in his heart, this world is really not suitable for challenging human nature.

After replacing Zou Sheng's equity and adding dividends, for more than three months, he has always held back his strength, wanting to prove his worth.

"You are going to discuss and refine it, the scale of the specific expansion, I hope to see a detailed and large number of jù, rather than the kind of incomplete and formalized market research. The number of jù companies should have the operation of the number of jù companies, and then report to me after you have done it, so far I can only say that I agree in principle. ”

Gu Mojie finished reading it back and forth, but just knocked Zou Sheng on the issue of judging the scale of expansion, and let him go down. As a believer in the big number jù, what Gu Mojie hates the most is that his subordinates casually take a human nature analysis called market research - as long as the number jù is large enough, there is no so-called "market research" market, which is the smoke bomb of the old era.

After several days of intense research and procurement, Hatsune urgently invested a new batch of server resources in the routine maintenance at the end of the May Day Golden Week.

Zou Sheng's approach is still relatively safe, and he did not directly open a new area with great fanfare, but chose to divide the existing 8 large areas according to the congestion process, and each district opened 6~10 new lines, and enriched the number of players in each existing line.

Overall, today's server capacity is 20%~30% larger than the heyday of the ninety percent era, and it still maintains the heat of almost 20 hours of full capacity operation during the May Day Golden Week.

After the long vacation, with the separation of work and academic guidance, players finally got rid of the fate of queuing up to play during non-nighttime prime time, but from the Hatsune side, the results were still very hot - all servers were above the congestion line at least 12 times a day.

In other words, even after the end of Golden Week, there are still 12 hours a day, and 6 million people are online at the same time across the country. There are 12 hours left, and there are 100~2 million people online at the same time.

Even Gu Mojie himself, as well as Blizzard CEO McMohan, were shocked - Mohan has always speculated about the Chinese market based on his assessment of the American market, and he has no understanding of the Chinese market. And most American Warcraft players started playing from Warcraft 2, and Mohan took it for granted, not realizing that the plot of Warcraft 3 background is obviously much more marketable in China.

"A point card costs 30 yuan and 4,000 minutes of game time, which is equivalent to 66 hours. Converted to less than 5 cents per hour, during the May Day Golden Week, 24 hours of full capacity operation, which is equivalent to an hour's income of 3 million points, a day is more than 60 million, and the first week will break 300 million income...... Tsk, I have to have a few money printing machines to work for me, and I'm almost up to a month's revenue.

Since the second week, the Golden Week and the hunger marketing effect have both ebbed, and they have still maintained an average daily income of 30 million and an average of 200 million per week...... It seems that the original plan of recovering the one-time agency fee income in 3 years has now been completely recovered in more than a year at most. ”

After finding his subordinates to get detailed numbers in all aspects, Gu Mojie personally calculated the benefits of this project, and he was very proud in his heart.

That's a gross profit of two or three billion a year. Compared with last year's Hatsune Singer online game plus Hatsune virtual concert, filming "Qin Shi Mingyue" and other famous domestic animations, the income is not far behind.

……

The big sales brought by "World of Warcraft: Burning Crusade" have put the Hatsune Group in a state of excitement, and the company's dominating position in the circle has obviously risen by half a notch.

Taking advantage of this east wind, Gu Mojie put forward a new requirement at the regular meeting of the group company the following week.

"Originally, the company's main online game product was the 'Hatsune Uchihime' series, but now that Warcraft has been added, it means that we finally have a user base that operates across multiple game genres.

Therefore, I believe that a group-level 'Hatsune All-in-One Card' recharge card should be established, which can directly recharge the number of Hatsune Battle Points, and realize interoperability with the money-making user accounts of the 'Advertising Fee Sharing Program' such as the Hatsune Video Website, and one Hatsune Battle Network is equal to one RMB, and you can directly purchase any virtual software products and services under the Hatsune Group. this piece

Things should be of the highest priority and should be prepared uniformly at the group level. I hope that Hatsune Card Points, even if people can't treat him as real money in Alipay, at least to obtain the status of Q coins today, paving the way for the group's future development to the mobile terminal. ”

Gu Mojie's far-sighted construction was naturally recognized by almost all high-level leaders. Of course, there are also cautious people like Feliro who are concerned about legal risks:

"Is that really good? The company has a strategic cooperation agreement with Ahri's Ma Feng, and will not develop its own e-commerce payment business within three years, and all businesses that need online recharge will be given priority to Alipay. In the past two years, Ma Feng has actually given us billions of yuan in rebates and subsidies for this strategic cooperation.

Now we have spent a one-time expenditure equivalent to 2.7 billion yuan in the process of seizing the agency of Warcraft with NetEase, and the Hujiang Shujù Center and the Park, which are making achievements for Cardinal, will also make additional follow-up investments, and the follow-up competition with Teng Xun is about to begin. We are also counting on Ma Feng to help us with a more powerful turnover in terms of funds in the second half of the year. ”

In this regard, Gu Mojie said very firmly: "I have a sense of proportion in my heart, and I will not make additional enemies." The three-year period that was agreed upon is now only one year left. We don't need to do e-commerce, but we can't do without our own means of payment, first transition to half a year in the form of a card, and take root in the minds of hundreds of millions of users with the concept of 'the points in the Hatsune account is completely equal to RMB', and we will be able to fully start next year. ”

"Then I don't have an opinion, as long as it doesn't affect the company's diplomacy for the time being." The dissidents, represented by Felilo, completely retracted their views.

The Hatsune card plan was immediately implemented. (To be continued.) )