The plan for UEFA mainly involves the amount of sponsorship and the way of sponsorship, and UEFA will consider the influence of the brand and the fit with the European Cup. According to UEFA's sponsorship grading system, the first category is the top European partners, which will be authorized worldwide, and the overall sponsorship rights of the national teams in European Cup-type events including the European Cup, the European Youth Championship, and the European Women's Football Championship will be available for a period of 2oo32oo7 for four years.

The second category is European sponsors, which only include worldwide authorizations during the Euro 2oo4 Cup.

The third category is the domestic sponsor of the host country of the European Championship, which can only be authorized in Portugal.

The list of all three categories will be announced in 2oo2, and it is expected that the total number of companies in each category will not exceed seven. For example, sporting goods, transportation, finance, and so on.

"Don't worry about what Samsung Electronics will do, if you want a top partner, you need more than 200 million US dollars, and European sponsors only need tens of millions of dollars." Yu Jun said, "The two types are different, the overall marketing plan involved is also different, and the long-term rules are also different. I mean mainly on the home PC, lightning marketing has been very successful, there is no need to icing on the cake, and the three-dimensional large-scale related marketing plan involving many aspects of the enterprise is equivalent to the inclusion of a series of enterprises such as Yundian, Kingsoft, Kingdee and a series of enterprises, according to the habits of UEFA over the years, will not be allowed, Class I and Class II, Uncle Zhuo, which category do you prefer? "

Zhuo Rushan turned to the side and let the waiter serve the food, and said at the same time: "Yundian's annual marketing expenditure is more than 8o billion, and it is fully capable of being a top partner, 200 million US dollars, divided into 4 years, it is only 5ooo US dollars per year, and if you count the follow-up marketing expenses in the later stage, it is calculated according to 1.5 billion US dollars in 4 years, and it is also capable of doing it." "

Yundian's marketing expenses have risen suddenly this year, after all, the hot sales of lightning have a certain driving effect, if you can take advantage of this opportunity to do the entire brand of Yundian, it is possible to be like Sony, Toshiba and other companies back then.

"Next year's marketing expenses of Yundian will break through the 1oo0000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000000 Yu Jun glanced at Wu Yu, who was helping him cut the steak, and said, "Then strive to be a top partner, I think if the effect is good in O4, you can win the sponsors of the World Cup and the Olympic Games in O6." "

Sports marketing needs to continue to accumulate experience, the European Cup is used to test the temperature of the water, Yundian's marketing team also needs to run in, and also find the top European public relations company to cooperate, come up with a complex plan for facing the market for up to 4 years, whether Yundian can be brilliant, but also try to know.

But such an attempt is worth it.

"Let's go to Nyon first and get in touch with UEFA, I don't think the Swede is very easy to deal with." Yu Jun wiped his mouth, picked up the wine glass and said, "Uncle Zhuo, I wish us success first." "

Zhuo Rushan also smiled and raised his glass.

Lu Dun's uncle and nephew contacted the terminal, Yu Jun took Wu Yu and Xie Qing to board, and Zhuo Rushan had to wait until the Yundian marketing team arrived, and then took the Eurostar Railway together.

The railway lines in Europe are extremely good, and they are on an equal footing with the routes, and only one pass is needed to unimpeded the flow of the EU countries, and Yu Jun did not repeatedly ask Zhuo Rushan to travel on the same plane.

Switzerland is a small country, and Nyon is located on the shores of Switzerland's iconic Lake Geneva.

Like Yu Jun's thoughts, the pace of life in the Swiss is slower than in Portugal.

The streets are full of white-headed old people, leisurely walking in the winter sun, typical to the age of eating and waiting for death, many people envy this, in fact, they are envious of the life of playing all day long, and they can get money without working.

Yu Jun held Wu Yu tightly, strolling through the streets of Nyon, a city that has not yet been in Hong Kong, even in Europe, it must be able to rank among the top few slow paces.

"The Swiss economy is high, and many people's common sense stays on the surface of Swiss watches and Swiss banks, and Switzerland's industrial design and research are extremely famous all over the world, and high-end research projects are carried out in Switzerland," Yu Jun sighed with his impression of this small country, "especially environmental engineering, life engineering and new energy engineering, in the financial field, due to their so-called status as a permanent neutral country, they also have extraordinary strength." To tell you a secret, Yu Ning and Ning Chen tried to infiltrate the Swiss financial system, but were unsuccessful. "

Wu Yu raised her head in surprise and said, "They can't help it?" "

These two guys can barely be considered top hackers now, not to mention the simple strength of the two, but the team behind them is of an amazing level, if they can't sneak in, how tightly protected the Swiss financial system should be.

"They're joking, and I've beaten them up." Yu Jun said with a smile, remembering that Chu Haowei called nervously to talk about this, he was afraid.

Now when he is still entangled in war with the Japanese and South Korean chaebols, there is no need to anger the European and American chaebols, and they are far away and close to attack, which is something left by the ancestors, Yu Jun is still clear.

Walking to the open-air café on the side of the road and sitting down, Yu Jun looked at Wu Yu's slender legs, the crystal nails on the toes were shiny and hooking, and the arc of the ankles was extremely perfect.

A simple and fat European-American stared at it stunned while drinking coffee, and it took a long time before he buttoned the top button on his clothes and came over and said, "This young lady, can I know you?" "

The style of Europeans and Americans has always been very bold, and when they see that single women don't start, they are all handicapped, although Wu Yu leans on Yu Jun's side, she refuses to talk to others along the way.

There are also those who propose to have 3P, and the brazenness makes people feel that Europe is really open to the extreme.

It is estimated that there can be a comparison with Africa, in the unreached areas of Africa, in addition to singing and dancing every day, the rest is **, although there are many activities in the Dada region in Europe, but if you are tired of playing, there is only **.

Every day with different people**, there was a young man who lived in London for 1o years, and in the end, he beat all the girls in a circle he didn't know.

There is also an advanced version, and even the men are gone.

Seeing the fat man come up and ask for acquaintance bluntly, Yu Jun didn't feel strange, sipped his coffee, and admired how Wu Yu rejected him.

"I'm sorry, I'd love to meet you, but I don't like fat people." Wu Yu's confession didn't make the fat man's expression change in any way, and there were only two reasons for this result.

One is that he is used to being rejected, and the other is that his skin is made of pork.

"Oh, it doesn't matter if you like it or not, you always have friends you don't like, right?" The fat man raised his eyelids provocatively at Yu Jun and sat opposite Wu Yu.

Yu Jun picked up the magazine in his hand, it looked like it was a fashion magazine talking about skiing, Switzerland's tourism industry is extremely high, and there are not a few people who come to the Alpine branch here every year for ski vacation.

Wu Yu's refusal did not have the effect she imagined, she pursed her scarlet lips and said, "Please leave this table, I don't welcome you." "

Wu Yu's kung fu in refusing people is first-class, otherwise she wouldn't have almost been raped in the first place.

In the eyes of most people, Wu Yu's refusal is an attitude of wanting to refuse and welcome.

The fat man thought the same thing, so he leaned up, and the corners of his mouth rushed to Yu Jun and said, "I can give you pleasure that you have never had......"

"Smack!"

The fat man was thrown aside with a chair, and Wu Yu gave Xie Qing a look.

He got up from the ground with his hand, and because he wanted to support his body, his hand was cut open and his saliva was soaked, and blood soaked out.

Raising his eyes to look at the murderous Xie Qing, the dog ran away on his stomach.

This was just an episode when he first arrived in Nyon, and Yu Jun didn't expect to meet him again three days later.

Two days later, Zhuo Rushan came to Nyon with Yundian's marketing team, and Yu Jun had already made a preliminary plan.

Yundian will provide a series of IT office products including notebooks, servers, routers, printers, scanners, fax machines, etc., with a total value of up to 100 million US dollars to UEFA.

At the same time, it will also support 5o 4O-inch LCD screens for the event, and will also come up with $100 million in cash.

"I couldn't find out about Samsung Electronics' plan, but the most likely thing is to directly sponsor it with the same amount of equipment." Zhuo Rushan said.

If you use equipment products, in fact, it will make the sponsorship discounted, everyone knows the difference between the ex-factory price and the market price, and the sponsor will not tell the sponsor the ex-factory price or the cost price.

"Is it also about getting top partners?"

"Yes, Hyundai Motor will also strive for the top partner in the transportation category." Zhuo Rushan frowned and said, "South Korea's two major chaebols are going to join, which has a great impact on us. "

UEFA will not give three of its seven top partner slots to businesses from East Asia.

In Jun's impression, Hyundai Motor became the top partner of the European Cup in 2ooo, and it has a high possibility of expediency to win the top partner in 2oo4, while there is not much conflict between the transportation and IT equipment categories, and the main opponent of Yundian is Samsung Electronics.

"The advantage of my plan is cash sponsorship, although UEFA has a lot of money, but the sponsorship cost of 100 million US dollars is also what it needs, and at a certain time, it can be increased to 200 million US dollars," Yu Jun said after deep thought, "In terms of sports marketing, we are latecomers, and it is not shameful to learn more from European, American, South Korean and Japanese companies, and learn from the enemy." "

The long of the master is to control the country, more than 100 years ago.

Zhuo Rushan nodded and said, "Tomorrow at noon, the UEFA official in charge of sponsors will come over." "

"Ayu and I are waiting for him." Yu Jun smiled, he knew that Zhuo Rushan was afraid that he would sleep late at night or run away from the street.

The person who came was called Sado, the fat man who accosted Wu Yu outside the café and was pulled to the ground by Xie Qing, his hands were still bandaged, and his faces changed color when he saw Yu Jun and Wu Yu.

……