Chapter 123: The Value of Brands
Chen Geng's words calmed down a lot, and he nodded again and again: "You're right, it's not the time for us to be happy," Taking a deep breath, Kindler said: "The price problem, my father told his friends according to the price we negotiated before, and those veterans thought that the price of 21,000 marks was acceptable, but they felt a bit expensive." Since those of them who have a deep affection for the BMW R71 think that this price is slightly expensive, I think those military fan groups are probably more sensitive to this price, and I am afraid that it is unlikely to sell for $6,000 to $7,000. ”
Chen Geng nodded, although the ideal price in the hearts of the two is about 5,000 US dollars, but considering that the Yangtze River 750 is a sentimental product, the two decided to determine the final price for the time being, and then determine the final price after testing the acceptance of the market, now the exchange ratio between the German mark and the US dollar is about 3:1, 1 US dollar can be exchanged for about 3 German marks, and 21,000 German marks are equivalent to 7,000 US dollars. This price is roughly equivalent to the earnings of a German worker for 10 months.
For those World War II veterans, out of love for the BMW R71, they may still be able to grit their teeth and accept the price, but for those military fans, it is still a bit of a headache to let them spend $7,000 on a three-wheeled motorcycle.
"It's better to sell cheaper if you can't sell it so high," Chen Geng was very calm: "The price we expected before was only about 5,000 US dollars, and we can observe the final price first, but your wife ......"
"That's exactly what I'm going to tell you," Kindler said. My beloved's body is now perfectly capable of taking on this level of work. She offered to help us run the matter. And told me that if the first few batches of cars had a good response in Germany, she would quit her job and come to help us run it full-time. ”
Grabbing Chen Geng's arm, Jindler's face flushed with excitement: "Chen, do you know? She is a very cautious person, and the fact that she can say that now shows that she is really very optimistic about my career. Now I have more confidence in our cause. ”
Chen Geng was also excited to slam his right fist on the palm of his left hand, and Mrs. Kindler was willing to join, which was definitely a huge good news: "There is a professional foreign trade import and export personnel to help us take care of the work in Germany, and the expansion of our business in Germany will be smoother." ”
Kindler nodded again and again, and closed his mouth happily, Madame was able to make such a big sacrifice, which was indeed beyond his expectations.
Speaking of the price of the Yangtze River 750 in the future, Chen Geng's heart suddenly moved, and an idea came to him: "Jindler, about the price." I have an idea. ”
"You say."
"My idea is that we're going to keep the price at $7,000 for now. But we can promise these customers who support us in the early stage, we provide them with free lifetime maintenance services for vehicles and free of man-hour fees, as long as the vehicle is normal maintenance, we do not charge money, even if the damage caused by the vehicle accident, we only charge the cost of spare parts. ”
Kindler blinked, "What's in it for us?" ”
"The advantage is this, if we launch a lower price model in the future, these customers will not have any radical reaction, because they enjoy preferential treatment that others can not enjoy, but if we can take this opportunity to establish a concept for users that the Yangtze River 750 is a high-end brand, we can make a lot of money by relying on the brand in the future!"
Kindler didn't speak, but his eyes lit up!
The price is a very sensitive thing, how to determine a suitable price for a product is a very headache, not only the Yangtze River 750, in fact, the price of any commodity must be determined with caution, but Jindeler admits that Chen Geng is right, if you can take this opportunity to establish a relatively high-end image for the Yangtze River 750, relying on this trademark alone, the company's future products can be more expensive than similar products on the market, this is the brand image, And once you have the impression that your product is a cheap product, it will be difficult to make a brand in the future.
It's just that what makes Kindler a little hesitant is ......
"Not only is it free for life, but it is also free of working hours? This...... Wouldn't it be too ...... You know, labor costs are high in Germany. ”
Not only is the labor cost in Germany very high, but the labor cost in any developed country is very high.
A nurse with good medical skills earns more than twice the income of an ordinary worker, why do you like to decorate your own house, mow the lawn by yourself, repair your own car, maintain your own vehicle and replace wearing parts? It's not that they like to do it, but the labor cost abroad is really high, and it costs a lot of money to hire someone to help them with these jobs, so that even the common people of the capitalist countries can't afford it, so they have to choose to do it themselves, otherwise who wants to work under the sun, just like the saying goes: I go to work for money, so don't talk to me about ideals, my ideal is not to work.
It's just that the vehicle is free of charge for life, and the cost of industrial products is actually not a few dollars, but if you want to be exempted from working hours, the price you pay is a little big, and the labor cost of workers who do maintenance is impossible to save, if the user does not pay this part of the money, then this part of the cost will have to be borne by yourself, Kindler is very painful.
Looking at Jindler's appearance, Chen Geng immediately smiled: "Jindler, I think your thinking has entered a misunderstanding, not to mention how important it is for us to successfully establish a high-end image for our brand if we take this opportunity, just talk about the cost, in fact, the cost we spend is not as high as you think." ”
Chen Geng's words made Jindler's spirits suddenly lift, and after countless painful lessons, he now has some blind trust in Chen Geng's words: "Oh, how to say? ”
"First of all, in fact, free maintenance, we only pay the cost of some spare parts, this cost is not much, right?"
"That's right." Kindler nodded.
"The main thing you are worried about is the labor cost, but first of all, there will not be too many people who are willing to support us so unhesitantly in the early stage, and I personally think that it would be great to have a few hundred people."
"This number...... It should be about the same......" After thinking about it seriously, Jindeler felt that what Chen Geng said was right: indeed, there are really not too many people who can accept 21,000 German marks to buy a motorcycle of a brand that they have never heard of at all, and there are hundreds of people who are really amazing, so the cost he needs to bear is not as much as he thinks, but he is still a little distressed: "But it is also a lot of money...... Anything else? ”
"Of course, you know, people who can buy our car at this time all regard this car as something that entrusts them with some feelings, just like some people raise dogs as their own sons, we don't discuss whether it is appropriate to raise dogs as their own sons, we only discuss feelings, do you think that when a person has a deep affection for a car, he will still treat this car as an ordinary car?"
Without waiting for Jindeler to answer, Chen Geng waved his hand vigorously: "No!" On the contrary, he will often wipe his car, will buy the best engine oil, filter, gear oil and other maintenance supplies, and personally maintain his car, even if someone outside makes a scratch on the paint surface that is almost invisible to the naked eye when he is doing maintenance for his car, he will be heartbroken......
Before Chen Geng finished speaking, Jindler swallowed hard: "In other words, in fact, my question just now is very stupid?" ”
Chen Geng touched his nose and said against his will: "Actually, it's not too stupid......
In fact, it is indeed a bit stupid, those who really love the car to the bones, will not drive their car to the designated place of the dealer, let the dealer do the maintenance of their car, they are all themselves.
Chen Geng's answer made Jindeler feel that he had been hurt by ten thousand points, and he sighed: "Okay, although you make me feel stupid, for the sake of you telling me this, I won't trouble you...... As long as you can help me find 15 Yangtze River 750s within a week, and complete the formalities. ”
"Ahem...... It's 16, don't forget your father's one. ”
"I know!" Being stimulated by Chen Geng so repeatedly, Jindeler became a little annoyed and angry, and he waved his fist to intimidate Chen Geng: "Don't make me feel stupid anymore!" ”
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Compared with the annoyed and angry Jindler, Mr. Xie Minsheng is much cuter.
The old man is an idle person, when he went to his office to look for him, Chen Geng was surprised to find that he was not there, and then he caught someone and asked about it, only to know that at the Third Ordnance Maintenance Factory, he was borrowing the processing equipment of the Third Ordnance Maintenance Factory to try out what parts on the No. 1 engine.
When Chen Geng arrived in a hurry, he happened to see the old gentleman discussing something with a few people he didn't know - no need to ask, the ones he didn't know must be engineers sent by Chengfa.
Chen Geng didn't expect Chengfa to attach so much importance to this cooperation, almost as soon as Zhang Pengfei and Guo Mingxin explained the situation on the phone, Cheng Fei agreed almost without hesitation, and happily let Chen Geng not know what to say: You are also the only few enterprises in the Republic with the strength of aero engine research and development, is it really good to be so unreserved?
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PS: Brothers, the third update is delivered, are you still satisfied with it? If you are satisfied, encourage it for a thousand years. (To be continued.) )