The sassy early autumn shrouded the city of angels, the summer heat gradually faded, and the sentinel battle of the awards season began to warm up, with the Venice Film Festival on the Mediterranean coast and the Toronto Film Festival bathed in the warm current of the Atlantic Ocean kicking off one after another, followed by the cold October, there will be awards season movies one after another.

Sofia Coppola's "Lost in Translation" has attracted a lot of attention during the production phase, starting with the Telluride-Film-Festival, then Venice and then Toronto.

While everyone is looking to Venice and Toronto, the domestic film market in the United States is warming up slightly, and after a series of hot summer seasons, the film market in September is a little deserted, and it would not be too exaggerated to say that no one cares. But the news off the floor is endless, and Hollywood, which runs non-stop all year round, always has countless heavyweight projects coming out, attracting thousands of attention in the preparation stage.

Let's say "Troy".

Warner Bros., together with Plan B Pictures and Diorama Pictures, held a grand launch ceremony to announce the official launch of "Troy". The opening ceremony attracted more than 160 media and more than 300 journalists to the scene to focus on the launch of this annual masterpiece.

With an investment of 175 million US dollars, this is the highest investment in the entire North American film history after "Titanic"; The most famous, sensational and controversial history of Troy in Homer's epic poems will be displayed on the big screen; The crew will move to London, where most of the filming will take place, and the rest of the location will be filmed in Malta and Mexico, and in order to truly restore the splendor of Troy, the crew has set up a 10-acre location in Ricasor, Malta, which is jaw-dropping; It is also reported that the actor Brad took the initiative to reduce his salary in order to appear in this movie. Invest more money in the production of the movie, trying to truly restore the scene of the year......

Led by Brad Pitt, Orlando Bloom, Diane Kruger and other idol topics are responsible for beauty, and Eric-Bana, Sean Bean, Julie Christie and other powerful players are responsible for quality. Written by David Benioff, who wrote the script for Spike-Lee's "25 Hours" and finally managed by veteran director Wolfgang Petersen, this is almost a cast that will never fail......

If there are any worries, Colin-Wilson, the producer who produced the "Jurassic Park" series, will be a double insurance to ensure that the quality of the film does not go off the rails.

No doubt. "Troy" is the most high-profile, highly anticipated and trusted film project in the preparation stage since entering the 21st century. At the press conference, the New York Post reporter even made a joke, "How high are the box office expectations set by the crew?" Are you confident of breaking the Spider-Man record? ”

The movie hasn't started filming yet, and everyone is already looking forward to the premiere box office.

At present, the highest box office record for the first release in the entire North American film history is held by "Spider-Man", and the film hit a box office of 114 million US dollars in the summer of 2002, becoming the first work in film history to exceed 100 million US dollars at the box office in the opening weekend, setting a new benchmark and officially marking the advent of the era of a single 100 million box office.

And as soon as everyone came up, they put "Troy" on the level of "Spider-Man". This shows that the expectations are high. After the press conference, many reporters joked that the box office of the premiere of "Troy" should be at least 80 million, which is the same level as "Harry Potter and the Chamber of Secrets" and "Star Wars Prequel II: Attack of the Clones", which is bound to become a summer bomb.

For a while, the deserted North American territory was full of "Trojan" news, which was boiling and lively, and even "King Arthur" was squeezed aside and started filming in a low-key manner. The "Troy" drama became the center of everyone's attention. Before the film started filming, the news was already overwhelming.

In comparison, the launch of "The Day After Tomorrow" is not even comparable to that of "King Arthur", and it is just that the "Chicago Tribune" published an article the size of a tofu block in the entertainment section. Announced the official start-up. Other than that, there is almost no news, and in the midst of the "Troy" news, the "day after tomorrow" is like a canoe navigating through a tsunami - it is directly subverted and swallowed.

Compared to "Troy", "The Day After Tomorrow" can be said to have no gimmicks worth hype, even the topic of "Lancelot-Strello" is no exception. In front of top superstar Brad, Lance, a small rookie director, is not worth mentioning at all, let alone a lackluster cast.

So, apart from the Chicago Tribune, there wasn't much media coverage. What's even more bizarre is that Twentieth Century Fox and Chaos Pictures just let it go, and they have no intention of fighting a propaganda war with "Troy" at all. The turbulent undertide under the calm sea is really invisible.

"Are you sure we don't need publicity?" Gawain threw aside the "Los Angeles Times" in his hand with a look of disdain -- the "Los Angeles Times" devoted one-third of its pages to the grand opening of the "Troy" in the entertainment section.

Lance shrugged, "This publicity will need at least three million, or even five million." If I have the budget, I might as well talk to the digital realm about where to add some special effects. ”

Lance's understated tone directly jumped out of three million or five million, which startled Gawain, and looked at it with a stunned face - the crew cost of "The Day After Tomorrow" only cost fifteen million, but Chaos Pictures is still short of at least half of the expenses, although the part of the actor's salary can wait until the movie is released and paid together with the dividends, but for Chaos Pictures, the pressure has not decreased.

Lance nodded seriously, "That's how propaganda costs, and that's just the beginning. At this pace, Warner Bros. has a propaganda budget of at least $20 million for Troy, which is a conservative estimate. In other words, the overall cost of "Troy" of more than $200 million is an easy reminder of the importance that Warner Bros. took to the film — or rather, the importance that Diorama Pictures took about it.

"Is this a good thing or a bad thing for Ryan?" Gawain didn't understand that laymen are really confused about the intricate interests of the film industry.

"It means they're betting bigger." Ian, who was standing next to him, casually said that his understanding of these things was gradually deepening, and he had learned that Diorama Pictures had invested at least $80 million in the "Troy" project - or even more, and that Plan B Pictures was more invested in Brad as a shareholder, and would not come up with a substantial cost, so Diorama Pictures and Warner Bros. had to bear a budget of $200 million.

At first, Diorama Pictures only planned to invest 50 million dollars, but now it seems that something has changed...... Clearly, Diorama Pictures is becoming more and more greedy.

Gawain snapped his fingers and laughed excitedly, but then he was stunned again, "Lance, are you sure this movie will fail?" Even Ian couldn't help but look at it, they had been busy for so long that they finally led Diorama Pictures into the pit, but now it seems that all the media are optimistic about the prospects of "Troy", if in the end they shoot themselves in the foot......

Lance raised an eyebrow and smiled mysteriously, "I'm not a saint. ”

The smile on the corner of Gawain's mouth immediately bloomed, and even though Lance didn't give any further explanation, he still believed Lance unconditionally, "Then are we sure we don't advertise it?" Even if it's not like them, at least get the media to pay attention. ”

Lance asked rhetorically, "How do you know we didn't start the promotion?" Then Lance turned to look at Ian, "Yiqiē is doing everything according to the plan, right?" ”

Ian glanced out the window and took a sip of his coffee, "Don't worry, I've got it ready." For the follow-up plan for the next period of time, I have said hello to Percy and Mark, and we will slowly move forward together. Next month, Theo and I will go into the field ourselves. Gawain looked at the two people in front of him in confusion, but Ian directly ignored Gawain and stood up, "I'm leaving." ”

Lance also looked out the window and found a tall woman, wearing a long red dress with a high slit, leaning on the lamppost of the street lamp in a chic and uninhibited manner, her well-proportioned and slender legs crossed at will, attracting the attention of many passers-by. The long black curly hair has a wild temperament, like a rose that blooms tenaciously in the desert, uninhibited and wanton.

This is not Catherine Morris! This is Lola-Glaudini, who starred in "New York Crime Squad"!

"New date?" Lance chuckled, and Ian shrugged his shoulders and acknowledged Lance's speculation.

Ian took two steps out and walked back, "By the way, I need your help with Lance's affairs next month, and it's best if you can pull your teammates to participate together, and I'll call you then." After saying that, Ian didn't wait for Gawain to react, and left directly.

"What? What's up? Gawain's shouts didn't call Ian back, and Ian walked straight out, hugged Laura, and kissed him in the street. The swagger of handsome men and beautiful women makes people want to whistle.

Gawain rolled his eyes speechlessly and eagerly turned his head to look at Lance, "What the hell is going on?" ”

"Do charity." Lance looked at Gawain, who was eager to try in front of him, and explained with a smile, "You are the key link! ”

Gawain's eyes were full of doubts, what does charity have to do with movie promotion? He had no way to connect the two things, but looking at the confident Lance in front of him, Gawain had to temporarily suppress his doubts and asked seriously, "If it's a charity event, our team should have no problem, do you need me to encourage the coach and them together?" ”

PS: Today's second update, it's still to make up for yesterday's update, begging to subscribe!

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