Sun Anhe was able to keep up with Shen Yuehua's steps at first, but after a while, he began to get dizzy.

He frowned tightly, put down the pen, and said, "This of yours is too formatted, I can't even figure it out, or you should memorize it, I can't understand what you're saying." ”

Shen Yuehua was stunned for a moment, and asked in confusion: "Don't understand?" ”

Sun Anhe nodded with a black line on his face, and said, "Anyway, I don't understand, Nian Jun, do you understand?" ”

Han Nianjun paused, shook his head, and then nodded, he saw Shen Yuehua's gaze fall on his face, so he said with a little embarrassment: "I'm also a little dizzy, what you said before is a little confusing, you can understand it alone, why don't you explain it in detail?" ”

Shen Yuehua realized, she used modern technical terms, although it was not so difficult to understand, but for those who heard it for the first time, there must be obstacles to understanding.

After thinking about it, she took the pen and paper from Sun Anhe, turned a new page, and began to write in sharp letters:

Products, Prices, Distribution, Promotions.

She started a new line and wrote the word "product" and explained: "You all know the product, that is, what we want to sell, and before you sold the things in the village directly to the guò black market, that is, this distribution channel, to the customers, that is, the people who buy things." ”

"And if you want to make more money, you need to develop a deeper use value of the only products we have on hand, that is, the things stored in the basement, such as the mung bean cake I mentioned before, and the crystal cake I mentioned, which is to process the raw materials to make our products more unique and more attractive, so that more people and rich people will come to buy our things."

She said as she wrote down what she said, and she recorded it quickly. It amazed both men a little.

When she finished recording, she looked up at them and asked, "Do you understand the meaning of the word product?" ”

Han Nianjun and Sun Anhe both nodded. She had explained all these words before, but this time she explained them systematically from the beginning, and they continued to listen patiently.

Seeing this, Shen Yuehua nodded, started another line, and wrote two more words, "price".

She tapped those two words. "Price is not just our pricing, but also means that we need to find different market positioning, develop different price strategies, for example, the high-end market I mentioned earlier, we can position the market as a low-end market, these are the unprocessed products in the village that you sold before." ”

"In the mid-end market, take mung bean cake as an example, we can make zuò mung bean cake that I made before. The steps to make zuò are simpler, and the asking price can be cheaper, and this is a product that has been processed for the first time, and it will definitely be more expensive than selling mung beans and other raw materials separately. ”

When Shen Yuehua said this, he paused, and his eyes fell on Sun Anhe, Sun Anhe didn't understand at first, but then he understood what Shen Yuehua meant.

He frowned and thought for a while, then his eyes lit up and said, "The high-end market you said." It's that we make better mung bean cakes, even four-in-one packs, plus beautifully packaged mung bean cakes, like this. The price will definitely be more expensive than the original mung bean cake, this is the high-end market, high-end pricing? Am I right? ”

Shen Yuehua nodded and said with a smile: "You understand quickly, that's what I want to say." ”

Han Nianjun also said: "We all understand the first two words. The third word: distribution...... What is the meaning? ”

Shen Yuehua wrote about the third word "distribution" on another line, saying: "In fact, it is the meaning of sales channels, by the way, let me ask first, our things are only sold to the black market, not to other places, for example, is there anyone in the supply and marketing cooperative?" ”

When Han Nianjun heard this, he looked at her with sharp eyes, and after realizing that she was just talking casually, after glancing at Sun Anhe, he said slowly: "There are people, we occasionally sell in the supply and marketing cooperatives, but we don't dare to make too big, it's just a small fight, the most important thing is to take the lead with the black market, and every time we are very vigilant, in short, there will be no accidents." ”

Shen Yuehua said with a smile: "Very good, then our distribution channels are the black market and supply and marketing cooperatives." ”

She frowned and said: "We need to be cautious in making money in this period, and we can't open up more distribution channels, so it's good." ”

She brushed down two words on the paper: black market, supply and marketing cooperative.

Then, on another line, the last word is written: promotion.

After she finished writing, she asked without raising her head: "Are there any preferential policies for our things when they were sold in the past?" For example, regular customers can give preferential prices, or is it the New Year's holiday, the price is reduced, and consumers are rewarded? ”

Han Nianjun naturally shook his head and said, "No, the price is mainly negotiated with the black market, they have their own discounts, and it is not our turn to intervene." ”

Shen Yuehua thought of so many modern promotional methods, which are useless in this era, she sighed and said, "That's good, that's all for the time being, do you understand?" ”

Sun Anhe took the notes she wrote down, and looked at the other party's sharp font, which was beautiful and sharp, and you could know that Shen Yuehua, a woman, looked delicate on the outside, but her temperament on the inside was definitely strong.

His second feeling was that this thing was a little useless.

He fiddled with his notebook and said, "You don't seem to have much effect." ”

Shen Yuehua laughed out loud and said in her heart: Just this thing, in modern times, it is the 4Ps theory of marketing, but it will guide all aspects of the company in the future.

Don't look at the general idea of the commodity, but in fact, in human resource management, it can also come in handy, after later research, it is derived from the 10P theory, 4Ps+3Rs theory, and 4C and so on.

These are all theoretical knowledge that must be learned in the future to run a company, as long as you can learn and apply it, then it is definitely not a problem to open a small company.

She won't think that she said these words too early, after all, the 4Ps marketing theory was put forward in the United States as early as the 60s, although it seems that it has not appeared in China, but Shen Yuehua lived in the city before, Han Nianjun and Sun Anhe don't know her details, she can naturally put forward this.

As for why she said it in such detail, she also wanted to broaden the horizons of these two people.

Of course, the most important thing is to broaden Han Nianjun's horizons. (To be continued.) )

PS: Make up for the fourth update on April 14.