Chapter 42: To Cannes

Originally! Everyone still thinks that "Night. The Shop is a salty and wet film, but soon they found out that they had been deceived, it was completely a funny film, and the funny lines in it, as well as those strange guests, made people feel ridiculous. Han Ziguang listened to the laughter in the Light and Shadow Theater, and knew that this movie was a success, after all, it really relied on publicity at the beginning, but word of mouth was needed in the later stage, otherwise it would not be a big hit.

However, I have to admit that "Night. The Shop is a comedy that is very suitable for the whole family to watch together, after a period of hard work, I can finally take a break on Labor Day, and naturally I want to relax, and "Night. The movie "Shop" can let everyone get such satisfaction, and you can also bring your family together, although the scene looks small, but it is not boring at all, but full of jokes, which makes people come and return satisfied.

After a movie, countless people were pleasantly surprised, even if he was as calm as Shao Daheng, he sometimes showed an expression that he couldn't help but smile, Han Ziguang was completely relieved of this, looking at himself in the movie, to be honest, there was a very wonderful feeling.

In the movie, Han Ziguang can see that his performance is not very outstanding, but he also shows the character itself, but it makes people feel that the laughter is not particularly obvious, but the roles played by Zhou Xingchi and Wu Mengda make people want to laugh as soon as they appear.

The movie is about 90 minutes in total, and it will all be played soon, even so it is still unsatisfying, and I feel that time flies too fast, and Han Ziguang took a series of main creators to the stage to thank the audience, among which the most nervous is not Han Ziguang, but Gao Zhisen as the director, as well as actors Zhou Xingchi, Wu Mengda, etc., but Guan Zhilin is only excited, I have to say that sometimes it is a good thing to be big-chested and brainless.

"Afterlife! Your movie is really good! Shao Daheng looked at Han Ziguang and praised.

"Thank you Uncle Sixth for the compliment!" Han Ziguang smiled and said: "At the beginning, it was just a small fight, whether it can succeed or not depends on the audience." ”

Han Ziguang glanced at the audience and film critics who were slowly leaving, and at the same time listened to everyone's conversation, to be honest, he still attached great importance to word of mouth.

"It's really worthy of being shortlisted for the Cannes International Film Festival, and the screenwriter is simply amazing!" Watching the movie, one can't help but be humane to the people around him.

"Yes! It's a little overwhelming. The laughter came too suddenly, and it was unexpected. The other was pleasantly surprised.

"I'll bring my relatives and friends to see it tomorrow, it's so funny." One of the audience members said loudly

……

"It seems that the audience likes it very much!" After a while, Shao Daheng said with a smile: "Hou Shengzi!" You are really extraordinary, and I am very optimistic about you. ”

Shao Daheng rarely praised a person, Han Ziguang was a little flattered by this, and after sending everyone away, he also felt tired, ready to take a good rest, ready to leave for Cannes, in addition to participating in the Cannes International Film Festival, but also gave himself a holiday by the way.

This time to Cannes, Han Ziguang did not plan to bring any more people, mainly to bring a manager who manages the cinema line Lu Falan, after all, as a crooked nut, Lu Falan is proficient in several foreign languages, French or anything is naturally not a problem, he waited for a few days mainly to participate in "Night. The premiere of "Shop" and the opening ceremony of the light cinema line have basically been solved now, and he can only do his best to obey the fate of God.

The next day, Han Ziguang said goodbye to Guan Zhilin, Gao Zhisen and others, and took Lu Falan to board the plane to France. Shop", especially many film critics applauded it, there is no way that it is a film that was shortlisted for the Best Screenplay Award at the Cannes International Film Festival, and if it is worse, wouldn't it be a slap in the face for everyone?

"Oh! Boss! It seems that today is all a good reception, and the movie will definitely be a big hit. Lu Falan looked at the newspaper and couldn't help but exclaim.

"The early stage of the movie depends on publicity, and the later stage depends on word of mouth, and we have done enough publicity before the release." Han Ziguang smiled, put down the newspaper and said: "If I hadn't had a publishing house in my hand, the advertising cost alone would not be less than three million, which would be fifteen times the cost of the movie." ”

Han Ziguang did not tell a lie, whether it was "Light and Shadow Entertainment Fashion Magazine" or "Light and Shadow Comic Weekly" and "Light and Shadow Comics Monthly", they all did enough publicity, of course, there was only one sentence in the comic magazine, that is, the debut of the light and shadow movie, which also made countless comic fans crazy.

In this era, before the movie was released, I didn't understand it at all, or I was not willing to spend a lot of money on publicity, it was completely dependent on the star effect, and because of this, the remuneration of stars is getting higher and higher, and the number of small-budget movies is getting fewer and fewer, resulting in an endless stream of shoddy production.

Han Ziguang taught Xiangjiang Films a lesson at this time, as long as the movie is good and the publicity is in place, even rookie actors and new directors can make high-grossing movies, which is completely a small and broad approach, especially with the international award nomination, which also makes "Night. The Shop" is more well-known, and to be honest, if it can't be a big hit, then there is only one reason, and that is the problem of the movie itself.

The plane slowly left the ground, Han Ziguang sat by the window, watching the high-rise buildings in Xiangjiang getting smaller and smaller, which gave him a feeling of going straight to the sky, just like his career, he could climb steadily, and now he has the opportunity to go abroad, but he can try to invest in foreign markets.

Han Ziguang converted all the 450 million Hong Kong dollars he borrowed and his 20 million deposits into US dollars, and now the Hong Kong dollar to the US dollar is about 6:1, and due to the current worries of the people of Hong Kong about the future of Hong Kong, in September, it once fell below about 10:1, and in October, the Hong Kong Financial Secretary had to announce that the Hong Kong dollar and the US dollar were set at 7.8:1.

In this way, if Han Ziguang only converts the huàn dollar, and then redeems the huàn at the lowest price, the assets will increase by 80%, that is, 470 million Hong Kong dollars, and he will do nothing, and when he comes back with the huàn, he will make a net profit of 80%, that is, 380 million Hong Kong dollars. It's more profitable than making movies, and of course, he can't wait for the dollar in his hand to appreciate, but also to see if there are opportunities to make money abroad.

470 million Hong Kong dollars seems like a lot, but when converted into US dollars, it is only about 80 million, and the price at this time can actually do a lot of things, especially Han Ziguang with the script of "Human Ghost Love", also to see if he can shoot it, after all, this is also a good opportunity to make US dollars, take advantage of this to make a lot of money, and then convert the US dollar into Hong Kong dollars in September, and then exchange it for yen in October to invest in Japan.

Han Ziguang glanced at Xiangjiang, and he believed that when he stepped on this place again, he would definitely surprise people again.