"The high quality of fans has helped the box office of "After the End" surpass "Asteroid" in the same schedule. Pen Fun Pavilion www.biquge.info"

"The end of August marks the end of the summer season two-thirds of the way through. When the 300 million monthly box office once again set a new record in the mainland literary film market, the competition of two famous young directors, Chen Ge and Guo Qin, in the box office also set off a fan movie-watching boom for this summer file. In the first week of release, "Asteroid" and "After the End" each received nearly 200 million box office, and as of August 29, the total box office of both has exceeded 400 million, and the two together contributed nearly a quarter of the box office to the August film market. If the power of the fan economy in this movie-watching boom cannot be ignored, and movies have become a "derivative" of the individual fan effect, then using data to gain insight into who is paying for their respective works behind the camps of Guo and Han and what the box office and word-of-mouth conversion effect is, may have reference value for the development of similar film products in the future. ”

"Comparison of fans between the two: Guo Qin has many underage fans, and Chen Ge's fans have a high level of education

According to the latest data from the ECI China Artist Business Value Evaluation System, the differences between Chen Ge and Guo Qin's individual fans are mainly reflected in age, gender, education level and occupation. In terms of age, Chen Ge's fans are generally older than Guo Qin's fans; Women are the main fans of the two, but Guo Qin's young fans are as many as eighty percent; In addition, the educational qualifications of Guo Qin's fans are evenly distributed in college and below, while the education level of Chen Ge's fans is generally higher than that of Guo Jingming's fans; Guo Qin's fans are mainly school students, while Chen Ge is more popular among white-collar workers. On the whole, it has a high popularity among women and teenagers, and Chen Ge's fans are more average than Guo Qin in terms of age, gender or occupation, and the fans have higher education.

The differences between Chen Ge and Guo Qin's fan groups largely come from the long-term market accumulation of their respective literary works, as well as the differences in the word-of-mouth and word-of-mouth communication of their personal brands. And such a difference in fans is more or less reflected in the difference in the box office performance and word-of-mouth communication of the two films. ”

"The box office is the end result of all the film's actions. According to the EBC Daily Box Office Intelligence Tank, although "Asteroid" and "The Future" were released a week apart, they proved their market potential with 296 million and 230 million first-week box office respectively. However, the daily box office trend reflects the difference in the consumption behavior of the two moviegoers. Judging from the performance on the first day of release, the choice to release on Thursday, August 17 did not affect the box office performance of "Asteroid", which received 77 million box office and 75% of the daily viewers on the first day, much higher than the opening performance of "After the End" on August 24, which accounted for 5,400 and 62.2% of the number of people. But from the second day, "After the End" began to surpass in the proportion of people, in addition, unlike the box office trend that has been declining all the way after the outbreak of "Asteroid" on the first day, the box office and attendance of "After the End" have rebounded strongly on the first Saturday and day. ”

Judging from the hot topics after the screening on Weibo, the audience's discussion of "Asteroid" is more focused on the plot, characters, actors, and directors of the movie, while the audience's discussion of "After the End" is not very hot except for the director, and the discussion involving individual actors or roles is not high, and more focused on the lines, the comparison between "The Future" and "The Asteroid", and Chen Ge's own related topics. Most of the viewers of "Asteroid" only expressed their emotions about "Asteroid" and related creators after the screening, while the audience of "After the End" seemed to be more willing to compare Guo and Chen and the two films in their after-viewing feelings.

In addition, the hot spots of public opinion on the two films have invariably highlighted the importance of film songs in film marketing: the introduction of little fresh meat actor Wu Yi in "Asteroid" and the introduction of Huang Xiaoming in "After the End" have had a positive impact on raising the attention of the two films. ”

-- "Ming Pao" reported.

"The cumulative box office of the post-meeting indefinite box office has reached 521 million"

After director Guo Qin's "Asteroid" won 200 million box office shortly after its release, Chen Ge's movie "After the End" was released yesterday.

"After the End" had a strong momentum on the first day of release, ranking first with 33,062 films nationwide on the first day, and the box office results on the first day also broke the first-day box office record of domestic literary films held by "East Evil and West Poison". From the perspective of industry insiders, the so-called "Guo Chen Showdown" is more due to the operation of the behind-the-scenes team, and many of the topics caused by this are actually to help the two films do marketing together, and the box office will also be a win-win result.

-- "Literature and Art Daily" report.

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In the afternoon, the warm sunlight poured through the window, Chen Ge leaned comfortably on the sofa, and in front of him was the screen of the TV, which was playing last year's "Troll", a $180 million film starring Brad and the elf prince Lando. The movie starring Blue and Crewe is a rare epic war masterpiece at present.

This is Hollywood cinema.

While it doesn't live up to its name, and in some ways ridiculous, it doesn't even seem like the most shocking war scene in film history claimed by the director who shot it, but it's a good work, otherwise it wouldn't have taken the world by storm, winning several major Hollywood Awards awards in addition to $400 million at the box office.

Ignoring the war scenes that did not seem worth mentioning to him, from the director's point of view, "Troll" brought him deep emotion in many ways.

The filming locations are located in many countries.

The majestic city of Tlow was built over a period of months by a film crew employing more than 500 Maltese workers and more than 200 British craftsmen.

The garment designer employs 150 people to source knitting materials from all over the world, and after more than four months, about 8,000 garments and 10,000 pairs of shoes were designed and manufactured.

The 38-foot-tall and 11-ton Trojan horse was designed and assembled by workers over a period of three months.

The 1,000 extras involved in the filming began special training a month before filming.

The grand scene of the 1,000-ship Greek coalition fleet heading towards Troy is digitally presented by FrameStoreCFC, Europe's largest visual effects and computer animation company, and is the largest of its kind.

Such a professional and demanding attitude really embarrassed many domestic directors.

Compared with these, the preparations for the so-called big productions in China are not worth mentioning.

The reason why Hollywood movies have conquered the global market may be because others have huge investment, advanced technology, popular themes and strong marketing and promotional capabilities.

But in Chen Ge's view, Hollywood's advantages in capital, technology, subject matter, and marketing and publicity are just the role of a sword, just an auxiliary tool, and what really makes the sword play an invincible role is the professional and rigorous attitude of Hollywood filmmakers in dealing with movies.

Of course, sighing and sighing, Chen Ge did not lose confidence because of this, the short preparation period does not mean that the quality of the films he shoots is necessarily inferior to foreign countries, the biggest difference between him and foreign directors is that he has memories of his past life in his mind.

Although he is a little inferior in terms of location selection and special training of actors, but in other aspects, he has a unique advantage, in terms of costume design, there are countless exquisite armor styles to choose from in his memory, Hongda's war scenes he borrowed from the opponent's digital means and virtual technology while having more shocking improvements, not to mention the specific character fights, he asked himself that no one can do better than him in this regard.

With so many unique advantages, even when the shooting cost is far less than "Troll", he is still sure to do a better job.

When the film ended, Chen Gemei stretched her waist, squinting at the warm sunlight outside the window, with a look of satisfaction and intoxication.

He has already figured out what he wants to make in his next movie, which is "Hero" in his previous life.

This movie is about the end of the Warring States Period, when Yan, Zhao, Chu, Han, Wei, Qi, and Qin Qixiong rose together, but Qin was the most powerful, eager to annex the Six Kingdoms and dominate the world, so the King of Qin became the enemy of the Six Kingdoms, and different stories of assassinating Qin have been staged in various places, among which the assassins of Zhao State, Remnant Sword, Feixue, Ruyue, and Changkong have not slept a peaceful sleep in ten years because of their superb swordsmanship. One day, when he heard that the remnant sword and others had been killed by a swordsman named Nameless Qin, the King of Qin was overjoyed and urgently summoned him to the palace to meet him, but he was also cautious to prevent fraud, and the battle between the King of Qin and the Nameless Battle of Wits and Courage began.

Since "Hero" started filming on the 15th, after returning home the day before yesterday, he was not busy with work, but stayed at home with peace of mind, read books, watched movies and TV series, and prepared to adjust his state and devote himself to the filming of "Hero" in the best state.

To be honest, such a day is very easy and freehand, if it weren't for the things he wanted to do in his heart, he would like to live like this if he already has enough squandering capital.

The only small episode in the middle is that he went to a handicraft store that deals in porcelain yesterday morning to buy a beautiful blue and white porcelain vase, but was recognized by the clerk, and finally thousands of people gathered on the road, so that the traffic police dispatched, Shi Zhimin took the bodyguard to find Chen Ge when it was naturally a whisper.

"Today, I'm watching the snow drift by in the cold night, and drifting away with a cooled heart~"

Chen Ge picked up the phone, looked at the name remarked on it, a smile tugged at the corner of his mouth, and as soon as he connected the phone, Concubine Liu's brisk voice came from his ears: "Chen Ge, do you really have so much income?" It's so amazing, I'm only 4.8 million! ”

"4.8 million, what 4.8 million!" Chen Ge was puzzled by Concubine Liu's sudden words, so he asked suspiciously.

"It's the income published on Forbes! Didn't you pay attention to my situation, Chen Ge? Concubine Liu said in surprise at first, and then seemed to be a little angry.

Chen Ge suddenly had a headache, he didn't know the situation at all, how to understand Concubine Liu's situation, but Concubine Liu's words reminded him and gave him eyebrows, as a world-renowned wealth newspaper, "Forbes" basically has nothing to do with ordinary people, and in "Forbes", only the "Forbes China Celebrity List" launched last year can be related to domestic female artists of Concubine Liu's level.

When it comes to the "Forbes China Celebrity List", there may still be many people who are not clear about the situation, in fact, this is also because it has not been launched for too long, it is the Chinese version of Forbes in 2003 after entering the country, first released in 2004, and the guidance has gradually become known to the world after 2010.

Mainly based on the results of research and systematic evaluation, the 100 most influential celebrities in China are ranked every year based on indicators such as exposure and income, mainly actors, singers, directors, athletes and other performing arts.

The exposure and revenue involved in the rankings are taken from September 1 last year to September 1 this year, during this period, the artists' TV and movie appointments, advertising endorsements, and commercial activities are counted, although there are still disputes in some aspects, but to a certain extent, they do reflect the popularity and popularity of the stars.

"If my guess is correct, what you said about Forbes should refer to the Forbes China Celebrity List, I haven't read the report yet? Why, I'm on the list this year? ”

Chen Ge is full of excitement in his words, "Forbes" has a very high reputation in the world, and it is definitely an honor for celebrities in the entertainment industry to be on the "Forbes Celebrity List".

"Of course it's on the list, and Chen Ge, you are the top earner on this year's "Forbes China Celebrity List", but Chen Ge, did you really earn more than 500 million with "New Police Story"? Concubine Liu is really curious, Liu Dehua, who ranked second, is only 150 million, and if Chen Ge is really 500 million, it is too much more than Liu Dehua.

"Where there are more than 500 million, that's just a box office share, I still have to pay taxes, pay rent, pay salaries to company employees, buy insurance, send red envelopes, and I don't have so much in hand!" Chen Ge shook his head with a smile, the income on the Forbes China Celebrity List refers to the pre-tax income, without deducting the share with the brokerage company and the competent unit, and after deducting the personal income tax, the actual income of the star is usually much lower than the income announced above, even if he himself does not involve the brokerage company's share, the income in hand is only close to 400 million.

"I know that my 4.8 million is not tax-paying, and other people are the same as us, so it can be completely offset, you are still much more than us, well, I calculate, wow, Chen Ge, you are 144 times as much as mine." Concubine Liu couldn't help but exclaim, in fact, she felt a lot just now, but now that she counts carefully, she feels that Chen Ge's income is outrageously high.

"Hehe, you're also very popular now, very good." Chen Ge smiled.

In fact, compared with Hollywood's top directors and others, Chen Ge's income is nothing.

is like the Hollywood movie "Troll" launched last year, with a global box office of $604.4 million, and this movie is produced by his own film production company, plus he is also the director, producer, and screenwriter of the film, so he does not need to pay additional box office shares, so it is conservatively estimated that the box office share he can get in the end may be as high as 200 million US dollars, compared with him, his own money is far behind.

After hanging up Concubine Liu's phone, Chen Ge also immediately went online to check this year's "Forbes China Celebrity List". (To be continued.) )