In the buying and selling of any technology, there is no absolute price or cheapness, only the relative cost-effectiveness is not cost-effective.

The cost of software development is often rigid. GOOGLE WANTS TO BE A PICTURE SEARCH ENGINE, FACEBOOK WANTS TO MAKE FACE RECOGNITION TECHNOLOGY, AND THE RESEARCH AND DEVELOPMENT FUNDS INVESTED ARE HUNDREDS OF MILLIONS OF DOLLARS. Of course, these two companies are the first batch of pioneers, opening roads in the mountains and building bridges in the water, and the investment is naturally expensive.

Gu Mojie can contract the R&D task of "finding the same model based on image material search" with an offer at least half lower than Google's, and use Hatsune Network Technology as a guarantee. From the perspective of technical cost, Gu Mojie's offer is not black.

Before, it couldn't be sold, because domestic Internet companies couldn't find the corresponding profit point, and they couldn't afford to burn the money.

The gap between the national conditions of China and the United States is too great, and the American people have no worries about food and clothing.

Even if there is a depression in later generations and pension insurance is affected, the slogan of the American people is nothing more than "When we retire, do we still have to wash our own cars?" slogans like that. There will never be an American who cannot even survive on basic food and clothing because of a lack of social security.

This gap is destined to be around 05, and Americans have stepped into "Engel's coefficient is less than 0.2 all year round, and the main part of income is used for interests, hobbies and social spending".

Socializing includes traveling, shopping for luxury goods, shopping for hobbies, and pretending. In the final analysis, the ultimate goal of the first three items is also to pretend to be coerced, including "sharing" through guò. SO WHAT FACEBOOK PROVIDES IS VERY IMPORTANT FOR AMERICANS WHO PRETEND TO HAVE A STRONG NEED FOR IT, AND ANY NEW TECHNOLOGY FROM FACEBOOK IS WORTH THE MONEY.

At the same time, Chinese's income remained at meeting basic material needs, rather than spiritual needs. The vast majority of the Chinese in 05 needed not luxury goods, but cheap pirated goods. During the same period, Americans bought a house with the idea of "I like this house." comfortable to live in", and the Chinese people are still stuck in "this house will rise in the future after buying".

To deal with the former type of person, it can induce his "interest and social respect needs" to stimulate his consumption**.

For the latter kind of people. It's more about threats. Put the knife on the person's neck, with "If you don't buy it, you will lose, if you don't buy this product, it will become more and more expensive in the future, and when you find out that this product is your survival just need, you have to sell it, it's too late!" "to promote consumption.

If there is no Gu Mojie, this variable appears. In the history of the original time and space, Ma Feng's Taobao "find the same model" function will appear so many years later, and even if it does, it will stay at the low-level level of "search for text keyword combinations" for a long time.

As for the introduction of image search and portrait recognition technology, it will be more than two years later than its American counterparts. It wasn't until around 08 that "Renren" began to be the pioneer of this introduction, and achieved a small success, and then was quickly followed up by the industry copycat giant Teng Xun, and the function was copied to the QQ space.

At the same time, because the time is a full two years later than the Americans, the development cost of Chinese has been greatly reduced when they acquire these technologies. Only tens of millions of yuan of R&D investment is needed to achieve this technology. After all, in the Internet world, there will be a 10-fold difference between a technology that is two years behind the world's most advanced level and a technology that is only a few months behind the world's most advanced level.

The emergence of Gu Mojie has made it so that the Chinese no longer need to repeat history in this field, and they no longer need to be two years behind the Americans. As soon as Google was launched, Gu Mojie could come up with a corresponding plan.

And. After a coincidental run-in operation, Gu Mojie found a model suitable for Chinese themselves, so that the deep search technology of picture materials immediately shines and makes Chinese money.

Ma Feng's Taobao, Taobao's "finding the same model" demand point, and the technology that Gu Mojie can provide. It's a match made in heaven.

Of course, some people may ask: since Gu Mojie can reduce the amount of development of "deep search for graphic materials" by transplanting some of the functions in the "Graphics Master" that comes with "Hatsune Niang", why does he have to wait until now to come up with it? He couldn't have cooperated with Ma Feng half a year earlier, when the deep algorithm had just appeared?

Here's why. In fact, it is very simple: Gu Mojie's company strength is expanding rapidly. With each inflated stage, the credit rating of its corporate guarantee rises by an order of magnitude.

If Gu Mojie wants to use the model of technical risk commitment to set up hundreds of millions of capital injections, then the scale of the self-owned company he provides guarantee must be strong enough. Otherwise, when your own company only has a market value of tens of millions, but you want to set up hundreds of millions of funds, why should others believe you?

Your company is worth 100 million, so you can take over a business that needs a guarantee of 100 million, and you can ask Google for 30 million dollars. Your company is worth one billion, so you can take over the business that requires a billion guarantees, and you can ask Ma Feng for 500 million yuan. One step at a time, if any layer is missed, this development channel will become a castle in the air and collapse at any time.

It is precisely because of this same reason that although Gu Mojie does not reject the relatively traditional financing method of finding bank loans, he has never been able to borrow much money.

Bank loans are not very suitable for the Internet industry. Because when banks lend, they focused on real mortgageable fixed assets. Companies in traditional industries, real estate developers, they have countless real collateral that can be mortgaged and pledged to the bank, so that they can borrow a large amount of cash flow.

The vast majority of the market value of Internet companies is intangible assets that cannot be pledged. If it is really left to the bank to carry out the valuation at the mortgage level, perhaps an Internet company with a market value of billions in the eyes of venture capitalists can only mortgage one or two hundred million in the eyes of the bank. Things like "user volume" and "brand value" can't be enforced by banks when the company really goes bankrupt.

Bucket.

……

Gu Mojie naturally understands all of the above truths, and Ma Feng also understands them.

Even if the two of them didn't understand thoroughly enough, after the analysis of the negotiation, they will become clearer and clearer.

After listening to Gu Mojie's several rounds of quotations, Ma Feng agreed in principle.

"You want to price your technical team and early resources at a price of 400 million, accounting for 40% of the shares, and my Ahri Group will invest 600 million yuan, accounting for 60% of the shares, and set up a new company to specialize in in-depth search of picture materials, this condition, I have no objection in principle."

Speaking of which. Ma Feng changed his words.

"However, you expect to implement the same company control rights distribution method that you signed with Google when you did cloud security, and make the part of our Ahri Group's capital contribution into Class A shares with lower voting rights, and ask me not to interfere with your specific use of the new company's funds on the premise of 'agreeing that the technical results will be submitted on time'. I can't agree to that. ”

Listening to Ma Feng's refusal, Gu Mojie was not too disappointed. The intention of cooperation has already been established, and now he is the only person who can do this technology in China in the short term. He is not afraid that Ma Feng will find others.

Gu Mojie asked gently, "Do you think my valuation of the 'graphic material deep search technology' is too high?" ”

Ma Feng waved his hand and denied: "You said that your technical accumulation and team are worth 400 million, I have no objection." But to make this technology, I don't need to invest 600 million yuan more. What if I'm admitting that your share is worth 400 million, and I'm only giving 400 million, and then taking 50% of the shares? Or do I only give 200 million and let you account for 67%? I believe that this technology can still be developed in the end, right? Since I only need to take advantage of this technology and don't need to end up controlling the new company, why should I invest so much money. ”

Gu Mojie didn't know much about capital operation, and he was a little dizzy by Ma Feng. He suddenly felt that the plan he had proposed at the beginning was indeed a bit taken for granted.

The situation is very different from the cooperation with Ma Feng and the cooperation with Google. Ma Feng wants. After all, it is only a guarantee of the right to use technology and the right of priority, and it will not go too far along this technical route in the future. The long-term development prospects of the new company, Ma Feng actually does not care.

He is not a co-developer of Gu Mojie, but an applicator of results.

After some arguing, Gu Mojie finally understood this problem.

Gu Mojie asked half-insisting, half-compromising: "Then what conditions are you going to change?" My technology is worth 400 million, and I don't accept a change in this valuation. If you want to talk, you can only talk about it on this premise. ”

Ma Feng smiled shrewdly: "I know your original intention - you expect to take that money from me, but not only do you have to do a graphical deep search, but also expect to feed you back for other businesses, right?" I also hope to feed back the protracted battle between you and Zhou Hongyi. Right? ”

Gu Mojie nodded blankly, there is nothing to hide this, and it is impossible to hide it.

Seeing Gu Mojie's admission, Ma Feng swept Gu Mojie's plan aside. Then with a big stroke of the pen, I changed a few articles.

"Then I think we might as well talk about the cooperation model of future repurchase - the first step, you provide technology, resources and team, the price is 400 million, and I will contribute 400 million in cash. Both parties each hold 50% of the shares in the new company, and this part of the Ahri Group can be used as Class A shares and does not interfere in operation and research. However, Ahri has the right to enter the market for financial supervision and strictly ensure that the company's funds are not misappropriated for other projects.

Once this technology is successful in the future, Ahri Group can commit to an additional 400 million yuan to redeem the 400 million shares of Hatsune Network Technology in this new company. That is, it is equivalent to us paying 400 million to buy your technology. At that time, the new company will have nothing to do with you, but you can take 400 million in cash, and you can do whatever you want. At most, you will be given the right to use the new technology for free, but only for your own use, and you may not sublicense it to third parties. ”

Gu Mojie digested Ma Feng's suggestion. Ma Feng's statement is a bit similar to a direct hammer of technology trading.

Gu Mojie was a little puzzled, and asked stupidly: "Then why didn't Ahri just give me 400 million and buy my technology?" ”

Ma Feng was stunned, but he didn't expect Gu Mojie to ask such a white question: "I want to too, but do you have the technology to sell now?" ”

Gu Mojie suddenly realized that he had asked a very stupid question.

That technology has not yet been developed, and you need to pay the ticket after getting on the bus first, so of course it is impossible to buy it directly. People are willing to buy back according to the option, which is already a risk.

"Thank you Brother Ma, this mention is so friendly."

Ma Feng's condition is equivalent to the Ahri Group bearing the research and development costs of new technologies, and at the same time, after the matter is completed, Gu Mojie's team will be given an additional fund of 400 million yuan, so that Gu Mojie can do whatever he wants. In contrast, the total expenditure of Ahri Group will actually become more controllable, and the R&D funds injected in the early stage will be strictly monitored, cannot be misappropriated, cannot be wasted, and can only be earmarked, which also avoids a lot of financial chaos.

The cooperation with Ma Feng has opened Gu Mojie's eyes and discovered a new financing cooperation model - it turns out that a new technology that will be developed in the future can also be sold and cashed out in advance in this way.

After Gu Mojie agreed in principle, he thought about it and finally added a question.

"Then can I ask Ahri to redeem some equity in advance and let me cash out some of the funds? Also, can I freely publicize the cooperation intention we have reached today? If a friend from the media comes to me for verification, I wonder if you will answer it for me head-on? ”

"You can redeem 20% of your equity in advance, and the rest can be redeemed in installments according to the progress of research and development. Friends in the media, of course I will help you cope. (To be continued.) )