From December 18th to January 3rd, Yi Chuan was almost not at school for half a month, and he was busy with the renovation project of the IKEA hotel every day.

The 305 people who are not surprised are almost numb to Yi Chuan's mystery, and they are busy with their own affairs every day, and only occasionally fart and chat after class and dinner.

According to Yi Chuan's idea, Chen Peng and the three of them recruited nine old employees, purchased more computer equipment, and started the writing of 365 antivirus software in Chen Peng's small apartment.

Xu Zhe's progress here is also quite smooth, and the free game plug-in has a large number of loyal users in various forums, which has laid a solid foundation for the next Youshi promotion.

As for the business of the netizen club far away in Yinchuan, the business is still hot, under the remote control of Yichuan, the netizen club has carried out several small-scale adjustments, and the scale has reached nearly 400 computers at this time, and it has become the first giant in the Yinchuan Internet café industry.

Unconsciously, the first step of Yi Chuan's rise has been quietly laid out.

On the second Sunday after New Year's Day, on January 14, 2001, the renovation of the IKEA hotel was almost completed.

It has been proven that as long as there is enough money and manpower, it is not impossible to achieve high-quality and efficient production speeds.

Since Qin Shuyao's birthday last time, that girl took the initiative to come to Yi Chuan to chat except for Saturdays and Sundays when there was no class, and the rest of the time she has been studying in class step by step, as if nothing had happened before.

Seeing this, Yi Chuan sighed secretly, Qin Yatou seems to have grown up!

And it is worth mentioning that Lu Xiaoman of 415 somehow came together with Gu Cheng, which caused Xiao Chengren of 305 to howl and cry out in wolves, so their figures began to frequently haunt the study room where various girls gathered-

On January 16th, the IKEA hotel officially opened.

For the promotion of the hotel, Yi Chuan only used one trick, that is, to fight a price war.

Before the opening of the IKEA hotel, Yi Chuan did a detailed survey of the hotels around Tianhai University and the entire Tianhai City, and finally Yi Chuan only came to one conclusion - "the price is high, the service is not in place, the room decoration is the same, and the sanitary conditions are generally deviated" This is the current situation of the express hotel in Tianhai City.

Take a three-star hotel in the city center as an example, the price of an ordinary standard room is more than 200 yuan, you must know that the average monthly salary in Tianhai City is about 1,000 yuan at this time!

Even if it is a few almost hotels, when the passenger flow is at its peak on Saturday and Sunday, the price of a room can soar to nearly 100 yuan, which makes Yi Chuan see the huge profits of the hotel industry in Tianhai City at this time.

Yi Chuan's idea is very simple, that is, to learn from some ultra-low-price promotion methods in the previous life, such as Tuanmei and glutinous rice, new users eat a penny for a big meal, etc., and first beat out the reputation and brand awareness in the early stage.

Of course, what Yi Chuan is doing now is just a gimmick, and it is impossible for him to make a loss-making transaction. With the ultra-luxurious decoration and humanized service of today's IKEA hotel, Yichuan is confident that it will open up the situation within a month, make the reputation of the IKEA hotel famous, and retain a group of loyal customers.

The next day, Yi Chuan and the hotel's service staff began to start the first wave of IKEA hotel publicity in all corners of Tianhai University.

The beautiful paper patterns and luxurious decorative renderings fascinated all the students who got the IKEA brochure at the first time.

And the most unbelievable thing for them was a few big words on the brochure:

"New users with this book to stay in the hotel will be 9.9 yuan!"

Yes, you read that right, in order to promote the brand of IKEA hotels at the fastest speed, Yi Chuan, who has deep pockets, directly smashed the shocking low price.

Nine blocks and nine stay hotels!

Seeing that everyone here is crazy.

"I'm rubbing! What the hell is this? Am I not mistaken, nine yuan nine stay hotel? ”

"IKEA? How come I've never heard of it - so cheap and so possible? ”

"Holy! Is this hotel owner crazy? All room types, with this book, new users are all nine yuan nine? ”

"How is this possible? Anyway, I don't believe in this pie-in-the-sky thing, you look at the hotel decoration is so luxurious, how can it be so cheap? ”

"Can't people do promotions?"

"Damn! ――Have you ever seen a hotel with such a luxurious renovation that would be on sale for nine dollars? Hmph, I think there must be some conspiracy in this," is the idea of the Sherlock Holmes conspiracy thinkers.

"Wouldn't you like to see it? Stupid! "That's the pragmatist approach.

And there is one thing that Yi Chuan did not expect, that is, no one in 2001 has ever used such an ultra-low price propaganda war, and everyone's first reaction is to be suspicious, so that some suspicious people directly sneered and threw away the brochure.

Yi Chuan also consulted with the hotel's manager and service staff before making this decision.

As a result, when he just said his marketing strategy of "9.9 staying in a hotel", everyone looked at him like a monster - how can you make money at such a low price?

Later, after Yi Chuan's painstaking explanation, everyone finally reluctantly accepted, but they still couldn't understand the luxury decoration of the IKEA hotel, and Yi Chuan asked why the price would be so low?

Is this really a quick way to open up the hotel brand?

Facts have proved that Yi Chuan's thinking is still too advanced, and most people's thoughts today are still not rooted in his thinking.

The so-called cheap is not good, and the extreme must be the opposite. You keep the price so low, and the hotel in this brochure is so gorgeous, then there must be something greasy in it!

For a whole day, Yi Chuan and his entourage distributed brochures of IKEA hotels around Tianhai University and Petrochemical University, as well as the two universities, and explained the so-called "new user privileges" to those who were puzzled.

After realizing that his price war did not achieve the desired effect, Yi Chuan shook his head and smiled bitterly, and said secretly - is this self-defeating?

But it turns out that the situation is not as bad as Yi Chuan thought, and this trick still works.

Some couples who were trying it out went to the IKEA hotel anyway.

This didn't matter, but after a glance, everyone was shocked.

Gorgeous marble floors, sparkling crystal chandeliers, soft lighting, fresh and gentle air, and smiling welcoming ladies all tell that this hotel is not what everyone thinks it is.

But it's all here, you can't turn around and go out, right?

When everyone walked to the front desk and handed the brochure to the waiter, the surprise really happened!

Like all ordinary hotels, after a series of procedures such as ID registration and room card delivery are completed, everyone enters the warm and gorgeous room under the guidance of the waiter as if in a dream.

At this moment, everyone's hearts jumped hard!

Is it really nine pieces of nine here?

Nine pieces of nine to live in such a luxurious hotel?

All the customers who stayed at IKEA on their first day felt that the dream was unreal.

Under Yi Chuan's multi-day teaching and arrangement, the hotel staff are polite and gentle, giving everyone a sense of home, which is what Yi Chuan is pursuing.

Coupled with the milk gift in the evening and the free buffet in the morning, the first customers to stay at the IKEA hotel really experienced the taste of pie falling from the sky.

Until everyone left, the warmth in their hearts and the smiles on their faces still hadn't disappeared.

Some deep-pocketed students and businessmen apply for IKEA membership cards when they check out the next day.

This scene made Zhang Bin, the lobby manager of the hotel, think of Yi Chuan's smiling face, knowing that at this time he finally knew why that young man could open such a big hotel at such a young age.

So, the next day, the word-of-mouth of the IKEA hotel was wildly praised.

"Hey! - Did you know? There is a great hotel opening in the shopping street south of Tianhai University! ”

"Oh my God, that hotel was amazing, I felt like I was at home! The decoration, the service, is no worse than some star hotels in the city center! ――I've decided that I'll go there when I open a house in the future! ”

"Hehe, fortunately, Lao Tzu had the foresight to experience such a good hotel at such a low price!"

"The new user Jiuyuan Jiuzhu Hotel, the owner of this hotel is really bold! I feel like this IKEA hotel is going to be on fire—"

Facts have proved that Yi Chuan still won this battle.

It only took two days for the IKEA hotel to become a big hit.

The people who threw away the IKEA brochure at the beginning are now regretting that their bowels are green.

So, a strange sight appeared around Tianhai University and Petrohua University, and a large number of people began to search for the discarded IKEA hotel brochure - who wouldn't want to try the legendary "Nine Pieces Nine" ultra-luxury hotel?