Huanglong Times Square, top floor. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

It seems that after the success of the battle of NHN, the autumn sky has become cheerful.

"Why do you think you've been to Seoul for a while and you're not having fun at all?" Feliro hugged Gu Mojie from behind and handed him a cup of coffee.

"It's not to play, it's to appease the aftermath." Gu Mojie took a sip, "The days go by so fast, it's all over, don't mention it again." ”

Feliro also felt that there was a sense of unreality in the days.

"A while ago I was abroad, you shouldn't have paid attention to it, the day before yesterday, on the Double 11 Chop Festival, Ma Feng doubled his sales more than last year, and they were more than 20 billion. He also further expanded the function of red envelopes, and on the day of the Chop Hand Festival, he gave out vouchers and red envelopes rain, and I heard that this hand alone forced more than 20 million users who originally only used Alipay on computers to bind their mobile phones.

In another month, during the Christmas red envelope season, Ma Feng will definitely have to change his tricks and spend a lot of money on red envelopes. However, the twist vine is estimated to be unable to brush up, I heard that he can't make money in the stock market at all, and the bond market is purely drinking to quench his thirst. ”

Gu Mojie picked up the cup and took a sip: "What do you say?" ”

"In the bond market, money can still be financed. However, if you finance a lump sum, you will need more collateral ratio. Then the shareholders who entered the market in the early stage were afraid and sold if the protest was invalid. The market capitalization of the stock price fell further. From October to now, the total market value of Tengxun has dropped more than 10 billion US dollars. By the end of the year, it is not surprising that a total of 20 billion has fallen. ”

Don't think that this market value has dropped much.

Internet companies, whose profits are pitiful, are selling the future.

"Brother is losing money now, but Brother is losing money to occupy the market, and when Brother kills all his opponents, he will start to raise prices, and this market segment in the world is Brother's."

This is the storytelling routine of Internet companies.

The future generation of Xiaomi, under the story of "Brother is China's No. 1 mobile phone company in terms of sales, and smart hardware is rolled out in all directions, and the future is unlimited", it can rush to a valuation of 46 billion US dollars.

Once the OV brothers, who are looked down upon by the capital community, are overtaken, China's first ranking is gone, and Xiaomi's market value suddenly falls to $10 billion.

In fact, when all this happened, Xiaomi's sales decline was not very obvious, and the transcendence of OV was not very large.

In the Internet world, when the first place changes hands, it is not surprising that the market value of the original first place has fallen by more than half.

This is a world where the industry boss is the second and fifth times the market value of the industry, the third industry boss is surviving, and the fourth and fifth are going to die directly.

Aren't you the first, shouldn't you fall three or four times?

In other words, if Hatsune loses its position as the industry leader in various fields today, Gu Mojie's personal assets that were valued at six or seven billion US dollars can actually cash out 30 billion US dollars.

This is the natural weakness of the industry, which is different from engaging in industry. But the brave don't have to worry about this, just make sure that they are the first.

What I want is the pleasure of licking blood with a knife head, and what I want is this kind of stimulation of dying if you don't get the first one.

"A lot of things have happened this year, and the result is that I have focused on the NHN breakthrough, and I don't have much time to pay attention to anything else. A lot of things are left to my subordinates to worry about. ”

Gu Mojie was very emotional about this.

After he finished his coffee, he asked Feliro to call everyone to a meeting to discuss his thoughts on the Double 11 Chop Festival a few days ago, and the question of Hatsune's next major imaginary enemy.

Feliro answered, leaving Gu Mojie alone on the sofa to review his thoughts.

In the first half of the year, it started with the red envelope war and the ticket-grabbing software. In the middle of the second quarter, it resisted the joint attack of Teng Xun, Apple, and Unicom; and then to the NHN acquisition war in the second half of the year, and the integration of the Asian social ecosystem.

Gu Mojie's main opponents and peers will not be idle.

Except for Fuji Xun and Apple, they have been carrying it head-on, and they can't free up their hands to interfere elsewhere; The rest of the giants cherish this year of the explosion of the mobile Internet.

On the other side of the Pacific, Zuckerberg finally completed Facebook's IPO at the end of the first half of the year.

At that time, the book converted its original total assets to 85%, and then issued a one-time 15% new shares, raising more than $18 billion — that is, Facebook's total market capitalization reached $120 billion.

Originally, if there was no butterfly effect of Gu Mojie, Facebook would have endured it, and at that time, the Federal Reserve was brewing a new round of QE (monetary quantitative easing), and there would be more hot money in the market. A shrewd and cunning person like Zuckerberg is of course going to find an IPO that is easy to overvalue.

After that financing, Facebook's market value suddenly reached $160 billion, rose to $180 billion at the end of 2012, and then after several years of development, it finally climbed to 260 billion, only to reduce the growth momentum with the slowdown of hot money and industrial layout.

However, today's Zuckerberg also has a reason to have to endure the low-heat money environment IPO one year ahead of schedule - because Chujian and WeChat appeared more than two years in advance, and WhatsApp and other software that have a mutual reference relationship are also two years ahead of schedule.

Zuckerberg is well aware of Facebook's shortcomings and must rely on integrating into WhatsApp to continue and improve Facebook's industrial life. So in order to succeed in the acquisition, he is willing to pay any price. What is the loss of some market value in the early listing?

As a result, Facebook's listing results, compared with parallel time and space, are roughly like this: the time is a year earlier, and the total market value after the IPO is 25%~30% lower.

After the IPO was completed, Zuckerberg completed the acquisition of WhatsApp in the third quarter of 2011 and took down the "American version of WeChat". The deal cost him almost as much money as he raised for his entire IPO — also $18 billion.

However, instead of giving all the cash, he gave 10% of Facebook's replacement stock (worth $12 billion) and $6 billion in cash.

The scale of this transaction is not smaller than that of Gu Mojie's NHN Group.

In the history books of later generations, the Internet industry in 2011 became rich and colorful with Gu Mojie's and Zuckerberg's apps.

After taking out WhatsApp, Zuckerberg will obviously focus on integrating the instant messaging market in Europe and the United States until the end of 2012.

……

This year, there are many people who are busier than Zuckerberg.

For example, in the Chinese market, since the concept of red envelope rain and mobile payment scene construction was proposed at the beginning of the year, Ahri Group, which has always been the mainstream e-commerce company in China, will naturally not miss the opportunity to dig deeper.

Ma Feng supports internal entrepreneurship while going outside to buy and integrate resources.

Cheng Wei, one of the vice presidents of Alipay, founded a ride-hailing service called Didi Dache at the beginning of the year. Ma Feng also has a hands-off attitude towards this, allowing the other party to start his own business after leaving, as long as he accepts Ahri's investment. After several rounds of screening, Ahri felt that the project was quite reliable and the promotion was also effective, and it was divided into two or three rounds a year, with a total investment of more than one billion yuan, and more than 20 million high-frequency users and hundreds of thousands of contract drivers.

During this period, the main workload and difficulty were naturally to break through the management barriers of taxi companies in major cities across the country and obtain the administrative approval authority to let drivers pretend to be Didi -- the most ferocious enemy that this sensitive industry fluctuates inside and outside the red line will often face in the first two years of entrepreneurship is not the competition of peers, but the supervision and suppression of the government.

On the other hand, because of the fight between Fuji Xun and Hatsune, no one has the time to take care of this market, so it is impossible for a vicious subsidy war in another time and space to break out, this market is purely using convenience to gain customers, and the development is slow and benign.

Cheng Wei didn't pay directly at all, but this kind of subsidy is often technical - because the previous taxi service needed to go through a taxi company-level settlement intermediary for the assessment of "whether to complete the current passenger", so many drivers were reluctant to use electronic payment -

If the customer uses electronic payment, the money is not directly transferred to the driver's account, and there is a time difference. If you receive cash, the cash is directly held in your hand, which is more secure, and you don't have to go through a procedure on the taxi company's account.

When Didi Dache stumbled and operated for about a quarter, that is, at the beginning of the second half of the year, this problem was discovered, and Cheng Wei began the strategy of "delayed subsidy" to win over taxi drivers in major franchise cities across the country.

After the subsidy is given, after the customer pays on Alipay, the Didi app directly sends money to the driver's Alipay, and waits until the money in the taxi company's system arrives, and then returns it to Didi.

This kind of trick is easy to think of for entrepreneurs from Alipay. Because when using Alipay to buy something, if the cash in Alipay is not enough, and you want to temporarily transfer money from online banking to Alipay, there is a delay in the bank's payment. Sometimes it gets stuck and the user experience is poor.

However, Taobao sellers have almost never encountered the situation of receiving money late because of the buyer's online banking card, at this time, it is because Alipay has posted the money in advance, if the buyer's online banking has not arrived, Alipay will pay the seller with its own money first.

(Note: This refers to the situation where the seller confirms the receipt of the goods immediately after temporarily paying from the online banking.) If it is the kind of situation where you have to wait for logistics, there is no such problem, because the money will definitely arrive first when the goods are delivered. However, because there is no logistics in taxi payment, there is no time difference between "payment and confirmation of payment" in theory, and the delay of intermediate review by online banking or taxi companies will cause a very bad user experience. No seller is willing to collect money, and the money can't fall into the pocket in an instant. ）

Cheng Wei was the vice president of Alipay before starting his business, so he naturally thought of the practice of sticking money to the driver. Gradually, this practice evolved into a direct net discount of a few dollars for each completed order completed by the driver.

In other words, in today's world, the taxi company's subsidy policy has evolved into a model that only gives money to drivers and does not give money to users, and it has not evolved into a complete money burning war.

In addition to Cheng Wei of Didi Taxi, Ahri's Ma Feng is also crazy to create a variety of mobile payment environments.

"Eleme", which just started with PC ordering takeaways, was filled in as the second echelon, and also took hundreds of millions of financing, and began to follow the model of "sticking money to small restaurant owners and not giving money to diners", first pulling merchants desperately into the circle.

Meituan, which Gan Jiawei, the backbone of Ahri's operation department, was ordered to break into, is the most hardcore executor of this model of "supplementing merchants but not consumers". Gan Jiawei has been in charge of Ahri's B2C model for 11 years, which is nothing more than sweeping office buildings for small and medium-sized enterprises to join Ahri, and now it has been changed to sweep major supermarkets and shopping-malls, so that merchants from all walks of life can join group buying. The means are exactly the same.

In just one year, Ma Feng has gathered the B-end resources of the mobile payment scene and integrated them into Alipay's circle. As for the huge group on the C-side, Ma Feng didn't expect it for the time being, and he didn't have the money to operate.

The deepening of the mobile Internet era has reached a new height. (To be continued.) )