Chapter Ninety-One: All-Out War
At the end of June, it was already a hot summer, and the air was becoming dull, and the appearance of the Happy Girl Group injected a breath of fresh air into the summer.
The roadshow of the Happy Girls Group has been carried out, first the major colleges, and then the streets and alleys, Han Ziguang also knows that it will be very hard, but otherwise, it is impossible to fight against the stars of the "Five Lucky Stars", in fact, only the big family Golden Harvest can gather such a powerful cast, but it is not something that newcomers can fight, so they can only sell their strength.
In fact, even if the Golden Harvest family has a big business, but now Hong Jingbao is obviously not in Golden Harvest, and Cen Jianxun is the general manager of Yingbao Film Company, and Wu Yaohan is preparing to shoot a new film, so it is impossible to stand on the platform for Golden Harvest, so there are some opportunities.
"You've worked hard!" Han Ziguang looked at the sky outside, it was already late, and Zhou Xingchi, Li Lizhen and others dragged their tired bodies back to the company, he had to come out and say with a smile: "Everyone is working hard for two days, and the day after tomorrow is the day when the movie will be released, so it doesn't need to be so hard!" ”
"It's not hard!" Zhou Xingchi wiped his face, his skin was obviously tanned, and said with a smile: "Actually, I feel very happy, not only do I live a very fulfilling life, but also be able to promote the movie, which is great!" ”
Li Lizhen, Lin Shanshan and Luo Minzhu also nodded, they also adjusted their mentality at this time, without the previous sense of insecurity, after the roadshow at this time, they gradually adapted to their current life, with the launch of photos and posters, they are also famous, especially the roadshow has earned a lot of passers-by fans, and after the movie is released, I believe it will attract a lot of fans for them.
"Since everyone is working so hard, then wait for the movie to be a big hit, and I will celebrate your success and give each person a big red envelope!" Han Ziguang smiled at everyone and groaned: "The advertisements over there are also very loud, but they are still not as good as us!" ”
Han Ziguang is not lying at this point, and now TVB has also screened the promotional short films of "Happy Ghost" one after another, which is the plot of the flowery student he played by the happy ghost played by Zhou Xingchi, which can be said to be extremely funny, and people are looking forward to the release of the movie.
With the launch of Destiny Night. The plot of "Zero" has also accumulated a loyal fan, especially young people, who are very fond of it, so that the sales of "Light and Shadow Daily" have also increased to a certain extent, and the current daily sales have reached 90,000 copies, of course, the advertising fee is also a big profit.
Light and Shadow Publishing House has received a lot of advertising fees from Golden Harvest, adding up to more than 500,000 advertising fees, "Light and Shadow Entertainment Fashion Magazine" and "Light and Shadow Daily" are all advertisements for "Clever Tricks and Five Lucky Stars", adhering to the principle that it is a bastard to have money and not make money, Han Ziguang will naturally not let it go.
After the re-dubbing of "Lucky Star Kid", it also began to land on TVB, which was broadcast from half past five to six o'clock in the afternoon every day, and the dubbing was naturally dubbed by Zhou Xingchi, Li Lizhen, Wu Mengda and some others, and the beginning and end of the film will also thank the sponsors.
For example, after the end of the film, they will collectively shout "Happy Ghost" to accompany you for the summer vacation, such a slogan, and once the Fuxing Boy was launched, he quickly captured the heart of the fragrant ** boy, and the ratings of the first episode were as high as 40%, which completely broke the super high ratings of this time period.
Generally speaking, the prime time of TV stations is the two hours between 7 o'clock and 9 o'clock, and it is also the time period when TV stations are more competitive, so TVB will also shoot a lot of TV to compete with ATV for ratings, but I didn't expect a cartoon to have such a big impact.
Because of the copyright of the cartoon "Fuxing Kid", TVB has not bought out, and the copyright is still in the hands of Han Ziguang, so those who see business opportunities and want to advertise also need to come to Han Ziguang, of course, the advertisements interspersed in the middle of the TV station are the business of the TV station, and the advertising fee achieved by the middle opening and ending is distributed proportionally by Han Ziguang and TVB.
The ratings of the second episode of "Lucky Star Kid" directly reached 50%, which set off a frenzy, and what followed was naturally the popularity of peripheral toys, among which comic release, Light and Shadow Publishing House has obtained the authorization of "Lucky Star Kid" Xiangjiang, and the single book and the like are sold simultaneously.
Because "Lucky Star Kid" has made more and more people know about the movie "Happy Ghost", of course, it attracts teenagers, and the audience of "Happy Ghost" is almost teenagers, after all, the positioning of "Happy Ghost" is a youth campus comedy.
Shao Tycoon didn't expect that "Lucky Star Kid" would be such a big success, obviously it was just a cartoon, but it set off a frenzy in Xiangjiang, basically when it was broadcast time, there were no children playing on the street, all gathered in front of the TV. If TV series are a visual feast for adults, then cartoons are masterpieces for teenagers, especially when they learn that "Chess Soul" and "Transformers" have also been animated, so that more people expect light and shadow to launch better cartoons and comics, so that people can enjoy the fun.
"This offspring is making a lot of money!" Shao Daheng looked at the ratings report and the income from advertising fees, and couldn't help but shake his head and said: "I didn't expect a cartoon to be able to make such a big wave, I really underestimated the charm of cartoons." ”
Shao Tycoon knew that the advertisements at this stage were basically all advertisements for young people such as snacks, cola, fast food restaurants, etc., and the prices were higher than the other, which immediately made Shao Tycoon smile, but when he thought of the benefits of those advertising fees, he would give forty percent to Han Ziguang, and he felt unhappy.
"There's no way around it!" Fang Yihua also smiled helplessly: "Who would have thought that a cartoon could set off such a big storm?" Even if he got cheap this time, he won't be so cheap in the future! ”
"Alas! Sure enough, the things given away for free are not so easy to take. Shao Tycoon sighed and said: "It seems that this posterior boy is aiming at a bigger cake, his behavior is the separation of production and broadcasting that the UK is currently engaged in, but I didn't expect him to use a cartoon as a stepping stone!" ”
Shao Daheng felt that if he wanted to talk about business with Han Ziguang in the future, he must be careful with one hundred and twenty points, every time he seemed to make a bargain, it was Han Ziguang who got cheap in the end, which made him feel that his heart was so tired, but unfortunately there were some things that he regretted too late!
In short, under the all-round foreshadowing, the name of "Happy Ghost" is not lower than that of "Five Lucky Stars", and because of this, the Xiangjiang film industry is also very lively. xh:.74.240.212