Kameda Masao played a small trick, so that all the people of Wind and Rain Holdings, as long as they can receive the Discovery Channel, will watch this "Wind and Rain - Survival in the Wilderness" program at that time, after all, there are still many factories under the Wind and Rain Holding Group, and the number of people is also very large, which can always increase some ratings. Pen ~ fun ~ pavilion www.biquge.info

then hired a group of online water armies to build momentum for the show in advance, and by the way, promoted the brand implanted in the show.

Although this has increased the cost of the show a lot, the effect is also obvious.

Just a week after the show ended, the people from the Discovery Channel took the initiative to contact Masao Kameda and said that they wanted the premiere rights of this show!

At this time, Kameda Masao began to raise the price, I didn't know how popular the show was, but now that I know, the price will naturally rise a little.

In particular, Kameda Masao also asked that before and after the show, the wind and rain mobile phone and the wind and rain brand DV be advertised, which is the most difficult to talk about.

Discovery Channel buys a good show, mainly by selling advertisements to make money. Now that you've snatched away two of the best ad breaks, how are we going to make money? They did not agree to Kameda's request, but they could raise the price again as appropriate.

But this time Kameda Masao directly refused, there is no need to increase the price of the broadcast right, but there must be advertising. If you can't do it before and after the show, then it's okay to insert two in the show.

The advertisements inserted in the program are even more golden advertisements, and the Discovery Channel is even less likely to agree. But they also saw that the show was a great fit for the Discovery Channel and that it would really make them money.

"Mr. Kameda, your program is very good, but the most suitable TV channel to broadcast is our Discovery Channel, and working with us can ensure the greatest impact of your program. And our channel also wants to make money, you have to bundle ads, how else can we make money? ”

"Thomas, we only need fifteen seconds of commercial time before and after the show, which is not a lot of time. And the Discovery Channel is good, but there are easier ways to make the show impactful. Do you know who the producers of this show are? ”

Thomas frowned: "Who is it?" Mr. Jeff? Or Mr. Jason? ”

Thomas said the name of the gold medal producer, but saw Kameda Masao's disdain, as if the two were not worthy of being compared to the producer he was talking about.

"Is it still Spielberg?" Thomas sneered.

"Spielberg? I also need my boss to be willing to give him a chance to meet. This show was produced by my boss. You should know who my boss is, right? ”

"Could it be the chairman of Fengyu Holding Group, Mr. Feng Yu, the richest man in the world?!" Thomas's eyes widened.

If this show is produced by Feng Yu, then when promoting, grasping this selling point will definitely arouse the interest of more people. Look at that Donald, isn't it a big real estate developer in New York, and the shows he produces are so popular.

Replaced by Feng Yu, the richest man in the world, will Bill? The cattle man that Gates stepped on under his feet, how attractive it must be!

Kameda Masao nodded slightly, with a look of arrogance: "Now do you think, which TV channel will our show be placed on, and there will be a lack of ratings?" ”

"Will Mr. Feng Yu personally promote this show?" Thomas asked excitedly.

"Of course not, not to mention that the production cost of this show is not top-notch, even if it is a billion-dollar production, my boss will not be interested in promoting it in person, his time is too precious, who do you think can afford to hire him to do publicity? However, the producer of this show can put my boss's name on it, which my boss has agreed. I think you know better than me about how to advertise, right? Kameda Masao leaned back on the sofa and crossed Jiro's legs.

After this condition was thrown, he didn't believe that the other party could still agree. If it weren't for the boss saying that there must be advertising slots before and after this show, Masao Kameda would have been able to negotiate the price of the premiere rights by another 50 percent!

Kameda Masao wants to sell not only this show, but also the advertising products in it, including direct advertising and product placement.

"This ...... In terms of price, should we discuss it again? ”

"The price couldn't have been lowered, and the quality of our show is here. And I can give you some other preferential conditions, and you will definitely be satisfied. ”

"This show is produced, the surrounding development is handed over to you. The products developed, we divide the profits into four or six accounts, and we account for sixty percent, which includes books, mobile phone applications, games, clothing, etc. ”

The peripheral development of a product can also obtain extremely high profits, and this kind of routine, Kameda Masao has seen too much in rice countries and island countries. What's more, Feng Yu also deliberately emphasized this point.

"Leave the development of the surrounding area to us? But we have our own clothing brand, which is different from your implantation. ”

"This is not negotiable, the clothing must be publicized by us, but the agency of overseas clothing processing and sales can be handed over to you, and you don't need to worry about the design and quality of our clothing. And we can also help with game development and sales, and it doesn't affect the profit sharing between us. ”

"The majority shareholder of Amazon is also our group, so we have the most say in book sales and online sales. The rest of the dolls, models, etc., are left to you, but you are responsible for the promotion of all these peripheral products, and it is free. ”

Masao Kameda made it very clear that we publish the copyright, and we will also be responsible for the publicity, development, production, and sales of the part of the development, production, and sales, so that we can share the profits.

The main reason is that this show is broadcast on the Discovery Channel, so this peripheral is best promoted on the Discovery Channel, and they originally had similar development experience, otherwise Kameda Masao would not have talked about it like this.

"The cost of our publicity is very high, do you also provide some publicity? For example, in the broadcast rights of the network, bundle the advertisements of these peripheral products? ”

Kameda Masao agreed without hesitation, although it will reduce the cost of some of their broadcast rights, but in terms of peripheral products, it should be able to earn back.

Feng Yu originally just wanted to sell DV, highlighting the characteristics of this DV product, such as easy to carry, clear shooting images, and cheap price, so as to make such a show.

Now it is relying on this show to develop an industrial chain, which has turned to higher profits.

Those of the world's top conglomerates, their industries are not only one, but a complete industrial chain, or industrial circle, so as to ensure that they are not in a certain link, being swayed by others.

And now, Feng Yu is about to gradually start to build his industrial circle.

…… (To be continued.) )