Su Ming chose to enter in this way at this time because of his considerations. Pen, fun, pavilion www. biquge。 info

The most important point is the effectiveness of the publicity.

In the early stage, because of the black tour guide incident, the general trend of public opinion has been formed, and the discussion is boiling, at this time, the high-profile entry, and the announcement of the opening of the previous Sunshine Travel Agency's young owner, the effect is as he expected, all the attention has been smoothly transferred to the newly established company.

The surging tide, a little bit of a move, shifted direction, all concentrated on Taoyuan Tourism Company.

'Fame' or 'popularity' is self-evident for a company, and the proportion of money spent on advertising in a year is very large, if not most, of all expenditures.

Now the admission, attracted the attention of the network, is equivalent to not spending a penny, for the newly established Taoyuan company to do a huge publicity, the effect, than in CCTV to spend money on advertising are better, virtually far more than the effect of advertising, so that Taoyuan travel agency fame at once, and at the same time save a lot of advertising costs.

The advertising cost saved is not a small amount, if you want to achieve the current publicity effect, if you spend money on advertising, maybe you will have to smash all the more than 100 million yuan that Su Ming has in hand.

It's not that you don't spend a little money, Yangchuan TV Station, Yangchuan Daily, and various media report it, it's not for nothing, and the basic advertising fee is to be given. But relative to the effect, this amount of money is negligible.

At the same time, the goal of the propaganda is also very clear and cost-effective.

Who are the people who pay attention to the black tour guide incident on the Internet? Obviously, people who have travel experience, or at least have an interest in it, in other words, these people are future potential customers, and the target is very clear, which is much better than spending a lot of money and aimlessly advertising without customer contention.

Of course, it's a bit risky.

Reputation is very important, but what travel agencies need is a good reputation, Sunshine Travel Agency is an example, the reputation is stinky, not to mention making money, the store can be smashed by angry tourists, and even normal operation is a problem.

Yang Tao's identity is a sensitive point, the young proprietor of the travel agency who started the vicious incident in the North Fourth Ring Road of Jiangcheng City, it is inevitable that people will feel that if such a person is in charge of Taoyuan Tourism Company, will this company also become the previous Sunshine Travel Agency?

At Su Ming's suggestion, Shen Yan secretly released some information about Yang Tao and himself through the Internet, and soon, this information was 'human flesh'.

Needless to say, Taoyuan companies and Su Ming himself have no need to say, because of Su Ming's conscious actions before, his reputation at home and abroad is simply flawless, and it is extremely good.

As for Yang Tao, everyone found that although he was the young owner of Sunshine Travel Agency, the bad behavior of Sunshine Travel Agency before had nothing to do with him.

On the contrary, Yang Tao and Yang Lin are also victims, and to some extent, the injuries suffered by the Yang family are no less than those of the driver who hit and killed people.

In the past, the reputation of Sunshine Travel Agency was not bad, and the root of everything was the two dead dog men and women, the Yang family and the driver and his wife, all of whom were victims worthy of sympathy.

People have good and evil sides, when they vented their dissatisfaction on the Internet, the good side of human nature was shown again, the family of the driver who caused the accident was dead, and the living Yang Tao became the object of concern of netizens.

Seeing that online public opinion had begun to develop in the direction they needed, Su Ming and Yang Tao held a small meeting alone.

After the meeting, Taoyuan Tourism Company issued a ****** through the media and in the tone of Yang Tao, announcing the first measure of Taoyuan Tourism.

After Yang Tao took office, he was not in a hurry to open up tourist routes to attract tourists, but set up a 'Taoyuan Tourism Supervision and Rescue Department'.

As the name suggests, this department has two functions, first, to supervise the behavior of Taoyuan Tourism Company internally, and accept complaints from tourists, similar to the internal 'discipline inspection committee' of the enterprise.

The newly established Taoyuan Company can directly complain to this department if there are any violations or incidents that harm the interests of tourists; Second, to provide legal aid to tourists who have been treated unfairly in tourism throughout the country.

Legal aid is divided into paid aid and gratuitous aid according to the specific situation, and even if it is paid, the price is very 'close to the people', and only the cost is charged.

Led by lawyer Zhang Siming, a law firm controlled by Su Ming was formally established, which generally does not take on external tasks, and specializes in providing services for Taoyuan Group and Su Ming's strategic intentions. Since the 'Taoyuan Group' is currently only a verbal term and has not yet been formally established in law, this law firm is nominally an independent company, but in essence, it is the legal department of Taoyuan Group.

Su Ming holds 80% of the shares, and another 20% of the shares are given to Zhang Siming, who will distribute them, recruit legal experts and talents, and build the initial team of the firm.

There are some different voices on the Internet about how much of a role this so-called 'rescue department' can play, and whether it will be reduced to a formality.

Most people think this idea is good, but the rescue department also belongs to Taoyuan tourism, if you really encounter a complaint, how can the rescue department check your own company? The result is definitely not a no-brainer. As for legal aid nationwide, it is even more difficult, whether it is evidence collection and investigation, or prosecution and litigation, it is very difficult to implement it in action.

In addition, a few people feel that they can wait and see, no matter what the department will become in the end, after all, Taoyuan Tourism has at least come up with a good attitude, creating a precedent in the national tourism industry, so that tourists have a door to complain.

Su Ming is not in a hurry, what is going on with the Supervision and Rescue Department, it will take time to prove. At least for now, compared with other domestic travel agencies, Taoyuan Company has taken the lead. He doesn't need everyone to fully believe in the ability and efficiency of this department at the beginning, but through this department, everyone has a vague impression: Taoyuan Tourism, unlike other tourism companies, attaches great importance to the feelings of tourists.

With the mentality of 'anti-tourism companies' in the whole country, the nascent Taoyuan Tourism can get such a positive impression, and Su Ming's goal has been achieved.

After the establishment of the Rescue Department, the first thing was for Yang Tao himself to come forward and donate 100,000 yuan to the father-in-law and mother-in-law of the previous driver Li Zhuangfei. Li Zhuangfei's parents died early, his lover's parents are still alive, both are retired workers, just such a daughter, daughter and son-in-law both died, especially the son-in-law is also burdened with a charge of 'intentional homicide', which is a big blow to the old man.

This money doesn't play a big role, but it is a gesture of comfort, a little comfort to the old man's soul. Although Li Zhuangfei's behavior is debatable, he is not a bad person, but a victim.

This move won a lot of praise on the Internet, and occasionally a few people jumped out to scold Yang Tao for selling his reputation, and he was immediately drowned in saliva.

"Lao Su, are you still going to get involved in charity?" Wang Hao saw some of these clues, and asked Su Ming half-jokingly.

Su Ming smiled, he did have an idea.

Taoyuan Group's development route in China, on the one hand, is to make money, and on the other hand, it is social influence. Strictly speaking, both aspects are equally important.

Enterprises must have a sense of social responsibility, this is by no means an empty word, whether it is the national conditions or the people's feelings, if you want the stable and healthy growth of the enterprise, you must have a good reputation to escort.

For enterprises and individuals, a good reputation is not only a talisman, but also a golden sign to attract customers.

If there is a choice, the customer will definitely choose a conscientious enterprise. Customers are not fools, and they may be able to succeed for a while by stealing chickens and dogs to make money, but it is by no means a long-term solution.

Just from the point of view of doing good deeds in itself, this is also doing good deeds and accumulating virtues, which makes people feel happy. At least Su Ming felt that it was better to have the ability to help others, and indeed to help others solve difficulties, than to need help from others.

The legal aid agency is one thing, Su Ming doesn't expect to make money from it at all, on the contrary, he definitely wants to post money.

What he wants is a good reputation for Taoyuan Group in the future, as well as a positive image of abiding by the law and solving everything through the law.

This tourism legal aid is just a test of the waters, and it may be expanded to many aspects in the future, not only including tourism, but also allowing the entire Taoyuan Group to have a professional and large legal background, which is also a rare opportunity for the lawyer itself to deal with various legal issues at home and abroad for Taoyuan Group.

The same is true for a charitable donation of $100,000.

Taoyuan Company has always cooperated with Kaiyuan Temple to assist poor out-of-school children, but the control has always been in Kaiyuan Temple, which is a good thing, but it can involve many complex problems.

Sooner or later, Taoyuan Group will set up its own charity fund.

In terms of Su Ming's current financial resources and influence, it is too early to set up a charitable fund, and this small donation is still just a test of the water and foreshadowing, and the establishment of a charitable fund in the future will not be too abrupt.

At Yang Tao's request, he did not hold any donation ceremony, and went directly to Li Zhuangfei's father-in-law and mother-in-law with the money.

However, the TV station still sent reporters to follow the filming and report.

After the news came out, the newly established Taoyuan Tourism Company and Yang Tao himself once again became a small focus, and the evaluation was mostly positive.

"Lao Yang, the matter of tourism will be handed over to you in the future, what to do, you are an expert, your father is an old expert, I won't interfere much."

Su Ming pointed to an exaggerated 'wooden house' at the foot of the Ink Taoyuan Mountain on the edge of the Luer community, which looked quite simple, with good actual area and equipment, and said, "Your father will be here in the future, recuperating with peace of mind." (To be continued.) )