tossing the matter of financing and listing, the company's investment team represented by Gu Yong will operate. Pen × fun × Pavilion www. ｂｉｑｕｇｅ。 infoGu Mojie is not good at finance and is not willing to get too involved.

For him personally, the main focus in the second quarter of 2013 was still focused on Hatsune smart phones, smart car distribution.

As early as the end of March, Hatsune Intelligent successfully launched the "Chuxin-3" mobile phone, catching up with the tide of comprehensive 4G in China's mobile communication market.

In just over two months, it has achieved a very valuable shipment of machines at the same price.

In just two months, shipments in China's domestic market reached 2.7 million units. The total expected sales for the nine-month period are expected to reach 10 million units.

What's more valuable is that this mobile phone has achieved a significant breakthrough in the Japanese and Korean markets, and within two months, the Japanese and Korean version of "Chuxin-3" has also sold more than 900,000 units, including 760,000 units in the Japanese market and 180,000 in the Korean market.

In the entire Southeast Asian market, the "Chuxin-3" achieved 700,000 units in the same period. In a market with a population of **100 million, the sales volume is not as good as the market of 200 million people in Japan and South Korea, obviously because the price of "Chuxin-3" is too expensive relative to the income of Southeast Asians.

One of Hatsune's biggest technological breakthroughs in this mobile phone is the use of the HiSilicon Kirin 950 chipset jointly developed with Xia Wei, ending the history of global mobile phone manufacturers having to use Qualcomm. The performance indicators and stability of the HiSilicon Kirin 950 are not inferior to Qualcomm's Snapdragon 820 in the same period.

The second important breakthrough technological innovation is that this mobile phone is the first mobile phone in the world to use OLED flexible screen - OLED technology mainly comes from the introduction of LG technology that Hatsune Intelligent has been spending money and energy on since a few years ago.

At that time, Hatsune took advantage of the "family palace fight" of the LG chaebol to spend money to buy several patents that would not normally be transferred to the outside world, and also obtained a complete technical route authorization. Later, after more than two years of continuous layout and waiting for the cost of OLED products to gradually drop to the extent that they can be applied in batches for mobile phone products, Hatsune Intelligent finally decisively moved the OLED screen to the latest mobile phone.

The main technology of OLED screen comes from LG, and the foundry selected by Hatsune in actual production is BOE, a major domestic OLED panel manufacturer, which has realized the localization of the production process, so as not to be stuck by production capacity constraints.

Don't think that when the business reaches the number of segments like Hatsune Intelligence, there is no risk in the production process. With the complete decline of the Western precision processing industry, by 2013, the world's major precision electronics processing industries will look at the face of capacity bottlenecks in East Asia.

In another time and space, TSMC has just come out with a 14-nanometer chip processing process, and Apple wants the goods, and TSMC wants to prioritize the scheduling of production capacity, so those manufacturers that are not as good as Apple's big names, such as mobile phones such as Meizu, have to endure "delaying the adoption of the latest process scheme for half a year".

Because except for the three East Asian countries (including the Wanwan region, TSMC is Wanwan), other countries and regions in the world have abandoned the "process" for many years.

When Hatsune was looking for BOE OEM, of course, it was also like Apple to TSMC in another time and space, and signed a domineering capacity priority agreement - BOE in the field of mobile phone panels, must unconditionally meet the highest priority capacity scheduling of Hatsune Intelligence in order to get Hatsune's order.

In other words, Hatsune is basically sure that after its OLED flexible screen phone appears on the market, no competitor brand can get the same thing for at least 3~6 months.

The value of this pretending is greater.

With OLED flexible screen, the first technical feature to be used to display is to make a curved screen. Moreover, Hatsune Intelligent has made the "Chuxin-3" a design with "borderless fronts" in the upper, left, and right directions. The top of the phone is curved into an extremely thin shape, and when viewed from the side, it looks like a slender willow leaf. The epoch-making light guide material natural light supplemental light system, which was introduced during the "Chuxin-2", has also been moved to the top of the back of the body.

Hatsune Intelligence's engineers have repeatedly tested and concluded that most people do not lower their heads and look at the phone at a horizontal angle when using it outdoors in a bright light environment, but are likely to hold it at a wide angle of more than 45°. In the case of the ultra-thin top hyperboloid design, the natural light on the back of the phone in a vertical holding position is enough to guide the side of the light guide plate through the optical fiber material to provide supplementary light.

The three-sided bezel-less design on the front further brings an all-glass integrated front cover on the front, and the fingerprint reader and other sensors are all moved to the back. The new phone also adds a number of other high-precision sensors to enhance the secure unlocking and user identification experience, and the East Asia version also provides an additional Beidou navigation system chip.

As for the effects of the camera and the dedicated headphones, they must be refined, so there is nothing to go into detail.

Such an exaggerated mobile phone, from the low-spec to the high-spec version, is priced from RMB.

It is no wonder that in those poor countries in Southeast Asia, all of them have sold more than 700,000 units, which is really unaffordable for other Southeast Asian nationals except Singapore.

However, this is also destined to the epoch-making sense of science and technology and pretending to be forced of "Chuxin-3".

The ultra-thin fuselage and graceful arc that look like a willow leaf section from the side are many times stronger than the rounded corner design of the iPhone back then.

It is also from this area that the smart phones of the Chuxin series have officially evolved from the "going abroad" of Chuxin-2 to the current "going out of East Asia".

This mobile phone, which can already be used as a luxury item for the wealthy in Europe and the Middle East, has begun to encroach on the iPhone market in Europe and the Middle East.

The weakness of the iOS system and the increasingly obvious advantages of Hatsune products in terms of artificial intelligence and content simplicity have shaken the choice of European consumers.

As of the end of May, the Chuxin-3 sold 350,000 units in Germany, 210,000 units in France, 130,000 units in the United Kingdom, 80,000 units in Italy, 50,000 units in Sweden and 40,000 units in Austria......

270,000 units in Saudi Arabia, 100,000 units in the United Arab Emirates, 30,000 units in Kuwait, and 20,000 units in Qatar......

In Europe, a total of 850,000 units were sold, and in the Middle East, a total of 530,000 units were sold. Behind these sales figures, a large number of telcos in Europe and the Middle East have chosen to cooperate with Hatsune Intelligence.

As for why the European market is so rich and has a large population, but the sales volume is not as good as that of Japan and South Korea, it is not that Chuxin-3 has a bad reputation in Europe, but that many EU countries do not support 4G networks, and some operators are even using old-fashioned CDMA, which is really unfriendly to Chuxin-3, which is mainly based on 4G.

……

Due to the over-high-end of the "Chuxin-3", it is obviously not suitable for Hatsune Intelligence to quickly roll out the market when the 4G replacement is coming. Therefore, some necessary auxiliary measures for mid-market coverage are also necessary.

Lei Jun's Xiaomi brand continues to work at full strength, and while the Chuxin-3 generation has sold more than 4 million units in the Asian market, it basically means that the old mobile phone of Youwan's Chuxin-2 has been recycled back at 30% of the original price - because the vast majority of those who are willing to pay for Chuxin-3 in the first place are iron fans who bought the 2nd generation 2 years ago.

The recycling strategy of the second generation can also save 1,500 yuan when the third generation of consumers chop their hands. Those who buy a 6600 yuan model choose to recycle the original heart-2 that is less than 2 years old at the same time, and they can go straight down to 4999 yuan to win 3.

After the old second-generation machine arrived, Xiaomi immediately refurbished and reprocessed it and sold it for less than 3,000 yuan per unit.

In addition, Hatsune Intelligence also launched an upgraded version of Chuxin-2 at the same time, and only adjusted the baseband circuit board design without changing other parameters, replacing HiSilicon Kirin's 4G chipset to ensure that it can support 4G networks in the future. There is no doubt that these mobile phones can be subsidized by China Mobile, and appear in business halls across the country as contract machines, as a pioneer in the promotion of 4G services by mobile.

Of course, even if all the above methods are exhausted, the high price, high performance, and high force of Hatsune Smart in the field of mobile phones are also hard flaws that cannot be solved. Even with the recycling machine, the new models of Hatsune and Xiaomi can only touch the market at the 2500+ price level at most.

Users who can only afford to buy a mobile phone below 2500 can only choose not to upgrade to 4G, buy the original 1st generation machine and the upgraded version of the 1st generation machine. Or, wait for other 4G low-end brands to enter the market.

Hatsune Intelligence has no market to eat, so naturally someone will make up for it.

Mr. Ren of Xia Wei Technology, since the launch of "Xia Wei Glory M1" in the domestic market in 2011, after two years of tempering and upgrading, Xia Wei's products have been improved at a rate of one version every six months. Now, at the same time as Hatsune Intelligent launched Chuxin-3, Xia Wei also launched a new generation of flagship model "Honor M4".

In terms of chipset, the "Honor M4" uses the Hisilicon Kirin 950, which is exactly the same as the Chuxin-3. However, Xia Wei's machine strives to be concise in industrial design, and will not waste too much cost for appearance, and it is also relatively frugal in terms of cameras and high-end sensors, and there is no fancy hardware.

Looking at the appearance, Xia Wei's "Glory M4" is a brick-shaped whiteboard, but thinner than a brick. Xia Wei through the strategy of "fighting for cost performance, taking into account stability and running scores", the price of the high-end version was pressed at 2488 yuan. pressed the low-profile version to 1888 yuan, which is only about the same grade as when the first generation of mobile phones were sold at the beginning of the year.

With such a pricing strategy, Xia Wei brand firmly occupies the leading position in the domestic mobile phone market with the price range of "mid-range and mid-range low". And with the original brand, it has formed a spoils sharing alliance between the low-end market and the high-end market.

Behind this, it is natural that Mr. Ren will further cooperate with Hatsune in the field of mobile phone APP and software market. By promising benefits, it was exchanged for a promise that Hatsune Smart would not launch models below the mid-to-low-end in the future.

Hatsune Intelligence is naturally happy to go through this model, gradually

Anyway, at the lowest end, Gu Mojie also has a Xiaomi brand at the bottom, and the market range of medium and medium low prices can also avoid vicious competition if it is given to Xia Wei.

At this point in business, Gu Mojie has gradually formed the habit of sharing spoils with other bigwigs.

A search for low-end objective questions? Just leave it to Du Niang.

Mid-range and low-to-mid-range phones? Just leave it to Xia Wei to do.

Standardized mass merchandising e-commerce? Just leave it to Taobao to do.

Brain-dead games? Leave it to Fuji Xun to do it.

Since Hatsune's future is positioned to do consumption upgrades and customized needs, those businesses that damage the brand will share the spoils if they can. It would be better if you could still get a little benefit when you divide it.

(Taking advantage of the limited exemption, it is impossible to owe more, but the background network of the limited exemption always has problems.)

Besides, I'm going to finish the book this week.,I didn't have a full attendance award in December, so I can't afford to save manuscripts and drag it out.。

Not only is it not owed, but there will be a big outbreak on Saturday. (To be continued.) Announcement: app Android, Apple special version, say goodbye to all ads, please pay attention to the WeChat public account to enter the download and install appxsyd (press and hold for three seconds to copy)