Chapter Seventy-Seven: The Apple Strikes
Fei Liluo accompanied her parents to share a weekend of family fun, and Chenghuan was very diligent, and finally untied the knots of the family's thoughts.
After the weekend, he returned to the company and told Gu Mojie about the situation, and Gu Mojie was also very pleased and rewarded Feliro several times.
This day is January 10, 2007, because China time is 12 time zones ahead of American time, so it is still the night of January 9 on the other side of the ocean.
Gu Mojie and Fei Liluo were chatting happily in the office, when the bell rang, Fei Liluo immediately returned to sitting on the ground and was dignified and ladylike.
It was the secretary Ye Minru who came in, which made Fei Liluo breathe a sigh of relief, after all, it was her best friend.
Ye Minru asked cautiously: "Mr. Gu, Sister Fei, I didn't bother you." β
Fei Liluo brushed her slightly fluffy sideburns with her slender jade fingers, and said, "No, I'm just reporting work, and if you have anything important, you can talk about it first." β
Ye Minru: "That's the case, there is a relatively heavy mobile phone industry dynamics, so I sorted it out according to the instructions and sent it to see if Mr. Gu is interested." β
Fei Liluo was slightly strange: "This kind of industry news, wouldn't it be nice to send an email to a URL?" β
Ye Minru: "The website is not so fast, the opposite press conference is still in progress, and reporters from all walks of life have not had time to react." This was sent by someone from Google to contact us. β
"Xiaoluo, don't guess, let's take a look at it together." Gu Mojie patted Fei Liluo's hand gently, and took the fax from Ye Minru's hand, the things were prepared in a hurry, and the photos and words were scattered together, obviously first-hand news.
"Apple held a press conference to announce its entry into the mobile phone industry? The company's CEO, Steve Brown. JOBS RELEASED THE 'IPHONE' PLAN AND ROADMAP IN A HIGH-PROFILE MANNER? ENSURING THE OFFICIAL LAUNCH OF THE FIRST IPHONE IN THE FIRST HALF OF 2007 AND THE RELEASE OF THE IPHONE-3G VERSION IN EARLY 2008? This is really big news in the industry. β
IT TURNS OUT THAT THE IPHONE APPEARED AT THIS TIME.
Since reacquainting with Leslie Fung two months ago, Mr. Koo's memory fragments have been reshaped, and it seems that the trajectory of history has pointed out something inevitable for him - for example, by 2012, his main competitors will be Apple, as well as several other giants working on the 'Android' system.
And the former Nokia and Motorola will be swept into the dustbin of history. In the future, Microsoft, which is tied to Nokia, will also be dragged downhill.
THEREFORE, THE APPEARANCE OF THE IPHONE NATURALLY ATTRACTED GU MOJIE'S GREAT ATTENTION, WHICH IS A VERY COMPLICATED MOOD.
Gu Mojie rubbed the acupuncture points in the corners of his eyes, pointed to the pieces of paper and asked, "This manuscript was obtained from Google's news portal?" β
Ye Minru gave an affirmative answer: "Yes, someone from Google's news portal attended the press conference, and before it was over, I made up some numbers in advance, and the internal report came out." Mr. Larry Page transferred it to you as soon as possible. β
"Okay, I got it. You go out first, I'll take my time. β
Gu Mojie said, watching Ye Minru leave, and then continued to scrutinize. Feliro moved her chair and sat closer to Gu Mojie to watch with him.
In the materials sent by Google in a hurry, there are still many details that can be seen.
UNEXPECTEDLY, JOBS BEGAN TO LAY OUT THE RESEARCH AND DEVELOPMENT OF IPHONES IN 2004, AND A TOTAL OF MORE THAN 1,000 R&D ENGINEERS WERE GATHERED. TSK, MORE THAN 1,000 CORE BACKBONES, WHICH LASTED THREE YEARS -- APPLE CAN REALLY ENDURE IT, AND I DON'T KNOW HOW THEY HAVE SUPPORTED THE COMPLETELY CONFIDENTIAL AND UNGROUNDED CLOSED-DOOR RESEARCH AND DEVELOPMENT WORK FOR SO MANY YEARS JUST BY SELLING MACBOOKS AND IPODS. Gu Mojie looked at it, and couldn't help but sigh, Jobs, this guy is really a Teenage Mutant Ninja Turtle in this regard.
"You see, this one says that Jobs reached a secret agreement with the operator 'Cingular Wireless' in '04. Cingular Wireless continued to pay for Jobs's R&D expenses of nearly $200 million - about 1.5 billion yuan when converted into RMB. Fei Liluo read the text relatively quickly, and quickly helped Gu Mojie find the answer on another fax.
Gu Mojie was slightly stunned, and became even more curious: "Oh? What is Cingular Wireless? How can you pay such a large price. β
While sorting it out, Fei Liluo pondered and summarized: "It wasn't written on it, I checked it out in Baidu." Cingular Wireless is the second-largest carrier in the United States, with more than 20 million mobile phone subscribers. CINGULAR WIRELESS PROVIDED JOBS WITH THE EQUIVALENT OF 1.5 BILLION YUAN IN RESEARCH AND DEVELOPMENT FUNDS, AT THE COST OF CHOOSING CINGULAR WIRELESS AS THE EXCLUSIVE BUNDLE OPERATOR IN THE CONTRACT MACHINE FIELD WITHIN THE US MARKET AFTER APPLE RELEASED THE IPHONE. β
Gu Mojie immediately understood: "So that's the case, that 'Cingular Wireless' is equivalent to China Unicom in the United States, right?" Oh, not 'American Unicom'. Why is the United States also a 'mobile' dominant? 'U.S. Unicom' ranks second, with only more than 20 million active users? β
Fei Liluo quickly summarized the introduction, learned and sold on Baidu: "That's different, the largest operator in the United States has about 40 million users, which is more than ten times smaller than the scale of China Mobile." The United States has a population of 270 million, and excluding children and the old-fashioned, there are about exactly 200 million active mobile phone users for adults. However, the United States is a market economy country, and there are more than a dozen large-scale operators, so the market share of each operator has been diluted, and the first and second largest operators are only 20 or 30 million active users. β
Gu Mojie took a few minutes to go through the context, and he had a rough idea of the current situation in his heart.
However, according to Jobs's investment, more than 1,000 core engineers and three years of research and development, even if it is only calculated according to the cost of 50,000 yuan a year for an engineer - only the basic salary, not counting other expenses - it will cost more than 1.5 billion US dollars in those three years. The part of the R&D funds sponsored by Cingular Wireless only accounts for about half of the money at most.
The remaining eighty percent and a half of the money is still solved by Jobs with surplus subsidies from other industries and other financing channels. JOBBS SKEN SPENT THREE YEARS SHARPENING HIS SWORD AT SUCH A BIG COST, AND THIS IPHONE IS CERTAINLY NOT SIMPLE. β
The fax sent by Google in the early stage could not carry more information, Gu Mojie waited for several hours, and finally waited for the official announcement after the press conference, and Google also sent several live test prototype demonstration videos one after another.
APPLE PRODUCTS, GU MOJIE HAS ALSO USED, SUCH AS MACBOOK, AND THE AMAZING DEMONSTRATION OF THE IPHONE, THE BIGGEST IMPRESSION ON GU MOJIE IS THAT THE FUNCTION OF THAT THING IS NOT STRONG, BUT THE USER EXPERIENCE AND HUMAN-COMPUTER INTERACTION INTERFACE ARE REALLY VERY GOOD.
THIS IS APPLE'S STRENGTH FOR DECADES AND HAS BEEN EXPERIENCED SINCE THE MACBOOK. WHEN USING THE COMPUTER, MICROSOFT'S WINDOWS IS ACTUALLY NOT FRIENDLY TO HUMAN-COMPUTER INTERACTION, AND MANY TIMES THE REASON WHY EVERYONE USES IT DEPENDS ON "LEARNING" HOW TO USE MICROSOFT'S OFFICIAL SOFTWARE.
Apple's stuff is more about making people follow people's instinctive nature, and those who can drag and turn the page will never let you click the button; If you can pull and send, you will never be allowed to click more 'send' - this is very similar to the difference between QQ and MSN, MSN has to choose a path to send a text, and QQ sends a text jiΓ n just need to drag things directly into the dialog box. And QQ will automatically help you judge, if the other party is online, then there is a chance for you to click "online send" or "offline send"; If the opposite friend is not online, the machine will directly help you make a good judgment, and the default is directly offline, saving the user the mouse action of clicking on the 'offline send'.
If you have to be a maverick and still wait for your friend to accept him online when he is not online, or if you predict that your friend is not offline but invisible, you can manually change the text that is already offline to "send online".
Do the default states of these default settings match the actual situation of most people? Technically, this kind of problem is not difficult, it just depends on whether the designer has put in the heart and has done everything possible to simplify your software and products so that even more foolish users can use your software and products smoothly.
In fact, the Hatsune Group is also doing such fine scrutiny. For example, after the ad is buffered, does the user need to click the "play" arrow to play it, or will it play automatically? At the beginning, peers all asked users to click on the play arrow, but the first audio video was stunned by Chen Shijun's sophistication and omitted this action.
It's just that Hatsune has not done as much as Apple and Fuji Xun in these aspects so far.
Gu Mojie closed all the materials, turned off the video screen on the computer, rubbed his face manually like a rabbit, and said with emotion:
"In the past era, netizens were trained by Microsoft to be too 'well-trained', and even consumers were 'professional consumers', the system was dead and knew how to reinstall it by itself, and the number of jΓΉ lost knew that they were restored, so Microsoft was spoiled. But I can feel that Apple is about to spoil a group of novice users who don't know anything, and as a result, consumers who have been trained by Microsoft to use both Microsoft and Apple. And consumers who have been raised by Apple as a novice can only use Apple. β
Feliro rearranged the piles of materials scattered after Gu Mojie finished reading it, and helped Gu Mojie deal with the emails in the mailbox that he hadn't read. "Applejack, Larry Page didn't just inform you, he has an invitation, would you like to respond?" β
"What's the matter? Didn't I see that? β
GOOGLE CURRENTLY HAS A VAGUE IDEA, GIVEN THAT APPLE WILL OFFICIALLY START SELLING IPHONES BY JULY THIS YEAR, SO GOOGLE IS ALSO PREPARING TO CONTACT A DEFENSIVE MOBILE TERMINAL OPEN SOURCE SYSTEM PLAN. IF THE MARKET SHAPE OF THE IPHONE IS REALLY GOOD BY THEN, THIS PLAN WILL BE ANNOUNCED.
Google's idea is to be led by Google and bear the core R&D costs to develop an open and open-source mobile phone system, based on Qualcomm's 3G and above chipset hardware platform, and at the same time free of any OEM license fee to use the system. The tentative name of the project is Android. β
"Of course you have to respond! Let's go first. Gu Mojie suddenly leaned up from the sofa chair. After listening to Apple's deeds of sharpening a sword for three years, he is thinking that his foundation in the hardware field is too weak.
"Thanks to the news that I planned to make a mobile phone last year, I didn't hide it from the people on Google's side." (To be continued.) )