083. Business opportunities that come out of shopping
It is said that the founder of New World Mall is a returned overseas Chinese, who spent a huge amount of money to build this shopping mall with a total area of tens of thousands of square meters on the sixth floor with the goal of building a first-class luxury shopping mall in his hometown.
The design of the building is from the hands of famous foreign architects, and it is extraordinarily grand. Even from the perspective of Shuhui's development, which has been ahead of the current level for 30 years, she has to give praise to the level.
The floor-to-ceiling windows on the first floor facing the street are perfect for buying and selling clothing, right?
The small single rooms on the second, third, and fourth floors with an area of 80 to 120 square meters are simply tailor-made for boutique counters, right?
Tired of shopping?
It doesn't matter, there is a high-end café on the fifth floor. You can order a cup of fragrant coffee and eat some exquisite pastries. If you are a traditional Chinese and are not interested in bitter coffee, we also have a very good teahouse here. West Lake Longjing, Biluo Spring or something, you can choose.
I heard that the luxury cinema on the sixth floor is still being planned, and when it is completed, the New World Mall will be able to truly realize the one-stop eating, drinking and playing.
Of course, none of this is the point. The important thing is that this mall is equipped with a tall elevator, so you don't have to worry about being tossed up and down the stairs half to death!
It is no wonder that people can become a landmark building in City A and dominate the shopping mall field of City A for 30 years. (PS: I didn't fall after that, because Shuhye has already returned, so she doesn't know?) )
So the question is, why is it difficult to rent such a tall shopping mall that most of the shops are vacant, and there are almost only a handful of customers?
The answer is that the founders of the mall are too ambitious and uncompromising.
People are rushing to build the city's No. 1 high-end luxury shopping mall, and naturally they can't accept those tenants or buyers who may reduce the style of the mall.
If you want to enter the new world, it's not just about rent.
Of course, sufficient rent or money to buy a shop is also an essential condition. But at the same time, you have to make sure that the products you sell are well-known.
For example, if you sell a land stall, you will not be eligible to sell in the new world even if you pay more rent.
Then, you can't sell fakes yet. You don't have to affect the credibility of all merchants in the mall because of your character problems. For this reason, the management of shopping malls is particularly strict in cracking down on counterfeiting. Fake one pays ten or something, in the new world, it is definitely not an empty word.
Abandon the grade is not enough, scare off the character is not good, the selling price and rent of the shop counter is a little more expensive, isn't it more than half empty?
At this time, the momentum of individual business is just emerging, and the local money and nouveau riche are still working hard to start a business. The mainstream consumer group has not yet grown up!
Sook Hui remembered that this situation probably lasted until the early nineties.
At that time, the Xu family had a relative who couldn't pull the eight poles, and coaxed her mother-in-law to 'borrow money' to buy a shop here. Acting as an agent for a good clothing brand, the development is serious and good.
Later, when his son was admitted to a university in Kyoto, the couple decided to sell the shop because they wanted to be closer to their son and wanted to go to Kyoto to find a better opportunity.
Outcome......
After a lifetime, Shuhui also remembers the bear posture of a man who is more than 1.8 meters old and remorseful with snot and tears.
However, after working hard for half a lifetime, in the end, it can't compare to the appreciation of the shop, which is indeed sad enough. The price of cabbage sold the growth of jade jade cabbage or something, who doesn't regret it?
Thinking of this unlucky relative, Shuhui thought of the tumbling and tumbling prices of the New World Mall after that. The idea of shopping and waiting for appreciation will rush out, and I can't stop.
"Husband, I think the layout and location of this mall are pretty good. Don't look at the fact that it is not very prosperous now, there must be a lot of room for value-added after a few years. How about we buy a dozen or twenty of his shops and stock them in our hands? "The gentle tone full of discussion, but your daughter-in-law's firm eyes tell me: This matter is not negotiable!
If the opposition is invalid, why do you have to say it without seeing the level of your eyebrows? As an excellent member of the beloved wife family, Xu Guoqiang knows very well that his daughter-in-law does not need and cannot listen to his objections at this moment.
However, whether it was out of spoiling of his daughter-in-law or blind trust in her ability to make money, Xu Guoqiang didn't think about objecting: "My daughter-in-law said she would buy whatever she wanted, but there were more than ten or twenty of them, we didn't have so much money on hand, right?" ”
Money, that would be a problem?
There are dividends from food factories, vegetable greenhouses and neon clothing, and it is not a problem for us to change the surname of the entire shopping mall before the price increase in the early 90s!
But it turns out that Shuhui really thinks too much.
The original intention of an overseas Chinese is to let the famous brands in the shopping mall gather, and it is impossible to give someone or a brand the opportunity to achieve monopoly.
When Shuhui showed up at the investment promotion office with Xu Guoqiang, she received a relevant requirement that each person buy or lease a maximum of three shops. In other words, even if Shuhui mobilized all the relatives of the Xu and Li families to help her name up, she would not be able to realize the great ideal of changing the surname of the shopping mall.
Shuhui's loss disappeared when she heard about the housing price comparable to cabbage, Emma, such a tall shopping mall, such a wealthy shop, is only 500 yuan!
As long as 500 yuan, 500 yuan, the ultra-luxurious, package appreciation store pù buy home or something, it's just undreamable!
And because Shuhui directly bought six sets of 120 square meters of shops with the largest area of 2, 3 and 4 floors, the shopping mall also gave an ultra-low discount of 20 yuan per square meter.
At a price of less than 350,000 yuan, it actually has six sets of shops in the New World Shopping Mall with good locations and areas. This made Shuhui feel a little pie in the sky, and she couldn't wait to pull her husband to hand over the money and transfer procedures immediately. Only by smashing all the qiē porcelain can you feel safe and secure, and you don't have to worry about the cooked duck flying.
It is rare to see that his daughter-in-law has such strong expectations for something, and Xu Guoqiang, who is in the late stage of his wife and slave and has never considered treatment, naturally wants to try his best to meet it.
Don't have enough money to pay the deposit?
This is not a problem, a phone call came, and Freedom Tsui Hark sent it over with the money.
At this time, Tsui Hark, who was extremely resentful because of a phone call being summoned away from his wife, repeatedly expressed his gratitude to Xu Guoqiang and his wife a few years later. If he didn't have this phone call, how would he know that these two people were so optimistic about this Xintiandi shopping mall?
I didn't have the nature of playing tickets, and then I bought three shops, and how could I be happy and excited when I watched the prices of shops rise steadily like an elevator!
PS: Thank you for the peace charm reward of sujiaren, and thank you to everyone who supports a certain painting. It is said that a certain painting is updated slowly, and a certain painting with a broken hand is also teary-eyed. I'm planning to travel during the New Year, and I'm desperately saving the manuscript......
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A group of people......