Chapter 555 of the main text volume, the Asian Film Market

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The scheduling rate of domestic theaters has not come out for the time being, and Su Ming naturally has no way to get specific information. But you don't have to think to guess that next week's film schedule will definitely go to the next level, and this week's box office has proved that Zootopia is a movie that can make money, and there is no reason why theaters should not give a good environment.

What he is thinking about now is actually overseas distribution.

Huaxia has become the world's second largest box office, and the annual local box office is second only to North America. At that time, the overseas distribution rights of Xiangjiang films in Southeast Asia were often sold at a higher price than the local box office, and they did not have to share accounts with the theater chain, which was the majority of the income of the film production company.

Even though the times are different, after the development of the mainland film market, overseas distribution rights account for less and less of the total revenue, and some movies can even be ignored, but Su Ming still has some expectations for the overseas distribution of Zootopia.

First, no matter how small the mosquito is, it is meat, and those large-scale productions that cost hundreds of millions of dollars at every turn, of course, can't look down on millions of overseas distribution rights, but for a small movie that costs tens of millions, the profits brought by overseas distribution rights should not be underestimated.

second, out of confidence in the film itself in Zootopia;

Third, the global annual box office is close to 35 billion US dollars, with North America accounting for 11 billion and China accounting for about 6 billion. Just as foreigners began to regard the Chinese market as a big cake that cannot be ignored, for Chinese filmmakers, the overseas market is a bigger cake, and if they can open up the overseas market, especially the North American market, the benefits are self-evident. Even if Zootopia doesn't sell for much, it's the first step to going overseas.

Judging from the current domestic box office of Animal City, Su Ming will inevitably continue to get involved in the film industry in the future, and it is necessary to figure out the way of overseas distribution.

After the two publishers from the Philippines and Baodao came to Yangchuan City, Su Ming was actually not completely untouched, and at the dinner table where they were received, there was a simple conversation about the distribution rights.

It was after this conversation that Su Ming decided to put the overseas distribution rights negotiations on hold for the time being, and wait until Animal City was released nationwide and the total box office statistics came out, and then concentrate on discussing the distribution rights.

Because of these two publishers, the price given is so low that people want to spray them on the spot, and the sum is only a little more than one million Chinese coins.

Although he didn't expect to make a lot of money by relying on overseas issuance, Su Ming really couldn't accept such a low issuance price.

Besides, there may be other countries, even North American publishers, to negotiate in the future, and this time the price is too low to be conducive to future negotiations.

Animal City won more than 60 million box office in the first week, and Xiangjiang Longwu was the first to call to congratulate him, and through the video call, Su Ming could clearly see his always expressionless poker face with an obvious smile.

Long Wu earned it this time, and just based on this week's box office, his profit share will exceed 10 million. Ten million is by no means a small amount of money that can be ignored, not to mention that he has almost no cost to pay, but he just helped Su Ming build a platform.

Originally, he wanted to repay the favor of the last time in the Jockey Club and do Su Ming a favor, but he didn't expect that it would bring him a very good benefit.

"I'm afraid that you will feel distressed, I didn't do anything, so I will share a small half of your income in the mainland." Long Wu said with a smile.

"Brother Ten will see the outside when he says this, you help me, I will help you, let's make money together." Su Ming waved his hand and smiled. Money is something that cannot be earned by a person, and people who can bring benefits to their friends will have more friends and make more money.

Seeing Su Ming's statement, Long Wu did not continue to say more on this topic, and instead said: "I have checked in terms of overseas distribution rights, and those two companies did not deliberately suppress your price, and the current form of the Southeast Asian film market is not very good. ”

"Brother Ten, you help me analyze and analyze, I don't know anything about this, you are a professional." Su Ming said.

Baodao is from Weixiu Company, and the background is a first-line large company on the island; The Philippines is the first country in Asia to produce independent films, and the film industry should develop well, and the two companies gave a total of more than one million copyright fees, which made Su Ming very puzzled.

Not contacting for the time being does not mean giving up the right to issue overseas, on the contrary, Su Ming is ready to use this time to do his homework, figure out the way of overseas distribution, and prepare for a suitable price in the future.

Long Wu roughly talked about the situation.

Although the Philippine film industry developed early, its progress was very slow, and the country's annual box office was less than 2 billion Chinese dollars, and the total plate was not large.

Due to the former colony, the Philippine film market is mainly occupied by European and American blockbusters. Long Wu found last year's number jù, and 78% of the box office was imported blockbusters.

And it is facing the same problems as the mainland, the Philippines piracy is strict, and most of the people in this bird country have a living standard below the average line, and they do not have the habit of spending money to buy tickets to enter the cinema.

In addition, there are high taxes, 30% of the proceeds of the film made in the Philippines must be paid to the national treasury as taxes, plus 12% value-added tax. This means that a movie first has to cut nearly half of its income to pay taxes. Filipino film practitioners agree that high taxes are the culprit behind the weakness of the Philippine film industry, and that taxes murder the creativity of directors and the courage of producers.

In this case, of course, it is impossible for the other party to import Chinese films at a high price.

"You're doing the right thing, the Philippine side, there's no need to talk to them too much." Long Wu said with a smile: "Your current net worth is hundreds of thousands of dollars per minute, and negotiating the price with a publisher in the Philippines is a complete waste of life and time." ”

"What about Treasure Island?" Su Ming asked. In my impression, the treasure island is a big movie market, which can be described as a lot of stupid money, and the golden decade of Xiangjiang movies in the last century is full of the shadow of the local tyrants of the treasure island.

"Wow, your news has been outdated for decades, it's all a return to the past, and now of course it's different, the mainland has risen." Long Wu shook his head and smiled.

Before the signing of the Cross-Strait Economic Agreement Cooperation Framework Agreement in 2010, Baodao films entered the mainland market as imported films, and needed to compete with European and American blockbusters, including Hollywood, for a quota of 20 imported films per year.

After the signing of the agreement, the number of films admitted to the film is no longer limited by the quota, and as long as it is approved by the competent authority, it can be distributed and screened.

In order to protect local films, Baodao has always had restrictions on the introduction of mainland films, ten films a year. After the signing of the cooperation agreement, although it has been relaxed, there are still restrictions on the number of restrictions, and it is impossible to enter without restrictions.

Fortunately, in Zootopia, there is no political or ethnic film at all, and it is not a problem at all to pass the review of the relevant departments of Treasure Island.

However, the fact that it can be released does not mean that the distribution rights can be sold at a high price. (To be continued.) )