After eating some signboards in the tea restaurant, everyone chatted while eating, and after chatting for a while, Xu Hongwen felt that he could talk to Zhou Pingzhi quite well, and the other party did not like the stinky problem of dragging the text like some literati, and the overall feeling of Xu Hongwen was not bad!

Xu Hongwen, who drank the last piece of fish and egg porridge in the bowl, wiped his mouth with a tissue and said, "Mr. Zhou, I want to formally ask you, how do you see the mainland in your eyes!" ”

Facing the young man who may be his new boss in the future, Zhou Pingzhi knows very well that every word he says now may be related to whether he can be accepted by the other party, but Zhou Pingzhi is not a person who likes flattery, and he maintains a style that is not arrogant or humble between his words, and the conversation with this Mr. Xu just now also made him feel very comfortable!

In May 1985, the Chinese and British governments exchanged ratifications in Beijing, and the Sino-British joint declaration on the Xiangjiang issue officially came into effect, and Xiangjiang has since entered a transitional period before China resumes the exercise of sovereignty!

Zhou Pingzhi knew very well that Xiangjiang's return to the mainland was the general trend, and he himself was also happy to see it, thinking that after he knew that the return date of Xiangjiang's return had been set, he was drunk with a few friends, Zhou Pingzhi said without hesitation: "The mainland is the root of all Chinese, I think there is no Chinese who does not want their motherland to be strong, although the road is difficult, but I believe that China will one day squeeze into the world power!" ”

Hearing this, Xu Hongwen and Wang Jing both clapped loudly, and Wang Jing quickly swallowed the shrimp dumplings in his mouth and said, "Mr. Zhou, you are right at what you said. I salute you with tea instead of wine! ”

Everyone picked up the teacups in front of them and took a sip. Xu Hongwen then said: "Mr. Zhou won't lie to you. I have already registered a newspaper in college, but I also know that it is very difficult to start a new newspaper, so I would like to ask you, a professional, how to solve the problem of circulation in the early days of the newspaper! ”

In the past two days, Zhou Pingzhi has actually considered some problems, and he has also seriously considered the issue of the circulation of a newspaper, if this newspaper has limited financial resources and can only slowly make a reputation, if the newspaper owner has strong financial resources and is willing to spend money, then it will be a different situation!

After thinking for a while, Zhou Pingzhi said: (10) dǐng (10) diǎn (10) small (10) said, .2※3.o↙s_ (); "Running a newspaper is sometimes the same as selling merchandise. Advertising can let ordinary people know that there is such a newspaper, but the most important thing is to do the content, and a newspaper will not be sticky to readers if it does not have a good content!

Now the two newspapers with the largest sales in Xiangjiang are Oriental Daily and Apple Daily, the content of these two newspapers covers almost all groups in Xiangjiang, and the content of the newspaper is also varied, such as current political commentary, celebrity gossip, serialization and so on!

It may be a little difficult for us to compete with those big newspapers in terms of content from the beginning, but we can do more news about people's livelihood in another way, and we can also put the lives of the people at the bottom into the newspaper, I think such a newspaper should be more popular with the citizens! ”

After hearing the other party's words, Xu Hongwen felt that professionals are professionals, and it was really difficult for him to understand the curves of paper media as an outsider. In terms of the content of the newspaper, Xu Hongwen felt that Zhou Pingzhi said it very well, and a newspaper does not have to be high-minded. After all, the newspaper must be just a tool for citizens to understand current affairs, if the newspaper is made closer to life and closer to ordinary citizens, Xu Hongwen thought to himself that this should be the attitude of making news!

Xu Hongwen, who agrees with this, said: "This diǎn son of doing people's livelihood news is good, I think it may get unexpected results!" ”

Wang Jing also said on the side: "I also agree, although we can't compete with those big newspapers for the time being, we can slowly accumulate readers!" ”

Xu Hongwen said with a smile: "It's not okay to accumulate slowly, just now Mr. Zhou said that selling newspapers is like selling commodities, I think selling newspapers is more similar to Director Wang's propaganda movies, Director Wang often engages in movie promotion, and he should give us ideas to see how to promote newspapers!" ”

Wang Jing, who was unprepared, was stunned for a moment, but he reacted quickly, and quickly sorted out his hand to promote the movie before, and said confidently: "If you want to say that I am familiar with publicity, it is nothing more than advertising, but advertising also has to consider how to let more people see it, the general form of posting is too small to have a small audience and is useless, but if it is plastered with newspaper kiosks all over Xiangjiang, it should be a good choice!"

And we can rent advertising space from Kowloon Bus, the bus is mobile so that more people can see it, and I used to advertise on the bus when I was promoting movies, but the advertising cost in this area may be relatively high! ”

Xu Hongwen just asked casually, but he didn't expect that the construction given by Wang Jing was quite practical, and Xu Hongwen, who was overjoyed, said with a smile: "Director Wang, I really didn't expect you to have two brushes for publicity, these two diǎn are good, but this is not bold enough, we can also advertise to the TV station, and strive to achieve full coverage of newspaper advertising in Xiangjiang!" ”

Wang Jing and Zhou Pingzhi, who heard Mr. Xu's words, their eyes lit up, and they said in their hearts that Mr. Xu had the courage, in order to make a newspaper to do full-coverage advertising, it was simply not an investment, but what they didn't know was that Xu Hongwen and Ben didn't expect to make money in the newspaper, with his current net worth, even if he posted more money, Xu Hongwen could afford it, not to mention that the newspaper would have advertising revenue if it really started, and the advertising revenue plus the money from selling the newspaper should not be able to lose money in the later stage!

At this time, Xu Hongwen, who had a sudden inspiration, continued: "In addition to advertising, we can also do prize promotions for newspapers, so that every citizen who buys our newspaper can win the lottery, of course, such a prize does not mean how much money to give, for example, the smallest prize We can let readers exchange a newspaper for free within two days with a prize ticket!"

For example, we can set the first prize of 10,000 yuan, the second prize of 5,000 yuan, the third prize of 1,000 yuan, and the fourth prize of 500 yuan, which can not only greatly drive the citizens to buy our newspaper, as long as we continue to promote the prize for about ten days plus vigorous publicity, we can let the citizens develop the habit of buying our newspaper! ”

Wang Jing and Zhou Pingzhi, who heard this prize promotion, couldn't help but admire, but they also knew in their hearts that playing like this was also burning money, but the effect was almost unthinkable, people were greedy and careful, and spent the same price to buy a newspaper, buy their newspaper and have a chance to win the lottery, and at the very least, they can also exchange for a newspaper for free, not to mention that there is a grand prize of 10,000 yuan, this temptation can be imagined!

Wang Jing, who has been doing propaganda for a long time, is even more impressed, although he will not dare to play like this in the future to promote movies, but this diǎn is really using the weak diǎn of human nature to the extreme, but he still thought of a small question and asked: "Mr. Xu, if the readers who get the consolation prize exchange for the newspaper, do we want to give another scratch ticket!" ”

"Hehe, I didn't say that I would give Zhang a free scratch ticket, but you are right to remind you, this diǎn should be clearly written on the promotional poster in the future, so as not to attract some unnecessary disputes!" (To be continued.) )