The final box office of "Thirty-three Days of Broken Love" exceeded 500 million, and after being divided with theaters in proportion, there was a profit of more than 200 million, with Qingzhou Culture taking the lion's share, 150 million, and Chitu Culture taking more than 50 million.

This is a movie with a total investment of less than 30 million, Ning Qingzhou relied on this movie to raise the Qingzhou culture to a higher level, regardless of the actors, the value of all the behind-the-scenes staff involved in this movie has risen, "The screenwriter of "Thirty-three Days of Broken Love", "The editor of "Thirty-three Days of Broken Love", "The cameraman of "Thirty-three Days of Broken Love", "The cameraman of Thirty-three Days of Broken Love" ...... All inexplicably became a hero.

The box office miracle of "Thirty-three Days of Broken Love" will undoubtedly be recorded in the history of the movie box office, and what really makes film investors care is naturally the cost performance of "small investment for big returns".

Based on the continuous success of "People in Embarrassment" and "Thirty-three Days of Broken Love", Qingzhou Culture's third film work "Thai Embarrassment" has attracted inquiries from many film and television companies, but now the "wealthy" Qingzhou Culture does not need to attract investment at all, and advertising placement and its own investment are enough to operate "Thai Embarrassment".

"We will play this movie by ourselves, and if we have found cooperation, let's set the next part or the next movie."

The reason why Ning Qingzhou made this decision was not all because he wanted to finish the box office revenue of "Thai Embarrassment" alone, but also because he wanted to rush the schedule in it, he previously released that he was going to fight with Ren Chi's "Bagua" for the New Year, and now the release cycle of "Thai Embarrassment" from the start to the Chinese New Year file is just one year, and the time is not sufficient, Ning Qingzhou does not want other investors to come in and point fingers and delay the process.

The launch of the whole line of publicity for "Thai Embarrassment" is the next step of "Thirty-three Days of Broken Love", but Ning Qingzhou explained to Pang Shiyuan and the person in charge of the cooperative publicity: "Don't use the box office as a gimmick, don't guide this kind of speech." ”

Ning Qingzhou opened a movie and made money, needless to say, but as a former film practitioner. He is also well aware of the harm of box office theory to movies, so on the other hand, he is not willing to do too much publicity on it, just make a fortune.

In order to promote "Thai Embarrassment". On the New Year's Eve of 104, Ning Qingzhou participated in the New Year's Eve of Xiangchu Satellite TV and will appear on the stage of the Spring Festival Gala for the second time.

As the dust settles on the election, Ning Qingzhou is now a well-educated person, although he himself has tried his best to keep a safe distance from the government. However, the charm of the political zhì has a special influence, and the emphasis on one qiē is all in self-evidentness.

After all, no one knew that Ning Qingzhou would go to the Central Committee to meet the leaders one day, and then accidentally criticized someone in front of the relevant leaders.

A big backer on the bright side, two profitable investments, the rise of Qingzhou culture has won the recognition of all companies in the same industry, including Jian'an, and now everyone talks about Qingzhou culture, no longer as a company that plays tickets as before, but a "can cooperate", "need to be vigilant" opponents.

Fortunately, Ning Qingzhou was sober-minded, and did not get too close to that place because of his relationship with Ma Tuqiang, and still maintained the purity of a cultural person. The grievances with Jian'an are also bent on taking a formal positive line, but he doesn't rely on it, it doesn't mean that Jian'an or any other company dares to ignore this relationship, therefore, in this contest with Qingzhou culture, Jian'an will also give up means other than the movie itself.

The Chinese New Year war between "Thai Embarrassment" and "Gossip" entered a fair atmosphere side by side because of a tacit understanding.

As a result, the propaganda war was in full swing, with two films torn from microblogs to the Chibi forum. Tear from the Chibi Forum to the Qiandu Community.

Ning Qingzhou went on New Year's Eve, Jian'an arranged for the starring actor of "Gossip" to also go on New Year's Eve, Ning Qingzhou went to the Spring Festival Gala, and Jian'an communicated with Shenzhou TV. sent its biggest artists to the Spring Festival Gala, Ning Qingzhou appeared on Xiangchu Satellite TV's variety show, and Jian'an also followed.

Not a step behind anyway.

This is a very strange phenomenon, a movie that claims to have invested 200 million and a movie that has invested 30 million are fighting on an equal footing.

In the history of cinema, it is also rare, and it can be seen from this. The pressure caused by "People in Embarrassment" and "Thirty-three Days of Broken Love" on Jian'an.

"We just promote the movie according to the established publicity strategy, and we don't mean to compete with anyone, in fact, where is our investment and lineup, I believe that these real money things can't lie, everyone can see it, so we don't have to deliberately confront anyone, as for whether others want to take a ride on us, this is something I can't control."

The producers of "Gossip" responded to reporters' questions and the propaganda war of "Thai Embarrassment", which is a policy of strategically despising the enemy but tactically valuing the enemy.

But this kind of answer obviously can't satisfy the entertainment reporters who want to make a big news, so they swarm to interview Ning Qingzhou, no matter what method is used, they always dig out a few words of news that can be used as headlines from his mouth.

"Don't be afraid, don't be nervous."

When Ning Qingzhou was interviewed by reporters, he gave such a seven-word answer in a secretive and obvious spoof.

"Ning Qingzhou is no longer the same Ning Qingzhou as he was at the beginning, and now he is an industry boss, and his personal swelling has reached a certain level, and he is disappointed."

Ning Qingzhou's answer obviously stimulated the nerves of some people, so the sailors immediately seized on Ning Qingzhou's arrogance and immodesty.

It's all familiar routines.

To evaluate an artist who has become famous overnight, it is never wrong to use the word "inflated", and the other word "downhill" is not bad.

On the evening of December 31, at the finale of the Xiangchu New Year's Eve party, Ning Qingzhou, who was expanding and going downhill, sang a new English song "Takemeto Seducing Rheart" for everyone, and then sang the Chinese version of "Kiss Goodbye" with the same melody.

These two songs began to become popular in the north and south of the country when the first rays of sunlight shone on the land of China in 105, and soon after, the English version crossed the ocean to invade foreign music charts.

The name of "not doing business" is gone.

The "downhill" rhetoric is gone.

This kind of propaganda technique is something that Jian'an, and even all film and television companies and individuals, cannot imitate and learn from.

On the Spring Festival Gala of the Chinese New Year's Eve, Ning Qingzhou sang a song "Blue and White Porcelain" with a strong Shenzhou style, which was greatly appreciated by Kong Ming and other musicians, and it was also popular.

The next day, "Thai Embarrassment" and "Gossip" were released together, and because Jian'an spent tens of millions on ticket price discounts, the box office and film schedule of "Gossip" on the first day exceeded "Thai Embarrassment" by a lot.

In terms of film scheduling, "Bagua" is 52 percent, "Thai Embarrassment" is 26 percent, and the first-day box office "Gossip" is 53 million, and "Thai Embarrassment" is 39 million.

The distribution company does preferential ticket promotion, which is a means of publicity, mainly to increase the attendance rate and seize the film schedule.

After "Bagua" won the first-day box office championship, the publicity caliber was suddenly uniform: ""Bagua" defeated "Thai Embarrassment" and won the first-day box office championship at the beginning of the year! ”

"The defeat of the light boat, the death of Thailand!"

"The audience's vision is bright, and the small cost of defrauding the big box office is indispensable."

"From "Gossip" to winning "Thai Embarrassment", we can see the improvement of the appreciation level of domestic audiences."

For a while, "Gossip" almost announced its own victory, and the overwhelming remarks made many netizens slow to react: "Your film schedule is more than twice as much!" Wake up. ”

This kind of questioning was drowned out in the cheers of the victory of "Bagua", on the second day "Bagua" 45 million, "Thai Embarrassment" 38 million, the previous cheers in the "two days to break 100 million" rounded, reached **.

Despite this, the officials of Jian'an are relatively calm, they celebrate the joy of breaking 100 million, but they do not directly compare it with "Thai Embarrassment", because the gap between attendance and word of mouth is almost impossible to hide.

On the third day, the aftermath of the preferential activities of "Gossip" gradually faded, and the reputation of "Thai Embarrassment" began to form, and it began to stage a counterattack, beating "Gossip" with 53 million to win the single-day box office championship with 42 million.

Three days later, the reputation of "Thai Embarrassment" further fermented, and the film schedule was also increased to 40%, which was the same as "Bagua", but on the fourth day, the single-day box office of "Thai Embarrassment" soared directly to 95 million, which was twice that of "Bagua"!

Another box office miracle was announced.

From the perspective of industry insiders, including Jian'an, it is not surprising that they suddenly made a force on "Thai Embarrassment", because the phenomenal word-of-mouth and anti-sky attendance rate had signs and signs in the first three days, and now it is just accumulating.

"Thai Embarrassment" 89 million on the fifth day.

66 million ...... on the sixth day

The final battle of the Lunar New Year stalls soon entered the solo performance moment of "Thai Embarrassment", and various box office records were broken one after another.

The total box office is 100 million, 300 million, 500 million, 700 million...... 1 billion!

The first 2D movie in China to break the record of one billion was born.

"It's too fierce."

This is the latest buzzword after 105 years of New Year. (To be continued.) For mobile phone users, please visit wènhttp://mnet

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