"Cole, you should think like this, do we want to hit Tom's single project, or do we focus on the movie as a whole?" Lance had only said that, and didn't go any further, because Cole knew better than he did.

College PR is skillful, not to say that a swarm of people will rush up and say, "My film is good", whoever shouts louder and denser, and who wins in the end. In the college public relations, it is necessary to plan according to the quality of the work, specialize in a special project, the actors, screenwriters, directors, and technical departments have different strategies, and the public relations objects are also different.

Fifteen years ago, "rookie" directors like Mel Gibson and Kevin Costner could win an Oscar for their debuts, but now it has become extremely difficult for new directors to win nominations - not to mention, fifteen years ago, Mel and Kevin were also famous actors with a high reputation before they became directors, and more than half of the members of the academy were actors, so the academy has a case of actors successfully transitioning to become directors. Always a joy to hear.

In the American film industry, the nominations and awards of the Directors Guild of America far exceed the Oscars. Not only because the Directors Guild of America is more professional and authoritative, but also because the Oscars' college public relations is mixed with too many other factors, which also makes the director department linked to the overall work, actors' performances, etc., and the recognition of the director's ability is relegated to the second.

Therefore, if you want to hit the director and actor departments at the same time, the PR strategy will inevitably need to be adjusted.

At the beginning of the filming of "Murder with a Knife", the target was actually determined - Tom Cruise. Now that Tom's shape is also the best, Paramount has no reason to temporarily reallocate propaganda forces, let alone change tactics temporarily.

Cole sighed lightly, "Then do you still want to attend the Golden Globe ceremony?" ”

Lance's train of thought didn't keep up with Cole for a while, "What? What does this have to do with the awards ceremony? ”

"If you're not going to hit Best Supporting Actor, it's good that you don't actually show up at the ceremony. Because we can focus on planning for Tom -- I mean, from the side of Chaos Pictures. Cole exhaled again, he had to adjust his thinking, "In addition, I spoke with Brad on the phone yesterday, and this Golden Globe nomination can almost be said to ignore 'killing people with a knife', and now many people in the circle are fighting for us, thinking that the Foreign Correspondents' Association is picking soft persimmons." ”

Paramount now has no advantage among Hollywood's top film companies, and competes with Universal Pictures for the bottom position almost every year - this is also the fundamental reason why Paramount has changed its helm, so in the process of college public relations, Paramount is still ignored by the Golden Globe Awards when almost all of Paramount's resources are tilted towards "borrowing a knife to kill", which has indeed caused a lot of controversy.

"Brad originally wanted you to attend the Golden Globes, then complain like everyone else, put on a low profile, and then win sympathy votes. In this way, we will win more advantages for the Oscars, and maybe the best picture, best director, and best original screenplay are all worth fighting. Cole summed up the plan in a few words, "However, now I think it would be too arrogant for you, after all, this is only your third directorial work, not to mention that you have already won the Golden Man last year, which will be self-defeating." ”

Lance didn't react just now, but now he fully understood, "If Tom were to complain, the meaning would be different." ”

Tom is not only a popular candidate for Best Actor, but he is also part of the "Kill with a Knife" crew, plus his two decades of connections. It is unfair to Lance that Tom avenged and said that such an excellent work as "Killing People with a Knife" was ignored, and more importantly, it ignored Lance's innovation of genre films, which is not good for the industry, and this meaning is completely different.

Moreover, Tom gets rid of the actor's personal position and speaks for the work, which in turn will increase people's good impression of Tom, feel the unity of the entire "Kill with a knife" crew, and Tom's selflessness, invisibly, the advantage of human favor will be boosted again.

"yes, that's what I meant." Cole rubbed his temples, although he knew that the whole work of "Killing with a Knife" was recognized, which was the success of Lance, but he still felt a little embarrassed, "The Flyer will definitely hit the director and the actor at the same time this year, and even the best picture, their energy is bound to be scattered, which will win us a gap." "In this way, Tom can get a slight advantage in the competition between Tom and Leonardo." So, what do you think? ”

This time Lance didn't hesitate for long, "If I'm not mistaken, the Hollywood Foreign Press Club isn't very kind to me, is it?" ”

With one nomination for "City of God" last year and two nominations for "Murder by a Knife" this year, Lance's luck at the Golden Globes was indeed average. Moreover, after the "City of God" won three little golden figures, Lance is no longer a nobody, but the Golden Globe Award still chose to give up Lance between trade-offs, which can be seen from this perspective.

"But if you're absent, it's very difficult to get a director's nomination." Cole still felt a little unwilling. The directing skills of "Killing People with a Knife" are far better than "Finding Neverland" and "Stealing Hearts", but now they are lagging behind in the competition for directors, and the power of the college's public relations can be seen.

Lance let out a long breath, "I don't have an advantage right now, anyway. ”

Cole knew that this was the truth, and finally could only shake his head, "Then you won't be attending the Golden Globes." ”

"Don't be sorry, the Golden Globes are available every year, but there's only one Sin City." Lance said half-jokingly, which made Cole chuckle speechlessly.

The year 2004 quickly slipped away from our fingertips, and the New Year of 2005 officially arrived. The Golden Globe Awards began to announce the attendance list of guests one after another, but people soon found out that Lance, the soul of "killing people with a knife", would be absent from the awards ceremony, which immediately sparked a heated discussion.

As the topic of this year's awards season, "Killing with a Knife" itself is the focus, and Lance, who is also a director, producer, screenwriter and actor, is the focus of the focus. Personally, Lance, who can direct and act, is also a handsome guy, and now he has become the dream lover of a new generation, the title of "Warren Beatty II" is not casually given, and Lance's absence will be a pity for any awards ceremony.

More importantly, "Killing with a Knife" is the most outstanding box office among the many works in this year's awards season, even far surpassing "The Flyer". This also makes people regard "Killing with a Knife" as this year's "Lord of the Rings 3", looking forward to this work being able to make a difference during the awards season.

If you look at the ratings list of Oscar history, you can see that in the two years when "Titanic" and "Lord of the Rings 3" won the championship, the Oscars were the most rated, and this record has not been rewritten until 2015, which can be seen The audience's expectations for high-grossing commercial films.

Now, "Killing with a Knife" was first ignored at the nomination stage, and then Lance's absence from the awards ceremony, which is bound to reduce the enthusiasm of many viewers to tune in.

People can't help but start to think: Lance was absent from the Golden Globe Awards last year, and Lance is absent again this year, is there something wrong with this? One stone stirs up a thousand waves!

If last year's "City of God" can be regarded as a dark horse, the Golden Globe ignored it, which is understandable; Then this year's "murder with a knife" was tragically ignored, and this is the choice of the Hollywood Foreign Press Association, which is obviously not interested in the now hot Lance.

In turn, Lance was absent from the Golden Globes for the second year in a row, is this a silent protest? Especially under the premise that this year's "borrowing a knife to kill" is so powerful, the nomination of the Golden Globe Award is indeed debatable, and it is difficult for anyone to be at peace if their hard work is not recognized accordingly.

For a while, all the discussions were boiling, and quietly, public opinion was tilted towards "borrowing a knife to kill people", and there were more and more voices that were upset about Lance.

In this situation, Lance gave a telephone interview to Javier Ulliel, a reporter for the New York Times, "Nothing special, I am now fully engaged in the shooting of new works, and I can't get out of my busy schedule. Not being able to participate in the Golden Globe Awards is actually a big regret for me, you know, the Golden Globes are not for anyone to attend. I've been looking forward to this year since I was absent last year, and I regret more than anyone that I couldn't make it. Now I can only pray that the filming of the new work is a good one, and this work is worth sacrificing such a good opportunity to devote myself wholeheartedly. I hope I will have the opportunity to attend this event next year. ”

Lance's attitude was friendly and cordial, not only expressing his strangulation, but also touting the Golden Globe Award, and he was not at all dissatisfied with the cold reception of "borrowing a knife to kill".

Although everyone in the industry knows that everyone will say polite words; But even so, Lance's words still caused more sighs, and the repeated concessions of humility and generosity made it more and more obvious that the Golden Globes were biased, and the voices that Lance did not get the recognition he deserved were converging into a force; At the same time, Tom's call for Best Actor is also rising - after all, there are only two nominations for "Killing with a Knife" at the Golden Globes, either Lance or Tom.

All of them were going according to Paramount's plan.

In the midst of the excitement, the 62nd Golden Globe Awards officially kicked off, and the last event before the Oscar nominations were announced, made a brilliant debut! (To be continued.) )