I saw that although Ma Lie had some ambitions, he was hot-headed and reckless without knowing the inside story. Song Ning saw through his thoughts, and persuaded softly: "Boss, calm down first, I haven't been sure who the owner of that store is, but I know the reason when I see their signboard." ”

Ma Lie said suddenly: "Needless to say, it must be deliberately aimed at me, you wait and send someone to investigate secretly to see what kind of reputation is going on there!" ”

Song Ning smiled bitterly: "Boss, just last night, I asked Li Xiumei to go over and check and find that the goods in that store are similar to ours, but the price is obviously more than two percent lower than ours." ”

Ma Lie said angrily: "Damn, it seems that they really came at me on purpose, they must be surnamed Kong who is playing tricks." Song Ning, you find someone tomorrow to change our signboard and replace it with a defeat of Kong Qide."

"Boss, you don't care who's targeting you!" Song Ning secretly laughed and persuaded, "You listen to me first." ”

Ma Lie took a deep breath and asked, "Well, you say!" ”

Song Ning said softly: "Boss, you are now open to do business, naturally you are a businessman, we are in business." As long as they are only within the reasonable rules, we can only do things according to the rules. ”

Ma Lie seemed to understand and asked, "What rules?" ”

Song Ning sighed: "That jade shop is more than ten meters away from us, and the decoration is of a high grade, but the price of jade is better than ours." Needless to say, the average customer will choose to go there and buy it, unless "

Ma Lie asked, "Unless what?" ”

Song Ning analyzed: "Unless, we also have to spend money and improve the grade of the entire store, at least we won't lose to them on the scene." At the same time, we also have to improve the quality of goods and services, and we can work hard to do these two things. ”

"But, in terms of price, we have to be lower than them, and a level or two lower. Because, the people who can buy this kind of jade jewelry are basically people who have a certain economic foundation, if the price of two jade shops is about the same, they will not care about the difference of so little, if we want to beat the opponent in pressure. It has to be an attractive level lower than the other party's price. ”

Ma Lie pondered for a while and said: "Earn a little less, just to win a certain market share"

"Alas" Song Ning sighed leisurely and said: "Although there is also an opportunity to develop a certain competitiveness with the opponent, in the long run, it is still us who suffers." Because, with our current strength, we really can't afford to toss for too long. ”

After listening to Song Ning's careful and thorough analysis, Ma Lie was embarrassed, but also cleared the layers of clouds and mist, and saw another vitality: "I know that I have a better way." ”

Song Ning was stunned unexpectedly, he didn't expect Ma Lie to have his own countermeasures, and hurriedly asked, "What is the solution?" ”

Ma Lie poured a cold water on her: "I'm not sure if it's feasible for the time being, and I'm suing you when I think about it clearly." ”

Song Ning hated the iron and persuaded him: "Boss, you must break the opportunity now and make a decision as soon as possible, otherwise, the other party will take the jackpot and steal the source of customers in the past few days, and even if we improve our competitiveness in the future, we will be in a passive situation." ”

"Okay!"

Ma Lie pondered for a while and said to her: "First of all, according to your method, we must first improve the quality of goods and services. As for the signboard and decoration of the store, we have little capital, so we don't have to blindly compare with each other. ”

"However, we can't stand idly by. If the opponent has money, he can decorate the store into a five-star luxury storefront. And we don't have the money, we can do it in the opposite direction. ”

Song Ning was confused when he heard it, and asked suspiciously: "Boss, what do you want to do?" ”

Ma Lie analyzed: "In the jade jewelry industry, there are also some people who like to be elegant and cultivate their own style. We will decorate the store in a classical and elegant style, and then put a batch of antique goods, and the classical style of our store can be reflected, which is suitable for the psychology of a group of consumers. ”

"On the other hand, the jade shop opposite, the decoration is too luxurious, like a nouveau riche, most of the customers who like to collect antiques are forced to be high, if there is an alternative style store, the value and price are similar, most people will definitely disdain to go there to consume."

Song Ning said suddenly: "Yes, we don't compare pomp and grade with them, we compare style and elegance with them, and compare the strong and simple quality and style of the store." ”

Ma Lie was stunned and said, "Well, it's almost!" ”

In fact, he just thought of a confused generalization, so that he was not as professional as Song Ning. When it comes to running a jade stall, Song Ning is definitely much more professional than him.

It's just that in the past few years, her duty in the market has strictly constrained her thinking, and Ma Lie's whimsy can be matched with her.

Ma Lie came up with a vague idea, and Song Ning thought of a better and feasible way based on his opinion.

The two of them lasted for a long time, and finally Ma Lie made a decision: first, first of all, we must hire a master of engraving and processing with a high salary to improve the quality of the goods.

Second, immediately look for relevant decoration personnel to decorate the whole store into the appearance of a classical store, this process should be fast, completed within three days, and never give the opponent too much of an opportunity.

Third, the supply should be sufficient, and it should be cheap and affordable. Otherwise, you may have to fight a price war with your opponent in the future, the price is getting lower and lower, and the supply is too expensive, but you will be the one who suffers.

In terms of supply, this is a test of Ma Lie's ability.

Just like at the Jade Education Expo, Ma Lie only used more than 5 million yuan to bet on jade raw materials at a price close to 200 million.

Of course, his five million is cash, and the jade raw materials worth 200 million yuan can only stay in the estimate, and they are only worth 200 to 300 million if they can be sold all.

Seeing that there is a strong competitor on the other side, the sales of the jade store are bleak. The pile of jade he bought for five million can't be sold, it's like a pile of ordinary stones.

However, as long as it is a good thing, even if it is put in a pit, it is money.

In terms of supply, Ma Lie is not too worried. Because, there are many jade raw materials all over the country that are processed for a long time, and there is no more in Donghai City, Ma Lie has a big deal to go to various places to purchase, and if there is no domestic one, he will go abroad.

Anyway, with the help of clairvoyance, in terms of jade raw materials, Ma Lie has 100% ability to buy the most affordable jade raw materials at the cheapest price.

After discussing it for a while, the two immediately went their separate ways.

Song Ning appointed Li Xiumei as the squad leader, and took advantage of the store's renovation to conduct strict training and guidance for several other young sales staff in the store to improve service quality.

Li Xiumei has only been working for a few days, but she quickly showed the potential to be better than others, and Song Ning intended to train her as a foreman to share some of the pressure on her work.

Secondly, Song Ning used his connections to quickly contact an expert in jade carving from a friend's shop.

Of course, the premise is that it is poached with a high salary.

Ma Lie doesn't have to go to school anymore, and spends the next few days helping out in the store.

Anyway, my studies were basically abandoned before, and I couldn't catch up no matter how hard I tried. Moreover, the casino is gone, and if the jade falls again, Ma Lieke will become a poor egg again.

Therefore, it is important to save the business of the jade shop.

On this day, he personally (mainly to save money) found a construction drawing of an ancient house from the computer, and according to his relevant experience and methods, combined the structure of the house according to the modern and transformed into a modern and ancient style construction.

After the decoration design drawings, Ma Lie went to find a few relevant decoration personnel, purchased relevant accessories according to the structure of the drawings, and decorated the façade of the store as if it were a high-end shop in ancient times.

This will test the ability of the decoration personnel, Ma Lie knows nothing about decoration and can't help, but he can direct their work progress.

Just when they were in full swing of renovation, Ma Lie swept his eyes and saw a silver 'Phantom' slowly parked at the door of the store.

I saw a man in a white suit, shiny leather shoes, and a gentle and elegant Kong Qide walking out of the car. Ma Lie was not surprised to see Kong Qide in this place.

And Kong Qide raised his eyes and saw Ma Lie and the others busy, so he swaggered over and said with a smile: "Yo, Boss Ma, it's not just a few days since it opened, why is it renovated again, is it going to change careers?" ”

"Well, if you don't change your career, you will be swallowed alive by the capitalists!" Ma Lie didn't bother to look at him, and was busy with himself.

"What, did you really change careers?" Kong Qide showed a little disappointment on his face, isn't this kid very capable, how can he retreat when he encounters a little setback, it's really boring!

Kong Qide glanced at the store and asked, "Then what kind of business do you change, do you want me to give you a Jianyi?" ”

"Build yì?" Ma Lie raised his head and sneered, "You would be so kind? ”

Kong Qide smiled: "Haha, it's good if you know!" Let's tell you the truth, Ma Lie, if you know each other, hurry up and close the stall, get out of your leaflets, so you may still have a little money for lunch, haha. ”

"Humph!" Ma Lie suppressed his anger and retorted coldly: "Why don't you close the stall yourself, your whole family should collect the skin." ”

Kong Qide's self-cultivation is not bad, in the face of Ma Lie's rebuttal, he can still show a smug smile, pointed to the luxury store opposite, and said: "Ma Lie, see if there is a jade shop opposite, look at the grade there, hehe, it was opened for you by me Kong Qide personally spent a million yuan for you, right?" ”

"A million renovation costs?" Ma Lie smiled and said, "Well, it's not bad, it's about the same as a kiln." ”

Kong Qide said disdainfully: "Hmph, don't think I don't know your mind. If you want to change careers, it's mainly to avoid my edge, don't worry, as long as you Ma Lie changes to do something, I will sell anything to you, and I will do it better than you, more high-profile than you, until you go out of business, haha. ”