I don't know what year it started, before domestic netizens watched the video, they developed a habit.

That is, open a whole string of video pages at once, and then wait for N ads to play at the same time. After the ad is over, switch to the corresponding page to watch the feature film.

Advertisers who place video advertisements on the Internet are sadly found that once upon a time, online video advertisements with very high cost per 1,000 people have also begun to encounter the same pain and bottleneck as traditional TV media.

This is a side effect of website owners uncontrollably extending the duration of a single video ad, and it is also a side effect of brain-dead ad bombardment.

Of course, all this, at the end of the still pure 05 years, has not happened. Gu Mojie only vaguely felt the possibility of this trend in his mind, but it was not obvious.

But no matter what, the plan proposed by Chen Shijun made Gu Mojie feel that a trace of inspiration had been lit up in his head. AS THE FORMER TECHNICAL DIRECTOR OF YOUTUBE, CHEN SHIJUN DOES HAVE REAL DRY GOODS IN TERMS OF USER EXPERIENCE IMPROVEMENT OF VIDEO WEBSITES.

I only listened to Chen Shijun's eloquent talk: "At present, we have found that more and more daily active IPs have requested data from multiple video pages at the same time through server-side data monitoring.

That is to say, our users of Chuyin Video have begun to open several videos in order not to watch ads, one is placed in the foreground to watch, and the other is placed in the background to wait for the ads to pass. This kind of behavior is very detrimental to the company's advertising efficiency, and will eventually lead to the further underestimation of the company's advertising pricing power per unit of time.

And once we set the ad to 'click off after five seconds of playing', the user will be tied to the page. Stare at it for 5 seconds, and then click Close. Because if they choose to switch pages again, they risk losing more waiting time and not being able to pinch the 5-second time line to get started.

And so it goes. The user's concentration is really nailed to the video for 5 seconds, even if it is turned off in the end, the promotion effect is much better than putting it in the background for 15 seconds. ”

Everyone suddenly brightened, and the eyes that looked at Gu Mojie were different, as if they had some expectations for Gu Mojie's approval. Gu Mojie also lived up to expectations, and said thoughtfully:

"I think Chen Shijun mentioned it very well, the Internet economy. The most important thing is not to sell ads, but to win the attention of users. Advertising itself that doesn't attract attention is meaningless.

So you can try it. However, we must first explain to a few major advertising customers, and let the placement customers give us a period of guarantee inspection. The customer service department may have to work extra overtime in the near future. ”

……

The efficiency of the dictatorial company is high, and the things that Gu Mojie ordered to go down were changed in two days.

Users of Hatsune Video. In the process of logging in to the website to watch videos as usual every day. Suddenly, I found that there was a watermark announcement on the homepage of the website for several days, announcing the content of the website revision.

According to the revision instructions, from now on, users who watch videos on the Chuyin video website, as long as they log in to their accounts to watch them, can enjoy the preferential treatment of "each patch ad with an original duration of 15 meows, and you can click to close after only watching the first 5 seconds".

On the other hand, Hatsune Network provides a client-side online player that is integrated with Hatsune Video. Anyone who uses the client to watch online resources. You can also enjoy the same ad jumpable discount.

This move really exploded among netizens in an instant. In the context where major online video providers have begun to increase the length of pre-roll ads, Chuyin Video actually took the initiative to allow viewers to turn off ads. And it is unprecedented to turn off advertising without spending money.

All of a sudden, all the resources that each station has, all those middle-school swing content viewers who watch it wherever they look, are further sucked into the website of Hatsune Video by the exaggerated siphon effect.

Moreover, this measure has also had the side effect of further increasing the number of registrations of Hatsune users.

Although the number of users of Hatsune's platform software has already reached more than 100 million, even after two years of brutal growth, the number of users who have registered for Hatsune accounts has never reached 50% - after all, whether it is using security software, downloading software, watching videos and listening to music, it is a one-sided content consumption behavior, and it is not mandatory to have interactive needs.

Once upon a time, this was always the bottleneck for Hatsune to further expand.

In horizontal comparison, everyone who buys things on Taobao must have an Alipay account. Everyone who uses QQ to chat must have a QQ number. And the people who use the Hatsune network service, maybe only one-third are willing to get a Hatsune network account, which is already very face-saving. The lack of that unavoidable social and transactional stickiness has always been a hard problem for Hatsune's products.

Now, because you can jump ads after logging in, it will bring at least millions or even tens of millions of users in the long run, and it will transform from ordinary non-logged users with no stickiness to high-viscosity login users.

In 2005, the blink of an eye came to an end, and the situation of Hatsune Network was very good.

The war in the field of network download tools,As early as the middle of the year, the winner was completely separated,The threat of the Internet Express to the download of Hatsune,In fact, at the end of 04, it has been almost suppressed,The whole first half of 05,It's just removing the filth、Plough the court and sweep the hole。

The remaining available funds of the 361 network of less than two or three hundred million, and even its financing potential, are no longer enough for Zhou Hongyi, an old hooligan, to pose any threat to Gu Mojie in the field of security software and computer housekeeping.

Zhang Chaoyang, a generation of giants and Sohu, used to be the most powerful link in the Hatsune Alliance. However, now, in a series of confrontations with the Hatsune network, it has gradually declined. At least in the Internet video, games, and even the most primitive input method competition, declined. Only the remaining traditional business parts, such as search, portals and other fields, still maintain the residual prestige of the sick tiger.

Piracy lawsuits are failing, partners are collapsing, third-party collaborators' confidence is collapsing, Chen Xiaowei's indifferent remarks hurt allies, and the former COO Gu Yong was forced to leave and set up a new Youku video...... One by one, it is not enough to cause decisive damage to the behemoth of Sohu. But once twisted into a rope and a joint force is formed, the effect is enough to break the muscles and bones.

According to the current state of the art big data. The number of users of Sohu Video has shrunk to less than one-third of that of Chuyin Video, and even pirated blockbuster resources are no longer enough to save Sohu.

And it is foreseeable that as long as Youku is established in the coming year, and the potato video that has just been a toddler in the middle of 05 grows slightly, these rising stars will obviously not let go of the business of pirated blockbusters and pirated TV series, and Sohu will be considered pirated at that time. It no longer has an exclusive advantage.

The best window period for competition has been interrupted in the fight between Zhang Chaoyang and Gu Mojie. From now on. Hatsune Video may also have differentiated products that can maintain its inherent advantages. And Sohu Video, a website that relies purely on piracy to maintain traffic, will face fierce homogeneous competition from its peers, and obviously will no longer be able to make trouble for Gu Mojie.

Entangled Hatsune's three major opponents for nearly two years. Rush or fall. or shrinkage.

Gu Mojie felt that he had a breath of turbidity.

……

It's Christmas just around the corner, and Christmas 2005 coincides with a weekend. Christmas Eve is Saturday and Christmas Day is Sunday.

Due to the retreat of his opponent, Gu Mojie has been refreshed for the past few days. On a closer look, he hadn't had a comfortable Christmas in two years.

Two years ago on Christmas, he had just confirmed the relationship between boyfriend and girlfriend with Lu Wenjun, but at that time, he quickly devoted himself to the development and launch of Hatsune input method and Hatsune Translation. I don't have time to spend with my new girlfriend, and I feel guilty when I think about it.

Everything is a busy business.

There are two days left until the weekend. That afternoon, after Gu Mojie finished browsing a bunch of reports in his office, he spent a long time half-lying on the crocodile couch by the window, squinting at the twilight sky outside the window.

"I should be able to take a break this year, and it is estimated that it will be no problem to take annual leave until New Year's Day." Gu Mojie muttered.

Because there was nothing serious, Lu Wenjun was also in his office, and he was also sitting on the sofa at the moment, putting Gu Mojie's head on his tight and slender thighs, stretching out his slender hand to rub Gu Mojie's temples. Listening to Gu Mojie's fragmented thoughts, Lu Wenjun asked with a little expectation, "Then do you have any plans?" ”

Gu Mojie said casually unconsciously: "I don't have any plans, but if you want me to accompany you, you can bring it up, and I will definitely satisfy you this year." ”

Lu Wenjun was slightly lowered, she didn't want this kind of companionship to deal with errands. However, she also knows that she and Gu Mojie are both Capricorns, and there is no romantic imagination.

Sometimes, when she thinks about it, she gets a little discouraged. In terms of making Gu Mojie happy, she is really not as light as Sister Fei. Who makes the family Scorpio, so that they can come to things, and they are charming and imaginative......

"Forget it, I don't have any plans." Lu Wenjun lost the topic, and then the ghost messenger went back to work, "Jie, how long do you think we can be empty when we stop this time?" Or, in the future, how long will we be able to develop according to our own trajectory with peace of mind, and there will be no more peers who will snipe at us? Will there be more room for next year? ”

Gu Mojie didn't think that Lu Wenjun had any trouble in bringing the topic back to work, maybe the two of them were like this. He thought for a moment and said slowly:

"I don't think it will last long. The old is gone, the new is coming. The three opponents we faced in 05, looking at the country, in fact, Sohu is stronger, and other top domestic giants have not yet carried us.

However, this kind of failure is not because others don't want to, and it's not that there is no business conflict, it's just that the environment in 05 happens to have some conditions, which leads to this kind of coincidence:

Du Niang 05 just went public, the NASDAQ in the third quarter. This is destined to make profits in the first three quarters of this year, and all the businesses that burn money dare not be carried out.

Teng Xun's little brother Ma only launched Tenpay in September and October this year, Tenpay is a-for-tat product with Ma Feng's Alipay, and it has poured too many expectations into Brother Xiaoma. In order to ensure the smooth expansion of Caifutong, Xiaoma did not dare to establish new enemies in other areas.

But now that he has been on Tenpay for three months, he has also made it clear that our Hatsune Network is tied to Alipay in terms of online payment channel drainage, so Brother Xiaoma has been shattered in our Zhao'an, and it is impossible to tolerate any conflicts in other businesses next year.

After careful calculation, the top three giants in the domestic Internet field, Sohu has admitted defeat, and Sina and NetEase have not confronted us. Among the last three giants, Boss Li and Xiao Ma have the possibility of conflict with us in the future, only Ma Feng is the weakest of the latter three for the time being, and we temporarily united by joining the weak and suppressing the strong.

Therefore, theoretically, Sina, Du Niang, and Teng Xun may conflict with us in the future. Ma Feng and NetEase's Ding Sanshi, we may rely on the relationship of the Jiangnan Association to connect horizontally and vertically, or temporarily for my use, or balance of power and unity. Everything depends on the specific direction of our business development and who is in conflict with us. ”

Lu Wenjun didn't say a word, while listening quietly, he mechanically kneaded Gu Mojie, and unconsciously, Gu Mojie fell asleep on her lap.

"Don't think about it so much, get a good night's sleep, it's all over." (To be continued.) )

PS: This volume is over, and a new one will start tomorrow.