Nolan's casting deadline has not yet arrived, and it will take time for Quan Baoer to digest the script of "Inception" and figure out the character design. Pen | fun | pavilion www. ｂｉｑｕｇｅ。 So Gu Mojie didn't keep an eye on that matter. He gave Bao'er half a month's work and said hello to Nolan at the end of November.

To get involved in the film industry and make money in this field, it is not enough to make movies by yourself, and many times, the producer is not the most profitable part of a movie. Post-production outsourcing, distribution, promotion, and cinema are all profit points.

Since he is concentrating on this business, Gu Mojie has to stand on the overall situation and coordinate all aspects of the film industry.

In the following days, he was very busy, on the one hand, he convened a meeting of Hatsune Entertainment's senior management, and on the other hand, he brought in relevant think tanks to fully listen to opinions.

The theater chain was killed by him first. That's what the real estate high-rollers play, and Hatsune is unprofessional about it.

A few days after the introduction of the four trillion yuan, I heard that there are real estate tycoons in China who have entered the theater line, and a plan called "Wanda Cinema Line" was first proposed by a real estate company in the north.

In the field of issuance, I heard that the Huayi brothers behind Feng Dao have begun to prepare for the listing - historically, they were successfully listed on the GEM on September 27, 2009, more than half a year later.

Other publisher bigwigs who follow up will not be idle.

The possibility of access to this field is a little higher than that of the theater chain, but after Gu Mojie weighed it again, he still does not plan to make this field the focus of Hatsune Entertainment in the future.

The main reason is that the nature of the legendary pictures he bought is still a "Chinese-funded foreign company registered in Hollywood", and any film produced by Legendary Pictures must be divided according to the treatment of imported films when it enters the Chinese market, and there are many unspoken rules.

So the issuance should be there, but it should not be the focus. It is enough to get a distribution company to defensively escort the films you produce in the future. As for crossing the line and distributing other people's films; Gu Mojie doesn't have this ambition at the moment, and he doesn't want to provoke more competitors.

Is promotional and post-production outsourced......

After some internal discussions, Gu Mojie felt that there was a drama in this matter.

……

On November 18, the Hatsune Group announced two major moves.

The first is the establishment of a new independent "Hatsune Originals" company, and then "Hatsune Originals" spent more than 7 billion yuan to buy all the original content provider business departments under the original name of "Hatsune Entertainment" through internal accounts, and then integrated new resources to establish a content provision company.

Of the more than 7 billion, the first is Legendary Pictures, which is worth more than 3 billion, and the second is the Hatsune Animation Division worth 2 billion, plus some original business departments of Hatsune Entertainment with a total value of more than 1 billion.

As a result, "Hatsune Original" has become a company that has just been established and almost offsets its assets and debts - the company's assets are 8 billion yuan, of which 7 billion yuan were bought from Hatsune Entertainment with money. At the same time, the company also owes more than 6 billion yuan in financing, including bank loans and Hatsune Entertainment's debts.

The assets of the entire company, only about 1 billion yuan, were directly injected by the Hatsune Group with the remaining cash.

The reason why the bank dared to lend this money to the newly established "Hatsune Original" was, on the one hand, of course, Gu Mojie had done something about it. On the other hand, it was also the senior management of China Merchants who saw Gu Mojie's trick clearly and knew that it was impossible for this business to have bad debts, and it was definitely a high-quality loan that could be recovered in full and on time in the future.

In the future, whether it is making movies, TV series/MVs, animations, music, or original novels...... Anyway, except for making games, the production of all other content-based products will be handed over to "Hatsune Originals". Hatsune Entertainment, on the other hand, is only in charge of sales and distribution in the later stage.

It is equivalent to that from now on, the products sold by Hatsune Entertainment will first buy the copyright from Hatsune Originals and then sell them.

The advantage of this is, of course, that it is more convenient for Gu Mojie to control the profit margin of the listed company "Hatsune Entertainment". Don't let too much money be made by listed companies, and try to stay in the name of those non-listed companies in the group.

As for the specific means of control, it is natural to "overestimate the price of cultural products".

Obviously, a movie of the same quality created by someone else can be bought out for $200 million, but when Hatsune Original sold it to Hatsune Entertainment, it was sold for 300 million. In this way, Hatsune Original will earn 100 million more, Hatsune Entertainment will earn 100 million less, and Gu Mojie will be able to share 15 million less profits to Chinese shareholders - when the ban on large and small non-profits is lifted in April 09, this less number will be even more.

The domestic China Securities Regulatory Commission, as long as the listed company has profits, will not supervise too carefully. What's more, "art is priceless", and the copyright of cultural products is difficult to say that it is expensive to buy and cheap; As long as there is no loss in the end, no one can make a mistake.

This is also the main reason why Gu Mojie had to keep the cash cows on the domestic market.

On the NASDAQ, if he dared to pay dividends to such black stockholders, he was taught by the Yankees to be a man in minutes.

……

After completing the despicable deed of splitting up "Hatsune Originals" and harming Chinese stockholders. Gu Mojie also had to do a few things to clean the blood on his hands.

According to the discussion at the previous meeting, Hatsune Entertainment decided to take a route that is "suitable for the image of Hatsune Group and the inheritance of big data technology" in the field of "film and television music product promotion".

This route, translated in human language, is not to rely on traditional advertising, but to rely on social word-of-mouth and tap water to "attract fans" for cultural and creative products.

He asked CFO General Gu Yong to send a subordinate (because the opponent was not qualified to work Gu Yongjiang himself), waving a check of about 500 million yuan to buy an existence called "Douban.com".

Douban.com was established in mid-2005 and has been three and a half years ago.

Three years ago, in November 2005, Douban claimed to have 30,000 registered users and 200,000 daily IP access.

A year ago, in November 2007, the number of registered users on Douban grew to 1 million, and the number of daily access IPs claimed to be 5 million.

Today, that number is 4.3 million registered users and 20 million daily IP accesses.

Three months ago, Douban opened a new business called "Douban Square". Half a month ago, that is, after the rumors of "four trillion" came out, Douban launched the sub-community of "Douban musicians". officially expanded the scope of Douban's services to "film and television, music, and literary criticism recommendations".

The outside world has commented on this website: the growth trend is fast, but the volume is not enough.

The school's intranet claims to have 50 million registered users, but the actual number of valid users is 35 million, but it has only sold 1.6 billion yuan.

The scale of such a community as Douban is only one-tenth of the former. Even if the user stickiness is many times higher and there are countless literary and artistic Fan Xiaoxin diehards who are self-pitying, at best, they will sell one-fifth of the school intranet.

Gu Mojie's subordinates prepared a check for 500 million, or because the other party was currently on the rise and might not be willing to sell.

(Note: Historically, Douban completed the ABC round of financing at the end of 06, 09 and 11 respectively, with three amounts of 2 million/10 million/50 million US dollars, and the investors were Sequoia Capital and Bertelsmann.) At the end of 09, the financing of 10 million US dollars gave up 10% of the equity, which shows that the valuation is about 100 million US dollars, and the number of registrations at that time is more than 10 million. The book is a year earlier than the historical Douban B round, and I think a market value of 300 million yuan and a premium acquisition of 500 million yuan are reasonable. ）

Hatsune's investment staff came to the door, and sure enough, they were closed first.

Yang Bo, the founder of Douban, is worthy of being the leader of literary and artistic fans. Sure enough, I have feelings, and I really don't want to sell.

When Ma Zai came back to report, Gu Yong would scold his subordinates for a while, and then tell them a few negotiation conditions.

First, if Douban is not sold, Hatsune can also directly build its own cultural and creative product review sharing community in the "Chujian.com".

Second, if Douban is willing to sell itself and take refuge, then Hatsune guarantees to retain the name and brand of "Douban". Although Douban will be included as a secondary sub-website of "Chujian.com", it will not interfere with the content operation of Douban.

Third, even if it is sold, the community of Douban is sold to Hatsune Network Technology, not Hatsune Entertainment. It is equivalent to counting Douban in the IM/SNS social product circle of Hatsune Group, rather than being classified under the caliber of entertainment industry propaganda tools.

This condition is to avoid the psychological resistance of Yang Bo and other Douban freshmen:

Many Douban people feel that if they sell themselves to film and music distribution companies, the openness and independence of Douban's opinions will be lost in the future, and the coercion and credibility will be low. Users will feel that the praise of those movies on Douban is brushed out.

One is the "five-Mao-party" that talks with money, and the other is the "tap water" that flaunts public trust. No matter which little fresh you are, you will not be willing to be a "five-Mao-party".

Eliminating the triple concerns of the Douban executives represented by Yang Bo, Hatsune's investment staff reopened the negotiation process with a cheeky face.

Yang Bo, a sentimental man, was sad and indignant.

Faced with the bloody conditions of the Hatsune Group, "Either accept 500 million to mess with me, or start another and make a guy do you", he could only choose to agree.

His only request was that Hatsune must tell him Gu Mojie's contact information before signing.

Hatsune agreed to this request, so before signing the contract, Yang Bo made a phone call.

"Gu Mojie! You will be punished! Back then, I still felt that you were the hope of China's Internet industry, and I could rely on you to fight against the shameless Ma Huateng. I didn't expect you to be more unscrupulous and shameless than Ma Huateng! ”

"Thanks, anything else to say?"

"No more!" Yang Bo was so angry that he had nothing to say: How could there be such a thick-skinned person in the world who practiced so young?

"That's it, the person in charge of Douban is still you, remember to work hard tomorrow, I don't want the assets I acquired to depreciate. You'll know in a few years, I'm protecting you. If you don't take refuge in my door, do you think that if you are small and fresh, you can talk about feelings, and you can fight the little white marketing of Ma Huateng? ”

Mercy can't do anything. Literature and art are small and fresh, and it is impossible to survive in this world by their own strength.

Its best way to survive is nothing more than to become a link in the word-of-mouth ecology of "Chujian.com", a choice, and symbiosis with other products.

……

ps: Some book friends may think that it is too easy to get it, but a group of 200 billion yuan, against a small company with a market value of 200 million or 300 million, the acquisition war is just a "hanging of primary school students". If you really write long and write "tortuous", then it is called the word water.

So, that's it. (To be continued.) )