The success of "People in Embarrassment", in addition to borrowing the momentum of Ning Qingzhou's two albums, the core reason is that the quality of the film itself is passable, and the combination of Xu Baohan and Wang Banshan has brought a big surprise to everyone.

Of course, in addition to receiving applause and surprise, this kind of small-cost film that finally won a high box office will definitely encounter some scolding, causing some people's psychological imbalance, and it is inevitable that a small number of netizens and film critics will jump out to accuse the film of shoddy production (low investment), as well as the low level of appreciation of the audience in China, who only know how to watch this shallow popcorn movie.

"For the same type of movie, I can recommend a film by Adam Tomis Frank, this movie is Frank's early work, but his technique and style have begun to emerge, and the almost identical story is made at the level of two worlds, which shows the gap between China and American films......"

This is one of the fixed routines of professional film critics, and some film critics can't write a film review without mentioning a few Hollywood movies or the names of a few Western film masters.

In any case, "People in Embarrassment" finally won the box office of 192 million, and Qingzhou Culture's entry into the film and television industry ushered in a good start.

The most prominent thing is Jian'an Group, because there is a gambling contract between the young director Ren Chi and Ning Qingzhou who they are promoting, that is, the box office problem of the giant "Bagua" jointly created by Jian'an and Ren Chi during this year's Chinese New Year, Ning Qingzhou once made it clear that he will also release a movie to compete with this "Bagua" at that time, and will suppress the villain role of the newcomer Ren Chi to the end.

When Ning Qingzhou said this, most people still regarded this sentence as angry words or jokes, especially professionals in the industry. They have been engaged in the film and television culture industry for a long time, and they are well aware of the difficulties, and there are so many movies in China every year. There are so many TV series, but there are very few that can really make money. The one who can make a lot of money is even more one in a million, Ning Qingzhou may be really talented in singing, but it is obviously unrealistic to expect to make a lot of money as soon as he changes careers to make movies.

There are not a few singers in the entertainment industry who change careers to make movies, but there are very few who change careers to invest in movies by themselves, after all, participating in movies, relying on singing popularity to get a high salary to ensure income in drought and flood, and investing in themselves is not so safe.

However, these doubts disappeared with the perfect ending of "People in Embarrassment". Facts speak louder than one qiē eloquent, Ning Qingzhou used this movie to tell everyone that he can sing well, and the movie can also be made well.

Based on this result, Qingzhou Culture's "second film" "Thirty-Three Days of Broken Love" and the sequel to the "Embarrassment Series" have received more attention, especially the former, which, according to Ning Qingzhou, is a film that is going to compete with "Bagua" for the Chinese New Year.

Therefore, at the beginning of the preparation of the film, Pang Shiyuan tacitly made various preparations and foreshadowing for the promotion of the film. Among them, he has written more than 20 high-quality long-form advertorials.

After the New Year, Ning Qingzhou set a schedule for "Thirty-three Days of Broken Love", November 11. is also the so-called Singles' Day, and the promotional slogan of the movie was officially hung out in the finalized trailer: "Love is crazy, if you don't love, you will be strong." ”

After "Thirty-three Days" was finalized, doubts followed, especially the supporters of Jian'an, who spread the screenshot of Ning Qingzhou's previous miniature blog about the decisive battle with Ren Chi's "Gossip" on the Internet, instead of Ren Chi shouting to Ning Qingzhou: "Hey, didn't you say that you would fight the New Year file together, how did you raise the file." As a world-renowned pop king, you can't talk without talking. ”

"Ning Qingzhou. Ren Chi called you out to fight until dawn. ”

"Seeing the promotional slogan of Ning Qingzhou's new movie, it reminds me of another sentence. If you lie, you will be crazy, and if you break your word, you will be strong, haha, interesting. ”

After the discussion on the Internet formed a scale, a good reporter interviewed Ren Chi and asked him for his opinion, Ren Chi, who had already seen the news on the Internet, heard this question, his face was "surprised", and then shook his head and said that he didn't know about it: "I've been busy with the work of the later stage of "Gossip" recently, and I don't have time to pay attention to the news on the Internet. ”

Ren Chi said it implicitly, the producer of "Bagua", that is, a certain executive of Jian'an, is relatively direct: "We are not afraid of any challenges and competition in the same class, and we don't care about those opponents who claim to challenge us but finally back down, and I want to emphasize that "Bagua" is a big production of more than 200 million, and there are many hypes waiting to tie us up." ”

This is equivalent to an official response, after the remarks of Ren Chi and the producer of "Gossip" came out, a wave of "Ren Chi's counterattack" topic immediately arose on the Internet.

As we all know, when Ren Chi was preparing for "Gossip", the first collaborator he wanted to find was Ning Qingzhou, and later he was humiliated by Ning Qingzhou in the Qingzhou Cultural Office, and finally met his Bole Cao Zihuan, but when Jian'an announced this big movie plan, Ning Qingzhou, who had already "swelled", was unwilling to be slapped in the face, and jumped out and said that he would also make a movie and fight Ren Chi, but he really made a movie, but he became a deserter when he was about to fight.

At the same time, it is well known that Ren Chi's movie "Gossip" actually cooperated with Jian Anding a long time before he met Ning Qingzhou, but in the online world, this conspiracy story is obviously not as attractive as the story of counterattack and slapping in the face.

"I think it's understandable for Ning Qingzhou to do this, there can be many excuses for raising the file, such as for the occasion of the film, such as the right schedule, such as for the company's working capital, anyway, you can find all kinds of excuses, the only real excuse is that he is afraid of being beaten by the same file, and he never mentions it.

This is actually very knowledgeable, Ning Qingzhou is now popular, and he can't stand the slightest stain, and he is also cleaning up the file. ”

This statement has actually been recognized by many people, including Ren Chi and Cao Zihuan, when the publicity work of "Bagua" was officially launched, the two of them were inevitably asked this question frequently, after all, Ning Qingzhou is so popular now, no matter what kind of response they make, the news will attract a lot of eyeballs.

Then in an interview, Cao Zihuan quoted the words of that netizen. said: "When Ning Qingzhou said that, he was just a singer in the domestic music scene, and now he has finally become popular. Now that we are at a critical stage of entering the international market, it is understandable to avoid some negative news. Otherwise, it will be embarrassing to really have to pay for what you have said. ”

This time, Ren Chi also joked: "It's a pity that I can't see that scene."

Cao Zihuan's words pushed the "slap in the face" of Ning Qingzhou to a high level. tide, fans who support Ning Qingzhou on the Internet can only use painless reasons such as "the right schedule" as a counterattack from beginning to end, and they are quite helpless and sad to say it, and there is no more way to be impulsive about their idols.

However, just after Cao Zihuan said that remark, Ning Qingzhou suddenly responded on a microblog: "I am very relieved to see that everyone is so enthusiastic to remember what I said. But,When did I say no-show,When did I say quit the New Year,"Thirty-three Days of Broken Love" is a cooperation with Chitu,It's a temporary idea,The movie of the New Year's file has always been the second part of the 'Embarrassment Series',This has never changed,Now the movie has been started in Thailand for half a month,Everyone is waiting to see it.。 That's how I am, say slap whom. It's going to be a fan, and it's definitely not going to break its promise, Koko. ”

Ning Qingzhou's response exploded on the Internet. Especially in his fandom, the millet porridge that had been suppressed for so long couldn't wait to fight back violently, and responded to Ning Qingzhou and their netizens who had mocked, ridiculed, and criticized Ning Qingzhou and them one by one, anyway, no matter whether Ning Qingzhou's new movie can win or not, at least he didn't back down.

Cao Zihuan and Ren Chi saw Ning Qingzhou's response, and suddenly woke up, this Ning Qingzhou endured it for so long and remained silent, sealing the mouth of Qingzhou culture, and it was obvious that he was rubbing propaganda. Now that he has responded like this, the effect is even better. In a word, people promote it for three months.

In fact, the netizens who attacked Ning Qingzhou before broke his promise. It was operated by Jian'an's buying navy, Ning Qingzhou is so famous now, it is logical to catch him to promote the new movie, Jian'an will never mind, but after so much hard work and publicity here, Ning Qingzhou has always been silent, waiting for the topic to ferment to the highest point, and suddenly such a response came, which is equivalent to taking all the previous publicity effects into the bag.

Sure enough, two hours after Ning Qingzhou's response remarks, the five words "Ning Qingzhou's response" became a hot topic on the Internet, and in just half a day, the world knew that the sequel to "People in Embarrassment" was already filming, and it was still filming in Thailand.

"Gao, Ning Qingzhou's hype method of using his strength is really unguardable."

When Cao Zihuan convened the "Gossip" publicity team for a public relations meeting, Sima Zhongda said such a sentence with a sigh, and others were almost in the same mood.

"The quality and results of the first part of the "People in Embarrassment" series are good, as long as the second part can maintain the standard, under this kind of publicity, it is estimated that it will also be a profitable business, and the key point of Ning Qingzhou's shot this time is not to compete with us at all, but to thoroughly promote his new movie."

"That's right, our film investment is measured in 100 million, their investment is up to 20 or 30 million, and their box office can catch up with our investment, even if it is earned, and when the time comes, they will not compare the box office with us, but compare the investment and income, and they will not lose too badly."

Everyone was talking about Ning Qingzhou's conspiracy, and Cao Zihuan frowned from time to time, as if he had known Ning Qingzhou from the beginning, except for the three years when he was forced to quit, he had the advantage, and he was all played by him in other confrontations.

After everyone finished speaking, they finally focused on Cao Zihuan, Cao Zihuan said: "Now is not the time to discuss the second part of their embarrassing series, the top priority is to ensure that his "Thirty-three Days of Broken Love" can not continue to come out, is there any important film coming in on November 11?"

""War of the Apes" on November 4, "Iron Man" on the 11th, and the Disney cartoon "Miracle Trip" on the 18th." Chen Qing, the film's publicity partner, said with interest: "In other words, Ning Qingzhou chose a schedule where Hollywood films are gathered. ”

After Chen Qing finished speaking, the others were stunned at first, and then they all laughed, Cao Zihuan seemed to be in disbelief, and asked, "Is this sure?" ”

Chen Qing nodded and said, "I got all the schedules for important movies this year." ”

Cao Zihuan bowed his head with satisfaction and said, "In this way, there is no need for us to do something else." ”

Everyone laughed and said, "Those theater managers don't make Hollywood movies, will they schedule this small domestic film?" ”

This sentence summed up by the "Bagua" team meeting is the biggest problem Pang Shiyuan is facing now. After "Thirty-three Days of Broken Love" was shut down, no matter how many advertorials he posted on the Internet, how many topics he stirred up with the team. The media is not interested, and Ning Qingzhou, who can stir up the topic the most on his side. It's his boss again, and he hates all kinds of deliberate hype the most.

After a week of official publicity and distribution, the media was willing to send only two press releases, and some media editors even said directly: "Either you pull Ning Qingzhou out to make a topic, we are willing to take it, and forget the rest, after the second part of the embarrassing series comes out, you don't need to send a draft." We'll all have a manuscript coming out, sorry. ”

Pang Shiyuan, who had eaten countless closed doors, learned from the pain, pondered for a night, and decided to bypass these media and do new media marketing, such as placing text and video propaganda on platforms such as student social networks, microblogs, and Chibi forums.

After having this idea, Pang Shiyuan went to the company the next day to discuss with Ning Qingzhou, and after listening to it, Ning Qingzhou agreed. Tiyì said: "Shoot a video of Lovelorn Story, take your team to several box office towns across the country to do an interview with lovelorn passers-by, and then set "Long Time No See" as the background music. When the time comes, I'll go up the microblog, and then put it on the intranet, and then you can run it on the Chibi Forum, and it will definitely work well. ”

This idea coincided with Pang Shiyuan's idea, and he immediately agreed to come down and go back to form a team action.

Ning Qingzhou added: "In order to enhance the sense of substitution, I will also do an interview with Wang Xueer and Zhang Jian, but the interview with the two of them should not be conducted with their real names, but with the names in the movie." ”

"Understood."

According to the statistics of the number of movies per year. The ranking of the ten cities with the most box office output every year in the country, including Shangjing, Xinhai, Shencheng, Guangcheng, etc. Pang Shiyuan's first stop started from Xinhai.

The process of filming "Lovelorn Story" is not difficult to say, but it is not easy to say. After all, there are many people who are resistant to exposing their personal feelings, at this time, Ning Qingzhou's star halo played a role again, and many people were willing to be interviewed because of Ning Qingzhou's name, and they were willing to promote the movie according to some lines given by Pang Shiyuan.

In the past two weeks, Pang Shiyuan's team acted separately, visited a total of ten cities, interviewed nearly 100 passers-by, and then spent another week making videos.

"Why did you break up?"

"Because she thinks I'm poor."

"Because his mother doesn't agree."

"Lost to distance."

"Somewhere else."

"Defeated by reality."

……

"Is there anything you'd like to say to him/her?"

"I wish him happiness."

"Giving up on me was the wrong thing he ever did in his life."

"I hope that one day...... He can find someone who really understands him, and he can accompany him to watch a drama every day. ”

……

The interviewee's sad words are accompanied by Ning Qingzhou's "Long Time No See", which has a very tear-jerking effect, once it is put on the Internet, it immediately attracts a large number of views and forwards, the world is so big, there will definitely be no fewer people who fall out of love at the same time, this video includes a variety of lovelorn cases, which can naturally resonate with everyone.

The video was put on the Internet for a week, received more than 50 million views, and soon formed a social topic, "love is crazy, if you don't love, you must be strong" has also become a new buzzword on the Internet.

The effect of this wave of publicity still attracted some attention, but under the "care" of the black schedule on November 11, everyone still had some expectations that "Thirty-three Days of Broken Love" could turn over a few waves.

For example, when Cao Zihuan talked about the video of "Lovelorn Story", he explained that everyone should learn this technique without too many worries.

In the following month, the video of "Broken Love" began to be further promoted on major online platforms, and driven by this series of videos, the trailer of "Thirty-three Days of Broken Love" also received great attention.

"It was estimated that the box office should be around 12 million, but now it seems that it may exceed 30 million."

The appearance of this video has also made some industry insiders change their views and make adjustments to the box office estimate of the movie.

"I watched the first cut of the movie, 22 million, it's not that the movie is bad, it's indeed a schedule problem, I don't quite understand the significance of Ning Qingzhou's insistence on this schedule." After watching the test screening, Dongwu Lu Zijing privately told Zhou Gongjin his opinion.

"After watching the test screening, I exchanged opinions with Ning Qingzhou, I persuaded him to raise the file for at least two or three days, he said that he would consider it, wait and see." Kong Ming said.

Soon after, Qingzhou Culture really announced the rescheduling of "Thirty-three Days of Broken Love", mentioning that on November 8, it still focuses on Singles' Day, and Kong Ming then forwarded the announcement of the file promotion, without comment, only sending an expression wearing sunglasses.

Of course, in everyone's opinion, this shift does not make much sense, and it still has to face the encirclement and suppression of several Hollywood blockbusters.

By October, Pang Shiyuan wrote a promotional article based on part of the interview: "Reality Defeats the Incomplete Strategy of Love", Ning Qingzhou forwarded this article for the first time, quoting a certain silver and commenting: "With you along the way, I am willing to suffer a little, and I don't need to talk about it if I suffer more." ”

Although the article is written based on a real story, it is inevitable to add a little bit of Pang Shiyuan's personal artistic creation and rendering in the process of writing.

On November 8th, the movie was officially released, although the film schedule on the first day of release still failed to surpass "The War of the Apes", but in the end it won the championship with a first-day box office of 30 million, surpassing the "War of the Apes" that had just been released for 4 days in one fell swoop, and with the release of the word-of-mouth on the first day, it was even more difficult to find a ticket on the second day. "When I talked to other colleagues, I found that it was a similar situation.

Three days later, that is, on November 11, the box office of "Thirty Days of Broken Love" has exceeded 100 million, winning the single-day box office champion for three consecutive days, which makes all industry insiders dumbfounded and "incomprehensible", and the popularity of the movie itself has also dispelled their idea of "is it possible to brush the box office".

On November 11, the Hollywood blockbuster "Iron Man" was released, and it won 50% of the films in one fell swoop, which was twice as much as "33 Days of Broken Love", but the box office of the latter on Singles' Day was 50 million, while the box office of the former was 21 million, losing more than half.

At this point, the dark horse posture of "Thirty-three Days of Broken Love" has been fully revealed, and many theater managers said in an interview: "This movie is no longer a dark horse, and like Ning Qingzhou himself, it has become a legend!" (To be continued.) For mobile phone users, please visit wènhttp://mnet

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