ps: Kneel and beg for subscription, beg for subscription, beg for subscription! There is also the fourth watch, Mu Mu fights, everyone asks for support!

In 2002, January 1 was the New Year's Day of China.

At this time, Yi Chuan was at the Sejong Hotel in Seoul, and this day was the finalized press conference of "My Sassy Girlfriend". Before that, the filming of the sassy girlfriend almost never caused any waves.

After all, NewTime, as a small company that has just been established, is not well-known in South Korea. Moreover, the production cost of "My Sassy Girlfriend" is not high, and the actors are all newcomers, so it is difficult to attract everyone's attention in the industry.

Until today, Guo Zairong mobilized all his relationships, coupled with the support of Yi Chuan's funds, he invited professional film critics in the Korean film and television industry, major media, and many old actors in the industry to support the scene.

In South Korea, Yi Chuan did not plan to publicize it on a large scale, because time did not allow it, and secondly, there were financial constraints. Now that Guo Zairong's team has completed all the work, what he has to do is to make sure that "My Sassy Girlfriend" can pass the review, successfully introduce it to China, and be released simultaneously with South Korea.

Fortunately, today's Huaxia censorship of imported films is not so harsh, and it is still this kind of "Sino-Korean joint venture" film. Two months ago, Gu Cheng and Xie Gang had already won the review quota, and the possibility of setting the Spring Festival was still quite large.

At the beginning of 02 in China, it seems that there is no Spring Festival stall -

Compared with the cumbersome steps of the release of Chinese movies, the scheduled release of "My Sassy Girlfriend" in South Korea is much simpler.

At the press conference of Sejong Hotel, Yi Chuan deliberately set aside time for the internal screening of "My Sassy Girlfriend", in order to build media momentum and publicity, in fact, this is a common routine used by film companies in the previous life.

And "My Sassy Girlfriend" did not disappoint everyone, the plot is brisk with a touch of delicate sentimentality, the language is witty and humorous, the male protagonist is ugly and cute, and the female protagonist is savage and beautiful, which adds a lot of points to the whole movie.

In the entire VIP screening room, during the movie, people couldn't help but laugh at first, but when the hero and heroine missed the first act in the subway station, everyone's hearts were pinched, and the plot was a bit cliché, but it was attractive.

Until the end of the movie, the entire screening hall was already silent and the needle drop could be heard, and everyone looked at Cha Tae-hyun's waiting figure on the screen with complicated expressions.

Everyone was expecting Jeon Jae-hyun to appear, and at this moment no one cared about Cha Tae-hyun's small eyes and thick lips, they were all attracted by the beautiful fairytale-like love of the two young people-

At the end of the movie, no one got up, and I didn't know who applauded first for a long time, and the applause in the entire VIP hall was thunderous and endless.

The longing for beautiful love in everyone's hearts was once again aroused, and they no longer despised Cha Tae-hyun and Jun Ji-hyun at this time, and some of them were all appreciation.

And among the crowd there happened to be Park Nam-hyun and Lee Jung-hoon of BlossomEntertainment-

At this time, Lee Jung-hoon's mind was full of Cha Tae-hyun's wonderful performance in the movie, and until now he can't believe that a third-rate actor with no appearance has such superb acting skills, could it be that someone guided him?

Park Nam-hoon was more relieved, he admired the simple young man, and it turned out that this young man deserved his appreciation.

After the banquet, Park Nam-hoon first chatted with Cha Tae-hyun and Guo Jae-yong for a while, and then took the initiative to walk up to Yi Chuan and said, "I hope we have a chance to cooperate!" ”

"Of course!" Yi Chuan smiled and nodded.

By the time everyone greeted Cha Tae-hyun and Jeon Zi-hyun and others, it was already nine o'clock in the evening.

"Looks like we're going to be on fire—" Yi Chuan said with a smile.

After the release of the finalized file, "My Sassy Girlfriend" really became popular in South Korea, although the scope of the fire was not large, but it was also popular.

With excellent production, good plot and actors' performances, "My Sassy Girlfriend" has become a small hit under the publicity of film critics and major film and television media.

"Unexpected joy - "My Sassy Girlfriend" youth romantic comedy, sincerity, mature lens language, excellent performances of the male and female protagonists, and the faint, warm and delicate love that is full of the whole film are all recommended reasons, looking forward to the release!"

"I didn't have much hope for "My Sassy Girlfriend", a new actor, a new company, but after watching the film, I suddenly realized that I was wrong! Full score recommendation, no explanation! ”

"Plain shots, more and more delicate emotions in the savagery, a rare love masterpiece! The theme song wants to be popular, this film is going to be popular, the newcomer hero and heroine are going to be popular, and the director is going to be popular! ”

"IBeleive is so good, where can I buy the soundtrack, please?"

"With such a nice theme song, I'm going to watch a movie too!"

With the outflow of the movie's theme song, promotional videos and posters, and the spontaneous promotion of the media and film critics, the popularity of "My Sassy Girlfriend" has quietly spread in major forums, communities, and personal homepages on the Internet in South Korea, and the hot trend is still unstoppable!

On January 5th, Yi Chuan arranged South Korean affairs and took Cha Tae-hyun and Quan Zi-hyun on the plane to Tianhai.

On January 6, Yi Chuan held a press conference in the name of China Entertainment Film and Television and Youshi Video, officially announcing that the movie "My Sassy Girlfriend", a joint product of China Entertainment Film and Television and South Korea's NewTime Film and Television Entertainment Company, is scheduled for the Spring Festival on February 2.

This time, Yi Chuan did not have an internal screening, but chose to use Youshi to promote the momentum.

On January 7, Youshi Video broke out the first promotional flower of "My Sassy Girlfriend" with the theme song.

On January 10, Youshi Video broke out the "Savage Love" theme promotional video of "My Savage Girlfriend".

Then, on January 12 and January 15, Youshi once again broke out the Chinese subtitles of "My Savage Girlfriend" and the trailer of "Ultimate Savagery" -

This time, the Huaxia Internet, which has been silent for a long time, is boiling again!

"What are I rubbing? Is Chuanyi Network going to develop in an all-round way? First the web series, then the "Legends" game, and then the movie - but it looks like the trailer is so good, the emotions are delicate, and it's good! The heroine is very beautiful, I give full marks! ”

"I like the heroine, who is this Korean actress, how can she be so beautiful? Oh my God, she'll be my goddess from now on! ”

"Savage girlfriend, savage love, it's amazing! I like it, and it's the first work of Chuanyi's film and television company, and I must support it! Oh, and I'm still a Legends diehard - hehe! ”

"The male protagonist looked a little ugly at first, but then he looked more and more cute, and he acted so well, I'm going to like this movie when it's over! ps: What is that theme song called, and where can it be played? That's so good! ”

"I didn't expect the Korean stick movie to be so good, and the songs are also very good, turn fans on the road, support it!"

Today's Youshi has a large number of users, based on the publicity of the Youshi platform, and then coupled with the push of the media and the water army, in just a few days, major news portals, as well as Baidu search and other hot topics have been touched with the savage girlfriend.

Seeing this scene, Yi Chuan and the others finally breathed a sigh of relief in their hearts, and the netizens in Huaxia really knew the goods! Hey, hey—

At this time, Chuanyi Network's successive actions into games and film and television seem to have attracted the attention of domestic industry giants.

The first to speak out was Zhang Yimou, a veteran director in China, who only said one sentence about "My Sassy Girlfriend": "Selling love and making tricks is extremely cliché!" ”

In an instant, his words were made headlines by major media, and the praise for "My Sassy Girlfriend" on the Internet almost came to an abrupt end, and doubts and bad comments were almost instantly topped in major forum communities-

After all, even domestic authoritative directors are criticizing this movie, so this stick movie is definitely not good, as for what is bad - although we can't see it for the time being, but the great director Zhang Yi can definitely see it, he can't be wrong!

", Korean stick movie! What's wrong with Univision, making stick movies? ”

"Moaning without disease, so making a fuss, do you think that adding the word barbaric can add points to a garbage movie? Ridiculous—"

"You don't have to watch me to know that this movie is rubbish, don't explain! It's right to follow Director Zhang! ”

"My Sassy Girlfriend? I don't want to watch it when I hear the name, I'll still watch Director Zhang's "Smooth Sailing"-"

"Zhang Ying's products must be high-quality products, "Smooth Sailing" family love, sincere work returns, invite you to gather for the Spring Festival!"

“”

Seeing this, Yi Chuan's face turned blue - he didn't expect that a big director would so maliciously attack "My Sassy Girlfriend" and deliberately elevate his movie, is this the so-called hype?

Although he knew that Zhang Yimou was very famous, Yi Chuan was aggrieved and uncomfortable! Lao Tzu has been reborn, how can he be bullied by you?

your grandma's "extreme cliché"-

It doesn't matter what you come to, Lao Tzu will take it! (To be continued.) )