The flowers bloom at two ends, one on each branch. Pen @ fun @ pavilion wWw. ｂｉｑUｇE。 ｉｎｆｏ

Before and after the Chinese New Year, the major events in the domestic Internet market, in addition to the red envelope war/ticket grabbing and tearing war that attracted hundreds of millions of eyeballs, there was also a relatively light mudslide, which washed away the three views of the Chinese people.

In the mobile phone market, it officially kicked off a more fierce war than the previous year.

2010 was a year when the old generation of mobile phone giants left the market one after another. Relying on the window period when the old power of people from all walks of life was exhausted and the new force was not born, the Hatsune Department made a hard swipe and achieved the wonderful results of ranking first in the volume and price of China's smart phone market in 2010.

Temporary losers will not be reconciled.

No, at the beginning of the year, at the same time as Hatsune Intelligent launched Chuxin-2Plus, the Koreans' Samsung Galax-1 and Apple's 4S rushed in non-stop to compete in the same field.

Xia Wei's mate1 development cycle is relatively slow, after all, Xia Wei's previous business in the field of mobile phones was all contract machines, and the design strength was relatively weak, so it could only be sold in the summer.

The battlefield of high-end smartphones in the first half of the year will be handed over to Hatsune, Apple, and Samsung.

Calculate the days, according to the development cycle of each company, this battle should also break out.

Samsung is still low-key,Galax was originally the first generation,When it entered China, it did not dare to provoke Hatsune head-on,Online channels mainly rely on Jingdong of twist vine (Note: Jingdong in the book has been held by Teng Xun) to distribute goods,The rest is to rely on Samsung's offline physical store shipments for many years。

Originally, before the iPhone entered China, Samsung was the first CDMA contract machine brand of China Unicom for many years because of the historical advantages of the CDMA system. Now Unicom has chosen the iPhone on the "Wo" package, which naturally opened a slight rift between Samsung and Apple.

Therefore, in the Chinese market, Samsung's attitude is not to help each other for the time being, so it quietly sells mobile phones in its own physical stores and various stores, and spends money on TV stations to advertise. Look at the original heart coldly-2PLUS and 4S heads-up.

Compared with the first half of the 2010 generation, the Chuxin-2Plus and iPhone4S have improved their performance by about the same amount.

The 4S has enhanced the processor, image processing, and retina screen-related power management, plus a fingerprint lock. It's all improvements that can't be seen from the outside.,It's estimated that the female players of Yankong should not buy it or not.。

Compared with the original version of Chuxin 2 in 2010, Chuxin-2plus only upgrades various chips, optimizes fingerprint locks, and cameras, and does not involve changes in the appearance of industrial design.

However, unlike Apple, Hatsune not only upgraded the latest product, but also upgraded the slightly outdated Chuxin 1st generation mobile phone - Chuxin 1st generation was a 2008 product, at that time it was not even equipped with a GPS module, and there was no fingerprint lock technology.

In an era where navigation and mobile payments are becoming more and more proliferated, Chuxin1 is obviously very inadequate. In the era when ninety percent of Chinese netizens can't afford to buy 3,000 mobile phones, Guangsheng 2 is obviously not conducive to Hatsune's product line to consolidate its position in the rivers and lakes.

Therefore, in this round of layout, Hatsune Intelligence can also be regarded as "increasing the volume without increasing the price", on the basis of not increasing the price of the 1st generation, a new version of the old version that sends more GPS and fingerprint lock than the old version more than two years ago has been launched, and the rest of the performance has been slightly optimized and upgraded.

In the face of Hatsune's competition, Cook originally proposed that Jobs make a little adjustment in the development process of 4S - even if the size and screen of the whole machine are completely unchanged, it is better to add a differentiated design on the exterior painting or surface brushing treatment, so that the person who bought the 4S can see that he is buying 4S, which is different from the 4, to meet the discrimination of consumers.

For example, learn about Chuxin 2 and add two color schemes such as champagne and rose gold.

However, Cook's kind advice did not help. Jobs, tormented by pancreatic cancer, has fallen into paranoid neuroticism and insists on taking his "minimalism" to the extreme.

Brother sells mobile phones not for people to pretend to be forced! To be low-key and luxurious, there is connotation!

Cook couldn't change that, but buried his champagne and rosy thoughts in his heart.

He had read Steve Jobs's cancer report, and a doctor said that he had half a year to live at most, so what was the gamble?

The new look with all the bells and whistles will be saved for the iPhone 5 in 18 months.

Jobs has made a "will" and persuaded all major shareholders: Cook will be CEO after his burp, and there will be a time when he has the final say.

……

When Hatsune fought on two fronts, Ma Huateng was not idle.

He feels that he has recently had the potential to become a leather transferor.

At some point, he has gone from being a low-key technocratic boss who never personally manages government and operator relations to a diplomatic boss.

The evolution of human beings is all the needs of the environment. Who let the right path only be the first in the industry.

The loose alliance of Unicom + Apple + Fuji Xun on the mobile phone front has only been in operation for less than half a month, and in late February, Ma Huateng once again flew to the capital in person and asked to meet Chang Moumou, president of Unicom.

Chang Moumou was naturally met at the official business of Unicom Corporation.

Ma Huateng is too slow to take effect from Unicom's own channels, and wants to make additional bets.

"Mr. Chang, relying on the loose channel cooperation of the contract machine alone is too slow to take effect! Can we speed things up a bit? For example, you Unicom package a discounted price. Each WeChat user spends a few dollars per month, and you can cover part of the traffic fee except for video. This money is packed for you! ”

Chang Moumou was not interested in this, and disliked Ma Huateng in an official tone: "Unicom and Apple's annual contract machines are also millions." Slow enough? Mobile telecommunications don't dare to do this, we rush too quickly and have a bad reputation, so we slowly figure it out. ”

Ma Huateng was reasonable, plugged the benefits, and let his subordinates operate in advance, but still could not accelerate the efficiency of state-owned enterprises.

He couldn't figure it out at all, when Chuzhong Mobile made Feixin, Unicom Telecom felt a sense of crisis, Gu Mojie sent it to the door to get the first meeting, and stuffed the SMS package fee to the two major operators, and the two major operators did not hesitate to collect it for a few months. Why is it so slow now that Teng Xun wants to post money to stuff a gift package for software users?

The two didn't talk very speculatively.

In Ma Huateng's eyes, if the boss of China Mobile is sitting opposite today, although China Mobile is also a state-owned enterprise, and the personal property of the leader of China Mobile cannot be compared with Ma Huateng, but the resource disk in the hands of the bad guy is several times larger than that of Teng Xun, and Ma Hua Teng is just a shy smile.

The problem is that China Unicom does not even have one-fifth of the volume of the mobile disk, and the market value is really lower than that of Teng Xun. Chang Moumou still dares to put on a stinky shelf, and people like Ma Huateng, who usually don't like to deal with state-owned enterprises, can't figure it out.

As everyone knows, Chang Moumou's self-respecting status is also justified -- state-owned enterprises are different from private enterprises, especially the three major operators and central enterprises, and their top levels are often transferred and rotated. The boss of Unicom may be transferred to China Telecom as the boss one day, and the telecom will also be transferred to mobile.

Therefore, in the eyes of the bosses of the three major operators, they all squint at people by squinting at their own Jianghu coffee positions as "equivalent to the boss of China Mobile".

It is indeed difficult for outsiders to imagine the confidence of this group of people.

Ma Huateng endured his nausea and tried to make a final persuasion: "Mr. Chang, why don't you just leave a bottom in my heart." How about 10 dollars a month? Each WeChat user will pay you 10 yuan per month! WeChat now has more than 200 million users, with China Unicom accounting for 15%. 30 million people a year is 3.6 billion traffic fee revenue!

Among Unicom's smart phone users, it is estimated that there are still 20 million people who have not installed WeChat, and when the time comes, tap this part of the potential, and you will increase your income by 2.4 billion! In this way, a total of 6 billion traffic fees a year is a lot. Just one app will give you 6 billion a year, where to find such a good thing. ”

"Okay, okay, I'll think about it, but not now, 10 bucks...... Don't look at the current WeChat users don't use much traffic, that is all supported by wifi, it's really time to take care of everything, and it's not all worth using Unicom's traffic. ”

Chang Moumou agreed, but his tone was still very unwilling.

Ma Huateng almost laughed angrily.

Even according to the price of the traffic package in the 3G era in 2011, 10 yuan is enough to buy a 300M traffic. Moreover, Ma Huateng and Unicom are talking about a single app package traffic, which means that the traffic that is wrapped down is only for WeChat as a software.

Normal people use more than 10m traffic to brush WeChat a day, and they don't brush it every day. What's more, Unicom is a one-time package for tens of millions of people, and it is always necessary to give a wholesale price that is folded in half and then folded in half.

In 2007, when Gu Mojie came to pack SMS packages and gave them to netizens, each first-time user only paid 30 yuan per year. He is now out of 120!

Chang Moumou also saw Ma Huateng's expression distorted, and slapped a stick to give a sweet date: "Okay, okay, there won't be any problem with this price." I'm not the boss. Your matter is not just a matter of money -- what is the use of asking you for money as a state-owned enterprise? You have to have the upper hand.

Now this thing is moving、Telecommunications are holding back.,There's no meaning of black Hatsune at all.,Just our family.,It's easy to be regarded as a fake public benefit.、Because last year's China Tower establishment incident was damaged.,So revenge on Hatsune.。 ”

Chang Moumou carried out this big flag, and Ma Huateng was not easy to refute.

"Are China Mobile and China Telecom really inseparable? Don't they have a vision? ”

"Don't rush! You don't understand this kind of thing. Wait a little longer, another month, look at the game with Gu Mojie when the mobile telecom two meetings will be, and then we will be able to grasp the scale - there are many people who are willing to hack him, and we will have more help, so let's be ruthless. There are many people who don't want to hack him, so we have to be light. Now that the tone has been set, it will be difficult to move when the time comes, and it is easy to be said that the order will change overnight. ”

"I don't understand this, what are telecom and mobile doing up and down these days? Could it be that Gu Mojie still has something in his hand that can threaten to move? ”

"There's no trick either, it's just that those old proposal forces are trying to win over Gu Mojie and let him be the first bird, and let's see if he should be a good person this year-don't ask me anymore, you give me a guarantee first, will you Teng Xun seek a license for a 'virtual operator' in the future?"

"Virtual Operator?" Ma Huateng was stunned for a moment, and then blessed his soul, "Of course not!" What we are always looking for is win-win cooperation and complementary advantages with state-owned operators! We will never get a virtual operator license - even if the country does allow the issuance of a virtual operator license in the future. ”

"Count you kid with a conscience." (To be continued.) )