The Spring Festival came quietly and did not seem to cause any waves. Pen, fun, and www.biquge.info

After the launch of "First Sight Circle" on Tencent Weibo for more than a full month, it finally belatedly followed up the function of "Official Account", making up for the shortcomings of the "unilateral attention" of the circle itself.

Because the timing of the launch coincided with the Spring Festival, the targeted response of Fuji Xun was naturally sluggish, and it could not be well targeted to upgrade and make up for it. In addition, those big Vs who had planned to withdraw from Weibo have switched to the Chujian official account, which really made Gu Mojie launch a wave of Spring Festival offensive.

By February 10th, thousands of official accounts had been set up in the Chujian Circle, and the total number of fans who followed these public accounts had reached more than 12 million.

On January 20, Tencent Weibo was at its peak before the bubble burst, with a total of only 25 million users; After the bubble burst, it once temporarily fell to 22 million, and 3 million celebrity fans left Tencent Weibo forever.

This is not counting that there will be a long time in the future, because of the aftermath of the zombie fan boom, Teng Xun Weibo has to continue to adjust in place.

What makes Teng Xun even more depressed is that the opening of Tencent Weibo is not of much help to QQ and QQ space.

Because the vast majority of people who use Weibo are opened directly from the QQ number; Very few people are because they want to use Weibo to register a new QQ number - QQ This tool already occupies ninety percent of the scale of China's PC netizens. The release of new products is nothing more than to improve stickiness, and it is impossible to expand the user base.

But on the Hatsune Group's side, the situation is different.

The software "First Sight" is still only used by three or four percent of Chinese netizens. Many people originally thought that in order to communicate and chat, it was enough to have QQ, and there was no need to get a "first meeting" - not that the "first meeting" function was not good enough, but the social circle was on QQ, which was troublesome.

Now, many celebrity private consultations that could be easily seen on Tengxun's Weibo are no longer visible. In the "First Sight Circle Official Account", a bunch of absolutely popular stars suddenly appeared. All of a sudden, star-chasers went to see the "First Sight Circle Official Account".

How can I see the "First Sight Circle Official Account"? The first requirement is that you have a First Sight account......

What if not? Apply now!

Remember to use your mobile phone number to verify your application, oh dear!

Someone has made statistics that in 06~09, when Zhou Jielun was at his peak, almost every class of students in Chinese universities had one or two million Zhou Jielun's iron fans. Jolin Tsai is a little less, and there are also three or four percent of Zhou. is full of calculations, and Jewell's musicians can affect at least twenty or thirty million fans.

And on the S-M side, the combination of Oriental Magic, Girls' Generation, and Super-J ...... Each of them is also extraordinarily influential, although their fans are much younger than Zhou Jielun.

These two groups of people have been strictly ordered by the brokerage company to never open Tencent Weibo. If you want to see it, just sign up for a Chujian account.

As for other celebrities, it was indeed Ma Huateng who threw money at the beginning. Helplessly, he didn't expect that the trick of zombie fans would appear so quickly and so violently. Therefore, the money used to tie up celebrities has been smashed, and whether or not you can tie up celebrities in the future, there are no new bargaining chips. Naturally, there are also anti-water among these celebrities, or at least both sides are open to strengthen their own publicity.

Celebrities are not stupid, and with new channels to increase exposure, they will not stick to loyalty to old products. Before you decide the winner, the wisest thing to do is to bet on both sides.

……

Among the 12 million people who pay attention to the "Chujian Circle Official Account", 4.5 million people have not used the "Chujian" chat software. In order to pay attention to the official account, I registered "First Meeting".

According to the estimation of the Hatsune Group, there are at least more than 20 million fans of Zhou, Cai, Lin and others, who also belong to the "original no Chujian account".

On the side of Hallyu stars, at least more than 20 million of these new fans can be involved.

Considering that there may be a considerable degree of overlap between these two groups, it is estimated that these individuals could eventually bring 30 million additional users to "First Sight".

This process of slowly increasing the number of fans may take several months to digest, and it is estimated that it will not be enough until the summer vacation.

At that time, the user estimate of "First Sight" and QQ will become 190 million: 370 million.

The market share of the first time will break through half of QQ in one fell swoop! This is a historic moment.

Moreover, the above data only calculates the two factors of "official account fans and celebrities standing in line". If Hatsune comes up with a new offensive in this half year, the results may be more than that.

In fact, think about it rationally, with the shipment of smart phones, at least in the past six months, the shipment of all Android machines can at least bring back the gap of 10 million people for "first sight" - Gu Mojie resists the "original heart" mobile phone price reduction, but behind it is a set of "all Android manufacturers must pre-install" first sight "threat logic".

Faced with such an unwilling situation, Ma Huateng himself is not easy to come forward to scold. But he was holding back the fire in his heart.

But the rest of Fuji Xun is not so well cultivated. They really bought a lot of advertorial channels, vigorously tore them up, and characterized the outbreak of the Tencent Weibo zombie fan incident some time ago as Hatsune Group paving the way for the "first sight circle" and stabbing them in the back, trying to splash back the dirty water splashed by the other party.

Of course, none of these words were officially uttered by Fuji Xun -- it was about evidence and legal responsibility.

In terms of Hatsune, Fei Liluo organized the legal department to fight back, and also arrested a small number of irresponsible guys, and sent them to detention centers around the country to clean up and clean up.

All of a sudden, in the domestic circle, the plug-in shopkeepers who sell fans and the unscrupulous pee who collect money and post have caught a bunch of them, and the gods have fought and a wave of tricks. The corporate images of Fuji Xun and Hatsune on the Internet have inevitably been affected to a certain extent.

Ma Huateng didn't care about this, he had been sprayed by trolls for many years. Gu Mojie has always appeared as a very positive legend before, and now some people on the Internet have begun to say that he is despicable, shameless, and unscrupulous. In this regard, Gu Mojie could only laugh at it.

This farce was not until after the Lantern Festival, and it was properly resolved under the mediation of the Ministry of Industry and Information Technology.

Both sides acquiesced in the refrain from stirring up trouble and arresting people again.

The vigor of this event is almost the same as the "3Q War" a year later in history.

……

February 16, 2009, the Monday after the Lantern Festival.

Beijing, Conference Room of the Communication Support Bureau of the Ministry of Industry, Information Technology and Information Technology.

Under the Ministry of Industry, Information Technology, and Technology, there are many departments and bureaus related to network/communication, such as the Development Department and the Wireless Department. In contrast, the Security Bureau plays more of a role in fighting fires.

In the middle of the conference room sat the leader, a female deputy director. On either side were two young men, one thirty-seven or eighteen, the other twenty-thirty-four.

The younger one is obviously a little more handsome. It's not that the appearance is exquisite, but the aura is sharper.

This is the first time Gu Mojie has sat down with Ma Huateng on a formal occasion to negotiate face-to-face. After receiving the news of the interview, he took his EC-135HD helicopter into Beijing by himself, because he didn't have to go to the airport, which was a little faster than a flight.

After many years of entrepreneurship, he has talked with Boss Li and Lao Ma several times, but he has no positive intersection with Xiaoma.

Ma Huateng's photo, Gu Mojie doesn't know how many times he has seen it on the computer.

But the real person sits opposite, especially when there is no one else, Ma Huateng gives people the feeling that he is not in the limelight. Oily, faced, always smiling, indifferent. When the leader speaks, the sitting posture is also very standard, whether it is hypocritical or not, at least on the surface it is serious. Even in terms of wearing clothes, the probability of Ma Huateng wearing formal clothes is much higher than that of other IT bigwigs.

In contrast, Boss Li and Lao Ma are more determined and casual than Ma Huateng in dealing with people; Faster to reconcile and have something to say. Including holding meetings with leaders, the posture when listening to lectures is all in a mouthful of mouths.

The leader in the center coughed lightly and took the lead in speaking to set the tone: "The domestic Internet market should compete in an orderly manner. Don't let Facebook and Twitter see the joke. ”

"Kanki is right, we at the Hatsune Group have always advocated orderly competition......

"They...... Alas, no matter who is right or wrong in the past, in short, it is Fuji Xun who has caused trouble to the leaders. ”

Gu Mojie and Ma Huateng both laughed and rounded the scene one after another.

"Won't this old boy be angry? It seems that it will not be easy to provoke him. Forget it, playing officialdom routines, how can I play those old guys, it's better to deal with it. Gu Mojie had a few thoughts in his heart, and finally decided that the audience would only follow the trend and talk about the scene.

Both sides were sincere in admitting their mistakes, which made the mediator breathe a sigh of relief.

Zhong Ju pulled for a while, and clapped the board:

"That's all for today. Regardless of the zombie powder shop sold on Fuji Xun's Weibo before, whether there are people with Hatsune or not, they are not to blame in the past. However, Hatsune must solemnly promise that it will never operate zombie fans and other third-party data farming businesses in the future - not only will it not operate itself, but it will also manage its subordinates well, and will not help or support them. Can it be done? ”

Gu Mojie nodded sincerely: "I must guarantee that we will not be encouraged in this matter in terms of Hatsune." ”

Zhong Ju turned to the other side, and did not hesitate to hit a few boards: "Teng Xun should also standardize its operation, and don't use Weibo to pull V by means that can't be put on the table." Any preferential treatment and any conditions should be open to the public and treated equally. Iron striking also needs its own hardness, and if you don't have so many loopholes that have been brushed, others will not target it. Moreover, in the future, I do not want to see retaliation for suspicion. ”

"Zhong Ju, what you said is so right, we Fuji Xun must learn a lesson. In fact, it is not my intention to spend money to pull V, it is a certain loophole in management. I've just set the performance indicators below, and some people may be unscrupulous in order to achieve them...... When I go back, I will definitely strengthen management. ”

"That's it. The Internet market is still very open, it is a fast-growing market, and new blank areas appear every day. Don't just stare at the cake in front of you, you are all the vane of domestic IT, and you must make the cake bigger together, this is the result that the leader wants to see. If anyone wants to monopolize, the state will not let them go. ”

Leaving the last paragraph, Zhong Ju got up and left. The reception staff of the Ministry of Industry and Information Technology gave Gu Mojie and Ma Huateng a meal ticket for the canteen.

Of course, there are also entourages such as secretaries.

Gu Mojie couldn't laugh or cry, he had never eaten a working meal in the Yamen Canteen. The horse flower vine on the opposite side seems to be very accustomed, and at first glance, it seems that the government has dealt too much.

"Xiao Gu, let's talk about it again." Holding the plate and receiving the dishes in person, Ma Huateng's expression looked calm and warm.

Gu Mojie smiled, pinching the plate with one hand, and signaling with the other hand that the secretary Ye Minru did not have to follow.

The dish is a standard meal, the standard of 50 yuan in the canteen, but there is a private room where you can sit. The long table, similar in shape to the one in the conference room, is very spacious. (In the canteen of the Beijing government in 09, the fried egg was only 5 cents a piece, and the large row was 2 yuan.) ）

Ma Huateng lowered his head and took a bite of fried small yellow croaker: "Actually, we don't have any deep hatred." You and Lao Ma and Lao Li can get along peacefully, but when it comes to IM, is it necessary to be so aggressive? ”

Gu Mojie smiled faintly, put down his chopsticks and wiped his mouth, and then said slowly: "Mr. Ma said with a smile, I have always felt that even if 300 million people download 'First Meeting', no one will uninstall QQ, right." At most, I don't think about using QQ anymore except for chatting. So, I don't want to discuss: who really provoked this point. ”

"Hehe, in this way, it was the first mistake of the QQ blockade." Ma Huateng couldn't help but let out a trace of contempt in his tone, which was a precursor to the exhaustion of cultivation, "Okay, don't talk about grievances." I know you've always valued content originality, right? Games, Anime, Music, Movies...... Now it has also engaged in a genuine digital game sales platform. If you want to engage in social platforms, I can guess a few points of the initial motive: it is nothing more than to dominate the rivers and lakes, and in the future, you will promote the legalization of the whole field on your own platform. ”

Ma Huateng said this question to Gu Mojie's heart, and he didn't hesitate to be frank: "Legalization must be done." The national situation is there, and there is no five-year effort, don't think about making a small achievement. ”

"I actually want to do it legally."

"Really? Can't tell. I only seem to see all kinds of cottages. ”

"That's because the platform is not big enough - Xiao Gu, you are entering the platform from the content, and I am entering the content from the platform. Actually, we could have cooperated. Get a long-term strategic cooperation that is expensive enough to break the contract, you provide the content, I provide the platform, how big the business is not easy to do. ”

"But I don't look down on your platform, the 'big data' of that platform is no longer big enough, and it is polluted by elementary school students. The voices of many consumers will never be heard. The 'biodiversity' in the ecosystem is gone. ”

Gu Mojie mended the knife sentence by sentence, pulling the mutton slices into his mouth as he spoke, muttering vaguely, without respecting the other party at all. After eating almost and taking two sips of drinks, Gu Mojie finally made up for it, "So, I'm going to start another stove." Your product is a test product in the initial stage of the Internet. ”

"That's not the way to talk about it? Pity. Ma Huateng sighed helplessly, "When others talk to you, they don't necessarily mean they're afraid of you." ”

Gu Mojie finally wiped his mouth with a napkin: "Of course I know that you are not afraid, I understand your sincerity." ”

Ma Huateng smiled helplessly, stood up and paced two steps, as if to adjust his emotions. In the end, he turned his back to Gu Mojie and added a question: "Xiao Gu, I remember that you are 86 years old." ”

"Yes."

"You and I, Lao Li, and Lao Ma are not of the same generation, so why bother. Xiao Lin is only six or seven years younger than you, and we have every chance to win each other's trust. ”

Gu Mojie was stunned, and it took a while to react.

"Yes, I also have a daughter, and I'm only 7 months old. When you are 60 years old, I will change your daughter for your company, will you change it - the premise is that your company is still worth my daughter when you are 60 years old. ”

"You're humiliating me?"

"I will return the original words."

"Hahahaha...... Well, when I didn't say. Ma Huateng laughed self-deprecatingly, tilting his head stiffly a few times, as if moving his cervical spine, which lacked lubricating oil.

It seems that the talks have completely collapsed. (To be continued.) )