It seems that as soon as things are linked to Reims, all the usual laws lose their effectiveness and are unpredictable. Pen? Interesting? Pavilion wWw. ｂiquge。 ｉｎfo

In less than five months, "Fury Road" easily made history with four waves of viral videos, opening up a whole new field and making people look at the Internet again. Previously, the "City of God" and "Sin City" network propaganda methods have won countless applause, and now the "Fury Road" is one step closer, redefining the word "propaganda" in a devastating way, if you add the car strategy at the end of last year, "Fury Road" has completely broken the barrier of cult movies and vigorously entered the mainstream eye.

It is worth mentioning that the entire publicity process of "Fury Road" has a budget of only three million US dollars. In contrast, "Superman Returns" and "Pirates of the Caribbean 2", whose publicity costs have exceeded 50 million, seem to be at a loss.

Of course, it's one thing for the audience to watch the excitement, and it's another thing to pay for movie tickets; It's one thing for the crowd to watch and discuss, it's another thing for cult movies to break through the shackles and become pop culture. No one can predict the quality of the finished product of "Fury Road" and whether it will attract audiences.

However, "Fury Road" released a total of three different trailers in April, showing the tip of the iceberg of the entire wasteland apocalypse, which is jaw-dropping. Although people already have a certain understanding of the end of the wasteland through the viral video, they were still shocked when they actually saw the movie screen in the trailer.

The first version of the trailer, which was first released in the second week of April, has reached 30 million views within three weeks.

If that's all there is to it, then the publicity of "Fury Road" can only be said to be shocking, but not epic - but the fact is that the release of the fourth wave of videos has gradually made the film promotion an epic classic battle.

With the release of the weekly video, people began to wonder who will always be in the next video. Do you have your own idols? Do you have any familiar actors? Inadvertently, being able to appear in the viral video of "Fury Road" has become a standard for measuring connections, status, and popularity, and many netizens have begun to call for their favorite actors, or actors who are famous but have never appeared, hoping that they can also shoot a video of turning into zombies.

George Clooney, for example, is embarrassed at this point.

Whether there is a personal vendetta or not, Lance can't pull all the actors of Hollywood into the studio and shoot viral videos one by one, which is completely impossible. As a result, these named actors had to shoot a viral video by themselves, and then upload it to YouTube - the cycle was formed.

More and more actors began to join it, and then extended to directors, screenwriters, producers, and then to journalists, film critics, and finally left the film industry, first singers were involved, then opinion leaders in other industries, and even teachers and students filmed videos.

This event, which truly interprets the meaning of the word "virus", has spread rapidly, and before the official release of "Fury Road" in July, more than 250,000 related videos have appeared on YouTube, completely bursting the viral effect of zombie dancing.

No one imagined it, and even Chaos Pictures was stunned, unable to predict the development of things at all. Later, the propaganda strategy of the "Fury Road" was written into the textbooks, setting off a reform frenzy in Hollywood - if the chain effect caused by the previous successes of the "City of God" and "Sin City" was only on paper, this time it was actually put into action.

So, what is the box office prospect of "Fury Road"? Will "Fury Road" be the spoiler of this summer's schedule, or will it be Reims' first Waterloo? Under the attack of a number of works, what will be the position of the premiere box office of "Fury Road"?

According to Nancy Black of the Chicago Tribune, "This is going to be a surprise this year!" Nancy stood on a supportive stand, and she emphasized in the article that Lance's talent lies in giving the film a unique perspective, whether it is the script or the shot, it can always bring a new audio-visual experience, just like "The Day After Tomorrow", such a decent disaster movie, in the hands of Lance also burst out of charming charm, obviously "Fury Road" is also the same; What's more, the bombardment of the past six months has made a qualitative breakthrough in the mass base of films, even if it is only driven by curiosity, there will inevitably be a large number of audiences pouring into cinemas. What is certain is that the first box office of the movie will be very good, but the subsequent box office will need to wait for word of mouth to be judged.

Nancy finally gave her prediction, eighty-five million!

In other words, Nancy is not optimistic that the premiere data of "Fury Road" can break the 100 million threshold, which is justified, because "Fury Road" is classified as R-rated, which is Lance's fourth consecutive R-rated film. Everyone knows how difficult it is for R-rated movies to work miracles, and the current all-time box office record for R-rated films is held by "The Matrix 2" with 91 million, and "The Passion of the Christ" is in second place with 83 million.

Nancy believes that "Fury Road" has the ability to surpass the "Passion of the Christ" record, setting a new record for the premiere of an original R-rated movie, but it can't surpass the sequel's energy-blessed "The Matrix 2". It can be seen that in the midst of the singing and declining, Nancy still unswervingly gave Lance support.

If "Fury Road" does do what Nancy predicted, it will be a new high for Reims's directorial work, which so far holds the record for the premiere of his work by "The Day After Tomorrow", at 84 million.

More than 36 media outlets predicted the box office for the premiere of "Fury Road", with the Chicago Tribune leading the pack, and only 11 media outlets holding the same view as Nancy, but their predictions were much more conservative, for example, the "New York Times" gave a prediction of 60 million, and believed that "Fury Road" premiered with "Pirates of the Caribbean 2" the following week.

As many as 22 media outlets have given negative predictions, among which the San Francisco Chronicle is undoubtedly the most extreme, and Brian Barlow believes that the opening weekend box office of "Fury Road" will be less than 25 million, becoming the biggest dud of this summer's schedule, and may even set a new career low for Lance. Especially the showdown between "Fury Road" and "Pirates of the Caribbean 2", Brian firmly believes that the latter, under the leadership of Captain Jack Sparrow, will set a new box office high in North America, and it is likely to become another 400 million box office work in film history.

Brian's prediction is based on the box office trend of "Sahara Cavalry", which is undoubtedly a heavy blow, considering the budget of 150 million for "Fury Road", the premiere of 25 million is almost predictable that Chaos Pictures will face a loss of tens of millions, or even more than 100 million.

On top of that, the Los Angeles Times and the Seattle Post are not optimistic, with the general belief that "Fury Road" may not make more than 40 million in its first week and will undoubtedly lose the top spot at the opening weekend box office - because the competition is too strong.

Finally, there are three media outlets, led by the "Chicago Sun", they did not give direct prediction data, because the unknown factor of "Lance" is unpredictable, they believe that "Fury Road" will follow the style of cult movies, those who like it are fanatical, and those who hate it are deeply hated, so the box office will be the same, either a big hit or a failure.

"It could be a work that exploded with 80 million energy in its opening weekend, or it could be a work that didn't reach 10 million at the box office after the first week of screening. There is no middle option, as if Lance's usual style on the road to cinema. ”

It can be seen that the North American market as a whole is still generally bearish, and even the supporters appear to be less confident, which makes the Chicago Tribune's forecast completely stand out, and it looks less like an objective and neutral commentary, but more like a blind support. Instead, the negative forecasts were twisted into a rope, and the consensus and concerted effort lowered the forecast bar to less than 40 million -- "and this is a judgment made after taking into account the enormous influence of the 'Fury Road' virus propaganda," said the Los Angeles Times.

It seems that all signs indicate that "Fury Road" will become Reims's Waterloo battle, and may even lead to the strong rise of Chaos Pictures directly into a slump of embarrassment, which is also another highlight of this year's summer file, whether Lance can continue his undefeated record - second only to "Superman Returns", "Pirates of the Caribbean 2" squeezing "Fury Road", and "Fury Road" box office prospects.

However, if you want to wait until the release of "Fury Road", there are still two full months, and the North American market is now enthusiastically welcoming the release of "Mission Impossible 3", and the drums of war in the summer file are officially beating.

At the same time, Lance, who ended the post-production of "Fury Road", did not have time to rest, because Marvel Studios was in a hurry, and Kevin Feige specially asked Lance for a meal, vaguely expressing the meaning of "urging the draft", they still hope to see Lance's idea of the script as soon as possible - even if it is just a framework.

If you don't want to miss Marvel Studios, Lance also knows that he has to speed up. So, just as the competition in the middle of summer was in full swing, Lance devoted himself to the creation of the script, which was obviously a difficult task, several times more difficult than the post-production of "Fury Road". (To be continued.) )